As of December 2022, X/Twitter's audience accounted for over *** million monthly active users worldwide. This figure was projected to ******** to approximately *** million by 2024, a ******* of around **** percent compared to 2022.

X/Twitter has experienced a turbulent year since Elon Musk came close to purchasing the company, which has in turn raised concerns about the number of bots on the platform. Nevertheless, user numbers have continued to rise. In the last reported quarter, the number of global monetizable daily active users (mDAU) on X/Twitter amounted to 237.8 million users, up from 229 million mDAU in the previous quarter.

Overall, this is an increase in mDAU of over 15 percent when compared to the same quarter of the previous year. In addition, monetizable daily active users in the United States also increased, and throughout June and July 2022, X Premium rolled out an increase in the cost of its membership for new subscribers.

Who is using X/Twitter?

As of the beginning of 2022, men made up 56.4 percent of all X/Twitter users worldwide. Users between the ages of 25 and 34, who accounted for 38.5 percent of X/Twitter's global audience, made up the largest audience share. Moreover, one-fifth of users worldwide were between the ages of 35 and 49, indicating that the platform is not so popular amonst younger audiences. In 2021, Generation Z X/Twitter users in the United States spent more time on other major social networks, such as TikTok, YouTube, and Instagram than they did on Twitter.

X/Twitter and advertising

In 2021, X/Twitter’s annual revenue increased steeply, generating more than five billion U.S. dollars in total, with the vast majority of revenue coming from advertising. Overall, almost a quarter of global marketers said they planned to increase their spending on X/Twitter in 2022, whilst the majority said they did not plan to change their expenditure on the platform. In recent years, X/Twitter almost tripled its advertising expenditure, boosting ad spending from 56 million U.S. dollars in 2020 to over 167 million U.S. dollars in 2021.

These are the key Twitter user statistics that you need to know.

These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

In the second quarter of 2022, monetizable daily active users (mDAU) of X/Twitter based in the United States amounted to 14.5 million, up by 4.5 million compared to the second quarter of 2021. Worldwide users of the micro-blogging platform increased by over 15 percent within one year.

Social network X/Twitter is particularly popular in the United States, and as of February 2025, the microblogging service had an audience reach of 103.9 million users in the country. Japan and the India were ranked second and third with more than 70 million and 25 million users respectively. Global Twitter usage As of the second quarter of 2021, X/Twitter had 206 million monetizable daily active users worldwide. The most-followed Twitter accounts include figures such as Elon Musk, Justin Bieber and former U.S. president Barack Obama. X/Twitter and politics X/Twitter has become an increasingly relevant tool in domestic and international politics. The platform has become a way to promote policies and interact with citizens and other officials, and most world leaders and foreign ministries have an official Twitter account. Former U.S. president Donald Trump used to be a prolific Twitter user before the platform permanently suspended his account in January 2021. During an August 2018 survey, 61 percent of respondents stated that Trump's use of Twitter as President of the United States was inappropriate.

This is the breakdown of Twitter users by age group.

In the last reported quarter, the number of global monetizable daily active international X/Twitter users (mDAU) amounted to 196.3 million users, the highest amount of international daily active users in the platform's history. From the end of 2021 to the first half of 2022, although user numbers steadily increased, X/Twitter's revenue significantly decreased.

Between February and July 2024, there were an average of 67 million active logged in users of X (formerly Twitter) in the European Union. Overall, there were 38.9 million logged out guests, amounting to a total of 105.9 million average monthly active recipients of the service (AMARS). In the EU, for the measured time period, the average monthly active recipients of X peaked between February and July 2023, reaching over 112 million.

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

In 2022, the number of active Twitter users in Spain has decreased to *** thousand, the lowest since 2015. Despite that, the platform was able to increase its total number of profiles in up to **** million.

As of February 2025, micro-blogging platform X (formerly Twitter) was more popular with men than women, with male audiences accounting for 63.7 percent of global users. Additionally, users between the ages of 25 and 34 were particularly active on X/Twitter, making up more than 37 percent of users worldwide. How many people use? Although X/Twitter holds its status as a mainstream social media site, it falls short in comparison to other well-known platforms in terms of user numbers. As of early 2022, X/Twitter had around 436 million monthly active users, whilst Meta’s Facebook reached almost three billion MAU. Overall, the United States is home to over 105 million X/Twitter users, making up Twitter’s largest audience base, followed by Japan, India, and the United Kingdom, respectively. How is Twitter used? X/Twitter is utilized by its audience for many different purposes. In May 2021, over 80 percent of high-volume X/Twitter users (defined as users who tweet around 20 times per month) in the United States reported using the platform for entertainment, whilst 78 percent said they used it as a way to stay informed. High-volume X/Twitter users were far more likely to use the service as a means of expressing their opinion. Furthermore, in 2022, over half of social media users in the U.S. used Twitter as a news resource.  

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

At the end of October 2022, Elon Musk concluded his acquisition of Twitter. In the weeks and months before that, several questions were publicly discussed that were not only of interest to the platform's future buyers, but also of high relevance to the Computational Social Science research community. For example, how many active users does the platform have? What percentage of accounts on the site are bots? And, what are the dominating topics and sub-topical spheres on the platform? In a globally coordinated effort of 80 scholars to shed light on these questions, and to offer a dataset that will equip other researchers to do the same, we have collected 375 million tweets published within a 24-hour time period starting on September 21, 2022. To the best of our knowledge, this is the first complete 24-hour Twitter dataset that is available for the research community. With it, the present work aims to accomplish two goals. First, we seek to answer the aforementioned questions and provide descriptive metrics about Twitter that can serve as references for other researchers. Second, we create a baseline dataset for future research that can be used to study the potential impact of the platform's ownership change.

Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 611 million active monthly users.

With over 611 million monthly active users, building a huge Twitter following is not an easy task. These are the top 25 accounts with the most followers on Twitter right now.

The US has the largest number of Twitter users with over a 100 million users. They account for about 16.7% of all Twitter users worldwide.

One of the biggest advantages of Twitter is the speed at which information can be passed around. People use Twitter primarily to get news and for entertainment. This is the breakdown of why people use Twitter today.

A December 2022 study revealed that the user base of Twitter is projected to ******* in the upcoming two years. Thus, in 2023 the social network will see a decrease of nearly **** percent, which in 2024 will reach down to **** percent ******** growth of monthly active users.