Introduction

Tumblr Statistics: Tumblr remains a curious mix of microblogging and social networking sites. Despite going through a lot of ups and downs through the years, it still houses premiums of committed users, and it seems to have an even bigger rebound for younger buyers.

This article is all about the Tumblr statistics in 2025, including the user base, trends in content, sources of traffic, and much more.

This statistic shows the projected Tumblr user growth in the United States from 2014 to 2020. In 2015, the social network's user figures grew 15.4 percent compared to the previous year. In 2019, development is estimated to slow to a 5.2 percent annual growth rate.

This statistic presents the number of Tumblr users in the United States from 2014 to 2020. In 2015, the number of Tumblr users in the United States was 21 million and is projected to grow to 26.9 million in 2018. The social network is owned by Yahoo.

This statistic shows the share of internet users in the United States who were using Tumblr as of January 2018, sorted by annual household income. We Are Flint found that 25 percent of internet users who had an annual household income ranging from 80,000 to 100,000 U.S. dollars used the visual blogging site.

This statistic presents the Tumblr penetration in the United States from 2014 to 2020. In 2015, 6.5 percent of the U.S. population accessed the social network. In 2018, Tumblr's reach among the U.S. population is projected to reach 8.2 percent.

This statistic shows the share of internet users in the United States who were using Tumblr as of January 2018, sorted by urbanity. We Are Flint found that 22 percent of internet users who resided in urban areas used the visual blogging site.

This statistic shows the share of internet users in the United States who were using Tumblr as of January 2018, sorted by age. We Are Flint found that 43 percent of internet users between the ages of 18 to 24 years old used the social media website.

This statistic illustrates Tumblr.com's cumulative total blogs from May 2011 to April 2020. As of that month, the social networking site had over 496 million blog accounts, up from 463.5 million in the corresponding period of the previous year. Tumblr – further information Founded in February 2007, Tumblr is a microblogging website and social media platform that is now owned by Yahoo. The website allows users to post images, videos, links and other media content to a short-form blog. Users can follow each other as well as access and post blog content via the platform’s user dashboard. As of April 2019, over 171.5 billion Tumblr posts have been generated on the social network. The social network accounts for less than one percent of total social media website visits in the United States, and has a user base consisting mainly of teen and young adult internet users.

Despite the relatively low audience reach, Tumblr is a popular platform for online fandom discussions regarding music, movies and TV shows. Similar to Instagram, Tumblr was also set to take advantage of social media marketing by providing an ideal platform for visually-oriented brands in the retail and media sector. However, Tumblr adoption among marketers has been declining in recent years, and as such, Tumblr remains a niche marketing channel.

We'll tailor a Tumblr dataset to meet your unique needs, encompassing post types, user engagement metrics, hashtag usage, demographic data of users, reblog counts, like statistics, and other pertinent metrics.

Leverage our Tumblr datasets for diverse applications to bolster strategic planning and market analysis. Scrutinizing these datasets enables organizations to grasp user preferences and blogging trends, facilitating nuanced content creation and marketing initiatives. Customize your access to the entire dataset or specific subsets as per your business requisites.

Popular use cases involve optimizing content strategy based on engagement insights, enhancing marketing strategies through targeted audience segmentation, and identifying and forecasting trends to stay ahead in the social media and blogging landscape.

In March 2024, the social network Tumblr.com had 191.1 million website visits worldwide, down from 198.3 million site visits by the end of 2023. In December 2018, the platform banned porn and adult content, a controversial move that sparked user outrage and caused artists and sex workers to move to other sites.

According to a third quarter 2020 survey, seven percent of male internet users in the United States used Tumblr. The blogging platform also had a usage reach of seven percent among female U.S. internet users. Overall, 68 percent of U.S. Tumblr users accessed the platform on a weekly basis.

In the six months ending March 2024, the United States accounted for over 45 percent of the web visits to Tumblr.com. Ranked second, the United Kingdom accounted for 5.74 percent of traffic to the social networking website, followed by Canada, which accounted for 5.01 percent of the web page online volume.

As of the third quarter of 2020, ten percent of U.S. internet users aged 15 to 25 years used the blogging platform Tumblr. Only three percent of internet users aged 56 years and older reported the same.

According to a survey of Facebook users in the United States, 76 percent of respondents stated that they accessed the social platform via mobile. During the same third quarter 2019 survey period, 41 percent of responding U.S. YouTube users claimed that they used the video platform through a tablet device.

