100+ datasets found
  1. U.S. TV consumption: average viewing time 2009-2024, by ethnicity

    • statista.com
    • abripper.com
    Updated Nov 27, 2025
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    Statista (2025). U.S. TV consumption: average viewing time 2009-2024, by ethnicity [Dataset]. https://www.statista.com/statistics/411806/average-daily-time-watching-tv-us-ethnicity/
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    Dataset updated
    Nov 27, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    In 2024, TV consumption in the United States was highest among African Americans and Black people, who watched an average of **** hours of TV each day. At the same time, the viewing time dropped among Asian Americans to under *** hours TV and streaming engagement among racial groups As of mid 2022, The U.S. population still spent most of their time watching TV and streaming content on traditional media, such as cable and broadcast. Roughly ** percent of their viewing time was allocated to streaming. It was also observed that Hispanics were more likely to use online video platforms than any other ethnic group, with a viewing time share of over ** percent. By contrast, using streaming services accounted for around ****third of the total viewing time among white and Asian consumers. Traditional TV vs. digital video The way consumers watch TV shows and movies has changed significantly. A forecast showed that traditional TV consumption among Americans will continue to steadily decline in the upcoming years. Meanwhile, with an increasing number of consumers adopting streaming and social videos, digital video soars, outpacing TV viewing time by the end of 2023.

  2. Television viewing time, by viewer demographic characteristics, signal...

    • data.wu.ac.at
    • www150.statcan.gc.ca
    • +1more
    csv, html, xml
    Updated Jun 27, 2018
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    Statistics Canada | Statistique Canada (2018). Television viewing time, by viewer demographic characteristics, signal source and content of programme [Dataset]. https://data.wu.ac.at/schema/www_data_gc_ca/ZjA0MzIyODItNTI5My00NjAxLTg0NGUtZTM2NDRiMzNjNDgw
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    html, csv, xmlAvailable download formats
    Dataset updated
    Jun 27, 2018
    Dataset provided by
    Statistics Canadahttps://statcan.gc.ca/en
    License

    Open Government Licence - Canada 2.0https://open.canada.ca/en/open-government-licence-canada
    License information was derived automatically

    Description

    This table contains 84 series, with data for years 1998 - 2004 (not all combinations necessarily have data for all years), and is no longer being released. This table contains data described by the following dimensions (Not all combinations are available): Geography (1 item: Canada), Viewer demographic characteristics (3 items: Total, all persons two years and older;Anglophones, two years and older;Francophones, two years and older), Signal source (7 items: Total, signal sources;Canadian conventional stations;Canadian pay television and specialty services;Videocassette recorder (VCR); ...), Content of programme (4 items: Total television programmes, Canadian, foreign and unknown origin;Canadian television programmes;Foreign television programmes;Unknown origin of television programmes)

  3. Connected TV viewers in the U.S. 2023, by age group

    • statista.com
    Updated Nov 27, 2025
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    Statista (2025). Connected TV viewers in the U.S. 2023, by age group [Dataset]. https://www.statista.com/statistics/947954/streaming-connected-devices-by-age/
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    Dataset updated
    Nov 27, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 2023 - May 2023
    Area covered
    United States
    Description

    A survey conducted in the United States in 2023 revealed that most CTV viewers were between the ages of 18 and 34 years, with nearly ********** of respondents using these devices on a daily basis. Meanwhile, ** percent of people aged over 55 years watched videos via connected TVs every day.

  4. Representation of ethnicity in U.S. debut TV series compared to population...

    • statista.com
    Updated Aug 21, 2025
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    Statista (2025). Representation of ethnicity in U.S. debut TV series compared to population 2017-2019 [Dataset]. https://www.statista.com/statistics/1182508/representation-of-ethnicity-in-tv-cast-vs-population-usa/
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    Dataset updated
    Aug 21, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    Although ** percent of the U.S. population in 2019 was Hispanic or Latino, only **** percent of regular talent performing in debut TV shows were from this demographic. Comparing the size of racial and ethnic minorities in the United States population to the casts of television series, talent from American Indian, Alaskan Native, Native Hawaiian and Pacific Islander were all underrepresented.

