Introduction

Reality TV Statistics: Many people guilty pleasure themselves with reality TV shows. Some watch them for the drama or to escape their issues, while others feel a real connection with the stars. No matter the reason, reality TV is very popular, and many know about famous figures like Kim Kardashian. Plus, reality TV has a strong influence. We’ve gathered key reality TV statistics, such as the percentage of reality TV shows and the money reality stars earn.

Surprisingly, reality TV has been around since 1948, even though it became popular in the 2000s. This will help you see how common reality TV is, what people think about it, and its impact on society. It took a lot of effort, but it's worthwhile.

As of May 2025, streaming was the favorite platform for television and video users in the United States, reaching a 44.8 percent share of the overall viewing time. This marks a growth compared with the previous month. Meanwhile, the market share of cable TV and broadcast further decreased.

According to estimates, there were *** million TV homes in the United States for the 2023-2024 TV season. Whilst the number of TV households continues to grow, pay TV is becoming less popular – the pay TV penetration rate in the U.S. was pegged at ** percent in 2023, marking a drop of over ** percentage points in just five years. The changing TV landscape The trend of consumers (especially younger generations) cutting the cord and instead moving online to streaming services has meant that many pay TV providers have struggled to keep afloat. In spite of this, television statistics show that watching terrestrial TV is still a popular media activity among U.S. consumers. Television has been a popular pastime for so long that it seems impossible the medium could ever die out – but its traditional form is certainly changing. The advent of ** and smart TV technology, as well as connected TV devices, mean that the ways in which we watch television are changing all the time. User demographics A key factor when considering television consumption in the United States is how a consumer’s age affects their viewing habits and preferences. As of 2022, the average daily time spent watching TV among adults aged 75 years and older amounted to nearly **** hours. ** to **-year-olds spent just around *** hours per day consuming TV content. Moreover, the share of cable TV subscribers was higher among older adults, with half of consumers aged 65 years and older subscribing to a cable TV service, compared to ** percent of ** to **-year-olds at the beginning of 2023.

Data revealed that the number of traditional pay TV households in the United States stood at around ** million in 2023. This figure will likely drop further over the next few years and amount to less than ** million by 2028. Meanwhile, digital pay TV is becoming increasingly popular. Pay TV is fighting an uphill battle The United States is one of the largest pay TV markets worldwide based on penetration. But even though millions of viewers frequently tune in to watch their favorite shows, news broadcasts, and sports events on the small screen, the U.S. pay TV industry is facing enormous challenges. More viewers are canceling their cable or satellite subscriptions than ever, be it because of mounting prices, limited content offerings, or the proliferation of over-the-top (OTT) video services and streaming platforms. Based on the latest data, over half of TV households in the country are currently without a telco, cable, or satellite TV provider. Can cable companies combat subscriber loss? The cord-cutting movement and other recent changes in consumer behavior have had a substantial impact on the pay TV landscape and its players. In 2023, U.S. pay TV providers suffered a combined net subscriber loss of around **** million viewers. This downward trend also extends to the largest pay TV providers in the U.S., such as Charter and Comcast. However, they have recently ventured into the world of streaming to offset subscriber losses, but whether this expansion will be enough to effectively combat churn remains to be seen.

This table contains 84 series, with data for years 1998 - 2004 (not all combinations necessarily have data for all years), and is no longer being released. This table contains data described by the following dimensions (Not all combinations are available): Geography (1 item: Canada), Viewer demographic characteristics (3 items: Total, all persons two years and older;Anglophones, two years and older;Francophones, two years and older), Signal source (7 items: Total, signal sources;Canadian conventional stations;Canadian pay television and specialty services;Videocassette recorder (VCR); ...), Content of programme (4 items: Total television programmes, Canadian, foreign and unknown origin;Canadian television programmes;Foreign television programmes;Unknown origin of television programmes)

According to a 2024 survey, the majority of U.S. viewers used a combination of both traditional TV and video streaming services, with ** percent of respondents subscribing to those platforms. A further *** in three people interviewed stated that they only used streaming services, while **** percent only viewed content on traditional TV sources, such as pay TV and over-the-air TV.

The US Smart TV Market report segments the industry into By Screen Size (Diagonal) (Up to 45 Inches, 45-55 Inches, 55 Inches and above), By Resolution Type (4K and above UHD TV, Full HD TV, HDTV), By Panel Type (LCD/LED, OLED, QLED), By Pricing Range (Under USD 1,000, USD 1,000 to USD 2,000, USD 2,000 to USD 3,000, USD 3,000 and Above), By Operating Segment (Android, Tizen, WebOS, Roku, Other Operating Systems).

