22 datasets found
  1. s

    Twitter Revenue Growth

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Twitter Revenue Growth [Dataset]. https://www.searchlogistics.com/learn/statistics/twitter-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

  2. s

    Twitter Users Broken down By Country

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Twitter Users Broken down By Country [Dataset]. https://www.searchlogistics.com/learn/statistics/twitter-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

  3. s

    Twitter Key Statistics

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Twitter Key Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/twitter-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    These are the key Twitter user statistics that you need to know.

  4. X/Twitter: Countries with the largest audience 2025

    • statista.com
    Updated Jun 19, 2025
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    Statista (2025). X/Twitter: Countries with the largest audience 2025 [Dataset]. https://www.statista.com/statistics/242606/number-of-active-twitter-users-in-selected-countries/
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    Dataset updated
    Jun 19, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Feb 2025
    Area covered
    Worldwide
    Description

    Social network X/Twitter is particularly popular in the United States, and as of February 2025, the microblogging service had an audience reach of 103.9 million users in the country. Japan and the India were ranked second and third with more than 70 million and 25 million users respectively. Global Twitter usage As of the second quarter of 2021, X/Twitter had 206 million monetizable daily active users worldwide. The most-followed Twitter accounts include figures such as Elon Musk, Justin Bieber and former U.S. president Barack Obama. X/Twitter and politics X/Twitter has become an increasingly relevant tool in domestic and international politics. The platform has become a way to promote policies and interact with citizens and other officials, and most world leaders and foreign ministries have an official Twitter account. Former U.S. president Donald Trump used to be a prolific Twitter user before the platform permanently suspended his account in January 2021. During an August 2018 survey, 61 percent of respondents stated that Trump's use of Twitter as President of the United States was inappropriate.

  5. T

    Twitter Statistics

    • searchlogistics.com
    Updated Apr 1, 2025
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    Search Logistics (2025). Twitter Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/twitter-user-statistics/
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    Dataset updated
    Apr 1, 2025
    Dataset authored and provided by
    Search Logistics
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.

  6. s

    What Are The Most Popular Twitter Accounts?

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). What Are The Most Popular Twitter Accounts? [Dataset]. https://www.searchlogistics.com/learn/statistics/twitter-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    With over 611 million monthly active users, building a huge Twitter following is not an easy task. These are the top 25 accounts with the most followers on Twitter right now.

  7. s

    Twitter Users Broken Down By Age

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Twitter Users Broken Down By Age [Dataset]. https://www.searchlogistics.com/learn/statistics/twitter-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    This is the breakdown of Twitter users by age group.

  8. X/Twitter: number of monthly active users 2010-2019

    • statista.com
    Updated Sep 13, 2023
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    Statista (2023). X/Twitter: number of monthly active users 2010-2019 [Dataset]. https://www.statista.com/statistics/282087/number-of-monthly-active-twitter-users/
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    Dataset updated
    Sep 13, 2023
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    How many people use X/Twitter?

    As of the first quarter of 2019, X/Twitter averaged 330 million monthly active users, a decline from its all-time high of 336 MAU in the first quarter of 2018. As of the first quarter of 2019, the company switched its user reporting metric to monetizable daily active users (mDAU).

    X/Twitter

    X/Twitter is a social networking and microblogging service, enabling registered users to read and post short messages called tweets. X/Twitter messages are limited to 280 characters and users are also able to upload photos or short videos. Tweets are posted to a publicly available profile or can be sent as direct messages to other users.

    Part of the social platform’s appeal is the ability of users to follow any other user with a public profile, enabling users to interact with celebrities who regularly post on the social media site. Currently, the most-followed person on Twitter is singer Katy Perry with more than 107 million followers. Twitter has also become an important communications channel for governments and heads of state – U.S. President Donald Trump was the most-followed world leader on Twitter, followed by Pope Francis and Indian Prime Minister Narendra Modi.