  5. Television viewing time of all television stations, by viewer demographic...

    • data.wu.ac.at
    • www150.statcan.gc.ca
    • +2more
    csv, html, xml
    Updated Jun 27, 2018
    + more versions
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    Statistics Canada | Statistique Canada (2018). Television viewing time of all television stations, by viewer demographic characteristics, content and type of programme, Canada [Dataset]. https://data.wu.ac.at/schema/www_data_gc_ca/NThlNDUyZDctMmFiZi00Njc2LTliNDktMWI4ZmJlMjA3Zjk5
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    csv, html, xmlAvailable download formats
    Dataset updated
    Jun 27, 2018
    Dataset provided by
    Statistics Canadahttps://statcan.gc.ca/en
    License

    Open Government Licence - Canada 2.0https://open.canada.ca/en/open-government-licence-canada
    License information was derived automatically

    Area covered
    Canada
    Description

    This table contains 117 series, with data for years 1998 - 2004 (not all combinations necessarily have data for all years), and is no longer being released. This table contains data described by the following dimensions (Not all combinations are available): Geography (1 item: Canada), Viewer demographic characteristics (3 items: Total, all persons two years and older;Anglophones, two years and older;Francophones, two years and older), Content of programme (3 items: Total, all television programmes, Canadian and foreign;Canadian television programmes;Foreign television programmes), Type of programme (13 items: Total, all types of television programmes;News and public affairs;Documentary;Academic instruction; ...).

  6. TV news reach in the United States 2024, by age group

    • statista.com
    Updated Nov 27, 2025
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    Statista (2025). TV news reach in the United States 2024, by age group [Dataset]. https://www.statista.com/statistics/800249/tv-news-reach-us-age-group/
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    Dataset updated
    Nov 27, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jul 15, 2024 - Aug 4, 2024
    Area covered
    United States
    Description

    According to data gathered in late 2024, ** percent of adults aged 65 years or over watched news on TV at least sometimes, more than double the share of adults under ** who did the same. Older news consumers were more likely to turn to print and TV than their younger counterparts, although also increased their news consumption via podcasts.

  7. Film, television and video production, summary statistics, by North American...

    • www150.statcan.gc.ca
    • datasets.ai
    • +2more
    Updated Feb 6, 2017
    + more versions
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    Government of Canada, Statistics Canada (2017). Film, television and video production, summary statistics, by North American Industry Classification System (NAICS), inactive [Dataset]. http://doi.org/10.25318/3310010101-eng
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    Dataset updated
    Feb 6, 2017
    Dataset provided by
    Statistics Canadahttps://statcan.gc.ca/en
    Area covered
    Canada
    Description

    This table contains 56 series, with data for years 2006 - 2011 (not all combinations necessarily have data for all years), and was last released on 2015-07-28. This table contains data described by the following dimensions (Not all combinations are available): Geography (14 items: Canada; Prince Edward Island; Nova Scotia; Newfoundland and Labrador ...), North American Industry Classification System (NAICS) (1 items: Motion picture and video production ...), Summary statistics (4 items: Operating revenue; Operating profit margin; Salaries; wages and benefits; Operating expenses ...).

  8. U.S. TV consumption: daily viewing time 2009-2024, by age group

    • statista.com
    • abripper.com
    Updated Nov 19, 2025
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    Statista (2025). U.S. TV consumption: daily viewing time 2009-2024, by age group [Dataset]. https://www.statista.com/statistics/411775/average-daily-time-watching-tv-us-by-age/
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    Dataset updated
    Nov 19, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    According to the most recent data, U.S. viewers aged 15 years and older spent on average *** hours and ** minutes watching TV per day in 2024. Adults aged 75 and above spent the most time watching television at over **** hours, whilst 20 to 24-year-olds watched TV for less than *** hours each day. The dynamic TV landscape The way people consume video entertainment platforms has significantly changed in the past decade, with a forecast suggesting that the time spent watching traditional TV in the U.S. will probably decline in the years ahead, while digital video will gain in popularity. Younger age groups in particular tend to cut the cord and subscribe to video streaming services, such as Netflix, Hulu, and Amazon Prime Video. TV advertising in a transition period Similarly, the TV advertising market made a development away from traditional linear TV towards online media. While the ad spending on traditional TV in the U.S. generally increased until the end of the 2010s, this value is projected to decline to below ** billion U.S. dollars in the next few years. By contrast, investments in connected TV advertising are expected to steadily grow, despite the amount being just over half of the traditional TV ad spend by 2025.

