A December 2022 study revealed that the user base of Twitter is projected to ******* in the upcoming two years. Thus, in 2023 the social network will see a decrease of nearly **** percent, which in 2024 will reach down to **** percent ******** growth of monthly active users.

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

As of December 2022, X/Twitter's audience accounted for over *** million monthly active users worldwide. This figure was projected to ******** to approximately *** million by 2024, a ******* of around **** percent compared to 2022.

In 2021, X (formerly Twitter) saw in increase in users of *** percent on the previous year. In 2022, the micro-blogging platform saw a decrease of **** percent, which is estimated to drop to ** in 2023. As of January 2022, the United States was home to the world's largest X/Twitter audience.

These are the key Twitter user statistics that you need to know.

This is the breakdown of Twitter users by age group.

In the second quarter of 2022, Twitter's ad engagement grew by ***** percent compared to the corresponding quarter of the previous year. In 2021, Twitter's ad revenue stood at *** billion U.S. dollars.

These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.

This statistic provides information on Twitter's annual user growth rate in India between 2013 and 2019. In 2014, the site's user growth rate in the emerging online market was **** percent compared to **** percent in the previous year.

X/Twitter has experienced a turbulent year since Elon Musk came close to purchasing the company, which has in turn raised concerns about the number of bots on the platform. Nevertheless, user numbers have continued to rise. In the last reported quarter, the number of global monetizable daily active users (mDAU) on X/Twitter amounted to 237.8 million users, up from 229 million mDAU in the previous quarter.

Overall, this is an increase in mDAU of over 15 percent when compared to the same quarter of the previous year. In addition, monetizable daily active users in the United States also increased, and throughout June and July 2022, X Premium rolled out an increase in the cost of its membership for new subscribers.

Who is using X/Twitter?

As of the beginning of 2022, men made up 56.4 percent of all X/Twitter users worldwide. Users between the ages of 25 and 34, who accounted for 38.5 percent of X/Twitter's global audience, made up the largest audience share. Moreover, one-fifth of users worldwide were between the ages of 35 and 49, indicating that the platform is not so popular amonst younger audiences. In 2021, Generation Z X/Twitter users in the United States spent more time on other major social networks, such as TikTok, YouTube, and Instagram than they did on Twitter.

X/Twitter and advertising

In 2021, X/Twitter’s annual revenue increased steeply, generating more than five billion U.S. dollars in total, with the vast majority of revenue coming from advertising. Overall, almost a quarter of global marketers said they planned to increase their spending on X/Twitter in 2022, whilst the majority said they did not plan to change their expenditure on the platform. In recent years, X/Twitter almost tripled its advertising expenditure, boosting ad spending from 56 million U.S. dollars in 2020 to over 167 million U.S. dollars in 2021.

Profile growth - the growth on our social platforms to see where and when we're gaining followers. Engagement rate - a ratio of how many people interacted with ours posts based on when users are usually online. Reach - the number of feeds our posts appeared in (doesn't mean people interacted with the post).

The purpose of the investigation conducted was to discover trends in twitter popularity regarding different areas of science. This investigation can benefit areas of marketing such as targeted advertising, as well as demographic research in order to correctly test certain demographics and obtain research grants. Results included possible confirmation of our motive through principal component analysis, The data was compiled using RStudio and was narrowed down by subjects, Altmetric scores, and countries. The data was parsed through to find Key words in the abstracts of articles. Principal Component Analysis was applied to a matrix of padded tweet dates, arranged by subject. These arranged dates were also plotted to visualize trends over time. From the data collected, the articles that were most tweeted about, between January 1st, 2016 to July 1st, 2016, worldwide were articles concerning physics. Out of all the articles, ”death” was the keyword most popular in articles’ abstracts. Disease-related words appeared far more often than the word ”cure”. The United States of America, Canada and Great Britain had the highest number of tweeters. Great Britain’s population was mainly interested in articles regarding dentistry, while Canada and the United States of America had a higher tweet count in articles related to health science.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

Between June and December 2022, Twitter accounts of political right-wing media in Brazil grew their follower count by 53.58 percent, while right-wing Brazilian political handles on the platform had an audience increase of around 40.55 percent. On the other hand, Twitter accounts for left-wing politics in Brazil only increased their follower count by 25.28 percent.

This development happened alongside Elon Musk first attempt of terminating the contract of acquiring Twitter in July 2022, but finally closing the deal by the end of October 2022. The billionaire's defense of free speech principles and his suggestions of allowing blocked accounts back to the microblogging platform, like from former United States president Donald Trump, attracted a flock of right-wing audiences, who felt displaced by the content and account moderation of mainstream networks.

Leverage our Twitter profiles dataset for a wide range of applications to enhance business strategies and market insights. Analyzing this dataset offers a deep understanding of user demographics, engagement patterns, and online behavior, enabling organizations to optimize their communication and marketing strategies. Access the complete dataset or tailor a subset to meet your specific requirements. Popular use cases include market research to identify influential profiles and emerging audiences, AI training by analyzing follower demographics and engagement data for predictive modeling, and trend forecasting by examining correlations between user bios, activity levels, and growth metrics to uncover evolving social media dynamics.

Information represented through conventional text may fall short of capturing the attention and promoting engagement with today’s digital audience. Transforming text into visual tools, such as infographics, has emerged as a simplified method of delivering information to attract a broader audience and enhance information dissemination. The first step to evaluate the potential value of infographics is to quantify their appeal and engagement rates over conventional text. This retrospective pilot analysis sought to evaluate the difference between engagement rates for tweets containing an of infographic compared to tweets containing a link to a peer-reviewed journal article. A total of 752 tweets were published within the study period; of these, 40 tweets met inclusion criteria. When engagement rates were compared, there was an increase in median engagement rates for tweets containing an infographic compared to a tweet linked to a peer-reviewed article at 10.97% (IQR 3.47%) and 5.33% (IQR 3.17%), respectively. This pilot study provides insight on the potential impact for infographics to enhance engagement rate, which may subsequently correlate with an increase in audience reach and readership. Prospective studies are needed to validate the utility of infographics in promoting scholarship publicity, learner engagement, and as a transferable pedagogical tool to educate medical practitioners.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 611 million active monthly users.

Social media is ubiquitous in popular culture and is used by individuals and businesses to build a brand and interact with customers, but it is much more than a repository for advertising and banal statements about the state of an individual's lunch choices. Twitter, in particular, can be used to develop professional connections, share news regarding research and teaching, and collaborate with colleagues around the world in real time. This can be especially important for faculty teaching in smaller departments, where the opportunities for professional interactions with diverse colleagues are limited, although physicists from departments of all sizes can benefit from effective use of Twitter.

Number of followers, following, and tweets from public Twitter accounts for several scientific journals and some societies, publishers, and blog networks. Collected between October 2011 and January 2013. When plotted, there seem to be a few very fast-growing Twitter account, and a few slow ones, but the majority of accounts in this set (selected mainly based on initial follower number - see below) grows with the same rate. Sample set was originally chosen to compare the performance of the @Dev_journal Twitter account, so the initial selection contains mostly accounts within that same range, with some smaller accounts for sibling journals (from the same publisher) added without control for their size. (In other words: this is only useful to compare accounts that fall within the bulk of the graph.) New accounts were added later - those lack data for the first months. Over the course of data collection, two Twitter accounts were abandoned - those lack data for the last months. Data were collected in the middle of the month. The exact collection date is listed at the top of each column. Within each month, numbers for all Twitter accounts were collected on the same date.