As of February 2025, 37.5 percent of X’s (formerly Twitter) global audience was aged between 25 and 34 years. The second-largest age group demographic on the platform was represented by users aged between 18 and 24 years, with a share of 32.1 percent. Users aged less than 18 years accounted for two percent of users, while those aged 50 or older accounted for roughly 7.3 percent. X is a male-dominated platform As of January 2024, more than 60 percent of X users were male. Although all mainstream social media platforms tend to have a slightly more male-skewing audience, X stands out above Instagram, Snapchat, TikTok, and Facebook when it comes to user gender demographics. Overall, Pinterest is the only mainstream platform to have a higher share of female users. X Blue for you It is not uncommon for social media users to now have the chance to become subscribers of their chosen online networks for a monthly fee. X Blue is a subscription service from X that gives users special benefits and features. A blue verification mark, edit post functionality, fewer ads, priority ranking in chats, and longer video upload times are some of the perks offered.

As of February 2025, 24.5 percent of X (formerly Twitter) users were men aged between 25 and 34 years. Overall, almost 19 percent of users were men aged between 18 and 24 years. X has a high share of male users when compared to other popular social media platforms.

As of June 2025, it was found that 33 percent of adults in the United States aged between 18 and 29 years used X (formerly Twitter). This age group was the microblogging service’s biggest audience in the United States, followed by a 25 percent usage reach among 30- to 49-year-olds. X users in the United States As of the first quarter of 2019, X had 68 million monthly active users in the United States. In the fourth quarter of 2020, the number of monetizable daily active X users in the country amounted to 37 million. As of February 2025, 63 percent of U.S. X audiences were male and 37 percent were female. According to a February 2019 survey of social media users in the United States, X was the most popular social network for news consumption. X usage in the United States X is popular among users looking to catch up and chime in on current and trending topics and live-tweet about events and media. Live-tweeting television series or sporting events is a popular user activity, and in 2018, the most popular television series based on average number of X interactions per episode was ABC’s ‘The Bachelor.’ In terms of global sporting events, it does not get much bigger than the Olympic Games. During the Winter Olympics in PyeongChang 2018, X accounted for 50 percent of stakeholder posts during the winter.

This is the breakdown of Twitter users by age group.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

These are the key Twitter user statistics that you need to know.

The statistic displays the results of a survey on the age profile of Twitter users and visitors in Great Britain from ** 2013 to ** 2018. The overall survey was conducted via face-to-face interviews on a monthly basis and gathered data from 1,000 adults in Great Britain of which *** had visited or used Twitter in the three month previous to the latest sampling. Twitter is most popular among younger people. As of ** 2018, ** percent of respondents, who stated that they visited or used Twitter, were between 15 and 24 years old and more than half of Twitter users in Great Britain were 35 years of age or older.

The smallest proportion of Twitter users was in the age group of people who were 45-54 years of age, with ** percent of respective respondents stating that they visited or used Twitter in the previous three months.

As of August 2016, about ** percent of adults in the United Kingdom used twitter daily. Further information on social media usage in the United Kingdom and Twitter can be found in the Dossier: Twitter in the United Kingdom.

This paper specifies, designs and critically evaluates two tools for the automated identification of demographic data (age, occupation and social class) from the profile descriptions of Twitter users in the United Kingdom (UK). Meta-data data routinely collected through the Collaborative Social Media Observatory (COSMOS: http://www.cosmosproject.net/) relating to UK Twitter users is matched with the occupational lookup tables between job and social class provided by the Office for National Statistics (ONS) using SOC2010. Using expert human validation, the validity and reliability of the automated matching process is critically assessed and a prospective class distribution of UK Twitter users is offered with 2011 Census baseline comparisons. The pattern matching rules for identifying age are explained and enacted following a discussion on how to minimise false positives. The age distribution of Twitter users, as identified using the tool, is presented alongside the age distribution of the UK population from the 2011 Census. The automated occupation detection tool reliably identifies certain occupational groups, such as professionals, for which job titles cannot be confused with hobbies or are used in common parlance within alternative contexts. An alternative explanation on the prevalence of hobbies is that the creative sector is overrepresented on Twitter compared to 2011 Census data. The age detection tool illustrates the youthfulness of Twitter users compared to the general UK population as of the 2011 Census according to proportions, but projections demonstrate that there is still potentially a large number of older platform users. It is possible to detect “signatures” of both occupation and age from Twitter meta-data with varying degrees of accuracy (particularly dependent on occupational groups) but further confirmatory work is needed.