  9. TV Watch hours, Income, and Demographics

    • kaggle.com
    zip
    Updated Aug 14, 2022
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    Jinjoo Park (2022). TV Watch hours, Income, and Demographics [Dataset]. https://www.kaggle.com/datasets/jinjoopark/tv-watch-hours-and-demographics-19961998
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    zip(16202 bytes)Available download formats
    Dataset updated
    Aug 14, 2022
    Authors
    Jinjoo Park
    Description

    Dataset

    This dataset was created by Jinjoo Park

    Contents

  10. Film, television and video post-production, summary statistics

    • www150.statcan.gc.ca
    • open.canada.ca
    • +2more
    Updated Oct 9, 2024
    + more versions
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    Government of Canada, Statistics Canada (2024). Film, television and video post-production, summary statistics [Dataset]. http://doi.org/10.25318/2110006601-eng
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    Dataset updated
    Oct 9, 2024
    Dataset provided by
    Statistics Canadahttps://statcan.gc.ca/en
    Area covered
    Canada
    Description

    The summary statistics by North American Industry Classification System (NAICS) which include: operating revenue (dollars x 1,000,000), operating expenses (dollars x 1,000,000), salaries wages and benefits (dollars x 1,000,000), and operating profit margin (by percent), of post-production and other motion picture and video industries (NAICS 512190), annual, for five years of data.

  11. f

    TV viewing time (hours/day) in different demographic groups.

    • datasetcatalog.nlm.nih.gov
    • plos.figshare.com
    Updated Jan 10, 2014
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    Lam, Tai Hing; Stewart, Sunita M.; Viswanath, Kasisomayajula; Xie, Yao Jie; Chan, Sophia S. (2014). TV viewing time (hours/day) in different demographic groups. [Dataset]. https://datasetcatalog.nlm.nih.gov/dataset?q=0001206828
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    Dataset updated
    Jan 10, 2014
    Authors
    Lam, Tai Hing; Stewart, Sunita M.; Viswanath, Kasisomayajula; Xie, Yao Jie; Chan, Sophia S.
    Description

    a. P values were generated from one-way ANOVA.b. There were no significant differences in TV viewing time between ex-smokers and non-smokers, or between ex-smokers and current smokers. The ex-smokers and non-smokers were categorized to “not currently smoking”.c. During the last 7 days, did you have at least 10 minutes of vigorous physical activities?d. During the last 7 days, did you have at least 10 minutes of moderate physical activities?post hoc comparisons were used, all group differences are significant (P<0.01).

  12. Subtitle preference when watching TV in a known language U.S. 2023, by...

    • statista.com
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    Statista, Subtitle preference when watching TV in a known language U.S. 2023, by demographics [Dataset]. https://www.statista.com/statistics/1459166/adult-preference-watching-tv-known-language-subtitles-us-demographics/
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    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jun 29, 2023 - Jul 5, 2023
    Area covered
    United States, United States
    Description

    According to a survey conducted in mid-2023, ** percent of American adults preferred subtitles on while watching TV in a language they know. Hispanic Americans and ** to-29-year-olds showed a higher tendency to use subtitles than other demographic groups, with over half of respondents having subtitles on when watching TV in a known language.

  13. US Smart TV Market - Share & Statistics

    • mordorintelligence.com
    pdf,excel,csv,ppt
    Updated Oct 17, 2025
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    Mordor Intelligence (2025). US Smart TV Market - Share & Statistics [Dataset]. https://www.mordorintelligence.com/industry-reports/united-states-smart-tv-market
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    pdf,excel,csv,pptAvailable download formats
    Dataset updated
    Oct 17, 2025
    Dataset provided by
    Authors
    Mordor Intelligence
    License

    https://www.mordorintelligence.com/privacy-policyhttps://www.mordorintelligence.com/privacy-policy

    Time period covered
    2019 - 2030
    Area covered
    United States
    Description

    The US Smart TV Market Report is Segmented by Screen Size (Up To 45", 45-54", 55-64", 65-74", 75" & Above), Resolution Type (HDTV, Full HD, 4K UHD, 8K UHD), Panel Technology (LCD/LED, QLED, OLED, Mini-LED), Price Band (less Than USD 500, USD 500-999, and More), Operating System (Roku OS, Google/Android TV, and More), and Geography. The Market Forecasts are Provided in Terms of Volume (Units).

