In June 2024, content creator KaiCenat the highest number of average viewers among the most popular streamers across several platforms, with over 120,000 average viewers on twitch. YouTuber iShowSpeed ranked second, counting approximately 79,000 average viewers on the popular video platform when engaging in a live stream. Kick streamer n3on ranked third, with almost 57,000 average video viewers.

Live streaming has taken China by storm, changing the online entertainment and shopping scene. With a user base of 833 million in China, the sector has become a lucrative business for many. Popular live streamers can earn a decent amount of money from advertising, virtual gifts and tips, as well as product endorsements. A convenient way to relax In China, live streaming has become the go-to platform for mobile entertainment. Two-thirds of internet users reported to have watched live streams on smartphones. The targeted audience were usually between 27 and 39 years old. E-commerce, food shows, and news were the most streamed content types. Fusing with social events and e-commerce But live streaming is more than just a way to pass time in China; it is also a social experience. From online shopping, gaming, to watching sports and concerts, viewers can connect with other internet users in real-time. Among all market segments, livestreaming e-commerce registered the highest penetration rate, raking in almost five trillion yuan of gross merchandise value in 2023.

Dan Bongino, a former NYPD officer turned TV personality and content creator, hosts the most popular show on video platform, Rumble. During the second quarter of 2024, the Dan Bongino Show on Ruble saw approximately 50,000 viewers on average. Slap fighting show Power Slap ranked second with approximately 49,300 average viewers, while Conservative commentator Steven Crowder ranked third with 74,300 average viewers. Online video and live streaming platform Rumble was launched in 2013 as an alternative to YouTube, went public in September 2022 via SPAC-merger.

Live streaming video platform Mixer allows viewers to watch some of their favorite eSports gamers live on the internet. A total of 106.24 million hours were watched on the platform in the second quarter of 2020. The streaming service was officially shut down by Microsoft in July 2020.