In 2020, **** million QLED TV sets are forecast to be shipped worldwide. TV sets using the newer display technologies QLED and OLED are expected to see growing market presence in 2020, whereas the traditional LCD TVs are facing shipment decrease due to the impact of the novel coronavirus (COVID-19) outbreak.

Different TV display technologies

The most prevalent TV sets nowadays, liquid-crystal-display (LCD) TVs are successors to cathode ray tube (CRT) televisions. In comparison to CRT TVs, LCD TV sets are thinner, lighter, and are available in larger sizes. Global LCD TV shipments are projected to reach ***** million units in 2020. Newer TV displays make use of technologies such as organic light-emitting diode (OLED), active matrix organic light-emitting diode (AMOLED) and quantum dot light-emitting diode (QLED), which offer better and extra features such as ultra-thinness, higher resolution, and flexibility of the screen. In 2020, it is forecast that around **** million units of 55-inch OLED TV sets will be shipped worldwide.

The US Smart TV Market report segments the industry into By Screen Size (Diagonal) (Up to 45 Inches, 45-55 Inches, 55 Inches and above), By Resolution Type (4K and above UHD TV, Full HD TV, HDTV), By Panel Type (LCD/LED, OLED, QLED), By Pricing Range (Under USD 1,000, USD 1,000 to USD 2,000, USD 2,000 to USD 3,000, USD 3,000 and Above), By Operating Segment (Android, Tizen, WebOS, Roku, Other Operating Systems).

Samsung is the leading connected TV brand worldwide with a market share of 14 percent as of the first quarter of 2020, followed by Sony and LG with 12 and 8 percent respectively.

Tizen is the leading TV streaming platform worldwide among smart TVs in use, with a market share of about 13 percent as of year-end 2020, followed by WebOS from LG. The third spot was tied with Sony PlayStation, Roku TV OS, and Amazon's Fire OS with 6.4 percent market shares.

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Smart TV Market Size 2025-2029

The smart TV market size is forecast to increase by USD 149.5 billion, at a CAGR of 16.8% between 2024 and 2029.

The market is witnessing significant growth, driven by the continuous advancements in TV resolution technology. These technological innovations, including 4K and 8K resolutions, offer enhanced viewing experiences and set new standards for home entertainment. Furthermore, the increasing influence of digital media on smart TV advertising and marketing is another key driver. Digital media provides more targeted and measurable advertising opportunities, enabling brands to reach their audience more effectively. However, concerns over security and privacy are emerging as challenges for the market. Smart TVs, with their internet video streaming capabilities, operating systems, and voice command features, have become essential devices for engaging viewing experiences.
With the integration of internet connectivity and advanced features, smart TVs collect and process vast amounts of user data. This raises concerns regarding data privacy and potential misuse of personal information. Companies must address these challenges by implementing robust security measures and transparent data handling policies to build consumer trust and maintain market competitiveness.

What will be the Size of the Smart TV Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market activities shaping its landscape. Interactive TV experiences, powered by advanced operating systems like Android TV, are increasingly popular. Audio quality and energy efficiency are key considerations, with power saving modes and energy consumption a focus. Manufacturing processes refine panel production, integrating LED backlighting and advanced display technologies. Smart functions, such as local dimming and motion interpolation, enhance picture quality. Customer support and repair services ensure product longevity, while supply chain management and component sourcing maintain competitiveness. Viewing angles and response time are crucial for home theater and gaming applications.

Energy efficiency, contrast ratio, color accuracy, and audio output are essential for digital signage. Refresh rates and voice control add convenience, while input lag and Dolby Vision elevate the viewing experience. Product lifecycle management is essential for maintaining market relevance, as panel technology and screen size continue to advance. The ongoing unfolding of these patterns underscores the continuous nature of the market.

How is this Smart TV Industry segmented?

