In the second quarter of 2022, X/Twitter's revenue amounted to over 1.17 billion U.S. dollars. The platform's majority of the social network’s revenues are generated via advertising, followed by data licensing and other revenues.

X/Twitter company information X/Twitter ranks among the biggest social networks worldwide. As of the second quarter of 2021, the company reported 206 million monetizable daily active users worldwide. In 2020, Twitter’s annual revenue came to 3.72 billion U.S. dollars. However, the company has only been able to report a positive net income in 2018 and 2019, revealing a struggle to monetize users.

X/Twitter marketing and advertising Social media advertising spending in the United States is constantly growing. In 2019, the social media ad spend per U.S. internet user amounted to 129.1 U.S. dollars and this figure is projected to sharply increase to over 174 U.S. dollars by 2024. Along with Instagram, X/Twitter is a popular marketing channel and some brands and companies have made a name for themselves for being entertaining on Twitter.

In 2021, Twitter generated more than 4.5 billion U.S. dollars in advertising service revenues, up from 3.2 billion U.S. dollars in the previous year. Additionally, the micro-blogging platform produced around 571 million U.S. dollars in data licensing revenue, up from 508 million U.S. dollars in 2020.

In 2021, X's (formerly Twitter) annual net loss amounted to 221 million U.S. dollars. Overall, this is a significant decrease from the previous year, in which the micro blogging and social network company saw losses of almost 1.4 billion U.S. dollars.

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

In 2021, Twitter accounted for 0.9 percent of the global digital advertising revenue. After its acquisition by Elon Musk, the share was expected to fall to 0.8 percent in 2022 and remain stable in 2023. In 2024, the value was projected to fall further to 0.7 percent.

These are the key Twitter user statistics that you need to know.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

In the last reported quarter, social network X/Twitter had a net loss of 270 million U.S. dollars, down from a net income of 513 million U.S. dollars in the first quarter of 2022.In 2020, the decline in revenue was due to an advertising slump caused by the outbreak of the global coronavirus pandemic, which led the company to recognize a deferred tax asset valuation allowance of 1.1 billion U.S. and a non-cash income tax expense based primarily on cumulative taxable losses driven primarily by COVID-19.

These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.

This is the breakdown of Twitter users by age group.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

Twitter's ad business shrank both in 2023 and 2024, with global ad revenues falling to two billion dollars, according to the source's estimates. After the acquisition of Twitter by Elon Musk on October 27, 2022, the platform saw an exodus of users. December 2022 projections saw more than 30 million users leaving the platform by the end of 2024.

Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 611 million active monthly users.

Over the forecast period until 2030, the ad spending is forecast to exhibit fluctuations among the nine segments. The ad spending decreases only in the segment Print Advertising towards the end of the forecast period, while the remaining segments follow a positive trend. The absolute difference between 2020 and 2030 is 14.51 billion U.S. dollars. Find further statistics on other topics such as a comparison of the reach in China and a comparison of the reach in Brazil. The Statista Market Insights cover a broad range of additional markets.

With over 611 million monthly active users, building a huge Twitter following is not an easy task. These are the top 25 accounts with the most followers on Twitter right now.

Twitter UK's operating profit increased significantly between 2020 and 2021, from 1.6 million British pounds, to over six million GBP. Twitter, rebranded to X in 2023, is a micro-blogging social media platform founded in 2006.

Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users, although there is rapid uptake among older age groups. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the last few years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform reported that it averaged revenue growth of over 450% between 2019 and 2022. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers have pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. Revenue is expected to grow by 14.3% in 2024-25, constrained by a slowdown in user growth for most major social media platforms. Over the five years through 2024-25, revenue is forecast to expand at a compound annual rate of 32.8% to reach £9.8 billion. Looking forward, regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The rising prominence of AI will require the introduction of adequate regulations. The Online Safety Bill sets out new guidelines for social media platforms to abide by, with hefty fines in store for those who do not. Operating costs will swell as platforms look to meet consumers’ expectations, weighing on profit. Over the five years through 2029-30, social media platforms' revenue is projected to climb at an estimated 9.4% to reach £15.4 billion.

In 2021, Twitter UK Ltd. generated a turnover of 196 million British pounds, up from 153 million GBP in 2021. Twitter, which is now rebranded to X and owned by Tesla's Elon Musk, is a social networking service with a micro-blogging style.