As of December 2022, X/Twitter's audience accounted for over *** million monthly active users worldwide. This figure was projected to ******** to approximately *** million by 2024, a ******* of around **** percent compared to 2022.

X/Twitter has experienced a turbulent year since Elon Musk came close to purchasing the company, which has in turn raised concerns about the number of bots on the platform. Nevertheless, user numbers have continued to rise. In the last reported quarter, the number of global monetizable daily active users (mDAU) on X/Twitter amounted to 237.8 million users, up from 229 million mDAU in the previous quarter.

Overall, this is an increase in mDAU of over 15 percent when compared to the same quarter of the previous year. In addition, monetizable daily active users in the United States also increased, and throughout June and July 2022, X Premium rolled out an increase in the cost of its membership for new subscribers.

Who is using X/Twitter?

As of the beginning of 2022, men made up 56.4 percent of all X/Twitter users worldwide. Users between the ages of 25 and 34, who accounted for 38.5 percent of X/Twitter's global audience, made up the largest audience share. Moreover, one-fifth of users worldwide were between the ages of 35 and 49, indicating that the platform is not so popular amonst younger audiences. In 2021, Generation Z X/Twitter users in the United States spent more time on other major social networks, such as TikTok, YouTube, and Instagram than they did on Twitter.

X/Twitter and advertising

In 2021, X/Twitter’s annual revenue increased steeply, generating more than five billion U.S. dollars in total, with the vast majority of revenue coming from advertising. Overall, almost a quarter of global marketers said they planned to increase their spending on X/Twitter in 2022, whilst the majority said they did not plan to change their expenditure on the platform. In recent years, X/Twitter almost tripled its advertising expenditure, boosting ad spending from 56 million U.S. dollars in 2020 to over 167 million U.S. dollars in 2021.

This is the breakdown of Twitter users by age group.

As of February 2025, 37.5 percent of X’s (formerly Twitter) global audience was aged between 25 and 34 years. The second-largest age group demographic on the platform was represented by users aged between 18 and 24 years, with a share of 32.1 percent. Users aged less than 18 years accounted for two percent of users, while those aged 50 or older accounted for roughly 7.3 percent. X is a male-dominated platform As of January 2024, more than 60 percent of X users were male. Although all mainstream social media platforms tend to have a slightly more male-skewing audience, X stands out above Instagram, Snapchat, TikTok, and Facebook when it comes to user gender demographics. Overall, Pinterest is the only mainstream platform to have a higher share of female users. X Blue for you It is not uncommon for social media users to now have the chance to become subscribers of their chosen online networks for a monthly fee. X Blue is a subscription service from X that gives users special benefits and features. A blue verification mark, edit post functionality, fewer ads, priority ranking in chats, and longer video upload times are some of the perks offered.

As of October 2025, micro-blogging platform X (formerly Twitter) was more popular with men than women, with male audiences accounting for 64.4 percent of global users. Additionally, users between the ages of 25 and 34 were particularly active on X/Twitter, making up more than 37 percent of users worldwide. How many people use? Although X/Twitter holds its status as a mainstream social media site, it falls short in comparison to other well-known platforms in terms of user numbers. As of early 2022, X/Twitter had around 436 million monthly active users, whilst Meta’s Facebook reached almost three billion MAU. Overall, the United States is home to over 105 million X/Twitter users, making up Twitter’s largest audience base, followed by Japan, India, and the United Kingdom, respectively. How is Twitter used? X/Twitter is utilized by its audience for many different purposes. In May 2021, over 80 percent of high-volume X/Twitter users (defined as users who tweet around 20 times per month) in the United States reported using the platform for entertainment, whilst 78 percent said they used it as a way to stay informed. High-volume X/Twitter users were far more likely to use the service as a means of expressing their opinion. Furthermore, in 2022, over half of social media users in the U.S. used Twitter as a news resource.  

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

In the second quarter of 2022, monetizable daily active users (mDAU) of X/Twitter based in the United States amounted to 14.5 million, up by 4.5 million compared to the second quarter of 2021. Worldwide users of the micro-blogging platform increased by over 15 percent within one year.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

These are the key Twitter user statistics that you need to know.

As of October 2025, social network X (formerly known as Twitter) was most popular in the United States, with an audience reach of approximately 99.04 million users. Japan ranked second, recording more than 71 million users on the platform. Global Twitter usage As of the second quarter of 2021, X/Twitter had 206 million monetizable daily active users worldwide. The most-followed Twitter accounts include figures such as Elon Musk, Justin Bieber and former U.S. president Barack Obama. X/Twitter and politics X/Twitter has become an increasingly relevant tool in domestic and international politics. The platform has become a way to promote policies and interact with citizens and other officials, and most world leaders and foreign ministries have an official Twitter account. Former U.S. president Donald Trump used to be a prolific Twitter user before the platform permanently suspended his account in January 2021. During an August 2018 survey, 61 percent of respondents stated that Trump's use of Twitter as President of the United States was inappropriate.

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 611 million active monthly users.

The US has the largest number of Twitter users with over a 100 million users. They account for about 16.7% of all Twitter users worldwide.

One of the biggest advantages of Twitter is the speed at which information can be passed around. People use Twitter primarily to get news and for entertainment. This is the breakdown of why people use Twitter today.

Between July and December 2024, there were over four million account suspensions on X (formerly Twitter) and over 10.1 million posts either removed or labeled. Overall, 927,892 million account suspensions occurred for reasons of abuse or harassment, and 1.49 million posts were labeled or removed for this reason.

As of April 2022, it was estimated that X/Twitter users based in Central and Eastern Europe will decline by seven percent by the end of 2022 compared to the previous year. In 2022, the number of users based in North America will decrease by 0.5 percent year over year. Furthermore, Western European user numbers are forecasted to rise by 3.8 percent, and the Middle East and Africa are to see an increase in X/Twitter users of 3.2 percent compared to 2021.

Between July and December 2024, over 335 million accounts on X (formerly Twitter) were suspended for reasons of spam or platform manipulation. User-informed labels were added to 66 million posts after being reported for spam.

In 2022, the total number of Twitter users in Spain was approximately **** million, an increase of almost *** thousand profiles and up from *** million in the preceding year. Despite the stable audience base, the majority of Twitter accounts are considered inactive, with only *** thousand of these being active in the country during the same year.

With over 611 million monthly active users, building a huge Twitter following is not an easy task. These are the top 25 accounts with the most followers on Twitter right now.

In 2022, accounts of non-defined genders accounted for 43.8 percent of the Twitter profiles of the 4.39 million users in Spain. Meanwhile, men accounted for around 29.9 percent of total accounts, as women represented 26.2 percent. Overall, most accounts on Twitter are considered inactive, whereas only around 564 thousand of the total profiles in Spain are considered active.