The smart TV industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Application

  Below 32 inches
  32 to 45 inches
  46 to 55 inches
  56 to 65 inches
  Above 65 inches


Type

  4K
  Full HD
  HD
  8K


Display Type

  LED
  OLED
  QLED


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant growth, driven by the integration of smart home technology and the increasing popularity of interactive and Android TV platforms. Advanced audio quality and energy efficiency are key features that continue to attract consumers. Manufacturers are focusing on improving picture quality through advanced manufacturing processes and display technologies like LED backlighting and Dolby Vision. Customer support and local dimming are also important considerations for consumers. The market is also seeing a shift towards energy-efficient and eco-friendly production methods, with companies prioritizing energy consumption and power saving modes. Smart functions, such as voice control and motion interpolation, are becoming increasingly popular, as are gaming features and high contrast ratios for an immersive viewing experience.

The market for smart TVs is diverse, with various screen sizes, response times, and panel technologies catering to different consumer needs. Digital signage and refresh rates are also important considerations for businesses and commercial applications. Despite the affordability of smart TVs, concerns around backlight bleeding and input lag persist. Companies are investing in product lifecycle management and repair services to address these issues and maintain customer satisfaction. The supply

Cloud TV Market Report is Segment by Deployment (Public Cloud, Private Cloud, Hybrid Cloud), Device Type (STB, Mobile Phones, Connected TV), Applications (Telecom, Entertainment and Media, and More), Organization Size (Small and Medium Enterprises, Large Enterprises), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

In 2024, Samsung Electronics held a **** percent share of televisions sold in the global market. Figures decreased slightly from the previous year, when the share stood at **** percent. The company had seen a steady yearly increase in its global TV market share from 2017 to 2020. Television ownership in South Korea Televisions are a well-established household good in South Korea. On average, the number of TVs owned per household has long exceeded one device. Results of a nationwide survey showed that the ownership rate of TVs was about ** percent in 2022, with the capital city Seoul being the only outlier compared to other provinces. Declining television viewership Despite the high penetration rate of televisions in the country, traditional TV broadcasters are struggling. Viewership rates of terrestrial and pay TV channels have suffered downward trends in recent years, with consumers spending less and less time watching such broadcasts. Instead, the online video market in South Korea has risen in popularity, highlighting a significant shift in the industry.

Samsung is the leader in the global television (TV) set market with a share of **** percent in terms of sales volume in 2024. LG and TCL take second place with ** and ** percent in the same year, respectively. Overall, all companies saw increased market shares in 2024. TV market The global television market has developed remarkably over recent decades, notably with the introduction of new and advanced TV technologies. As a result of these innovations, the global TV market generated revenues of ** billion U.S. dollars in 2024, with *** television units shipped in the same year. The latest technologies include smart, OLED (organic light-emitting diode), AMOLED (active-matrix organic light-emitting diode), and QLED (quantum dot display) TVs, as well as higher resolutions such as 4K and 8K. For instance, smart TVs are traditional television sets with integrated internet features, allowing users to browse the internet and stream music and videos. Samsung and LG Electronics – the leading TV vendors The two Korean giants Samsung and LG Electronics are competitors in the consumer electronics markets. Both companies provide a variety of consumer electronics devices and household appliances, like washing machines and refrigerators. Both manufacturers stayed in step with the times regarding the development of TV technology, being active in the market since the ‘90s. Particularly, over the years, the two leaders produced TVs featuring the above-mentioned displays and resolutions, as well as smart and connected TVs. Samsung’s latest development involves the new technology NEO QLED, i.e. TVs with QLED screens and mini LED backlight.

The cloud TV market size reached USD 2.03 Billion in 2020 and is expected to reach USD 4.60 Billion by 2028 and register a CAGR of 10.8%. Cloud Television industry report classifies global market by share, trend, and on the basis of cloud type, service, streaming, end-use, and region

Global Cloud TV is segmented by Application (Consumer, Telecom, Enterprise, Hospitality, Education), Type (STB-cloud, OTT, IPTV, SaaS TV, Mobile TV) and Geography(North America, LATAM, West Europe, Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA)

United Kingdom Television Market was valued at USD 5.19 billion in 2024 and is anticipated to grow USD 8.32 billion by 2030 with a CAGR of 8.24% during forecast period.

The global hybrid TV and over the top TV market are expected to grow from USD 59.67 Billion in 2020 to USD 168.81 Billion by 2034, at a CAGR of 14%.

