In the first quarter of 2020, Twitter's advertising cost-per-mille (CPM) stood at five U.S. dollars, up from 4.39 dollars in the corresponding quarter of 2019. In 2020, Twitter's ad revenue amounted to 3.21 billion U.S. dollars.
As of October 2021, the cost-per-mille (CPM) of YouTube ads stood at 9.68 U.S. dollars. Among the social networks presented in the data set, Pinterest had the highest CPM, with 30 dollars, whereas Twitter had the lowest CPC with 6.46 dollars.
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In the first quarter of 2020, Twitter's advertising cost-per-mille (CPM) stood at five U.S. dollars, up from 4.39 dollars in the corresponding quarter of 2019. In 2020, Twitter's ad revenue amounted to 3.21 billion U.S. dollars.