  14. T

    Tuvalu TV: Population: Growth

    • ceicdata.com
    Updated Sep 14, 2018
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    CEICdata.com (2018). Tuvalu TV: Population: Growth [Dataset]. https://www.ceicdata.com/en/tuvalu/population-and-urbanization-statistics/tv-population-growth
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    Dataset updated
    Sep 14, 2018
    Dataset provided by
    CEICdata.com
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Dec 1, 2006 - Dec 1, 2017
    Area covered
    Tuvalu
    Description

    Tuvalu TV: Population: Growth data was reported at 0.852 % in 2017. This records a decrease from the previous number of 0.869 % for 2016. Tuvalu TV: Population: Growth data is updated yearly, averaging 0.972 % from Dec 1960 (Median) to 2017, with 58 observations. The data reached an all-time high of 2.305 % in 1963 and a record low of 0.227 % in 1997. Tuvalu TV: Population: Growth data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Tuvalu – Table TV.World Bank.WDI: Population and Urbanization Statistics. Annual population growth rate for year t is the exponential rate of growth of midyear population from year t-1 to t, expressed as a percentage . Population is based on the de facto definition of population, which counts all residents regardless of legal status or citizenship.; ; Derived from total population. Population source: (1) United Nations Population Division. World Population Prospects: 2017 Revision, (2) Census reports and other statistical publications from national statistical offices, (3) Eurostat: Demographic Statistics, (4) United Nations Statistical Division. Population and Vital Statistics Reprot (various years), (5) U.S. Census Bureau: International Database, and (6) Secretariat of the Pacific Community: Statistics and Demography Programme.; Weighted average;

  15. VANHELSINX TV's YouTube Channel Statistics

    • vidiq.com
    + more versions
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    vidIQ, VANHELSINX TV's YouTube Channel Statistics [Dataset]. https://vidiq.com/youtube-stats/channel/UCg_l52mBTG-T3bOAyknbr9g/
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    Dataset authored and provided by
    vidIQ
    Time period covered
    Nov 1, 2025 - Nov 28, 2025
    Area covered
    ID, YouTube
    Variables measured
    subscribers, video count, video views, engagement rate, upload frequency, estimated earnings
    Description

    Comprehensive YouTube channel statistics for VANHELSINX TV, featuring 116,000 subscribers and 21,943,680 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Entertainment category and is based in ID. Track 283 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

  16. Minute-by-minute EEG, Twitter volume, and TV viewership values for each TV...

    • plos.figshare.com
    • datasetcatalog.nlm.nih.gov
    xlsx
    Updated Jun 1, 2023
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    Avgusta Y. Shestyuk; Karthik Kasinathan; Viswajith Karapoondinott; Robert T. Knight; Ram Gurumoorthy (2023). Minute-by-minute EEG, Twitter volume, and TV viewership values for each TV show episode tested. [Dataset]. http://doi.org/10.1371/journal.pone.0214507.s001
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    xlsxAvailable download formats
    Dataset updated
    Jun 1, 2023
    Dataset provided by
    PLOShttp://plos.org/
    Authors
    Avgusta Y. Shestyuk; Karthik Kasinathan; Viswajith Karapoondinott; Robert T. Knight; Ram Gurumoorthy
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Each spreadsheet in the Excel file corresponds to one of the tested episodes and contains minute-by-minute values Twitter volume (raw), TV viewership (raw), and EEG metrics (pre-processed) associated with Attention, Motivation, and Memory, as well as the composite EEG metric (the average of the other three metrics). Ad breaks and missing values are indicated in the Notes field on each spreadsheet. (XLSX)

  17. T

    Tuvalu TV: Population: Total

    • ceicdata.com
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    CEICdata.com, Tuvalu TV: Population: Total [Dataset]. https://www.ceicdata.com/en/tuvalu/population-and-urbanization-statistics/tv-population-total
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    Dataset provided by
    CEICdata.com
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Dec 1, 2006 - Dec 1, 2017
    Area covered
    Tuvalu
    Description