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Upon thorough television market analysis and research, the following factors has been identified as the critical market trends during the forecast period 2020-2024:

increased demand for smart televisions

The television market report also provides several other key information including:

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive television market growth during the next five years
Precise estimation of the television market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the television market industry across North America, APAC, Europe, South America, and MEA
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of television market vendors

Global Televisions Market Report by The Business Research Company is segmented as Smart, Traditional, Residential, Commercial , Others

The global HDTV market is experiencing robust growth, driven by several key factors. Technological advancements, such as the increasing adoption of 4K Ultra HD and 8K resolution displays, along with the expanding availability of streaming services and affordable pricing, are fueling demand. Consumers are increasingly upgrading their existing HDTVs to enjoy enhanced visual experiences, contributing significantly to market expansion. Furthermore, the proliferation of smart TVs with integrated streaming capabilities and voice control features is proving to be a major catalyst for market growth. While the precise market size for 2025 is unavailable, based on industry reports and considering a plausible CAGR of 5% for the past five years, we can estimate a market size of approximately $80 billion USD (assuming a market size of approximately $60 Billion in 2020 based on industry estimates and reports ). This signifies substantial potential for continued growth. We expect a Compound Annual Growth Rate (CAGR) of approximately 3-4% for the forecast period (2025-2033). Several restraints are also at play. The saturation of the market in developed regions, such as North America and Europe, combined with the relatively long replacement cycles for HDTVs, are limiting the immediate growth potential. Economic factors, such as inflationary pressures and fluctuating consumer spending, can also influence the overall demand. However, the rising disposable incomes in emerging economies and the continuous innovation in display technologies, such as OLED and QLED, are expected to offset these constraints and sustain the growth trajectory of the HDTV market over the long term. The leading players in this market include Sony, TCL, Toshiba, LG, Panasonic, Samsung, Hisense, Insignia, Westinghouse, and Sharp, all vying for market share through product differentiation and technological advancements.

The global Pay TV market was valued at USD 221.56 Billion in 2024 and is expected to reach USD 263.85 Billion by 2030 with a CAGR of 3.01% during the forecast period.

In 2020, Samsung remained the most popular smart TV brand among U.S. households, with a steady share of ** percent. Alcatel/TCL and Vizio rounded out the top of the list, with ** and ** percent market share, respectively. TV market Despite the growing popularity of alternative consumer electronic devices, such as smartphones and tablets, the television market has continued to grow. The total number of TV households worldwide is forecast to reach the *** billion mark by 2025, despite a slump in 2012, and there are over *** million TV homes in the United States for the 2021-2022 TV season. Smart TVs Apart from providing users the viewing experience a more traditional TV set can offer, smart TVs also enable access to the internet and connection with other devices. Smart TV technology is becoming an increasingly popular feature of modern television sets: in 2021, over 70 percent of individuals in the U.S. household had a smart TV.

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According to television industry statistics, APAC was identified as the largest consumer of television. The television market research report considers consumption patterns of several regions including North America, APAC, Europe, South America, and MEA to present a clear picture of the demand of the product globally during the forecast period 2020-2024.

The television market report also provides several other key information including:

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive television market growth during the next five years
Precise estimation of the television market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the television market industry across North America, APAC, Europe, South America, and MEA
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of television market vendors

• Global Curved OLED TV Market

Global Curved OLED TV Market is estimated to be valued US$ XX.X million in 2019. The report on Curved OLED TV Market provides qualitative as well as quantitative analysis in terms of market dynamics, competition scenarios, opportunity analysis, market growth, etc. for the forecast year up to 2029. The global curved oled tv market is segmented on the basis of type, application, and geography.

In 2019, the North America market is valued US$ XX.X million and the market share is estimated X.X%, and it is expected to be US$ XX.X million and X.X% in 2029, with a CAGR X.X% from 2020 to 2029. Read More

Saudi Arabia Television market was valued at USD 9.03 Billion in 2024 and is expected to grow to USD 16.45 Billion by 2030 with a CAGR of 10.51%.