As of November 2024, more than ************ online visitors to streaming platform Twitch.tv were male. Women only accounted for ***** percent of global desktop visitors to Twitch.tv. Twitch is a popular platform for video gaming live streams.

As of February 2025, users between the ages of ************** accounted for the biggest share of Twitch.tv users worldwide. During the measured period, users in this age group amounted to over ** percent of Twitch online audiences. Users aged between *************** were the second largest demographic accessing with Twitch.

As of February 2022, only less than *** in ** among the leading streamers on the main live platforms was a *****. In comparison, approximately ** percent of live streamers on Twitch, YouTube Gaming, and Facebook Gaming were ***.

According to a survey conducted in March 2024, 12 percent of U.S. adults aged 18 to 34 reported that they watched live stream videos several times a day. However, 17 percent of U.S. adults aged 35 to 54 reported that they never watched live stream videos. Only 13 percent of U.S. adults 55 and older watched live stream videos several times a day.

Going live: meet the streamers In May 2024, American YouTuber and gamer KaiCenat was the leading Twitch streamer worldwide – with 19.5 million hours watched in the previous 30 days. As in the case of their audiences, most live streamers topping the ranking were men as of February 2022: less than one in 10 of the leading streamers on Twitch, YouTube, and Facebook gaming was a woman. Rivers_gg was the leading female streamer on Twitch, with 8.88 million hours between January and May 2023, while Texas-based Amouranth ranked fourth with 6.44 million hours watched by global users in the first months of 2023. The streamer made news when she decided to join Kick exclusively, becoming the platform’s leading female streamer in July 2023 with around 500 thousand hours watched during the month.

Kick positioning Kick is a live streaming platform launched at the end of 2022 to compete with market leader YouTube Gaming and Amazon-backed Twitch. In the first quarter of 2023, Kick slid into the ranking of the most popular global live streaming platforms, with over 58 million hours watched by global users. While the number remains less significant when compared to the eight billion hours watched generated by YouTube, as well as the five billion hours watched cranked up by Twitch, Kick has been aggressively marketing itself as a creators’ hub in order to attract more creative talents. In mid-August 2023, the company announced the opening of their first Creator Incentive program, designed to boost emerging streamers’ popularity and increase the platform’s visibility.

As of October 2021, 18 percent of adult male gamers in the United States indicated that they often used Twitch to live stream gaming and eSports content. In contrast, only five percent of female respondents stated the same.