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TwitterAs at March 31, 2020, the total time spent consuming television per day in Peninsular Malaysia was **** million TV hours, compared to **** million TV hours at the onset of the COVID-19 outbreak in Malaysia. There was a marked increase in TV viewership in Malaysia since the implementation of the Movement Control Order (MCO) on March 18. The MCO essentially restricts the movement of Malaysians out of the home to only essential activities such as grocery shopping or medical emergencies. The MCO has been extended for the third time to May 12.
Facebook
TwitterAs at March 31, 2020, the share of medium viewers (those who watched television between eight to 16 hours a day) increased to ** percent, compared to ** percent of total viewers at the onset of the COVID-19 outbreak in Malaysia. There was a marked increase in TV viewership in Malaysia since the implementation of the Movement Control Order (MCO) on March 18. The MCO essentially restricts the movement of Malaysians out of the home to only essential activities such as grocery shopping or medical emergencies. The MCO has been extended for the third time to May 12.
Facebook
TwitterAs of April 2020, the average number of daily TV viewers per minute in Malaysia amounted to approximately 4.5 millions. This number reached its peak on March 25, just about a week after the implementation of the Movement Control Oder (MCO) in Malaysia, with approximately **** million viewers.
Facebook
TwitterAs at **************, the TV Ratings for all free-to-air and paid TV channels in Malaysia was at ***** percent. The TV ratings in Malaysia saw a marked increase since the implementation of the Movement Control Order (MCO) in Malaysia on ********. The MCO essentially restricts the movement of Malaysians out of the home to only essential activities such as grocery shopping or medical emergencies. The MCO has been extended for the third time to ******.
Facebook
TwitterAs of 2023, the average time spent watching TV among Malaysians amounted to around **** hours and ***** minutes, a decrease compared to the previous year. Due to the Malaysian government's Movement Control Orders (MCO) during the COVID-19 pandemic in 2020 and 2021, the average time of watching was higher compared to other years.
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TwitterA survey conducted in 2020 on media usage during Ramadan found that the average time spent on mobile phone during this time was * hours ** minutes. This was around * hours more time spent than on watching television. In the survey, Ramadan in 2020 would be a different experience for Malaysians as they have been advised to stay at home under the movement control order amidst the COVID-19 outbreak.
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| BASE YEAR | 2024 |
| HISTORICAL DATA | 2019 - 2023 |
| REGIONS COVERED | North America, Europe, APAC, South America, MEA |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| MARKET SIZE 2024 | 6.26(USD Billion) |
| MARKET SIZE 2025 | 6.78(USD Billion) |
| MARKET SIZE 2035 | 15.0(USD Billion) |
| SEGMENTS COVERED | Content Type, Subscription Model, Device Type, User Demographics, Regional |
| COUNTRIES COVERED | US, Canada, Germany, UK, France, Russia, Italy, Spain, Rest of Europe, China, India, Japan, South Korea, Malaysia, Thailand, Indonesia, Rest of APAC, Brazil, Mexico, Argentina, Rest of South America, GCC, South Africa, Rest of MEA |
| KEY MARKET DYNAMICS | Consumer shift to online streaming, Increased competition among providers, Demand for flexible subscription plans, Availability of original content, Technological advancements in streaming |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Xumo, Hulu, Apple TV+, Roku, YouTube TV, AT&T TV, Zumo, Sling TV, DirecTV Stream, Peacock, Amazon Prime Video, Paramount+, Philo, fuboTV, Tubi |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| KEY MARKET OPPORTUNITIES | Increased demand for cord-cutting solutions, Expansion into emerging markets, Partnership opportunities with content providers, Enhanced personalized viewing experiences, Adoption of advanced streaming technologies |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 8.3% (2025 - 2035) |
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Facebook
TwitterAs at March 31, 2020, the total time spent consuming television per day in Peninsular Malaysia was **** million TV hours, compared to **** million TV hours at the onset of the COVID-19 outbreak in Malaysia. There was a marked increase in TV viewership in Malaysia since the implementation of the Movement Control Order (MCO) on March 18. The MCO essentially restricts the movement of Malaysians out of the home to only essential activities such as grocery shopping or medical emergencies. The MCO has been extended for the third time to May 12.