According to estimates, there were *** million TV homes in the United States for the 2023-2024 TV season. Whilst the number of TV households continues to grow, pay TV is becoming less popular – the pay TV penetration rate in the U.S. was pegged at ** percent in 2023, marking a drop of over ** percentage points in just five years. The changing TV landscape The trend of consumers (especially younger generations) cutting the cord and instead moving online to streaming services has meant that many pay TV providers have struggled to keep afloat. In spite of this, television statistics show that watching terrestrial TV is still a popular media activity among U.S. consumers. Television has been a popular pastime for so long that it seems impossible the medium could ever die out – but its traditional form is certainly changing. The advent of ** and smart TV technology, as well as connected TV devices, mean that the ways in which we watch television are changing all the time. User demographics A key factor when considering television consumption in the United States is how a consumer’s age affects their viewing habits and preferences. As of 2022, the average daily time spent watching TV among adults aged 75 years and older amounted to nearly **** hours. ** to **-year-olds spent just around *** hours per day consuming TV content. Moreover, the share of cable TV subscribers was higher among older adults, with half of consumers aged 65 years and older subscribing to a cable TV service, compared to ** percent of ** to **-year-olds at the beginning of 2023.

Data on the global television market showed that there were an estimated **** billion TV households worldwide in 2021. According to the source, this figure will continue to grow and surpass *** billion by 2026. How are viewers receiving their television content? A more detailed look at television consumption by platform reveals that free-to-air digital terrestrial TV (FTA DTT) remains the most popular television distribution model worldwide. In addition to that, the latest reports also estimate that the number of IPTV households will exceed digital cable TV households for the first time in 2026. IPTV stands for internet protocol television and describes a new technology that delivers video content via the internet instead of traditional satellite or cable connections. Spotlight on the United States The number of TV households in the United States has been growing for decades. And yet, the U.S. pay TV penetration rate keeps dropping every year, mainly due to the ever-increasing accessibility and popularity of online video streaming options. Audiences no longer want to be tied to fixed broadcasting schedules, which is why many viewers are cutting the cord and canceling their pay TV bundles in favor of on-demand video content that can be watched whenever, wherever, and on whichever devices they want.

Technological advancements like DTH and IPTV combined with the ever-changing content of the Indian television have had a positive impact on the television industry in the nation. The number of television households in the south Asian country stood at *** million in 2022. Factoring in a possible rise in cord-cutting trends in the country over the years to come, TV households were expected to grow to *** million by 2026. More channels, more choiceWith *** channels to choose from, people are spoilt for choice with categories ranging from regional TV shows, to international shows and general entertainment categories and so on. The Hindi general entertainment category channel “Dangal” had over *********** weekly impressions in 2019. The Hindi-speaking market dominates the viewership of the television industry with over *********** impressions in 2017. Daily entertainmentWith an average of almost **** hours spent watching television every day, the television viewership has been on the rise. Despite the availability of cheap data and the rise of entertainment streams like Netflix and Hotstar, the dedication and comfort of having the evening Chai in front of the television seems irreplaceable.

Data revealed that the number of traditional pay TV households in the United States stood at around ** million in 2023. This figure will likely drop further over the next few years and amount to less than ** million by 2028. Meanwhile, digital pay TV is becoming increasingly popular. Pay TV is fighting an uphill battle The United States is one of the largest pay TV markets worldwide based on penetration. But even though millions of viewers frequently tune in to watch their favorite shows, news broadcasts, and sports events on the small screen, the U.S. pay TV industry is facing enormous challenges. More viewers are canceling their cable or satellite subscriptions than ever, be it because of mounting prices, limited content offerings, or the proliferation of over-the-top (OTT) video services and streaming platforms. Based on the latest data, over half of TV households in the country are currently without a telco, cable, or satellite TV provider. Can cable companies combat subscriber loss? The cord-cutting movement and other recent changes in consumer behavior have had a substantial impact on the pay TV landscape and its players. In 2023, U.S. pay TV providers suffered a combined net subscriber loss of around **** million viewers. This downward trend also extends to the largest pay TV providers in the U.S., such as Charter and Comcast. However, they have recently ventured into the world of streaming to offset subscriber losses, but whether this expansion will be enough to effectively combat churn remains to be seen.

