The global number of TV viewers in the 'TV Viewers' segment of the media market was forecast to continuously increase between 2024 and 2029 by in total *** billion users (+*** percent). After the ninth consecutive increasing year, the indicator is estimated to reach *** billion users and therefore a new peak in 2029. Notably, the number of TV viewers of the 'TV Viewers' segment of the media market was continuously increasing over the past years.Find more information concerning Benelux and Russia. The Statista Market Insights cover a broad range of additional markets.

Introduction

Reality TV Statistics: Many people guilty pleasure themselves with reality TV shows. Some watch them for the drama or to escape their issues, while others feel a real connection with the stars. No matter the reason, reality TV is very popular, and many know about famous figures like Kim Kardashian. Plus, reality TV has a strong influence. We’ve gathered key reality TV statistics, such as the percentage of reality TV shows and the money reality stars earn.

Surprisingly, reality TV has been around since 1948, even though it became popular in the 2000s. This will help you see how common reality TV is, what people think about it, and its impact on society. It took a lot of effort, but it's worthwhile.

“NFL Sunday Night Football” was the most watched TV show in the United States in the 2023/2024 season, with roughly **** million viewers. “NFL Monday Night Football” ranked second with approximately ** million viewers. NFL sports broadcasts score high with viewers Football matches and other live sports events have always attracted impressive audiences in the United States, and this popularity also extends to their television broadcasts. In 2023, the Super Bowl LVII was the top primetime telecast in the U.S., drawing nearly *** million viewers to their screens. Furthermore, none of the 10 most successful primetime programs were not football-related, explaining why 30-second advertising slots during the Super Bowl cost an average of ***** million U.S. dollars. Most popular TV networks NBC was the leading ad-supported television network in the United States, with an average viewership of around **** million viewers in 2023. One of its most popular shows during the 2023/2024 season included “Chicago Fire,” a drama that has been on the air for many years. The only other network to surpass **** million viewers in 2023 was CBS, which aired “NCIS” as one of its most successful fictional series.

The total number of linear TV viewers in China fluctuated from 2012 to 2024. In 2024, the linear TV audience base amounted to *** million, a significant drop since the peak in 2015. Digital TV users accounted for over ** percent of the linear TV viewers in China.

This table contains 84 series, with data for years 1998 - 2004 (not all combinations necessarily have data for all years), and is no longer being released. This table contains data described by the following dimensions (Not all combinations are available): Geography (1 item: Canada), Viewer demographic characteristics (3 items: Total, all persons two years and older;Anglophones, two years and older;Francophones, two years and older), Signal source (7 items: Total, signal sources;Canadian conventional stations;Canadian pay television and specialty services;Videocassette recorder (VCR); ...), Content of programme (4 items: Total television programmes, Canadian, foreign and unknown origin;Canadian television programmes;Foreign television programmes;Unknown origin of television programmes)

Redmob provides privacy-compliant CTV audience data, tailored for the U.S. streaming market. Built for adtech platforms, brands, and media buyers, this offering helps you activate, measure, and optimize OTT and CTV campaigns with real-time, attribution-ready data.

Whether you're targeting CTV viewers, measuring results, or improving your media mix, Redmob gives you the data, speed, and compliance to succeed in streaming.

Use cases

Redmob’s CTV data provides everything you need to build, activate, and measure Connected TV campaigns with confidence.

• Build Connected TV segments for OTT/CTV campaign activation
• Attribute conversions and outcomes back to CTV impressions
• Get cross-device insights by linking CTV exposure to mobile and desktop behavior
• Feed enriched data into media mix modeling and measurement tools
• Create lookalike audiences based on OTT engagement
• Improve targeting for U.S. streaming viewers with privacy-first audience data

Key benefits

• Audience data compliant with U.S. privacy regulations
• Real-time attribution
• High-value OTT audiences curated for performance
• U.S.-focused reach at scale, tailored to the streaming ecosystem
• Cross-device visibility to bridge CTV exposure with actions on mobile or web

Results from a survey on consumer consumption of streaming services in the United States in February 2020 revealed Millennials to be the least likely to watch IMDB TV, as only three percent of those surveyed had used the channel in the past 12 months. Consumption was low across all generations, with under 10 percent of each group having used IMDB TV in the last year.

This table contains 390 series, with data for years 1998 - 2004 (not all combinations necessarily have data for all years), and is no longer being released. This table contains data described by the following dimensions (Not all combinations are available): Geography (10 items: Newfoundland and Labrador;Prince Edward Island;Nova Scotia;New Brunswick; ...), Content of programme (3 items: Total, all television programmes, Canadian and foreign;Canadian television programmes;Foreign television programmes), Type of programme (13 items: Total, all types of television programmes;News and public affairs;Documentary;Academic instruction; ...).

Target and measure high-value audiences with U.S.-focused, privacy-first CTV data. Built for OTT (Over-The-Top) campaigns, attribution, and cross-device insights.

The TV rating of the 97th Academy Awards amounted to 4.54 and, thus, was higher than the one recorded in the previous year. Viewership of the Academy Awards was the lowest yet in 2021 with a rating of just 2.12, down from 5.3 in 2020.

According to a 2024 survey, the majority of U.S. viewers used a combination of both traditional TV and video streaming services, with ** percent of respondents subscribing to those platforms. A further *** in three people interviewed stated that they only used streaming services, while **** percent only viewed content on traditional TV sources, such as pay TV and over-the-air TV.