The Connected TV Market Report is Segmented by Device (Smart TV, Streaming Media Player, and More), Operating System (Android TV/Google TV, Tizen, Webos, and More), Screen Size (Up To 32 Inch, 33-45 Inch, 46-55 Inch, and More), Resolution (4K UHD, 8K, FHD and HD), Panel Technology (LED/Mini-LED, OLED, and QLED), Distribution Channel (Online, and Offline), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Introduction

Curved TV Statistics: The global market for curved TVs is expected to grow steadily in the coming years due to their advanced features. These include better picture quality, higher contrast with minimal glare, and ultra-high-definition (UHD) resolution. Curved TVs also improve the viewing experience with features like auto depth enhancement, even viewing distance, and support for 3D and 4D content.

The use of OLED and LED technology makes these TVs long-lasting, energy-efficient, and cost-effective. Additionally, increasing consumer demand for high-quality visuals and clear sound has fueled the expansion of the curved TV industry worldwide. This article will shed more light on Curved TV Statistics.

This table contains 156 series, with data for years 1998 - 2004 (not all combinations necessarily have data for all years), and is no longer being released. This table contains data described by the following dimensions (Not all combinations are available): Geography (13 items: Canada;Newfoundland and Labrador;Prince Edward Island;Nova Scotia; ...), Sex (2 items: Males;Females), Age group (6 items: 18 years and over;18 to 24 years;25 to 34 years;35 to 49 years; ...).

This table contains 1044 series, with data for years 1990 - 1998 (not all combinations necessarily have data for all years), and was last released on 2007-01-29. This table contains data described by the following dimensions (Not all combinations are available): Geography (29 items: Austria; Belgium (Flemish speaking); Belgium; Belgium (French speaking) ...), Sex (2 items: Males; Females ...), Age group (3 items: 11 years;15 years;13 years ...), Time spent (6 items: Not at all; Less than 1/2 hour;2 to 3 hours;1/2 hour to 1 hour ...).

This table contains 390 series, with data for years 1998 - 2004 (not all combinations necessarily have data for all years), and is no longer being released. This table contains data described by the following dimensions (Not all combinations are available): Geography (10 items: Newfoundland and Labrador;Prince Edward Island;Nova Scotia;New Brunswick; ...), Content of programme (3 items: Total, all television programmes, Canadian and foreign;Canadian television programmes;Foreign television programmes), Type of programme (13 items: Total, all types of television programmes;News and public affairs;Documentary;Academic instruction; ...).

According to the statistics of the operating area, the number of cable radio and television subscribers.

The summary statistics by North American Industry Classification System (NAICS) which include: operating revenue (dollars x 1,000,000), operating expenses (dollars x 1,000,000), salaries wages and benefits (dollars x 1,000,000), and operating profit margin (by percent), of motion picture and video production (NAICS 512110), annual, for five years of data.

Datasys CTV Viewership Analytics delivers deep insights into how audiences engage with TV shows and movies on Connected TV (CTV) platforms. By tracking viewership data for over 75,000 titles across millions of households worldwide, it helps content creators and advertisers make smarter decisions to boost engagement and optimize campaigns.

The platform combines data from both major and niche OTT services, providing a clear picture of regional viewing habits, audience preferences, and cultural trends. With comprehensive, global coverage, Datasys empowers you to understand what viewers want, and deliver it.

This dataset presents a summary of television viewing and ownership data contained in the 2014 Communications Monitoring Report.

From 1994 to 2023, Medianorway was an information center for facts about Norwegian media. The purpose was to make Norwegian media statistics available via one central source, and to document Norwegian media development through the systematic collection of media data. After more than twenty years of work, it has become a comprehensive collection of information about the Norwegian media sector.

Data on Norwegian TV compiled fra various sources by Medianorway, University of Bergen, 1994-2023. Data consist of long time series including statistics on television penetration and use, market shares of Norwegian TV channels, number and types of TV channels, TV companies' revenue and expenses and TV's share of advertising revenue. The data are organised as prepared tables in Excel and include information about data sources and methodology.

The data is a compilation of statistics gathered from different sources with varying methods. The specific methods used are described inside the datafiles.

The data is freely available to download and can be found below in the folder "Related documents and other materials".

According to the most recent data, U.S. viewers aged 15 years and older spent on average almost ***** hours watching TV per day in 2023. Adults aged 65 and above spent the most time watching television at over **** hours, whilst 15 to 19-year-olds watched TV for less than *** hours each day. The dynamic TV landscape The way people consume video entertainment platforms has significantly changed in the past decade, with a forecast suggesting that the time spent watching traditional TV in the U.S. will probably decline in the years ahead, while digital video will gain in popularity. Younger age groups in particular tend to cut the cord and subscribe to video streaming services, such as Netflix, Hulu, and Amazon Prime Video. TV advertising in a transition period Similarly, the TV advertising market made a development away from traditional linear TV towards online media. While the ad spending on traditional TV in the U.S. generally increased until the end of the 2010s, this value is projected to decline to below ** billion U.S. dollars in the next few years. By contrast, investments in connected TV advertising are expected to steadily grow, despite the amount being just over half of the traditional TV ad spend by 2025.