    Despite the widespread usage among the rich and famous, the decline in active users has not been impressing investors as the platform is largely reliant on delivering advertising to users in order to generate revenues. Twitter’s company revenue in 2018 amounted to three billion U.S. dollars, up from 2.44 billion in the preceding fiscal year. Twitter was only recently able to report a positive annual result for the first time, when the company generated 1.2 billion U.S. dollars in net income in 2018.

  9. X/Twitter: number of monetizable daily active users worldwide 2017-2022

    • statista.com
    Updated May 22, 2024
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    Statista (2024). X/Twitter: number of monetizable daily active users worldwide 2017-2022 [Dataset]. https://www.statista.com/statistics/970920/monetizable-daily-active-twitter-users-worldwide/
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    Dataset updated
    May 22, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    X/Twitter has experienced a turbulent year since Elon Musk came close to purchasing the company, which has in turn raised concerns about the number of bots on the platform. Nevertheless, user numbers have continued to rise. In the last reported quarter, the number of global monetizable daily active users (mDAU) on X/Twitter amounted to 237.8 million users, up from 229 million mDAU in the previous quarter.

    Overall, this is an increase in mDAU of over 15 percent when compared to the same quarter of the previous year. In addition, monetizable daily active users in the United States also increased, and throughout June and July 2022, X Premium rolled out an increase in the cost of its membership for new subscribers.

    Who is using X/Twitter?

    As of the beginning of 2022, men made up 56.4 percent of all X/Twitter users worldwide. Users between the ages of 25 and 34, who accounted for 38.5 percent of X/Twitter's global audience, made up the largest audience share. Moreover, one-fifth of users worldwide were between the ages of 35 and 49, indicating that the platform is not so popular amonst younger audiences. In 2021, Generation Z X/Twitter users in the United States spent more time on other major social networks, such as TikTok, YouTube, and Instagram than they did on Twitter.

    X/Twitter and advertising

    In 2021, X/Twitter’s annual revenue increased steeply, generating more than five billion U.S. dollars in total, with the vast majority of revenue coming from advertising. Overall, almost a quarter of global marketers said they planned to increase their spending on X/Twitter in 2022, whilst the majority said they did not plan to change their expenditure on the platform. In recent years, X/Twitter almost tripled its advertising expenditure, boosting ad spending from 56 million U.S. dollars in 2020 to over 167 million U.S. dollars in 2021.

  10. s

    Twitter Users Broken Down By Gender

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Twitter Users Broken Down By Gender [Dataset]. https://www.searchlogistics.com/learn/statistics/twitter-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

  11. s

    How Popular Is Twitter In The World?

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). How Popular Is Twitter In The World? [Dataset]. https://www.searchlogistics.com/learn/statistics/twitter-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 611 million active monthly users.

  12. s

    Why Do People Use Twitter?

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Why Do People Use Twitter? [Dataset]. https://www.searchlogistics.com/learn/statistics/twitter-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    One of the biggest advantages of Twitter is the speed at which information can be passed around. People use Twitter primarily to get news and for entertainment. This is the breakdown of why people use Twitter today.

  13. s

    How Popular Is Twitter In The US?

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). How Popular Is Twitter In The US? [Dataset]. https://www.searchlogistics.com/learn/statistics/twitter-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    The US has the largest number of Twitter users with over a 100 million users. They account for about 16.7% of all Twitter users worldwide.

  14. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023...

    • statista.com
    Updated May 21, 2024
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    Statista (2024). Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023 [Dataset]. https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
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    Dataset updated
    May 21, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

  15. Facebook: number of daily active users worldwide 2011-2023

    • statista.com
    Updated May 22, 2024
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    Statista (2024). Facebook: number of daily active users worldwide 2011-2023 [Dataset]. https://www.statista.com/statistics/346167/facebook-global-dau/
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    Dataset updated
    May 22, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    During the fourth quarter of 2023, the number of daily active users on Facebook reached 2.1 billion, a minor increase on the previous quarter. When compared with the number of daily active users in the final quarter of 2022, the platform has gained around 100 million users. Facebook’s penetration rate for the United States in 2023 was 72.13 percent, up from 71.43 percent in 2022. The social network’s audience reach is projected to stand at 75.79 percent by 2027.

