As of April 2024, 36.6 percent of X’s (formerly Twitter) global audience was aged between 25 and 34 years. The second-largest age group demographic on the platform was represented by users aged between 18 and 24 years, with a share of 34.2 percent. Users aged less than 18 years accounted for 2.4 percent of users, while those aged 50 or older accounted for roughly seven percent.

X is a male-dominated platform

As of January 2024, more than 60 percent of X users were male. Although all mainstream social media platforms tend to have a slightly more male-skewing audience, X stands out above Instagram, Snapchat, TikTok, and Facebook when it comes to user gender demographics. Overall, Pinterest is the only mainstream platform to have a higher share of female users.

X Blue for you

It is not uncommon for social media users to now have the chance to become subscribers of their chosen online networks for a monthly fee. X Blue is a subscription service from X that gives users special benefits and features. A blue verification mark, edit post functionality, fewer ads, priority ranking in chats, and longer video upload times are some of the perks offered.

This is the breakdown of Twitter users by age group.

As of January 2024, micro-blogging platform X (formerly Twitter) was more popular with men than women, with male audiences accounting for 60.9 percent of global users. Additionally, users between the ages of 25 and 34 were particularly active on X/Twitter, making up more than 38 percent of users worldwide. How many people use? Although X/Twitter holds its status as a mainstream social media site, it falls short in comparison to other well-known platforms in terms of user numbers. As of early 2022, X/Twitter had around 436 million monthly active users, whilst Meta’s Facebook reached almost three billion MAU. Overall, the United States is home to over 105 million X/Twitter users, making up Twitter’s largest audience base, followed by Japan, India, and the United Kingdom, respectively. How is Twitter used? X/Twitter is utilized by its audience for many different purposes. In May 2021, over 80 percent of high-volume X/Twitter users (defined as users who tweet around 20 times per month) in the United States reported using the platform for entertainment, whilst 78 percent said they used it as a way to stay informed. High-volume X/Twitter users were far more likely to use the service as a means of expressing their opinion. Furthermore, in 2022, over half of social media users in the U.S. used Twitter as a news resource.  

These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.

As of January 2024, 22.4 percent of X (formerly Twitter) users were men aged between 25 and 34 years. Overall, almost 20 percent of users were men aged between 18 and 24 years. X has a high share of male users when compared to other popular social media platforms.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

Social network X/Twitter is particularly popular in the United States, and as of April 2024, the microblogging service had an audience reach of 106.23 million users in the country. Japan and the India were ranked second and third with more than 69 million and 25 million users respectively. Global Twitter usage As of the second quarter of 2021, X/Twitter had 206 million monetizable daily active users worldwide. The most-followed Twitter accounts include figures such as Elon Musk, Justin Bieber and former U.S. president Barack Obama. X/Twitter and politics X/Twitter has become an increasingly relevant tool in domestic and international politics. The platform has become a way to promote policies and interact with citizens and other officials, and most world leaders and foreign ministries have an official Twitter account. Former U.S. president Donald Trump used to be a prolific Twitter user before the platform permanently suspended his account in January 2021. During an August 2018 survey, 61 percent of respondents stated that Trump's use of Twitter as President of the United States was inappropriate.

As of December 2022, X/Twitter's audience accounted for over 368 million monthly active users worldwide. This figure was projected to decrease to approximately 335 million by 2024, a decline of around five percent compared to 2022.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

As of September 2023, it was found that 42 percent of adults in the United States aged between 18 and 29 years used X (formerly Twitter). This age group was the microblogging service’s biggest audience in the United States, followed by a 27 percent usage reach among 30 to 49-year-olds. X users in the United StatesAs of the first quarter of 2019, Twitter had 68 million monthly active users in the United States. In the fourth quarter of 2020, the number of monetizable daily active Twitter users in the country amounted to 37 million. As of January 2021, 61.6 percent of U.S. Twitter audiences were male and 38.4 percent were female. According to a February 2019 survey of social media users in the United States, Twitter was the most popular social network for news consumption. X usage in the United StatesTwitter is popular among users looking to catch up and chime in on current and trending topics and live-tweet about events and media. Live-tweeting television series or sporting events is a popular user activity and in 2018, the most popular television series based on average number of Twitter interactions per episode was ABC’s ‘The Bachelor’. In terms of global sporting events, it does not get much bigger than the Olympic Games. During the Winter Olympics in PyeongChang 2018, Twitter accounted for 50 percent of stakeholder posts during the Winter.

These are the key Twitter user statistics that you need to know.

36.6% of Twitter users are aged 25-34 and make up the biggest age group on the platform. Only 2.4% of Twitter users are aged 13-17.

The US has the largest number of Twitter users with over a 100 million users. They account for about 16.7% of all Twitter users worldwide.

As of the last quarter of 2023, X (Twitter) advertising was estimated to reach around 4.6 million people in Taiwan, roughly 15 percent of the democratic island's total population. As compared to total internet users living in Taiwan, around 21.4 percent were exposed to advertisements on Twitter.

Introduction

Twitter User Statistics: ​X, previously known as Twitter, remains a prominent platform for real-time information sharing and public discourse. As of 2024, the platform reported approximately 600 million monthly active users, reflecting its substantial global reach. The user base is predominantly male, accounting for 60.9% of users, while females represent 39.1%. In terms of age distribution, individuals aged 25 to 34 constitute the largest segment, comprising 38% of users.

Geographically, the United States leads with 105.42 million users, underscoring the platform's significant presence in the country. These statistics provide valuable insights into the demographic composition and engagement patterns of X's user base, offering a foundation for understanding current trends and informing strategic decisions for stakeholders.

The undertaking of several studies of political phenomena in social media mandates the operationalization of the notion of political stance of users and contents involved. Relevant examples include the study of segregation and polarization online, the study of political diversity in content diets in social media, or AI explainability. While many research designs rely on operationalizations best suited for the US setting, few allow addressing more general design, in which users and content might take stances on multiple ideology and issue dimensions, going beyond traditional Liberal-Conservative or Left-Right scales. To advance the study of more general online ecosystems, we present a dataset of X/Twitter population of users in the French political Twittersphere and web domains embedded in a political space spanned by dimensions measuring attitudes towards immigration, the EU, liberal values, elites and institutions, nationalism and the environment. We provide several benchmarks validating the positions of these entities (based on both, LLM and human annotations), and discuss several applications for this dataset.

In 2024, Twitter advertising was estimated to reach around 9.4 million accounts in Hong Kong. According to the source, the calculation included accounts which are duplicated, fake, or those do not represent human individuals, and thus can lead to an overestimation.

As of February 2025, men accounted for 63 percent of X, formerly Twitter, users in the United States. Additionally, the U.S. was home to the world's largest Twitter audience, with over 105 million users in early 2024.

To disseminate research, scholars once relied on university media services or journal press releases, but today any academic can turn to Twitter to share their published work with a broader audience. The possibility that scholars can push their research out, rather than hope that it is pulled in, holds the potential for scholars to draw wide attention to their research. In this manuscript, we examine whether there are systematic differences in the types of scholars who most benefit from this push model. Specifically, we investigate the extent to which there are gender differences in the dissemination of research via Twitter. We carry out our analyses by tracking tweet patterns for articles published in six journals across two fields (political science and communication), and we pair this Twitter data with demographic and educational data about the authors of the published articles, as well as article citation rates. We find considerable evidence that, overall, article citations are positively correlated with tweets about the article, and we find little evidence to suggest that author gender affects the transmission of research in this new media.

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.