In 2021, Twitter generated more than 4.5 billion U.S. dollars in advertising service revenues, up from 3.2 billion U.S. dollars in the previous year. Additionally, the micro-blogging platform produced around 571 million U.S. dollars in data licensing revenue, up from 508 million U.S. dollars in 2020.

In the second quarter of 2025, the revenue of X, formerly Twitter, decreased to *** million U.S. dollars. The majority of the social network’s revenue is generated via advertising, followed by data licensing and other revenue. X company information X ranks among the biggest social networks worldwide. As of February 2025, the company reported a potential ad reach of *** million users worldwide. In 2024, the platform's annual revenue was estimated at *** billion U.S. dollars. The company has only been able to report a positive net income in 2018 and 2019, revealing a struggle to monetize users. X marketing and advertising Social media advertising spending in the United States is constantly growing. In 2025, the social media ad spend per U.S. internet user was estimated at *** U.S. dollars, and this figure is projected to sharply increase to over *** U.S. dollars by 2030. Along with Instagram, X is a popular marketing channel, and some brands and companies have made a name for themselves for being entertaining on the platform.

In 2021, X's (formerly Twitter) annual net loss amounted to *** million U.S. dollars. Overall, this is a significant decrease from the previous year, in which the micro blogging and social network company saw losses of almost *** billion U.S. dollars.

In the most recently reported period, X (formerly Twitter) generated 89 percent of its revenue through advertising services, whilst 11 percent was generated via data licensing. In 2021, the micro-blogging platform generated over five billion U.S. dollars in worldwide revenue.

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

In 2022, X (formerly Twitter) generated **** billion U.S. dollars in advertising revenue. This figure is expected to drop to *** billion U.S. dollars by 2027. The social platform is responsible for roughly one percent of the global ad revenue. Social network platform in transition Established in 2006, California-based platform X (formerly known as Twitter) ranked among the most popular social networks worldwide by number of monthly users as of late 2023. The company has undergone a profound transformation after Elon Musk's acquisition in October 2022. After the billionaire bought the platform, advertisers and marketers have closely observed every change regarding its features and policies. Due to many contradictory developments at Twitter, industry professionals have become increasingly more cautious with their investments. A prominent example was IPG - one of the world's top five advertisers - advising its customers to temporarily abstain from putting money into the platform. Another big advertiser who has also ceased ad investment in Walmart. Social media powerhouse: Facebook In the meantime, nearly half of the responding marketing professionals named Facebook the most important social media platform for their business. The social network giant's revenue amounted to *** billion dollars in 2022. Although the figure was roughly ** percent of Google's ad revenue, Meta stood further ahead of X in terms of money earned through selling ad spaces.

These are the key Twitter user statistics that you need to know.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

This is the breakdown of Twitter users by age group.

The social media platform X, formerly Twitter, was estimated to have a revenue of *** billion U.S. dollars in 2024, *** million U.S. dollars below the previous year's figure. The company last reported its revenue for 2021 at **** billion U.S. dollars, which was the highest figure over the observed period.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

The net income of Twitter, Inc. with headquarters in the United States amounted to ******* million U.S. dollars in 2021. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2017 this is a total decrease by approximately ****** million U.S. dollars. The trend from 2017 to 2021 shows, however, that this decrease did not happen continuously.

Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 611 million active monthly users.

The operating profit of Twitter, Inc. with headquarters in the United States amounted to ******* million U.S. dollars in 2021. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2017 this is a total decrease by approximately 531.48 million U.S. dollars. The trend from 2017 to 2021 shows, however, that this decrease did not happen continuously.

With over 611 million monthly active users, building a huge Twitter following is not an easy task. These are the top 25 accounts with the most followers on Twitter right now.

X/Twitter has experienced a turbulent year since Elon Musk came close to purchasing the company, which has in turn raised concerns about the number of bots on the platform. Nevertheless, user numbers have continued to rise. In the last reported quarter, the number of global monetizable daily active users (mDAU) on X/Twitter amounted to 237.8 million users, up from 229 million mDAU in the previous quarter.

Overall, this is an increase in mDAU of over 15 percent when compared to the same quarter of the previous year. In addition, monetizable daily active users in the United States also increased, and throughout June and July 2022, X Premium rolled out an increase in the cost of its membership for new subscribers.

Who is using X/Twitter?

As of the beginning of 2022, men made up 56.4 percent of all X/Twitter users worldwide. Users between the ages of 25 and 34, who accounted for 38.5 percent of X/Twitter's global audience, made up the largest audience share. Moreover, one-fifth of users worldwide were between the ages of 35 and 49, indicating that the platform is not so popular amonst younger audiences. In 2021, Generation Z X/Twitter users in the United States spent more time on other major social networks, such as TikTok, YouTube, and Instagram than they did on Twitter.

X/Twitter and advertising

In 2021, X/Twitter’s annual revenue increased steeply, generating more than five billion U.S. dollars in total, with the vast majority of revenue coming from advertising. Overall, almost a quarter of global marketers said they planned to increase their spending on X/Twitter in 2022, whilst the majority said they did not plan to change their expenditure on the platform. In recent years, X/Twitter almost tripled its advertising expenditure, boosting ad spending from 56 million U.S. dollars in 2020 to over 167 million U.S. dollars in 2021.

The US has the largest number of Twitter users with over a 100 million users. They account for about 16.7% of all Twitter users worldwide.

One of the biggest advantages of Twitter is the speed at which information can be passed around. People use Twitter primarily to get news and for entertainment. This is the breakdown of why people use Twitter today.

Twitter UK generated 6.9 million British pounds in 2021, up from 910 thousand GBP in 2020. Twitter rebranded to X in 2023, following Elon Musk's takeover of the micro-blogging platform in 2022.

In 2024, YouTube's advertising revenue accounted for approximately 13.66 percent of Google's total revenue. That year, the video platform's annual ad revenues amounted to 36.1 billion U.S. dollars, up from the 31.5 billion U.S. dollars in the previous year. YouTube creators Video content creators on YouTube have been evolving with the platform since its creation. In 2020, it was estimated that YouTube supported over 800 thousand jobs worldwide, almost half of which referred to creators located in the United States. Apart from sharing a portion of YouTube advertising revenues, the most popular video creators can decide to license their existing content libraries for a limited amount of time in exchange for their advertising revenues. As YouTube ranked among the leading ad-selling companies worldwide in 2021, the recent success of financing companies focusing on user-generated video content does not come as a surprise. Digital video ads In 2021, global spending for online video advertisement surpassed 61 million U.S. dollars and is expected to reach approximately 90 million U.S. dollars by 2024. Video ads can engage users across multiple devices, with a 2021 survey of app developers worldwide seeing over 40 percent of respondents considering full-screen videos the most effective ad format to acquire new app users.