According to the most recent data, U.S. viewers aged 15 years and older spent on average *** hours and ** minutes watching TV per day in 2024. Adults aged 75 and above spent the most time watching television at over **** hours, whilst 20 to 24-year-olds watched TV for less than *** hours each day. The dynamic TV landscape The way people consume video entertainment platforms has significantly changed in the past decade, with a forecast suggesting that the time spent watching traditional TV in the U.S. will probably decline in the years ahead, while digital video will gain in popularity. Younger age groups in particular tend to cut the cord and subscribe to video streaming services, such as Netflix, Hulu, and Amazon Prime Video. TV advertising in a transition period Similarly, the TV advertising market made a development away from traditional linear TV towards online media. While the ad spending on traditional TV in the U.S. generally increased until the end of the 2010s, this value is projected to decline to below ** billion U.S. dollars in the next few years. By contrast, investments in connected TV advertising are expected to steadily grow, despite the amount being just over half of the traditional TV ad spend by 2025.

Estimates suggest that in 2026 U.S. adults will spend around ** percent of their time watching traditional TV each day. This figure has generally fallen in recent years and the downward trend is forecast to continue in the years to come. Screen time Although average daily time spent watching TV appears to be decreasing, this does not necessarily mean that people are spending less time in front of screens; this drop is likely due to an increasing amount of time spent with phones, tablets, and laptops. With on-demand streaming services such as Netflix gaining massive popularity, people can watch a huge range of programming whilst on the go, meaning that screen time is no longer limited to time spent at home in front of the TV. Young people around the world have been especially quick to adopt smartphone-based video streaming habits meaning that television screen time will likely fall even further in the future. Television in the U.S. As mentioned above, the way people are consuming their video entertainment content is rapidly changing in the United States. By 2028, estimates suggest that only **** million U.S. households will pay for traditional TV services, down from over ** million as of 2019. In order to compete for people’s business, cable and satellite providers must find a way to adapt in a way the meets the needs of today’s increasingly mobile consumers. Some are launching their own streaming services in a bid to tackle cord-cutting, most notably Comcast.

As of June 2025, streaming was the favorite platform for television and video users in the United States, reaching a 46 percent share of the overall viewing time. This marks a growth compared with the previous month. Meanwhile, the market share of cable TV and broadcast further decreased.

A survey, conducted for the Eurobarometer in the end of 2024, regarding the frequency of online television usage, found that ** percent of the Portuguese population watch television via the internet every day or almost every day. Around * percent of the media consumers watch online TV * or * times a month, and ** percent of respondents in Portugal never use the internet to watch television.

In 2024, the majority of respondents who owned a TV, * out of 10, stated that they used it on a daily basis, while *** percent watched TV less than once a month or not at all.

As of May 2025, the total TV usage time in the U.S. was dominated by content from YouTube, with a share of viewing time at **** percent that month. The Walt Disney Company came second, followed by NBCUniversal and Paramount.

As of October 2024, the Dutch private television broadcaster RTL had an audience market share that spanned over one fourth of the overall market. The Dutch public broadcaster NPO (Nederlandse Publieke Omroep) had the largest audience market share this month. The same trend can be seen when looking at the annual audience market shares of TV channels in the Netherlands.

The number of TV viewers in the 'Traditional TV & Home Video' segment of the media market worldwide was modeled to stand at ************ users in 2024. Following a continuous upward trend, the number of TV viewers has risen by *********** users since 2017. Between 2024 and 2030, the number of TV viewers will rise by *********** users, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Traditional TV & Home Video.

According to a mid-2024 survey, ** percent of respondents from Canada watched cable TV every day, while the share of daily TV streaming viewers was ** percent. By contrast, *** percent of people interviewed consumed cable TV content a few times per month.

In August 2024, over ** percent of TV sets in Brazil tuned in to free TV, with the ** percent who tuned in to pay TV the linear TV consumption that month surpassed ** percent. At the same time streaming from video-on-demand platforms accounted for ***** percent of TV sets, and YouTube viewing added up to **** percent of TV sets in Brazil.

Worldwide, **** percent of internet users watched content via streaming services each month as of the third quarter of 2024. People from Chile and the Philippines were using video streaming platforms the most, with **** percent of respondents to the survey stating to stream every month. Greece and Mexico came second, with **** percent of people watching TV content on streaming platforms, followed by South Africa with **** percent. By comparison, only **** percent of consumers from Japan indicated to use video streaming services, such as Netflix, on a monthly basis.

The favorite television genre among Russians aged four to nine years were cartoon series, which accounted for ** percent of this age group's total TV watching time in the first six months of 2024. The viewers aged 14 to 17 years spent ** percent of their watching time on TV series.

In July 2024, an average of **** percent of TV sets in use in Brazil showed content streamed from online video-on-demand platforms. That was more than twice as much as the average share of TV sets in use tuned to pay TV channels during that month: *** percent. Close to three years earlier, in May 2020, both types of platforms had averages oscillating around ** percent.

As of September 2024, all streaming services accounted for ** percent of total TV screen time in the United States. Netflix made up *** percent of the whole viewing time, slightly up from *** percent recorded in the same period of the previous year.

