In the second quarter of 2022, X/Twitter's revenue amounted to over 1.17 billion U.S. dollars. The platform's majority of the social network’s revenues are generated via advertising, followed by data licensing and other revenues.

X/Twitter company information X/Twitter ranks among the biggest social networks worldwide. As of the second quarter of 2021, the company reported 206 million monetizable daily active users worldwide. In 2020, Twitter’s annual revenue came to 3.72 billion U.S. dollars. However, the company has only been able to report a positive net income in 2018 and 2019, revealing a struggle to monetize users.

X/Twitter marketing and advertising Social media advertising spending in the United States is constantly growing. In 2019, the social media ad spend per U.S. internet user amounted to 129.1 U.S. dollars and this figure is projected to sharply increase to over 174 U.S. dollars by 2024. Along with Instagram, X/Twitter is a popular marketing channel and some brands and companies have made a name for themselves for being entertaining on Twitter.

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

In 2021, Twitter generated more than 4.5 billion U.S. dollars in advertising service revenues, up from 3.2 billion U.S. dollars in the previous year. Additionally, the micro-blogging platform produced around 571 million U.S. dollars in data licensing revenue, up from 508 million U.S. dollars in 2020.

In the most recently reported period, X (formerly Twitter) generated 89 percent of its revenue through advertising services, whilst 11 percent was generated via data licensing. In 2021, the micro-blogging platform generated over five billion U.S. dollars in worldwide revenue.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

In 2022, X (formerly Twitter) generated 4.73 billion U.S. dollars in advertising revenue. This figure is expected to drop to 2.7 billion U.S. dollars by 2027. The social platform is responsible for roughly one percent of the global ad revenue.

Social network platform in transition

Established in 2006, California-based platform X (formerly known as Twitter) ranked among the most popular social networks worldwide by number of monthly users as of late 2023. The company has undergone a profound transformation after Elon Musk's acquisition in October 2022. After the billionaire bought the platform, advertisers and marketers have closely observed every change regarding its features and policies. Due to many contradictory developments at Twitter, industry professionals have become increasingly more cautious with their investments. A prominent example was IPG - one of the world's top five advertisers - advising its customers to temporarily abstain from putting money into the platform. Another big advertiser who has also ceased ad investment in Walmart.

Social media powerhouse: Facebook

In the meantime, nearly half of the responding marketing professionals named Facebook the most important social media platform for their business. The social network giant's revenue amounted to 114 billion dollars in 2022. Although the figure was roughly 60 percent of Google's ad revenue, Meta stood further ahead of X in terms of money earned through selling ad spaces.

These are the key Twitter user statistics that you need to know.

Twitter's ad business shrank both in 2023 and 2024, with global ad revenues falling to two billion dollars, according to the source's estimates. After the acquisition of Twitter by Elon Musk on October 27, 2022, the platform saw an exodus of users. December 2022 projections saw more than 30 million users leaving the platform by the end of 2024.

These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.

With over 436 million monthly active users, building a huge Twitter following is not an easy task.

As of February 2024, Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 436 million active monthly users.

One of the biggest advantages of Twitter is the speed at which information can be passed around. People use Twitter primarily to get news and for entertainment. This is the breakdown of why people use Twitter today.

This is the breakdown of Twitter users by age group.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

The US has the largest number of Twitter users with 79.6 million users. They account for about 16.7% of all Twitter users worldwide.

The revenue of Twitter, Inc. with headquarters in the United States amounted to 5.08 billion U.S. dollars in 2021. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2017 this is a total increase by approximately 2.64 billion U.S. dollars. The trend from 2017 to 2021 shows, furthermore, that this increase happened continuously.

How many people use X/Twitter?

As of the first quarter of 2019, X/Twitter averaged 330 million monthly active users, a decline from its all-time high of 336 MAU in the first quarter of 2018. As of the first quarter of 2019, the company switched its user reporting metric to monetizable daily active users (mDAU).

X/Twitter

X/Twitter is a social networking and microblogging service, enabling registered users to read and post short messages called tweets. X/Twitter messages are limited to 280 characters and users are also able to upload photos or short videos. Tweets are posted to a publicly available profile or can be sent as direct messages to other users.

Part of the social platform’s appeal is the ability of users to follow any other user with a public profile, enabling users to interact with celebrities who regularly post on the social media site. Currently, the most-followed person on Twitter is singer Katy Perry with more than 107 million followers. Twitter has also become an important communications channel for governments and heads of state – U.S. President Donald Trump was the most-followed world leader on Twitter, followed by Pope Francis and Indian Prime Minister Narendra Modi.

Despite the widespread usage among the rich and famous, the decline in active users has not been impressing investors as the platform is largely reliant on delivering advertising to users in order to generate revenues. Twitter’s company revenue in 2018 amounted to three billion U.S. dollars, up from 2.44 billion in the preceding fiscal year. Twitter was only recently able to report a positive annual result for the first time, when the company generated 1.2 billion U.S. dollars in net income in 2018.

The global sports social media platform market is experiencing robust growth, projected to reach $889 million in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 16.0% from 2025 to 2033. This significant expansion is fueled by several key drivers. The increasing popularity of sports globally, coupled with the rise of mobile usage and readily accessible high-speed internet, creates a fertile ground for engagement with sports-focused social media platforms. Furthermore, the platforms' ability to foster community interaction, offer live updates, and provide exclusive content caters to the demands of passionate sports fans seeking immersive experiences. The integration of advanced features like live streaming, interactive polls, and gamified experiences further enhances user engagement and drives market expansion. Demographics play a significant role, with the 18-24 and 25-34 age groups currently representing a substantial user base. However, the market’s expansion into older demographics presents a significant opportunity for future growth. The competitive landscape, featuring established players like Meta Platforms, Twitter, and YouTube alongside specialized platforms like Strava and Hupu, ensures a dynamic market with continuous innovation. Challenges also exist. Maintaining user engagement in a saturated digital media landscape demands constant innovation and effective content strategies. Competition for advertising revenue and the need to address concerns around data privacy and misinformation are ongoing hurdles. Geographical variations in internet penetration and mobile adoption also impact market growth, with regions like North America and Asia-Pacific currently leading the market, and potential for significant expansion across Africa and South America. Despite these challenges, the underlying trends of increasing sports viewership, technological advancements, and evolving social media habits point to sustained growth in the sports social media platform market throughout the forecast period. The market's segmentation by age and platform type allows companies to target specific niche audiences for enhanced marketing efficiency and revenue generation.