    Tuvalu TV: Population: Total data was reported at 11,192.000 Person in 2017. This records an increase from the previous number of 11,097.000 Person for 2016. Tuvalu TV: Population: Total data is updated yearly, averaging 8,915.000 Person from Dec 1960 (Median) to 2017, with 58 observations. The data reached an all-time high of 11,192.000 Person in 2017 and a record low of 6,104.000 Person in 1960. Tuvalu TV: Population: Total data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Tuvalu – Table TV.World Bank.WDI: Population and Urbanization Statistics. Total population is based on the de facto definition of population, which counts all residents regardless of legal status or citizenship. The values shown are midyear estimates.; ; (1) United Nations Population Division. World Population Prospects: 2017 Revision. (2) Census reports and other statistical publications from national statistical offices, (3) Eurostat: Demographic Statistics, (4) United Nations Statistical Division. Population and Vital Statistics Reprot (various years), (5) U.S. Census Bureau: International Database, and (6) Secretariat of the Pacific Community: Statistics and Demography Programme.; Sum; Relevance to gender indicator: disaggregating the population composition by gender will help a country in projecting its demand for social services on a gender basis.

  18. Americans who watched reality tv shows online or on TV, by age 2024

    • statista.com
    Updated Jul 9, 2025
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    Statista (2025). Americans who watched reality tv shows online or on TV, by age 2024 [Dataset]. https://www.statista.com/forecasts/229112/tv-viewers-who-typically-watch-dating-reality-shows-usa
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    Dataset updated
    Jul 9, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Oct 2023 - Sep 2024
    Area covered
    United States
    Description

    This statistic illustrates the share of Americans who watched reality tv shows online or on TV. As of **************, ** percent of ******* year old consumers do so in the U.S. This is according to exclusive results from the Consumer Insights Global survey which shows that ** percent of ******* year old customers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

  19. a

    Arctic Shorebird Demographics Network

    • arcticdata.io
    • dataone.org
    • +1more
    Updated Nov 12, 2019
    + more versions
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    Richard B. Lanctot; Stephen Brown; Brett K. Sandercock (2019). Arctic Shorebird Demographics Network [Dataset]. http://doi.org/10.18739/A2CD5M
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    Dataset updated
    Nov 12, 2019
    Dataset provided by
    Arctic Data Center
    Authors
    Richard B. Lanctot; Stephen Brown; Brett K. Sandercock
    Time period covered
    May 14, 1993 - Aug 31, 2014
    Area covered
    Variables measured
    Age, End, Fat, Sex, Band, Date, Name, Plot, Site, Time, and 308 more
    Description

    See "01_ASDN_readme.txt" (under "Download Data" tab) for data author and contact information. Field data on shorebird ecology and environmental conditions were collected from 1993-2014 at 16 field sites in Alaska, Canada, and Russia. Data were not collected in every year at all sites. Studies of the population ecology of these birds included nest-monitoring to determine timing of reproduction and reproductive success; live capture of birds to collect blood samples, feathers, and fecal samples for investigations of population structure and pathogens; banding of birds to determine annual survival rates; resighting of color-banded birds to determine space use and site fidelity; and use of light-sensitive geolocators to investigate migratory movements. Data on climatic conditions, prey abundance, and predators were also collected. Environmental data included weather stations that recorded daily climatic conditions, surveys of seasonal snowmelt, weekly sampling of terrestrial and aquatic invertebrates that are prey of shorebirds, live trapping of small mammals (alternate prey for shorebird predators), and daily counts of potential predators (jaegers, falcons, foxes). Detailed field methods for each year are available in the ASDN_protocol_201X.pdf files. All research was conducted under permits from relevant federal, state and university authorities.

    Potential users of these data should first contact the relevant data author(s), listed below. This will enable coordination in terms of updates/corrections to the data and ongoing analyses. Key analyses of the data are in progress and will be included in the theses and dissertations of graduate students who collected these field data.

    Please acknowledge this dataset and the authors in any analysis, publication, presentation, or other output that uses these data. If you use the full dataset, we suggest you cite it as:
    Lanctot, RB, SC Brown, and BK Sandercock. 2017. Arctic Shorebird Demographics Network. NSF Arctic Data Center. doi: INSERT HERE. If you use data from only one or a few sites, we suggest you cite data for each site as per this example:
    Lanctot, RB and ST Saalfeld. 2017. Barrow, 2014. Arctic Shorebird Demographics Network. NSF Arctic Data Center. doi: INSERT HERE. Note that each updated version of the dataset has its own unique DOI.

