In 2024, X (formerly Twitter) posts saw a year-over-year change in impressions of 98.24 percent. Interactions saw a change of 8.85 percent, and overall engagement decreased by -38.05 percent.
In 2024, the average engagement rate for sports teams' posts on X (formerly Twitter) was ***** percent, the highest engagement rate of all selected industries. Overall, fashion, food and beverage, health and beauty, and home decor brand posts achieved the lowest engagement rates of all selected industries. Moreover, the average engagement rate of brand posts on X/Twitter was ***** percent. Brands posting on Facebook achieved an average engagement rate of ***** percent.
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These are the key Twitter user statistics that you need to know.
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These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.
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This dataset provides an in-depth examination of the online activities, engagement habits, and social media presence of the singer, artist, and businesswoman, Rihanna. It includes a collection of all tweets sent by Rihanna between specified start and end dates, detailing their timestamps, attached media, like counts, retweet counts, quotes, and included URLs. These insights offer a valuable understanding into her most frequent Twitter topics, content that generates higher user engagement, and other trends in her public communication. It is ideal for understanding Rihanna's impact and success on social media in real-time.
The dataset is provided as a CSV file, typically named Rihanna.csv
. It contains approximately 9,526 records of Rihanna's tweets. Specific details on file size are not available, but the structure is tabular, with each row representing a unique tweet.
This dataset can be used for various analytical purposes: * Analysing Rihanna’s Tweet Engagement: Researchers can assess which subjects or topics receive more positive engagement (likes and retweets) from her followers. * Identifying High-Engagement Content: Explore trends and patterns related to content types that generate the highest levels of engagement (e.g., photos versus videos, quotes versus plain text). * Analysing Conversation Dynamics: Gain insights into how conversations evolve over time between Rihanna and her followers, or among users tagging her. This includes identifying frequently discussed topics or language used around specific hashtags or themes.
The dataset covers tweets from Rihanna posted between 13th October 2009 and 12th December 2022. The scope is global, focusing on the public interactions of Rihanna and her followers on Twitter.
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This dataset is suitable for a variety of users: * Researchers: To conduct academic studies on social media behaviour, celebrity influence, and digital communication. * Marketers and Businesses: To understand effective social media strategies, optimise their own Twitter presence, and potentially build campaigns centred around influential figures. * Fans: To gain deeper insights into Rihanna's online presence and interaction patterns.
Original Data Source: Analyzing Rihanna's Twitter Engagement Statistics
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This dataset contains statistics related to the Unleashed Twitter account (@SAUnleashed). Unleashed is an open data competition, an initiative of the Office for Digital Government, Department of the Premier and Cabinet. The data is used to monitor the level of engagement activity with the audience, and make the communication effective in regards to the event.
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Advertising makes up 89% of its total revenue and data licensing makes up about 11%.
In 2022, tweets about arts and crafts on the popular micro-blogging platform X (formerly known as Twitter) had the highest user engagement rate, with an average of *** percent for the examined period. Additionally, posts about Airlines has the lowest engagement rate, at just **** percent. The average engagement rate for posts on Twitter across all industries was **** percent.
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This is the breakdown of Twitter users by age group.
In the second quarter of 2022, Twitter's ad engagement grew by ***** percent compared to the corresponding quarter of the previous year. In 2021, Twitter's ad revenue stood at *** billion U.S. dollars.
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The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.
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The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.
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One of the biggest advantages of Twitter is the speed at which information can be passed around. People use Twitter primarily to get news and for entertainment. This is the breakdown of why people use Twitter today.
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Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 611 million active monthly users.
According to a survey of Discord users conducted in April 2023 in the United States, ** percent of Discord users reported that they were not using Twitter before the platform was purchased by tech entrepreneur Elon Musk in October 2022. Approximately ** percent of Discord users reported they were using Twitter more than they were before, and only **** percent reported they had stopped using the microblogging platform altogether.
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The US has the largest number of Twitter users with over a 100 million users. They account for about 16.7% of all Twitter users worldwide.
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With over 611 million monthly active users, building a huge Twitter following is not an easy task. These are the top 25 accounts with the most followers on Twitter right now.
As of 2019, a significant share of national-level legislators in select English-language countries were using the online social platform Twitter. In the United States, the median number of tweets per month from national legislators was 79, making them the most engaged legislators on the platform. In contrast, New Zealand's legislators only posted 15 tweets per month.
As of July 21, 2023, Twitter - now rebranded into X - counted approximately 106 million users who interacted with the app daily on Android. In comparison, Meta's latest product Threads counted around 13 million users engaging with the app on a daily basis.
In the first quarter of 2022, Twitter's cost per ad engagement grew by ** percent compared to the corresponding quarter of the previous year. In 2021, Twitter's ad revenue stood at *** billion U.S. dollars.
In 2024, X (formerly Twitter) posts saw a year-over-year change in impressions of 98.24 percent. Interactions saw a change of 8.85 percent, and overall engagement decreased by -38.05 percent.