According to the most recent data, U.S. viewers aged 15 years and older spent on average almost ***** hours watching TV per day in 2023. Adults aged 65 and above spent the most time watching television at over **** hours, whilst 15 to 19-year-olds watched TV for less than *** hours each day. The dynamic TV landscape The way people consume video entertainment platforms has significantly changed in the past decade, with a forecast suggesting that the time spent watching traditional TV in the U.S. will probably decline in the years ahead, while digital video will gain in popularity. Younger age groups in particular tend to cut the cord and subscribe to video streaming services, such as Netflix, Hulu, and Amazon Prime Video. TV advertising in a transition period Similarly, the TV advertising market made a development away from traditional linear TV towards online media. While the ad spending on traditional TV in the U.S. generally increased until the end of the 2010s, this value is projected to decline to below ** billion U.S. dollars in the next few years. By contrast, investments in connected TV advertising are expected to steadily grow, despite the amount being just over half of the traditional TV ad spend by 2025.

Estimates suggest that in 2026 U.S. adults will spend around ** percent of their time watching traditional TV each day. This figure has generally fallen in recent years and the downward trend is forecast to continue in the years to come. Screen time Although average daily time spent watching TV appears to be decreasing, this does not necessarily mean that people are spending less time in front of screens; this drop is likely due to an increasing amount of time spent with phones, tablets, and laptops. With on-demand streaming services such as Netflix gaining massive popularity, people can watch a huge range of programming whilst on the go, meaning that screen time is no longer limited to time spent at home in front of the TV. Young people around the world have been especially quick to adopt smartphone-based video streaming habits meaning that television screen time will likely fall even further in the future. Television in the U.S. As mentioned above, the way people are consuming their video entertainment content is rapidly changing in the United States. By 2028, estimates suggest that only **** million U.S. households will pay for traditional TV services, down from over ** million as of 2019. In order to compete for people’s business, cable and satellite providers must find a way to adapt in a way the meets the needs of today’s increasingly mobile consumers. Some are launching their own streaming services in a bid to tackle cord-cutting, most notably Comcast.

In 2023, the average time spent per individual watching broadcast television in the UK amounted to 158 minutes per day. Despite an initial short spike in viewing time in 2020, likely due to the onset of the global coronavirus pandemic, broadcast TV consumption declined each year since 2010. Older audiences tended to consume traditional TV more than their younger counterparts, with people aged 65 years and over watching TV more than five hours on a daily basis, compared to less than an hour among 16 to-24-year-olds. Internet-connected devices transform the TV market The television continues to be crucial to the UK’s media landscape, regardless of declining TV viewing time. The most recent data showed that the number of TV households in the region increased from 26.7 million in 2017 to more than 27 million in 2021, as smart TVs and connected TVs become the devices of choice. In 2022, the penetration rate of smart TV sets peaked in 2021 and 2022 at 67 percent. Alteration of consumer habits While traditional TV consumption has declined lately, online TV services provided by broadcasters have increased in popularity. The average daily viewing time of broadcaster video-on-demand (BVOD) in the UK doubled between 2018 and 2022. Additionally, online audiovisual revenues grew by nearly four billion British pounds during the same period, demonstrating the recent shift from linear TV towards online video alternatives.

During the past decade, the time spent watching TV in Sweden generally decreased, despite a small growth of *** minutes from 2019 to 2020, probably due to the pandemic with people staying at home. However, since then, the average daily TV time fell again to ** minutes in 2024. According to the source, people aged 60 years and older watched live TV the most, at *** minutes per day that year. For comparison, 15 to 24-year-olds' daily viewing time amounted to only ** minutes.

In 2023, TV consumption in the United States was highest among African Americans, who watched an average of **** hours of TV each day. While the viewing time dropped among white, Black, and Hispanic consumers, Asian Americans’ time spent grew from 2021 to 2022 to around *** hours per day. TV and streaming engagement among racial groups As of mid 2022, The U.S. population still spent most of their time watching TV and streaming content on traditional media, such as cable and broadcast. Roughly ** percent of their viewing time was allocated to streaming. It was also observed that Hispanics were more likely to use online video platforms than any other ethnic group, with a viewing time share of over ** percent. By contrast, using streaming services accounted for around ****third of the total viewing time among white and Asian consumers. Traditional TV vs. digital video The way consumers watch TV shows and movies has changed significantly. A forecast showed that traditional TV consumption among Americans will continue to steadily decline in the upcoming years. Meanwhile, with an increasing number of consumers adopting streaming and social videos, digital video soars, outpacing TV viewing time by the end of 2023.