A survey conducted in the United States in 2023 revealed that most CTV viewers were between the ages of 18 and 34 years, with nearly ********** of respondents using these devices on a daily basis. Meanwhile, ** percent of people aged over 55 years watched videos via connected TVs every day.

In 20202, Poles aged 60 years and over accounted for the highest share of TV audience (** percent).

The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs was watched by ***** million viewers in the United States, making it not only the most watched Super Bowl in history, but also the most popular TV program of all time in the U.S. The second most watched Super Bowl was aired in the previous year, when the Kansas City Chiefs won against the San Francisco 49ers. What is the Super Bowl? The Super Bowl is the last game of the NFL season with the winners of the two football conferences, the American Football Conference (AFC) and the National Football Conference (NFC), competing with each other. The game determines the champion of the National Football League. The first Super Bowl was played on January 15, 1967, following the 1966 football season. In that game, the Green Bay Packers of the National Football League defeated the Kansas City Chiefs, then of the American Football League, with a score of 35 to 10, winning the first-ever Super Bowl championship. Super Bowl giants The Super Bowl came into being as part of a merger agreement between the two rival football leagues (National Football League and the American Football League) at the time. From 1967 to 1970, the game pitted the champions of the two rival leagues against each other. Since 1971 and the completion of the merger agreement, the winners of the two conferences have squared off against each other. The Pittsburgh Steelers and the New England Patriots have won the most Super Bowl titles, with a total of * each. The Patriots have also appeared in the National Football League’s annual championship game a record ** times, thereby topping the list for Super Bowl appearances.

In 2024, CBS was the leading ad-supported television network in the United States, with an average viewership of **** million, surpassing the viewership number of NBC. The latter recorded **** people watching the TV channel. Spotlight on CBS CBS is among the oldest and most popular commercial broadcast television and radio networks in the United States. Founded in 1927, the company now operates as a subsidiary of Paramount, with all of its original programming available on the Paramount+ streaming platform. A closer look at the network's recent performance reveals that it ranked fourth among the leading television networks among U.S. adults in 2023. CBS reported an average of *** thousand viewers between the ages of 18 to 49 that year and was only outperformed by NBC, Fox, and ABC. So what are audiences watching? Popular television shows According to the latest data, NFL Sunday Night Football was the most watched TV program in the United States during the ********* season. The sports broadcast, which aired on NBC, scored a respective ***** million viewers during that period. The three most popular fictional programs to make it into the top five were "Yellowstone", "NCIS," and "FBI" broadcast on Paramount Network and CBS.

How many Italians watch TV? From 2006 to 2023, the number of individuals watching television in Italy fluctuated. According to the data, the number of TV viewers amounted to approximately 53.4 million in 2006. Subsequently, this figure dropped to roughly 50.75 million viewers in 2023. However, the peak of Italian TV viewers was reached in 2010 and 2011, at over 54.5 million. The Italian TV audience is not particularly young When looking at the profile of TV viewers in Italy, data revealed that the television’s audience was not particularly young. In fact, most individuals watching TV in Italy were aged between 45 and 54 as of 2021. On the other hand, people aged between 18 and 19 represented the smallest group. Furthermore, when considering the occupational status of Italian TV consumers, data showed that retired people, as well as middle management and white-collar employees represented the largest group that year. Most Italian TV watchers come from the North-West of Italy When breaking down Italian TV audience by macro-area of origin, it can be noticed that most viewers lived in the North-West in 2021. Specifically, the North-West region of Lombardy registered the highest number of individuals watching television in Italy. In fact, more than a half of viewers from the North-West came from this specific region. However, it is also worth remembering that Lombardy is by far the most populous region in the country.

This graph depicts the percentage of U.S. households viewing public television in the United States from 1999 to 2013. In 2003, 47 percent of U.S. households viewed public television.

The number of TV viewers in the 'TV Viewers' segment of the media market in Europe was forecast to continuously increase between 2024 and 2029 by in total *** million users (+**** percent). After the ***** consecutive increasing year, the indicator is estimated to reach ****** million users and therefore a new peak in 2029. Notably, the number of TV viewers of the 'TV Viewers' segment of the media market was continuously increasing over the past years.Find more information concerning Russia and Worldwide. The Statista Market Insights cover a broad range of additional markets.

In 2023, TV consumption in the United States was highest among African Americans, who watched an average of **** hours of TV each day. While the viewing time dropped among white, Black, and Hispanic consumers, Asian Americans’ time spent grew from 2021 to 2022 to around *** hours per day. TV and streaming engagement among racial groups As of mid 2022, The U.S. population still spent most of their time watching TV and streaming content on traditional media, such as cable and broadcast. Roughly ** percent of their viewing time was allocated to streaming. It was also observed that Hispanics were more likely to use online video platforms than any other ethnic group, with a viewing time share of over ** percent. By contrast, using streaming services accounted for around ****third of the total viewing time among white and Asian consumers. Traditional TV vs. digital video The way consumers watch TV shows and movies has changed significantly. A forecast showed that traditional TV consumption among Americans will continue to steadily decline in the upcoming years. Meanwhile, with an increasing number of consumers adopting streaming and social videos, digital video soars, outpacing TV viewing time by the end of 2023.

In 2023, the NASCAR All-Star race was watched by an average TV audience of around 2.2 million, representing a decrease of just over 11 percent on the previous year. In 2021, the event had an average TV audience of 2.74 million.