As of February 2025, 24.5 percent of X (formerly Twitter) users were men aged between 25 and 34 years. Overall, almost 19 percent of users were men aged between 18 and 24 years. X has a high share of male users when compared to other popular social media platforms.

As of January 2025, X (formerly Twitter) accounted for around *** percent of the social media market in Asia. This reflected a decrease compared to January of the previous year, when X made up around ***** percent of the social media market in Asia.

In January 2025, X (formerly Twitter) accounted for approximately *** percent of the mobile social media market in Asia. This indicated a decrease from **** percent of the same month of the previous year.

In 2024, accounts on X (formerly Twitter) posted an average of 3.55 times per week, down from 5.73 times per week in 2023. In October 2022, Elon Musk acquired Twitter for 44 billion US dollars.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

These are the key Twitter user statistics that you need to know.

In 2024, posts on X (formerly Twitter) generated an average of 31.46 likes, down from 37.82 likes in 2023. Mentions and reposts also declines year-over-year, and in 2024, the average post on the platform received 1.56 likes and 8.47 mentions.

This is the breakdown of Twitter users by age group.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 611 million active monthly users.

In 2024, X (formerly Twitter) posts generated an average of 2,121 impressions, up from 1,206 impressions in 2023. In 2022, Elon Musk's purchase of Twitter sent shockwaves through the tech world, and much has changed on the platform since.

One of the biggest advantages of Twitter is the speed at which information can be passed around. People use Twitter primarily to get news and for entertainment. This is the breakdown of why people use Twitter today.

During the first half of 2024 there were 34,497 pieces of content removed from X due to personal privacy violations, which include the publishing or sharing of other people's private information. These types of violations are also known as doxxing. Overall, 30,450 of these pieces of content were reported manually by users of the platform.

The US has the largest number of Twitter users with over a 100 million users. They account for about 16.7% of all Twitter users worldwide.

In 2024, X (formerly Twitter) posts had an average of 3.4 replies, up from an average of 1.64 replies in 2023. Elon Musk's X account is the profile with the most followers on the platform.

Introduction

X Statistics (Twitter): X, previously referred to as Twitter, is the platform where the first tweet was posted by Jack Dorsey (the CEO of Twitter) on March 21, 2006. It took a total of 3 years, 2 months, and 1 day to achieve the significant milestone of one billion tweets on the platform.

Twitter became a publicly traded company in November 2013. Its user engagement increased a year later, with daily tweets increasing from 20,000 to 60,000 during the South by Southwest conference. Since that time, it has changed into a primary venue for users to share their daily experiences, discuss their interests, and connect with individuals globally. At that point, Twitter had approximately 200 million users.

Elon Musk acquired Twitter for $44 billion to change it into a private entity. Following this acquisition, multiple changes have occurred, including the rebranding to X. Currently, X ranks among the top six social networking applications in the United States, boasting over 500 million users worldwide.

With over 611 million monthly active users, building a huge Twitter following is not an easy task. These are the top 25 accounts with the most followers on Twitter right now.

The global sports social media software market is experiencing robust growth, driven by the increasing popularity of sports, the proliferation of smartphones and internet access, and the rising engagement with social media platforms. The market is segmented by user age (18-24, 25-34, 35-44, and over 45 years old) and software type (video and photo sharing, and news sharing). The younger demographics (18-34) are currently the most significant contributors to market growth due to their higher adoption rates of social media and mobile technology. However, the older demographics are showing increasing engagement, indicating a broadening market reach. The video and photo sharing segment dominates the market, reflecting the visually-driven nature of social media, particularly in sports. News sharing software also plays a significant role, providing real-time updates and fostering community discussions around sporting events. Key players like Meta Platforms, Twitter, TikTok, and YouTube are leveraging their existing user bases and technological capabilities to expand their presence in this market. Competitive landscape is marked by both established social media giants and niche players focusing on specific sports or communities. Geographic regions like North America and Asia-Pacific currently lead in market share due to higher internet penetration and a strong sporting culture. However, growth is expected to accelerate in emerging markets in the coming years, driven by rising disposable incomes and increased access to mobile technology. The market is projected to maintain a healthy Compound Annual Growth Rate (CAGR) throughout the forecast period (2025-2033). This growth will be fueled by ongoing technological advancements, such as improved streaming capabilities, augmented reality integration, and the development of more interactive features. Furthermore, strategic partnerships between sports organizations, software providers, and media companies will contribute to market expansion. Challenges remain, however, including data privacy concerns, the need for robust content moderation, and the potential for misinformation. To mitigate these challenges, companies must prioritize user safety, adopt responsible content management practices, and invest in artificial intelligence-powered solutions to ensure a positive and secure user experience. This market is ripe for innovation and continued expansion, offering significant opportunities for businesses willing to navigate the complexities of the digital sports landscape.

According to a survey conducted in March 2023, 40 percent of X (formerly Twitter) users reported it was extremely or very likely that they would still be using the platform in a year's time. Overall, 35 percent said it was somewhat likely, and one-quarter of respondents stated it was not very likely, or not likely at all.

The global social media marketing services market is experiencing robust growth, driven by the increasing adoption of social media platforms for business purposes and the escalating demand for effective digital marketing strategies. While precise market size figures for 2025 are not provided, considering typical market growth in this sector and assuming a conservative estimate based on available data from similar reports, the market size could be estimated at approximately $50 billion in 2025. This substantial market is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, indicating significant expansion opportunities across various segments. Key drivers include the rising popularity of short-form video content on platforms like TikTok and Instagram Reels, the growing sophistication of social media advertising tools offering advanced targeting and analytics, and the increasing reliance of businesses on data-driven marketing strategies. Furthermore, the continuous evolution of social media algorithms and the emergence of new platforms necessitate ongoing investment in social media marketing expertise. This growth is further fueled by the diversification of services offered, encompassing brand promotion, product sales, and digital advertising across multiple platforms including Facebook, Instagram, YouTube, LinkedIn, Twitter, and TikTok. The market is segmented geographically, with North America and Europe currently holding significant market shares, although rapid growth is anticipated in Asia-Pacific regions as businesses in these areas increasingly embrace digital marketing solutions. However, market restraints include challenges related to maintaining consistent brand messaging across multiple platforms, managing negative feedback effectively, and adapting strategies to the constantly evolving social media landscape. The competitive landscape is dynamic, with numerous established and emerging agencies vying for market share, necessitating strategic innovation and customer-centric approaches to succeed in this rapidly evolving field.