Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.

The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.

These are the key Twitter user statistics that you need to know.

Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 611 million active monthly users.

In March 2025, ******** accounted for ** percent of all social media site visits in the United States, confirming its position as the leading social media website by far. Other social media platforms, despite their popularity, had to make do with smaller shares of visits across desktop, mobile, and tablet devices combined. ********* ranked second with ***** percent of all U.S. social media site visits, while X (previously Twitter) accounted for ***** percent of the total visits in the country. Additionally, the U.S. is home to the third largest social media audience worldwide. Facebook: mobile vs desktop usage At the beginning of 2022, around ** percent of Facebook users across the globe were using the platform’s social networking services exclusively via mobile phone, while only *** percent reported using their desktop or laptop devices. In September 2022, three Facebook Inc. products occupied some of the leading positions as most downloaded social networking apps on the Apple App Store in the United States. WhatsApp’s messaging platform ranked second with more than *** million downloads, while Facebook and the instant-messaging service Messenger followed ranking third and fifth with *** million and **** million downloads respectively. Social media evolution Between 2012 and 2024, the daily time spent on social networks worldwide experienced an almost constant increase, with users reaching an average of *** minutes per day in 2023, with a decrease to *** daily minutes of engagement in 2024. However, users’ favorite platforms have changed since 2019, and the power balance appears to be shifting further from Facebook’s market dominance. Not only Facebook’s user growth rate is estimated to slow down in the next years, but users belonging to Generation Z appear to prefer video-first social platforms like Snapchat, TikTok, and YouTube.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

This is the breakdown of Twitter users by age group.

The number of Twitter users in Indonesia was forecast to continuously increase between 2024 and 2028 by in total 1.4 million users (+6.14 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 24.25 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Malaysia and Singapore.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

As of February 2025, 37.5 percent of X’s (formerly Twitter) global audience was aged between 25 and 34 years. The second-largest age group demographic on the platform was represented by users aged between 18 and 24 years, with a share of 32.1 percent. Users aged less than 18 years accounted for two percent of users, while those aged 50 or older accounted for roughly 7.3 percent. X is a male-dominated platform As of January 2024, more than 60 percent of X users were male. Although all mainstream social media platforms tend to have a slightly more male-skewing audience, X stands out above Instagram, Snapchat, TikTok, and Facebook when it comes to user gender demographics. Overall, Pinterest is the only mainstream platform to have a higher share of female users. X Blue for you It is not uncommon for social media users to now have the chance to become subscribers of their chosen online networks for a monthly fee. X Blue is a subscription service from X that gives users special benefits and features. A blue verification mark, edit post functionality, fewer ads, priority ranking in chats, and longer video upload times are some of the perks offered.

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

The number of Reddit users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.3 million users (+5.21 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 208.12 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Mexico and Canada.

More than three-quarters of the Russian online population aged 16 years and older used the Telegram messenger, thus making it the most-used social media platform among those listed in the ranking. WhatsApp ranked second, with a penetration rate of nearly 74 percent, followed by VK and TikTok. Social media usage in Russia In 2024, the daily time spent on social media in Russia was recorded at roughly two hours and 20 minutes per user on average. After Facebook, Instagram, and X (formerly Twitter) were blocked in Russia at the end of February and the beginning of March 2022, a significant increase in activity was recorded on VK and Telegram. For example, the daily audience on VK increased by almost nine percent, while the number of friends requests and feed views grew by 250 percent and 25 percent, respectively. YouTube From the global perspective, YouTube ranked second after Facebook, which remained the leading social media platform with about three billion active users. The U.S.-based channel MrBeast had the highest number of subscribers on YouTube with around 343 million as of January 2025. India-based T-Series followed with 284 million subscribers as of that month.

Author: Víctor Yeste. Universitat Politècnica de Valencia.This work is an exploratory, quantitative, and not experimental study with an inductive inference type and a longitudinal follow-up. It analyzes movie data and tweets published by users using the official Twitter hashtags of movie premieres the week before, the same week, and the week after each release date.The scope of the study is the collection of movies released in February 2022 in the USA, and the object of the study includes them and the tweets that refer to the film in the 3 closest weeks to their premiere dates. The tweets recollected were classified by the week they were published, so they are classified by a time dimension called timepoint. The week before the release date has been designated as timepoint 1, the week of the release date is timepoint 2, and the week immediately afterward is timepoint 3. Another dimension that has been considered is if the movie has domestic production or not, which means that if one of the countries of origin is the United States, the movie is designated as domestic.The chosen variables are organized in two data tables, one for the movies and one for the collected tweets.Variables related to the movies:id: Internal id of the moviename: Title of the moviehashtag: Official hashtag of the moviecountries: List of countries of the movie, separated by a semicolonmpaa: Film ratings system by the Motion Picture Association of America. It is a completely voluntary rating system and ratings have no legal standing. The currently rating systems include G (general audiences), PG (parental guidance suggested), PG-13 (parents strongly cautioned), R (restricted, under 17 requires accompanying parent or adult guardian) and NC-17 (no one 17 and under admitted)(Film Ratings - Motion Picture Association, n.d.)genres: List of genres of the movie, e.g., Action or Thriller, separated by a semicolonrelease_date: Release date of the movie in a format YYYY-MM-DDopening_grosses: Amount of USA dollars that the movie obtained on the opening date (the first week after the release date)opening_theaters: Amount of USA theaters that released the movie on the opening date (the first week after the release date)rating_avg: Average rating of the movieVariables related to the tweets:id: Internal id of the tweetstatus_id: Twitter id of the tweetmovie_id: Internal id of the movietimepoint: Week number related to the movie premiere that the tweet was published on. “1” is the week before the movie release, “2” is the week after the movie release” and “3” is the second week after the movie release.author_id: Twitter id of the author of the tweetcreated_at: Date and time of the tweet, with format “YYYY-MM-DD HH:MM:SS”quote_count: Number of the tweet’s quotesreply_count: Number of the tweet’s repliesretweet_count: Number of the tweet’s retweetslike_count: Number of the tweet’s likessentiment: Sentiment analysis of the tweet’s content with a range from -1 (negative) to 1 (positive)This dataset has contributed to the elaboration of the book chapters:Yeste, Víctor; Calduch-Losa, Ángeles (2022). Genre classification of movie releases in the USA: Exploring data with Twitter hashtags. In Narrativas emergentes para la comunicación digital (pp. 1012-1044). Dykinson, S. L.Yeste, Víctor; Calduch-Losa, Ángeles (2022). Exploratory Twitter hashtag analysis of movie premieres in the USA. In Desafíos audiovisuales de la tecnología y los contenidos en la cultura digital (pp. 169-187). McGraw-Hill Interamericana de España S.L.Yeste, Víctor; Calduch-Losa, Ángeles (2022). ANOVA to study movie premieres in the USA and online conversation on Twitter. The case of rating average using data from official Twitter hashtags. In El mapa y la brújula. Navegando por las metodologías de investigación en comunicación (pp. 151-168). Editorial Fragua.

One of the biggest advantages of Twitter is the speed at which information can be passed around. People use Twitter primarily to get news and for entertainment. This is the breakdown of why people use Twitter today.

The US has the largest number of Twitter users with over a 100 million users. They account for about 16.7% of all Twitter users worldwide.

Tweets from academic anesthesiology programs in 2022.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

With over 611 million monthly active users, building a huge Twitter following is not an easy task. These are the top 25 accounts with the most followers on Twitter right now.