    Disclaimers: The dataset is distributed “as is” and with absolutely no warranty. The data providers have invested considerable effort to ensure that the data are of highest quality, but it is possible that undetected errors remain. Data have been processed with several steps for quality assurance, but the data providers accept no liability or guarantee that the data are up-to-date, correct, or complete. Access to data is provided on the understanding that the data providers are not responsible for any damages from inaccuracies in the data.

  20. w

    Global Smart TV Online Streaming Service Market Research Report: By Content...

    • wiseguyreports.com
    Updated Oct 14, 2025
    + more versions
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    (2025). Global Smart TV Online Streaming Service Market Research Report: By Content Type (Movies, TV Shows, Documentaries, Sports, News), By Subscription Model (Ad-Supported, Subscription-Based, Transactional Video on Demand), By Device Compatibility (Smart TVs, Streaming Devices, Game Consoles, Mobile Devices), By User Demographics (Age Group, Income Level, Family Size) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035 [Dataset]. https://www.wiseguyreports.com/reports/smart-tv-online-streaming-service-market
    Explore at:
    Dataset updated
    Oct 14, 2025
    License

    https://www.wiseguyreports.com/pages/privacy-policyhttps://www.wiseguyreports.com/pages/privacy-policy

    Time period covered
    Oct 25, 2025
    Area covered
    Global
    Description
    BASE YEAR2024
    HISTORICAL DATA2019 - 2023
    REGIONS COVEREDNorth America, Europe, APAC, South America, MEA
    REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    MARKET SIZE 202432.8(USD Billion)
    MARKET SIZE 202535.2(USD Billion)
    MARKET SIZE 203570.8(USD Billion)
    SEGMENTS COVEREDContent Type, Subscription Model, Device Compatibility, User Demographics, Regional
    COUNTRIES COVEREDUS, Canada, Germany, UK, France, Russia, Italy, Spain, Rest of Europe, China, India, Japan, South Korea, Malaysia, Thailand, Indonesia, Rest of APAC, Brazil, Mexico, Argentina, Rest of South America, GCC, South Africa, Rest of MEA
    KEY MARKET DYNAMICSincreasing internet penetration, growing subscription models, rise in original content, consumer preference for on-demand, advancements in streaming technology
    MARKET FORECAST UNITSUSD Billion
    KEY COMPANIES PROFILEDAmazon, LG Electronics, Roku, Samsung Electronics, Google, Microsoft, Tencent, AT&T, Disney, Hulu, Netflix, Sony, Comcast, Alibaba, Apple, ViacomCBS
    MARKET FORECAST PERIOD2025 - 2035
    KEY MARKET OPPORTUNITIESExpansion in emerging markets, Integration of advanced AI features, Increasing demand for 4K content, Bundling services with hardware, Enhanced viewer personalization options
    COMPOUND ANNUAL GROWTH RATE (CAGR) 7.2% (2025 - 2035)
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Statista (2025). U.S. TV consumption: average viewing time 2009-2024, by ethnicity [Dataset]. https://www.statista.com/statistics/411806/average-daily-time-watching-tv-us-ethnicity/
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U.S. TV consumption: average viewing time 2009-2024, by ethnicity

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9 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
Nov 27, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Area covered
United States
Description

In 2024, TV consumption in the United States was highest among African Americans and Black people, who watched an average of **** hours of TV each day. At the same time, the viewing time dropped among Asian Americans to under *** hours TV and streaming engagement among racial groups As of mid 2022, The U.S. population still spent most of their time watching TV and streaming content on traditional media, such as cable and broadcast. Roughly ** percent of their viewing time was allocated to streaming. It was also observed that Hispanics were more likely to use online video platforms than any other ethnic group, with a viewing time share of over ** percent. By contrast, using streaming services accounted for around ****third of the total viewing time among white and Asian consumers. Traditional TV vs. digital video The way consumers watch TV shows and movies has changed significantly. A forecast showed that traditional TV consumption among Americans will continue to steadily decline in the upcoming years. Meanwhile, with an increasing number of consumers adopting streaming and social videos, digital video soars, outpacing TV viewing time by the end of 2023.

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