Estimates showed that by the end of 2024, the number of pay TV households in the U.S. would amount to ** million. By comparison, the number of broadband-only households is forecast to be ** million, and the number of over-the-air TV households is estimated to be even lower. However, while the broadband-only and over-the-air household count will probably increase between 2024 and 2028, pay TV households will decline by *** percent.

In 2023, approximately **** million households in Brazil had at least one TV set. This is around **** percent more than the **** million TV households recorded in 2022. Between 2022 and 2023, the population of Brazil was expected to increased by less than *** percent.

In 2022, 111 million households in the United States used connected TVs at least once per month. The forecast suggests that CTV consumption will further increase in the years to come, with 121 million U.S. households having CTVs, such as smart TVs, streaming devices, or gaming consoles, by 2027.

According to a survey conducted in the Unites States in 2024, ** percent of respondents have connected or smart TVs in their household. By contrast, only ** percent of respondents owned a 4K or Ultra HD (UHD) TV set.

In 2023, almost ** percent of TV households in Germany had a TV with internet access, also known as a smart TV. This was the highest share since the timeline began, showing that the rise of streaming means that it is important for more and more people to have a TV with access to the internet.

The number of TV-owning households in Europe overall increased from 2008 to 2023. At the end of the given period, the number of European families owning a TV amounted to almost 272 million, an increase from the previous year.

According to a survey conducted in the United States in 2022, up to five percent of households in every age group surveyed had 3D TVs. Consumers prefer watching 3D content in cinemas, as evidenced by the increasing number of 3D cinema screens in the country.

In 2023, there were around 27.4 million households in the United Kingdom (UK) that had televisions, a number that has continued to grow annually since 2013. In the UK, the average consumer spent 158 minutes per day watching TV in 2022, with those aged over 65 years spending the most time in front of the box. Compared to other European countries, UK viewers spent less than the average watching TV. Leading stations As of 2022/2023, BBC One had a reach of 55 percent. Unsurprisingly, the British Broadcasting Corporation (BBC) had the highest audience share of UK TV broadcasters. Smart TV It is now very hard to purchase a new television in the UK without it being smart. As of 2023, the household penetration rate of smart TV sets was over 70 percent. Essentially, a smart television is a TV that has a connection to the internet. This then allows viewers to have access to streaming brands such as Netflix, Amazon, and Hulu through their TV set.

The share of households in Japan that own a television set stood at **** percent in 2024. The household penetration rate of TV sets decreased for the fourth year in a row.

About **** million households in Japan owned internet-connectable televisions in fiscal year 2023. The number of households owning such TVs, which in this case also included TVs that can be connected via other devices, such as Blu-ray players and gaming consoles, was expected to increase to more than ** million by fiscal year 2030.

Data on household ownership of selected devices among television households in the United States revealed that ** percent of U.S. households owned a internet connected device as of February 2021. Internet connected device ownership increased by *** percent between February 2019 and February 2020, whereas ownership of all other devices changed either minimally or not at all.

According to a survey conducted in the Unites States in 2024, ** percent of respondents aged between 18 and 34 years old have connected or smart TVs. By contrast, only *** percent of respondents in the same age group have **-TV set.

In 2023, there were roughly **** million TV households in Mexico, up from **** million a year earlier. Despite the increase, the percentage of TV households in Mexico reached an all-time low in 2023.

In the ********* TV season, the DMA (designated market area) with the most TV households in the United States was New York, with **** million TV households. Ranking second, albeit far behind New York, was Los Angeles, with **** million. Smaller markets like Phoenix, Tampa-St. Pete, Seattle-Tacoma, Detroit, and Minneapolis-St. Paul all had between **** and **** million television households each.

In 2023, the share of TV households in Mexico reached a record-low 90.4 percent, slightly down from 90.7 percent a year earlier. The highest figure was recorded in 2009 when little more than 95 percent of Mexican households had a TV set. Over 78 percent of pay TV households in Mexico had digital TV sets only in 2023.

According to data from March 2020, ** percent of Asian American TV households in the United States owned a smartphone, ** percent owned a computer, and ** percent had an enabled smart TV, making Asian Americans the most likely group to own an internet-connected device. Meanwhile, White households were the most likely to own a DVD or Blu-ray player or DVR, and the least likely to own a game console.