This statistic presents the percentage of teenagers in the United States who have ever used selected social media platforms as of April 2018, by gender. According to the findings, 81 percent of female respondents reported to have used Snapchat at some point in time, while in comparison only two percent of them stated similar responses for the platform, Reddit.

Social Media Platforms Market Outlook

The global social media platforms market size was valued at approximately USD 180 billion in 2023 and is projected to reach around USD 400 billion by 2032, exhibiting a robust CAGR of 9.1% over the forecast period. This impressive growth is primarily driven by the increasing penetration of smartphones, the expansion of internet connectivity, and the rising demand for digital advertising.

Several key factors are driving the growth of the social media platforms market. First and foremost, the increasing availability and affordability of smartphones and internet services globally have significantly expanded the user base of social media platforms. With the proliferation of affordable smartphones and widespread network coverage, even users in developing regions are now able to access social media, contributing to the market's expansion. Furthermore, mobile internet speeds have improved significantly, enabling richer media experiences on social platforms, which in turn attract more users and advertisers.

Another critical growth factor is the rising importance of digital marketing and advertising. Businesses of all sizes are leveraging social media platforms to reach their target audiences more effectively and efficiently. Given the advanced targeting capabilities and analytics offered by these platforms, advertisers can optimize their campaigns for better performance, thus funneling a significant portion of their advertising budgets to social media. Additionally, the integration of e-commerce features within social media platforms has created new revenue streams and engagement opportunities, further propelling market growth.

Content creation and user engagement are also key drivers in the social media platforms market. User-generated content (UGC) plays a vital role in keeping platforms vibrant and engaging. Social media platforms provide various tools and features, such as live streaming, stories, and reels, which encourage users to create and share content. This not only enhances user engagement but also attracts more users to join the platforms. Influencer marketing is another growing trend, where influencers with large followings collaborate with brands to promote products and services, thereby driving sales and brand awareness.

From a regional perspective, North America and Asia Pacific are the dominant players in the social media platforms market. North America, with mature markets in the U.S. and Canada, has a high penetration rate of social media usage and significant digital advertising expenditure. Conversely, the Asia Pacific region is witnessing rapid growth due to its large population, increasing internet penetration, and the rising popularity of regional social media platforms. Europe, Latin America, and the Middle East & Africa also present substantial growth opportunities due to expanding internet access and increasing smartphone adoption.

Platform Type Analysis

The social media platforms market can be segmented by platform type into social networking, media sharing, blogging & microblogging, discussion forums, and others. Social networking platforms, such as Facebook, LinkedIn, and Twitter, are among the most popular and widely used types. These platforms enable users to create profiles, connect with friends and colleagues, and share various forms of content. Social networking platforms are particularly popular due to their diverse feature sets, including messaging, multimedia sharing, and online communities, which cater to a broad range of user needs.

Media sharing platforms like YouTube, Instagram, and TikTok focus primarily on the sharing of videos and images. These platforms have gained massive popularity, especially among younger demographics, due to their focus on visual content and ease of use. The rise of short-form video content has been a significant trend, with platforms like TikTok leading the way. Media sharing platforms attract a large number of content creators and influencers, who generate engaging content that drives user engagement and retention.

Blogging and microblogging platforms, such as WordPress and Tumblr, provide users with a space to share their thoughts, ideas, and opinions through longer-form text content. Microblogging platforms like Twitter allow for shorter, more frequent updates, which can be particularly effective for real-time communication and news

This statistic presents the year-on-year change in user engagement with selected social media apps in the United States as of December 2018. During the measured period, WeChat experienced a 106 percent growth in monthly user minutes.

This statistic gives information on the most popular multi-platform social networks in the United States as of October 2018. During that month, Facebook was ranked first with almost 205 monthly active U.S. users. Facebook Messenger was ranked third in terms of MAU but came first in regards of mobile-only users.

This statistic presents the percentage of teenagers in the United States who have ever used selected social media platforms as of April 2018, sorted by age group. According to the findings, 70 percent of respondents aged between 13 to 14 years reported to have used Snapchat at some point in time, while in comparison only four percent from the same age group stated similar outcomes for the platform, Reddit.

Messaging, video, and maps are the most popular mobile-first activities worldwide. As of the first quarter of 2019, 86 percent of global internet users had used a chat or instant messaging service on their mobile device. As mobile devices offer flexibility in terms of quick usage sessions or on-the-go service access whenever it is needed, it is hardly surprising that online usage is decisively shifting towards mobile.