In 2022, X (formerly Twitter) generated **** billion U.S. dollars in advertising revenue. This figure is expected to drop to *** billion U.S. dollars by 2027. The social platform is responsible for roughly one percent of the global ad revenue. Social network platform in transition Established in 2006, California-based platform X (formerly known as Twitter) ranked among the most popular social networks worldwide by number of monthly users as of late 2023. The company has undergone a profound transformation after Elon Musk's acquisition in October 2022. After the billionaire bought the platform, advertisers and marketers have closely observed every change regarding its features and policies. Due to many contradictory developments at Twitter, industry professionals have become increasingly more cautious with their investments. A prominent example was IPG - one of the world's top five advertisers - advising its customers to temporarily abstain from putting money into the platform. Another big advertiser who has also ceased ad investment in Walmart. Social media powerhouse: Facebook In the meantime, nearly half of the responding marketing professionals named Facebook the most important social media platform for their business. The social network giant's revenue amounted to *** billion dollars in 2022. Although the figure was roughly ** percent of Google's ad revenue, Meta stood further ahead of X in terms of money earned through selling ad spaces.

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

In 2021, Twitter generated more than 4.5 billion U.S. dollars in advertising service revenues, up from 3.2 billion U.S. dollars in the previous year. Additionally, the micro-blogging platform produced around 571 million U.S. dollars in data licensing revenue, up from 508 million U.S. dollars in 2020.

Twitter's ad business shrank both in 2023 and 2024, with global ad revenues falling to two billion dollars, according to the source's estimates. After the acquisition of Twitter by Elon Musk on October 27, 2022, the platform saw an exodus of users. December 2022 projections saw more than 30 million users leaving the platform by the end of 2024.

These are the key Twitter user statistics that you need to know.

These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.

This is the breakdown of Twitter users by age group.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

In the last reported quarter, social network X/Twitter had a net loss of 270 million U.S. dollars, down from a net income of 513 million U.S. dollars in the first quarter of 2022.In 2020, the decline in revenue was due to an advertising slump caused by the outbreak of the global coronavirus pandemic, which led the company to recognize a deferred tax asset valuation allowance of 1.1 billion U.S. and a non-cash income tax expense based primarily on cumulative taxable losses driven primarily by COVID-19.

In the second quarter of 2022, X/Twitter's revenue amounted to over 1.17 billion U.S. dollars. The platform's majority of the social network’s revenues are generated via advertising, followed by data licensing and other revenues.

X/Twitter company information X/Twitter ranks among the biggest social networks worldwide. As of the second quarter of 2021, the company reported 206 million monetizable daily active users worldwide. In 2020, Twitter’s annual revenue came to 3.72 billion U.S. dollars. However, the company has only been able to report a positive net income in 2018 and 2019, revealing a struggle to monetize users.

X/Twitter marketing and advertising Social media advertising spending in the United States is constantly growing. In 2019, the social media ad spend per U.S. internet user amounted to 129.1 U.S. dollars and this figure is projected to sharply increase to over 174 U.S. dollars by 2024. Along with Instagram, X/Twitter is a popular marketing channel and some brands and companies have made a name for themselves for being entertaining on Twitter.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

Twitter's global advertising revenue was forecast to decrease by nearly ** percent in 2023. After the acquisition of Twitter by Elon Musk on ****************, and Musk's announcement that the platform should become an "unbiased middle ground" for discussion, the platform saw a sharp increase in hate speech and racist content. Some *** thousand users deactivated their accounts only in the first week after Musk's acquisition. This led advertisers to turn away from the platform, fearing for their brands' safety and losing audiences. In 2022, the platform's ad revenue declined by over seven percent after growing by roughly ** percent one year before.

Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 611 million active monthly users.

One of the biggest advantages of Twitter is the speed at which information can be passed around. People use Twitter primarily to get news and for entertainment. This is the breakdown of why people use Twitter today.

In the second quarter of 2022, X (formerly Twitter) generated total advertising revenues of approximately one billion U.S. dollars, down from 1.1 billion U.S. dollars in the previous quarter. Advertising accounts for the vast majority of the social network's revenues, while data licensing and other revenue for the second quarter of 2022 amounted to 100 million U.S. dollars. X/Twitter experienced overall net losses of 270 million U.S. dollars during this quarter.

With over 611 million monthly active users, building a huge Twitter following is not an easy task. These are the top 25 accounts with the most followers on Twitter right now.

The collected tweets and Earnings Announcements (EA) cover the period of three years, from June 1, 2013 to June 3, 2016. Companies are ordered by the total number of tweets collected. For each company, there is the sentiment distribution, market capitalization, and the prevailing timing of EAs with respect to the NYSE trading hours. Each company issues four EAs per year, therefore there is a total of 360 EAs (30 companies, three years, four EAs per year)1.

The US has the largest number of Twitter users with over a 100 million users. They account for about 16.7% of all Twitter users worldwide.

The revenue of Twitter, Inc. with headquarters in the United States amounted to **** billion U.S. dollars in 2021. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2017 this is a total increase by approximately **** billion U.S. dollars. The trend from 2017 to 2021 shows, furthermore, that this increase happened continuously.

Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users, although there is rapid uptake among older age groups. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the last few years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform reported that it averaged revenue growth of over 450% between 2019 and 2022. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers have pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. Revenue is expected to grow by 14.3% in 2024-25, constrained by a slowdown in user growth for most major social media platforms. Over the five years through 2024-25, revenue is forecast to expand at a compound annual rate of 32.8% to reach £9.8 billion. Looking forward, regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The rising prominence of AI will require the introduction of adequate regulations. The Online Safety Bill sets out new guidelines for social media platforms to abide by, with hefty fines in store for those who do not. Operating costs will swell as platforms look to meet consumers’ expectations, weighing on profit. Over the five years through 2029-30, social media platforms' revenue is projected to climb at an estimated 9.4% to reach £15.4 billion.