Twitch is an online video streaming service which allows eSports and gaming fans to watch their favorite gamers play a variety of online video games. In 2022, there were around 33.2 million Twitch users in the United States and this figure is estimated to rise to 36.7 million by 2025.

In March 2025, video streaming platform Twitch had approximately *** million active streamers, down from a peak of **** million in January 2021. The platform experienced a boom during the COVID-19 pandemic, when many new users used the platform to connect with friends or try their hand at livestreaming. However, this trend normalized again towards the end of the year, and the streaming space has also grown more competitive as platforms apart from Twitch have evolved to attract streamers and viewers. Popular content categories on Twitch In 2024, most of the leading content categories on Twitch were all gaming-related – except for the top spot: Just Chatting. The general conversation category accumulated *** billion hours of viewing time in the measured period. In March 2025, global Twitch audiences spent around *** million hours watching Just Chatting content on Twitch, with the average viewer count of such content reaching *** thousand. HasanAbi was the most popular Just Chatting streamer on Twitch in the most recently measured month. Game streamers Twitch is very popular with gamers and gaming audiences, and the ranking of the most popular Twitch streamers reflects this. Ninja (real name: Richard Tyler Blevins), the top-ranked streamer on Twitch, had **** million followers in April 2025. Ninja saw a meteoric rise to fame when he was one of the first top-ranked players to stream the then-newly released Fortnite Battle Royale at the end of 2017. Second-ranked ibai (real name: Ibai Llanos Garatea) was ranked second with ***** million followers on Twitch. With more than **** million followers, Imane Anys, better known as Pokimane, was the only woman among the most-followed Twitch streamers worldwide. Overall, women only accounted for **** percent of the top-ranked Twitch channels.

Twitch is a live streaming platform mostly focusing on video games live streaming and eSports events. Managed by Twitch Interactive, which is owned by Amazon, it was launched in 2011 as a spin-off of the live streaming platform Justin.tv. In December 2021, the streaming app had approximately *** thousand monthly active users in Italy via Android devices.

The usage of the Twitch app made a considerable leap in Norway in October 2020 compared to the previous months. According to Airnow, the gaming related streaming app recorded over ** thousand daily active users in October and May each, while the amount was roughly ** thousand in September.

In June 2021, the mobile app for video streaming platform Twitch reached approximately *** million monthly active users in the United Kindom via iOS devices, and a further ** thousand MAU via Android. Twitch is one of the biggest streaming platforms worldwide, and mobile streaming of gaming content increased significantly in popularity in 2020.

The coronavirus pandemic and the following lockdown in Denmark seemed to have an impact on app consumption in the country. According to Airnow, the number of daily active users of the Twitch app on iOS and Android devices in Denmark exceeded ** thousand in October 2020. This was the highest amount of DAU of the online video app specializing on gaming and eSports in the past year. Additionally, it was a significant growth of roughly *** thousand compared to the previous month.

When it comes to distribution of Twitch users in the United States, 37 percent of female consumers fall into this category in the U.S.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

Among Us Statistics: The global gaming industry market size is expected to reach $665.77 billion by the year 2030 which is a growth of 13% CAGR starting from 2023 to 2030. As technology is growing faster thus gaming-oriented platforms are attracting more users worldwide. Recently many advanced games are easily accessible through Smartphones. Among Us is one of the popular multiplayer games and mostly mobile players have made this game more popular than on other devices. These Among Us Statistics include insights from various aspects that provide light on different factors of Fast Among Us has grown over all other games and how player’s rates are shrinking recently. Editor’s Choice In the year 2022, monthly active players of Among Us were an average of 16.5 million worldwide. According to Statista, the total number of downloads in Among Us in 2022 was 530 million. Among Us was having more active players count than other popular games such as Minecraft and World of Warcraft by the end of 2022. As of January 2023, the recorded number of players is 75.6 million whereas; in January 2022 it was 217.1 million. On a monthly average, 6,058 concurrent viewers were found on Twitch in 2022. Between January and December 2022, has experienced losing of monthly active players by 7.5%, and the highest loss was observed at 26.3% in September and October of the same year. By the end of 2022, Among Us players on Steam were 7,291 across the world. On per session of Among Us, players played for about 1 hour and 48 minutes and the total average playtime per month was 21 hours and 12 minutes in 2022. The highest amount of tournament prize pool of Among Us was $30,000 in 2022.

Huya has long been the largest streaming platform for eSports streaming in China. In May 2025, the game streaming app had amassed about **** million of monthly active users in the country. Twitch, YouTube, Meta, and Mixer are the platforms having the highest number of eSports viewership outside China.

Twitch is a live streaming platform managed by Twitch Interactive, which is owned by Amazon, mostly focusing on video games and eSports events.Twitch app downloads in Italy peaked on the Google Play Store in May 2020, reaching almost *** thousand. As of the same month, the app also recorded its highest number of downloads on the Apple App Store, namely ** thousand.

Daily and monthly active users of the Twitch app Apart from the downloads, looking at the number of daily active users (DAU), and monthly active users (MAU) is also useful to understand the popularity of an app. These metrics consider the users who engage with an app in a certain day or during the whole month. As of the first half of 2020, the number of DAU of the Twitch app in Italy peaked in May. When considering the number of monthly active users instead, the MAU of Twitch more than doubled in the second quarter of 2020, compared to the first quarter of the year.