The average weekly time spent watching television in Canada from September 2023 to May 2024 was around ** hours a week among adults aged 18 or above. Those between the age of 25 and 54 watched **** hours per week. Meanwhile, teens watched just ***** hours each week. Traditional vs. digital media consumption in Canada According to the most recent data, Canadians spent over ** hours a day with major media in 2021. Taking a deeper look at the specific media split, on average, adults in the country spent *** minutes with traditional media, and the largest portion of time – *** minutes – consuming digital media of all sorts that year. Online video users in Canada In 2021 it was measured that ** percent of the Canadian population watched TV online. The ability to watch time-shifted TV, as opposed to live viewing, has brought about services such as subscription video-on-demand. It is believed that in 2021 there were **** million people subscribing to Netflix in Canada. The popularity and accessibility of programming on such platforms also introduced the notion of binge viewing, defined as watching at least three episodes of a TV show in one sitting.

The average time people in their sixties in Japan spent on watching real-time television per weekday stood at 257 minutes in fiscal year 2023. The viewing time among younger age groups was considerably lower.

In 2024, **** percent of American TV consumers spent ***** or more hours a day watching TV, while almost ** percent spent *** hour or more per day watching live TV. Traditional TV consumption declined in recent years, as more and more viewers opt for streaming services.

TV consumption in the United States increased during the coronavirus pandemic, with a survey held in June 2021 revealing that 15 percent of respondents reported watching a lot more television than they did prior to the outbreak. This was 27 percent lower than the share of people who said the same in February the same year.

Data on the average amount of time people in different countries spend watching TV on-demand showed that Americans aged between 18 and 24 years old watched 2.87 hours of TV on-demand per day, while people from Italy in this age group only watched 1.88 hours per day.

TV consumption - additional information As of 2015, an estimated 1.57 billion households around the world owned at least one TV set , while the surge of the internet has further extended the penetration rates and daily consumption of video content around the world. According to a 2015 report on average daily TV viewing in countries around the world, users in the United States lead the world in daily TV watching time, with some 274 minutes, the equivalent of more than four and a half hours. Another report shows that Americans predominantly spend their time watching cable television, with an average of 205.8 minutes of cable TV content forecast to be watched in 2018.

However, as an increasing number of people turn to the internet and streaming services for their television fix, the number of U.S. households without a television is on the rise. In 2011, there were 8 million "cord nil" households that made no use of cable, satellite or telco services, a figure which rose to 22 million by 2016, the equivalent of 22 percent of all broadband households.

The future of pay TV also appears to be under threat as a result of the direct competition from streaming services such as Hulu and Netflix. The number of pay TV subscribers in the United States has decreased from over 100 million in 2010 to 95.7 million in 2016, with numbers expected to continue falling to 90.7 million by 2022. In comparison, the number of subscribers who subscribe to three or more streaming services has more than doubled from nine percent in December 2014 to 19 percent in December 2016.

The global number of TV viewers in the 'TV Viewers' segment of the media market was forecast to continuously increase between 2024 and 2029 by in total 0.2 billion users (+3.8 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 5.5 billion users and therefore a new peak in 2029. Notably, the number of TV viewers of the 'TV Viewers' segment of the media market was continuously increasing over the past years.Find more information concerning Benelux and Russia. The Statista Market Insights cover a broad range of additional markets.

People in Japan on average spent *** minutes per weekday on watching real-time television in fiscal year 2023. The viewing time slightly decreased compared to the previous year.

Overall, women spent an average of almost *************** hour per day watching television in 2023, down from **** hours in 2022. Men watched more TV on average than women, decreasing their average daily viewing time slightly to **** hours in 2022.

How long do people from different ages watch television each day in the Netherlands? The overall television consumption increased from 2022 to 2023. There were significant differences when look at the age groups. People aged 20 to 34 years spent the least time watching linear TV, at about 110 minutes in 2023. Opposite to this are the older age groups, with 50-to-64-year-olds, for example, watching for over four hours on a daily basis.

In 2023, full-time employed consumers spent an average of 2.02 hours watching TV each day, down slightly from the previous year. Unsurprisingly, unemployed viewers spent more time with television on a daily basis than full or part-time workers.

The statistic shows the average weekly time spent watching live TV among 18-to-24 year-olds in the United States from second quarter of 2014 to second quarter of 2017, as well as a forecast for the second quarter of 2018. In the second quarter of 2017, consumers aged 18 to 24 years spent an average of 11.4 hours per week watching live television in the United States.

In 2021, the average amount of time spent viewing television in Saudi Arabia increased to 5.95 hours daily during Ramadan compared to the rest of the year, which was 5.09 hours. The Saudi TV industry is dynamic and evolving as new technologies emerge and audiences adopt new content types.

This statistic shows the results of a survey on traditional television watching habits compared to the previous year in the United Kingdom (UK) in November 2018. The survey found that 43 percent of respondents watched less traditional TV compared to the year before, whereas roughly half of respondents stated to have watched the same amount.

According to a survey held in the fourth quarter of 2021, 61 percent of respondents stated that they watched traditional TV on a weekly basis, down from 83 percent in the third quarter of 2017. Traditional TV consumption is likely to drop further as streaming platforms and connected televisions grow in popularity.

In the third quarter of 2024, Indonesian internet users spent *** hours and ** minutes per day on average watching television and content delivered via broadcast and streaming services. In the same year, internet users in Indonesia listened to music via streaming services for *** hour and ** minutes daily.