A December 2022 study revealed that the user base of Twitter is projected to decline in the upcoming two years. Thus, in 2023 the social network will see a decrease of nearly four percent, which in 2024 will reach down to five percent negative growth of monthly active users.

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

In 2021, X (formerly Twitter) saw in increase in users of 2.5 percent on the previous year. In 2022, the micro-blogging platform saw a decrease of -0.5 percent, which is estimated to drop to -1 in 2023. As of January 2022, the United States was home to the world's largest X/Twitter audience.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

These are the key Twitter user statistics that you need to know.

These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.

As of February 2024, Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 436 million active monthly users.

This is the breakdown of Twitter users by age group.

Between June and December 2022, Twitter accounts of political right-wing media in Brazil grew their follower count by 53.58 percent, while right-wing Brazilian political handles on the platform had an audience increase of around 40.55 percent. On the other hand, Twitter accounts for left-wing politics in Brazil only increased their follower count by 25.28 percent.

This development happened alongside Elon Musk first attempt of terminating the contract of acquiring Twitter in July 2022, but finally closing the deal by the end of October 2022. The billionaire's defense of free speech principles and his suggestions of allowing blocked accounts back to the microblogging platform, like from former United States president Donald Trump, attracted a flock of right-wing audiences, who felt displaced by the content and account moderation of mainstream networks.

One of the biggest advantages of Twitter is the speed at which information can be passed around. People use Twitter primarily to get news and for entertainment. This is the breakdown of why people use Twitter today.

In the second quarter of 2022, Twitter's ad engagement grew by seven percent compared to the corresponding quarter of the previous year. In 2021, Twitter's ad revenue stood at 4.5 billion U.S. dollars.

The number of Twitter users in France was forecast to continuously increase between 2024 and 2028 by in total 0.8 million users (+8.18 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 10.59 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Luxembourg and Netherlands.

With over 436 million monthly active users, building a huge Twitter following is not an easy task.

This statistic provides information on Twitter's annual user growth rate in India between 2013 and 2019. In 2014, the site's user growth rate in the emerging online market was 37.2 percent compared to 68.8 percent in the previous year.

Since October 2022, when Twitter was purchased by Elon Musk, the platform has experienced a steep decline in advertising revenue. In November 2022, the revenue contracted by 57 percent compared to the value reported a month earlier. The growth rate continued to fluctuate between 57 percent and 72 percent until August 2023. On a global scale, X (formerly Twitter)'s ad revenue is expected to drop by rough 1.5 billion U.S. dollars in 2023.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

The US has the largest number of Twitter users with 79.6 million users. They account for about 16.7% of all Twitter users worldwide.

Profile growth - the growth on our social platforms to see where and when we're gaining followers. Engagement rate - a ratio of how many people interacted with ours posts based on when users are usually online. Reach - the number of feeds our posts appeared in (doesn't mean people interacted with the post).

Please cite the following paper when using this dataset:

N. Thakur, “A Large-Scale Dataset of Twitter Chatter about Online Learning during the Current COVID-19 Omicron Wave,” Journal of Data, vol. 7, no. 8, p. 109, Aug. 2022, doi: 10.3390/data7080109

Abstract

The COVID-19 Omicron variant, reported to be the most immune evasive variant of COVID-19, is resulting in a surge of COVID-19 cases globally. This has caused schools, colleges, and universities in different parts of the world to transition to online learning. As a result, social media platforms such as Twitter are seeing an increase in conversations, centered around information seeking and sharing, related to online learning. Mining such conversations, such as Tweets, to develop a dataset can serve as a data resource for interdisciplinary research related to the analysis of interest, views, opinions, perspectives, attitudes, and feedback towards online learning during the current surge of COVID-19 cases caused by the Omicron variant. Therefore this work presents a large-scale public Twitter dataset of conversations about online learning since the first detected case of the COVID-19 Omicron variant in November 2021. The dataset is compliant with the privacy policy, developer agreement, and guidelines for content redistribution of Twitter and the FAIR principles (Findability, Accessibility, Interoperability, and Reusability) principles for scientific data management.

Data Description

The dataset comprises a total of 52,984 Tweet IDs (that correspond to the same number of Tweets) about online learning that were posted on Twitter from 9th November 2021 to 13th July 2022. The earliest date was selected as 9th November 2021, as the Omicron variant was detected for the first time in a sample that was collected on this date. 13th July 2022 was the most recent date as per the time of data collection and publication of this dataset.

The dataset consists of 9 .txt files. An overview of these dataset files along with the number of Tweet IDs and the date range of the associated tweets is as follows. Table 1 shows the list of all the synonyms or terms that were used for the dataset development.

Filename: TweetIDs_November_2021.txt (No. of Tweet IDs: 1283, Date Range of the associated Tweet IDs: November 1, 2021 to November 30, 2021)

Filename: TweetIDs_December_2021.txt (No. of Tweet IDs: 10545, Date Range of the associated Tweet IDs: December 1, 2021 to December 31, 2021)

Filename: TweetIDs_January_2022.txt (No. of Tweet IDs: 23078, Date Range of the associated Tweet IDs: January 1, 2022 to January 31, 2022)

Filename: TweetIDs_February_2022.txt (No. of Tweet IDs: 4751, Date Range of the associated Tweet IDs: February 1, 2022 to February 28, 2022)

Filename: TweetIDs_March_2022.txt (No. of Tweet IDs: 3434, Date Range of the associated Tweet IDs: March 1, 2022 to March 31, 2022)

Filename: TweetIDs_April_2022.txt (No. of Tweet IDs: 3355, Date Range of the associated Tweet IDs: April 1, 2022 to April 30, 2022)

Filename: TweetIDs_May_2022.txt (No. of Tweet IDs: 3120, Date Range of the associated Tweet IDs: May 1, 2022 to May 31, 2022)

Filename: TweetIDs_June_2022.txt (No. of Tweet IDs: 2361, Date Range of the associated Tweet IDs: June 1, 2022 to June 30, 2022)

Filename: TweetIDs_July_2022.txt (No. of Tweet IDs: 1057, Date Range of the associated Tweet IDs: July 1, 2022 to July 13, 2022)

The dataset contains only Tweet IDs in compliance with the terms and conditions mentioned in the privacy policy, developer agreement, and guidelines for content redistribution of Twitter. The Tweet IDs need to be hydrated to be used. For hydrating this dataset the Hydrator application (link to download and a step-by-step tutorial on how to use Hydrator) may be used.

Table 1. List of commonly used synonyms, terms, and phrases for online learning and COVID-19 that were used for the dataset development

Terminology

List of synonyms and terms

COVID-19

Omicron, COVID, COVID19, coronavirus, coronaviruspandemic, COVID-19, corona, coronaoutbreak, omicron variant, SARS CoV-2, corona virus

online learning

online education, online learning, remote education, remote learning, e-learning, elearning, distance learning, distance education, virtual learning, virtual education, online teaching, remote teaching, virtual teaching, online class, online classes, remote class, remote classes, distance class, distance classes, virtual class, virtual classes, online course, online courses, remote course, remote courses, distance course, distance courses, virtual course, virtual courses, online school, virtual school, remote school, online college, online university, virtual college, virtual university, remote college, remote university, online lecture, virtual lecture, remote lecture, online lectures, virtual lectures, remote lectures

This statistic describes the distribution of new active twitter users in the Middle East and North Africa between March 2014 and March 2016, by country. The number of active twitter users in Algeria increased by 773,500 between March 2014 and March 2016.