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

Health organizations are increasingly using social media, such as Twitter, to disseminate health messages to target audiences. Determining the extent to which the target audience (e.g., age groups) was reached is critical to evaluating the impact of social media education campaigns. The main objective of this study was to examine the separate and joint predictive validity of linguistic and metadata features in predicting the age of Twitter users. We created a labeled dataset of Twitter users across different age groups (youth, young adults, adults) by collecting publicly available birthday announcement tweets using the Twitter Search application programming interface. We manually reviewed results and, for each age-labeled handle, collected the 200 most recent publicly available tweets and user handles’ metadata. The labeled data were split into training and test datasets. We created separate models to examine the predictive validity of language features only, metadata features only, language and metadata features, and words/phrases from another age-validated dataset. We estimated accuracy, precision, recall, and F1 metrics for each model. An L1-regularized logistic regression model was conducted for each age group, and predicted probabilities between the training and test sets were compared for each age group. Cohen’s d effect sizes were calculated to examine the relative importance of significant features. Models containing both Tweet language features and metadata features performed the best (74% precision, 74% recall, 74% F1) while the model containing only Twitter metadata features were least accurate (58% precision, 60% recall, and 57% F1 score). Top predictive features included use of terms such as “school” for youth and “college” for young adults. Overall, it was more challenging to predict older adults accurately. These results suggest that examining linguistic and Twitter metadata features to predict youth and young adult Twitter users may be helpful for informing public health surveillance and evaluation research.

As of September 2018, 21 percent of U.S. Twitter users were between 25 and 34 years old. Furthermore, 55 to 64 year olds accounted for the same amount of U.S. Twitter audiences. A separate study from April 2019 shows that the majority of U.S. Twitter users in the United States were male. Twitter users in the United States While constantly standing in the shadow of more popular social networking services Facebook or Instagram, Twitter is one of the biggest social networks worldwide. In 2019, it was found that 22 percent of adults in the United States used the microblogging service, down from 24 percent in the previous year. The United States was also the online market with the biggest Twitter audiences, ahead of Japan and the United Kingdom. Twitter reported 68 million monthly active Twitter users in the United States as of the first quarter of 2019. Twitter marketing Twitter is also a popular platform for marketers to promote their businesses. During a 2018 survey, 62 percent of responding global marketers stated that they used Twitter for marketing purposes. However, according to internet users in the United States, the platform ranked behind all other social media platforms in terms of shopping influence.

This dataset includes the identifiers of sampled Twitter users, labeled by means of crowd sourcing with respect to the personal attributes of age, gender, ethnicity, family status, education, income level, and political orientation.

An anonymised dataset with 80 profile features (including age and gender) for over 80K twitter Dutch users. The method for extracting the Demographic data is explained in the paper below: https://ieeexplore.ieee.org/document/8752947.

The features of lexical diversity are extracted using the textstat_lexdiv() function from the Quanteda library in R.

[63] "ntoken"
[64] "ntype"
[65] "document"
[66] "TTR"
[67] "C"
[68] "R"
[69] "CTTR"
[70] "U"
[71] "S"
[72] "K"
[73] "I"
[74] "D"
[75] "Vm"
[76] "Maas"
[77] "lgV0"
[78] "lgeV0"

As of October 2025, micro-blogging platform X (formerly Twitter) was more popular with men than women, with male audiences accounting for 64.4 percent of global users. Additionally, users between the ages of 25 and 34 were particularly active on X/Twitter, making up more than 37 percent of users worldwide. How many people use? Although X/Twitter holds its status as a mainstream social media site, it falls short in comparison to other well-known platforms in terms of user numbers. As of early 2022, X/Twitter had around 436 million monthly active users, whilst Meta’s Facebook reached almost three billion MAU. Overall, the United States is home to over 105 million X/Twitter users, making up Twitter’s largest audience base, followed by Japan, India, and the United Kingdom, respectively. How is Twitter used? X/Twitter is utilized by its audience for many different purposes. In May 2021, over 80 percent of high-volume X/Twitter users (defined as users who tweet around 20 times per month) in the United States reported using the platform for entertainment, whilst 78 percent said they used it as a way to stay informed. High-volume X/Twitter users were far more likely to use the service as a means of expressing their opinion. Furthermore, in 2022, over half of social media users in the U.S. used Twitter as a news resource.  

Number of unique Twitter users identified from birthday tweets by age group.

As of September 2024, Millennials, those born between 1980 and 1994, made up ** percent of X's (formerly Twitter) user base in the United Kingdom. Overall, ** percent of users in the UK belonged to Generation X, and ** percent were of Generation Z.

Breakdown of Twitter users by age groups.

The average Twitter user spends 5.1 hours per month on the platform.

Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 611 million active monthly users.