    Most popular social media websites

    As of May 2021, Facebook was the most used social media site in the United States, accounting for 71.8 percent of all social media visits. Ranking in second place was Pinterest with 12.4 percent, followed by Twitter and Instagram, with 9.15 percent and 3.82 percent, respectively. Although other sites remain popular, Facebook’s number of visits made it undoubtably the leading social media platform in terms of social media site visits.

    For Generation Z and Millennials in the United States, Facebook was one of the least popular platforms used to connect with others. Gen Z and Millennials preferred video sharing platforms, specifically Snapchat, TikTok and YouTube.

    Meta’s revenue

    Facebook Inc was renamed as Meta in 2021, in a strategic step toward the metaverse. Meta Platforms is now the parent company of Facebook, Instagram, Facebook Messenger and WhatsApp amongst others, together being known as Meta’s Family of Apps.

    Meta’s annual revenue for 2021 was 117.92 billion U.S. dollars, up from 85.97 billion in 2020. Within a decade, the company has increased its annual revenue by approximately 114 billion U.S. dollars. In the most recent fiscal year, Meta’s Family of Apps were responsible for over 115 billion U.S. dollars’ worth of Meta’s revenue.

  16. Instagram accounts with the most followers worldwide 2024

    • statista.com
    Updated Jun 17, 2025
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    Stacy Jo Dixon (2025). Instagram accounts with the most followers worldwide 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

                  The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.
    
                  How popular is Instagram?
    
                  Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.
    
                  Who uses Instagram?
    
                  Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.
    
                  Celebrity influencers on Instagram
                  Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.
    
  17. Daily active users of Snapchat 2014-2025

    • statista.com
    • ai-chatbox.pro
    Updated May 15, 2025
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    Statista (2025). Daily active users of Snapchat 2014-2025 [Dataset]. https://www.statista.com/statistics/545967/snapchat-app-dau/
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    Dataset updated
    May 15, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    As of the first quarter of 2025, photo and video sharing app Snapchat had 460 million daily active users worldwide, up from 460 million global DAU in the fourth quarter of 2024. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagers Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the world’s richest social media entrepreneurs. With almost 800 million active users as of April 2024, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.

  18. Instagram: most popular posts as of 2024

    • statista.com
    Updated Jun 17, 2025
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    Stacy Jo Dixon (2025). Instagram: most popular posts as of 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    Instagram’s most popular post

                  As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
                  After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.
    
                  Instagram’s most popular accounts
    
                  As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.
    
                  Instagram influencers
    
                  In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.
    
                  Instagram around the globe
    
                  Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.
    
  19. Instagram: distribution of global audiences 2024, by age group

    • statista.com
    Updated Jun 17, 2025
    + more versions
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    Stacy Jo Dixon (2025). Instagram: distribution of global audiences 2024, by age group [Dataset]. https://www.statista.com/topics/1164/social-networks/
    Explore at:
    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

                  Instagram users
    
                  With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.
    
                  Instagram features
    
                  One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
                  As of the second quarter of 2021, Snapchat had 293 million daily active users.
    
  20. Instagram: countries with the highest audience reach 2024

    • statista.com
    Updated Jun 17, 2025
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    Stacy Jo Dixon (2025). Instagram: countries with the highest audience reach 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
    Explore at:
    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

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(2025). Twitter Revenue Growth [Dataset]. https://www.searchlogistics.com/learn/statistics/twitter-user-statistics/

Twitter Revenue Growth

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14 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
Apr 1, 2025
License

Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically

Description

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

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