As of December 2022, X/Twitter's audience accounted for over 368 million monthly active users worldwide. This figure was projected to decrease to approximately 335 million by 2024, a decline of around five percent compared to 2022.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

How many people use X/Twitter?

As of the first quarter of 2019, X/Twitter averaged 330 million monthly active users, a decline from its all-time high of 336 MAU in the first quarter of 2018. As of the first quarter of 2019, the company switched its user reporting metric to monetizable daily active users (mDAU).

X/Twitter

X/Twitter is a social networking and microblogging service, enabling registered users to read and post short messages called tweets. X/Twitter messages are limited to 280 characters and users are also able to upload photos or short videos. Tweets are posted to a publicly available profile or can be sent as direct messages to other users.

Part of the social platform’s appeal is the ability of users to follow any other user with a public profile, enabling users to interact with celebrities who regularly post on the social media site. Currently, the most-followed person on Twitter is singer Katy Perry with more than 107 million followers. Twitter has also become an important communications channel for governments and heads of state – U.S. President Donald Trump was the most-followed world leader on Twitter, followed by Pope Francis and Indian Prime Minister Narendra Modi.

Despite the widespread usage among the rich and famous, the decline in active users has not been impressing investors as the platform is largely reliant on delivering advertising to users in order to generate revenues. Twitter’s company revenue in 2018 amounted to three billion U.S. dollars, up from 2.44 billion in the preceding fiscal year. Twitter was only recently able to report a positive annual result for the first time, when the company generated 1.2 billion U.S. dollars in net income in 2018.

As of February 2024, Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 436 million active monthly users.

With over 436 million monthly active users, building a huge Twitter following is not an easy task.

Social network X/Twitter is particularly popular in the United States, and as of April 2024, the microblogging service had an audience reach of 106.23 million users in the country. Japan and the India were ranked second and third with more than 69 million and 25 million users respectively. Global Twitter usage As of the second quarter of 2021, X/Twitter had 206 million monetizable daily active users worldwide. The most-followed Twitter accounts include figures such as Elon Musk, Justin Bieber and former U.S. president Barack Obama. X/Twitter and politics X/Twitter has become an increasingly relevant tool in domestic and international politics. The platform has become a way to promote policies and interact with citizens and other officials, and most world leaders and foreign ministries have an official Twitter account. Former U.S. president Donald Trump used to be a prolific Twitter user before the platform permanently suspended his account in January 2021. During an August 2018 survey, 61 percent of respondents stated that Trump's use of Twitter as President of the United States was inappropriate.

These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.

In the second quarter of 2022, monetizable daily active users (mDAU) of X/Twitter based in the United States amounted to 14.5 million, up by 4.5 million compared to the second quarter of 2021. Worldwide users of the micro-blogging platform increased by over 15 percent within one year.

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

These are the key Twitter user statistics that you need to know.

This is the breakdown of Twitter users by age group.

One of the biggest advantages of Twitter is the speed at which information can be passed around. People use Twitter primarily to get news and for entertainment. This is the breakdown of why people use Twitter today.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

As of September 2023, it was found that 42 percent of adults in the United States aged between 18 and 29 years used X (formerly Twitter). This age group was the microblogging service’s biggest audience in the United States, followed by a 27 percent usage reach among 30 to 49-year-olds. X users in the United StatesAs of the first quarter of 2019, Twitter had 68 million monthly active users in the United States. In the fourth quarter of 2020, the number of monetizable daily active Twitter users in the country amounted to 37 million. As of January 2021, 61.6 percent of U.S. Twitter audiences were male and 38.4 percent were female. According to a February 2019 survey of social media users in the United States, Twitter was the most popular social network for news consumption. X usage in the United StatesTwitter is popular among users looking to catch up and chime in on current and trending topics and live-tweet about events and media. Live-tweeting television series or sporting events is a popular user activity and in 2018, the most popular television series based on average number of Twitter interactions per episode was ABC’s ‘The Bachelor’. In terms of global sporting events, it does not get much bigger than the Olympic Games. During the Winter Olympics in PyeongChang 2018, Twitter accounted for 50 percent of stakeholder posts during the Winter.

The US has the largest number of Twitter users with 79.6 million users. They account for about 16.7% of all Twitter users worldwide.

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

On 5th July 2023, Meta Platforms released Threads, a text-focused social media platform. Joining Meta's Family of Apps, Threads focuses on real-time conversations, giving users a similar experience to Twitter. Threads offers users 500 characters per post, in comparison to Twitter's 280 characters. However, for Twitter Blue subscribers, posts can be substantially longer. Threads users can also take advantage of longer video posts, and free verification through their Instagram accounts.

A bolt out of the (Twitter) blue

As the tech elite attempt to fill the Twitter-shaped hole that social media users are feeling since the platform’s recent changes, the company is offering users the chance to verify themselves on the platform. The famous blue check mark, once reserved for journalists, celebrities, and public figures, can be purchased for a monthly fee. As of April 2023, there 640 thousand people were subscribing to Twitter Blue, up from 290 thousand in February 2023.

Threads is off to a strong start

Creating a profile on Threads is easy for Meta product users who already have an Instagram account as the new and free-to-use platform is integrated into the widely used app. With around two billion monthly active users on Instagram, it is no surprise that Threads gained 30 million sign-ups within 24 hours of being launched. Although signing up for Threads is easy, quitting the platform is not so straightforward, as deleting a Threads account results in the deactivation of the linked Instagram account.

This statistic shows a timeline with the amount of monthly active international Twitter users as of the first quarter of 2019. Excluding the United States, the number of monthly active international Twitter users amounted to 262 million as of the most recent quarter. In total, Twitter had 330 million global monthly active users.

Between February and July 2024, there were an average of 67 million active logged in users of X (formerly Twitter) in the European Union. Overall, there were 38.9 million logged out guests, amounting to a total of 105.9 million average monthly active recipients of the service (AMARS). In the EU, for the measured time period, the average monthly active recipients of X peaked between February and July 2023, reaching over 112 million.

The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.