Success.ai’s Connected TV Data for Broadcast Media & Entertainment Professionals Worldwide offers a comprehensive dataset tailored for businesses seeking to engage with key decision-makers and innovators in the broadcast and entertainment industries. Covering professionals from global media corporations, production studios, streaming platforms, and ad-tech companies, this dataset provides verified contact numbers, email addresses, and geographic location data.

With access to over 700 million verified global profiles and 30 million company profiles, Success.ai ensures your outreach, marketing, and strategic planning are powered by accurate, continuously updated, and AI-validated data. Supported by our Best Price Guarantee, this solution empowers businesses to thrive in the dynamic world of connected TV and entertainment.

Why Choose Success.ai’s Connected TV Data?

1. Verified Contact Data for Precision Targeting

   • Access verified phone numbers, work emails, and LinkedIn profiles of professionals in broadcast media, OTT platforms, and connected TV ecosystems.
   • AI-driven validation ensures 99% accuracy, minimizing wasted efforts and maximizing campaign efficiency.

2. Comprehensive Global Coverage

   • Includes profiles of professionals and companies from major entertainment hubs like Los Angeles, London, Mumbai, Seoul, and more.
   • Gain insights into regional content trends, technology adoption, and market opportunities across continents.

3. Continuously Updated Datasets

   • Real-time updates reflect changes in leadership, business expansions, content strategies, and technology investments.
   • Stay aligned with fast-evolving industry trends and maintain relevance in your outreach efforts.

4. Ethical and Compliant

   • Adheres to GDPR, CCPA, and other global privacy regulations, ensuring responsible and lawful use of data for your campaigns.

Data Highlights:

• 700M+ Verified Global Profiles: Connect with decision-makers, content creators, and tech innovators in broadcast media and entertainment worldwide.
• 30M Company Profiles: Access detailed firmographic data, including company sizes, revenue ranges, and geographic locations.
• Contact and Location Data: Gain direct access to verified phone numbers, email addresses, and physical office locations for strategic outreach.
• Leadership Profiles: Engage with CEOs, CTOs, production heads, and ad-tech professionals shaping connected TV strategies.

Key Features of the Dataset:

1. Decision-Maker Profiles in Media & Entertainment

   • Identify and connect with executives, content strategists, and technology leaders driving innovation in connected TV and broadcast media.
   • Target professionals responsible for ad placement, content distribution, and audience engagement.

2. Firmographic and Geographic Insights

   • Access detailed business information, including company hierarchies, geographic locations, and operational structures.
   • Pinpoint key players in regional markets and identify emerging content hubs.

3. Advanced Filters for Precision Campaigns

   • Filter companies by segment (streaming platforms, cable networks, production studios), geographic location, company size, or revenue range.
   • Tailor outreach to align with specific industry challenges, such as audience targeting, ad-tech integration, or content localization.

4. AI-Driven Enrichment

   • Profiles enriched with actionable data enable personalized messaging, highlight unique value propositions, and improve engagement outcomes with media professionals.

Strategic Use Cases:

1. Ad-Tech and Marketing Solutions

   • Present innovative ad-placement technologies, audience analytics tools, or campaign management platforms to ad-buyers and media strategists.
   • Build relationships with professionals managing programmatic ad campaigns and audience segmentation strategies.

2. Content Distribution and Partnerships

   • Engage with streaming platforms, OTT services, and broadcast networks exploring partnerships for content distribution or technology integration.
   • Foster alliances to expand content reach, improve viewer engagement, or enhance monetization strategies.

3. Market Research and Consumer Trends

   • Analyze trends in content consumption, connected TV adoption, and audience preferences to refine your product or service offerings.
   • Leverage these insights to identify untapped opportunities and create competitive advantages.

4. Recruitment and Talent Solutions

   • Engage HR professionals and production leads seeking top talent for roles in media production, ad-tech development, or content marketing.
   • Offer workforce optimization solutions or recruitment services tailored to the media and entertainment industries.

Why Choose Success.ai?

1. Best Price Guarantee
   • Access premium-quality connected TV data at competitive prices, ensuring ...

This table contains 56 series, with data for years 2006 - 2011 (not all combinations necessarily have data for all years), and was last released on 2015-07-28. This table contains data described by the following dimensions (Not all combinations are available): Geography (14 items: Canada; Prince Edward Island; Nova Scotia; Newfoundland and Labrador ...), North American Industry Classification System (NAICS) (1 items: Motion picture and video production ...), Summary statistics (4 items: Operating revenue; Operating profit margin; Salaries; wages and benefits; Operating expenses ...).