In May 2024, the leading cable news program in the United States ranked by number of viewers was "The Five", averaging **** million total viewers. "Jesse Watters Primetime" ranked second with **** million average total viewers that month.

According to a global survey on digital content usage, more than a quarter of internet users in Hong Kong reported to pay for movie or TV streaming services every month as of the third quarter of 2024. Music streaming and downloads were the second most commonly purchased digital content types, each with about ********* of response rates.

Television viewership in India measured an average minute audience (AMA) of approximately *** trillion in 2024. It indicated a slight recovery from the declining trend that emerged post-pandemic, although remaining below viewership levels recorded in 2020. Despite the dip in viewership, television continued to be the country's largest medium, reaching over *** million households. What is India watching? Of the one to two hours spent per day watching television, most Indians either sought entertainment in the form of their favorite TV series, or sports or tuned into the news of the day. The entertainment genre’s dominance within television consumption was quite evident in the abundance of general entertainment channels available to viewers in nearly all the major Indian vernacular languages. Comedies were a popular genre. Meanwhile, sports drew its viewers primarily from the vast population of cricket enthusiasts in the country, with Star Sports 1 Hindi being the most-watched television channel overall. The era of connected TV The Indian media and entertainment sector has been at the forefront of the digital revolution, being the first to adopt or adapt to innovative technologies. The television sector was no exception. With the irrevocable penetration of streaming and over-the-top services in the video content segment, an increasing number of Indian households are switching to connected televisions. Hybrid viewing has become the norm with viewers able to stream the latest web series and consume live television on the same device.

“NFL Sunday Night Football” was the most watched TV show in the United States in the 2023/2024 season, with roughly **** million viewers. “NFL Monday Night Football” ranked second with approximately ** million viewers. NFL sports broadcasts score high with viewers Football matches and other live sports events have always attracted impressive audiences in the United States, and this popularity also extends to their television broadcasts. In 2023, the Super Bowl LVII was the top primetime telecast in the U.S., drawing nearly *** million viewers to their screens. Furthermore, none of the 10 most successful primetime programs were not football-related, explaining why 30-second advertising slots during the Super Bowl cost an average of ***** million U.S. dollars. Most popular TV networks NBC was the leading ad-supported television network in the United States, with an average viewership of around **** million viewers in 2023. One of its most popular shows during the 2023/2024 season included “Chicago Fire,” a drama that has been on the air for many years. The only other network to surpass **** million viewers in 2023 was CBS, which aired “NCIS” as one of its most successful fictional series.

The NFL is one of the most widely televised sporting leagues in the world. The average television viewership of a regular season NFL game in 2024 was calculated to be **** million. Attendance In addition to this record-breaking TV viewership, the NFL attracts thousands of fans to the stadiums each week to see their favorite teams in action. The NFL has consistently been the major American sports league with the highest average attendance, with an average of almost ** thousand people attending each game in the 2023 season. Moreover, during the 2024 regular season, the average total home attendance per team across the entire NFL was calculated to be *******. The franchise with the highest total attendance for its eight regular-season home games was the Dallas Cowboys, perhaps in part to their comparatively reasonably priced tickets, costing nearly *** U.S. dollars on average, just less than the average ticket price across the NFL at *** U.S. dollars per ticket. Best players Since 1957, the Associated Press NFL Most Valuable Player Award has been given to the NFL player considered to have been the most outstanding during the season. Since the award's introduction, Peyton Manning has received the award the greatest number of times during his career, closely followed by Aaron Rodgers, who has received the award on **** occasions. One other potential indicator of the success of an NFL player is their annual salary. The highest-paid NFL player in 2024 was Dak Prescott, quarterback for the Dallas Cowboys, who earned **** million U.S. dollars from salary and bonuses and ** million U.S. dollars from endorsement deals during the 2024 season.

The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs was watched by ***** million viewers in the United States, making it not only the most watched Super Bowl in history, but also the most popular TV program of all time in the U.S. The second most watched Super Bowl was aired in the previous year, when the Kansas City Chiefs won against the San Francisco 49ers. What is the Super Bowl? The Super Bowl is the last game of the NFL season with the winners of the two football conferences, the American Football Conference (AFC) and the National Football Conference (NFC), competing with each other. The game determines the champion of the National Football League. The first Super Bowl was played on January 15, 1967, following the 1966 football season. In that game, the Green Bay Packers of the National Football League defeated the Kansas City Chiefs, then of the American Football League, with a score of 35 to 10, winning the first-ever Super Bowl championship. Super Bowl giants The Super Bowl came into being as part of a merger agreement between the two rival football leagues (National Football League and the American Football League) at the time. From 1967 to 1970, the game pitted the champions of the two rival leagues against each other. Since 1971 and the completion of the merger agreement, the winners of the two conferences have squared off against each other. The Pittsburgh Steelers and the New England Patriots have won the most Super Bowl titles, with a total of * each. The Patriots have also appeared in the National Football League’s annual championship game a record ** times, thereby topping the list for Super Bowl appearances.