Most popular games on Twitch As of January 2022, Fortnite was one of the most popular games on Twitch worldwide, recording over *** thousand viewers on the platform.

How high is the brand awareness of Twitch in the UK?When it comes to social media users, brand awareness of Twitch is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Twitch in the UK?In total, *% of UK social media users say they like Twitch.What is the usage share of Twitch in the UK?All in all, *% of social media users in the UK use Twitch.How loyal are the users of Twitch?Around *% of social media users in the UK say they are likely to use Twitch again.What's the buzz around Twitch in the UK?In 2024, about *% of UK social media users had heard about Twitch in the media, on social media, or in advertising over the past four weeks.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Minecraft Statistics: The reports say that the gaming industry is expected to reach $431.87 billion by the year 2030. Since technological developments, not only there are laptops and PCs which are gaming-oriented but mobile devices have become compatible with many advanced games today. The recent release of the Harry Potter game ‘ Hogwarts Legacy is already doing its magic on the muggle world. These Minecraft Statistics include insights from various aspects that provide light on why Minecraft is one of the best games today. Editor’s Choice In Minecraft, 24 hours of the game is 20 minutes in real life. As of January 2023, the recorded number of players is 173.5 million. On average, 110,000 concurrent viewers are found on Twitch. Revenue generated from mobile downloads excluding in-game transactions counts for up to 41% of total Minecraft revenue. The Chinese edition of Minecraft has been downloaded more than 400 million times. To heal the players’ health healing potions have been used more than 1.1 billion times. Before launching Minecraft, the game was almost named a ‘Cave Game’. The game sometimes misspells its name by changing the order of words ‘C’ and ‘E’ with ‘Minecraft’. During the initial years of the pandemic, the database of total players increased by more than 14 million. The average age of a player is 24 years.

In December 2024, Caedrel was the top-ranked League of Legends streamer, having accumulated approximately 3.6 million viewer hours on Twitch in the preceding 30 days. Meanwhile, NoWay4u_Sir was in second place with 2.86 million League of Legend total content watch hours during the same period.

In the third quarter of 2022, YouTube Gaming Live had an average of *** thousand concurrent viewers, down from the all-time high of *** thousand CCV in the fourth quarter of 2020. YouTube Gaming is one of the most-used platforms for live streaming games.

While streaming sites like Twitch and Youtube are blocked in China, however, domestic players Huya Live and Doyu Live are vying to be the Chinese equivalents. In the last quarter of 2020, the monthly active user number of Huya Live reached 178.5 million for the first time, indicating 18.8 percent increase from the corresponding quarter in the previous year.

Huya Live - China’s Twitch

In 2014, the Chinese online video company YY Inc. established Huya as a game live streaming business unit. The platform soon operated independently and went public in New York in 2018, raising 327 million U.S. dollars in a follow-on share offering. With exclusive broadcast rights of major eSports tournaments, Huya registered about six million paying users in the last quarter of 2020. In 2020, its net revenue totaled around 10.9 billion yuan, a major chunk was generated by the live stream segment. In October 2020, Huya announced a plan to acquire its local rival Douyu, which will make Tencent the big gaming winner as it owns shares in both companies.

The lucrative eSports sector

In 2019, China had as many as 440 million eSports users and 620 million mobile gamers. Overall, Chinese eSports fans constituted 40 percent of the global online audience of eSports tournaments as of July 2019. As opposed to the West, monetization of Chinese streaming platforms relies primarily on audience rewards instead of advertising which contributed only five percent of the total revenue. However, eSports ad spending has been rising as most Chinese eSports fans are positive about brand sponsorships.

Call of Duty is a series of war first-person shooter video games. The series was created in 2003 by the studio Infinity Ward and published by Activision. Some of the first games in the series take place during the Second World War, while many of the following releases revolve around more fictional modern conflicts. Call of Duty: Warzone was released to the public in March 2020 as a free-to-play battle royale version of the beloved franchise. Streaming events of the shooter game were watched for a combined total of over 47.6 million hours in April 2025.

As of the third quarter of 2024, around ** percent of global users accessed the internet via mobile phones, while **** percent reported doing so via smartphones. By comparison, internet access via laptop or desktop computer was reported by almost **** percent of respondents. Additionally, smart wrists were common among ** percent of the respondents. Online video consumption In 2023, texting and watching online videos were among the most popular activities for smartphone users worldwide. By the first quarter of 2024, ** percent of internet users globally were watching online videos monthly. TikTok is a prime example of this trend, as it became the platform where U.S. adults spent more daily time than on any other social media app as of June 2023. Gaming and live-streaming Video game streaming has become a leading trend in watched video content, accounting for ** percent of online reach by the fourth quarter of 2024. This growth is driven mostly by the shift from single player to multiplayer gaming. For example, the multiplayer game Grand Theft Auto V was the most-watched game, with over *** million monthly watch hours across live-streaming platforms in June 2024. On Twitch alone, gamers watched over *** billion hours of live-streamed content in the first quarter of 2024.