Twitter's ad business shrank both in 2023 and 2024, with global ad revenues falling to two billion dollars, according to the source's estimates. After the acquisition of Twitter by Elon Musk on October 27, 2022, the platform saw an exodus of users. December 2022 projections saw more than 30 million users leaving the platform by the end of 2024.
In 2021, Twitter accounted for *** percent of the global digital advertising revenue. After its acquisition by Elon Musk, the share was expected to fall to *** percent in 2022 and remain stable in 2023. In 2024, the value was projected to fall further to *** percent.
In the second quarter of 2022, X/Twitter's revenue amounted to over 1.17 billion U.S. dollars. The platform's majority of the social network’s revenues are generated via advertising, followed by data licensing and other revenues.
X/Twitter company information X/Twitter ranks among the biggest social networks worldwide. As of the second quarter of 2021, the company reported 206 million monetizable daily active users worldwide. In 2020, Twitter’s annual revenue came to 3.72 billion U.S. dollars. However, the company has only been able to report a positive net income in 2018 and 2019, revealing a struggle to monetize users.
X/Twitter marketing and advertising Social media advertising spending in the United States is constantly growing. In 2019, the social media ad spend per U.S. internet user amounted to 129.1 U.S. dollars and this figure is projected to sharply increase to over 174 U.S. dollars by 2024. Along with Instagram, X/Twitter is a popular marketing channel and some brands and companies have made a name for themselves for being entertaining on Twitter.
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These are the key Twitter user statistics that you need to know.
Twitter's ad business shrank both in 2023 and 2024, with global ad revenues falling to two billion dollars, according to the source's estimates. After the acquisition of Twitter by Elon Musk on October 27, 2022, the platform saw an exodus of users. December 2022 projections saw more than 30 million users leaving the platform by the end of 2024.
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The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.
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The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.
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This is the breakdown of Twitter users by age group.
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When Lisa Johnson opened her bakery in Chicago in early 2024, she didn’t expect that one viral tweet about her pistachio cruffins would transform her side hustle into a full-fledged business. But that’s exactly what happened, just a single post on X (formerly Twitter) brought in thousands of new followers,...
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Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 611 million active monthly users.
As of September 2024, ** percent of X (formerly Twitter) users in the United Kingdom were from a high income household, while ** percent were from a medium income household.
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With over 611 million monthly active users, building a huge Twitter following is not an easy task. These are the top 25 accounts with the most followers on Twitter right now.
Social network X/Twitter is particularly popular in the United States, and as of February 2025, the microblogging service had an audience reach of 103.9 million users in the country. Japan and the India were ranked second and third with more than 70 million and 25 million users respectively. Global Twitter usage As of the second quarter of 2021, X/Twitter had 206 million monetizable daily active users worldwide. The most-followed Twitter accounts include figures such as Elon Musk, Justin Bieber and former U.S. president Barack Obama. X/Twitter and politics X/Twitter has become an increasingly relevant tool in domestic and international politics. The platform has become a way to promote policies and interact with citizens and other officials, and most world leaders and foreign ministries have an official Twitter account. Former U.S. president Donald Trump used to be a prolific Twitter user before the platform permanently suspended his account in January 2021. During an August 2018 survey, 61 percent of respondents stated that Trump's use of Twitter as President of the United States was inappropriate.
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The US has the largest number of Twitter users with over a 100 million users. They account for about 16.7% of all Twitter users worldwide.
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One of the biggest advantages of Twitter is the speed at which information can be passed around. People use Twitter primarily to get news and for entertainment. This is the breakdown of why people use Twitter today.
As of September 2024, 34 percent of X (formerly Twitter) users in the United Kingdom were from a high income household, while 36 percent were from a medium income household.
The global number of Twitter users in was forecast to continuously increase between 2024 and 2028 by in total 74.3 million users (+17.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 503.42 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like South America and the Americas.
A December 2022 study revealed that the user base of Twitter is projected to ******* in the upcoming two years. Thus, in 2023 the social network will see a decrease of nearly **** percent, which in 2024 will reach down to **** percent ******** growth of monthly active users.
In March 2024, Google.com was the leading website worldwide. The search platform accounted for nearly 18.1 percent of desktop web traffic worldwide, ahead of second-ranked YouTube.com with over 13 percent.
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Gujarat Budget 2024-25ː Revenue - (Gujarati) Organization Gujarat Budget 2024-25 This section provides budget documents of Gujarat for the year 2025-25. read more Social Google+ Twitter Facebook License Creative Commons Attribution Dataset Description Gujarat Budget 2024-25ː Revenue - (Gujarati)
Twitter's ad business shrank both in 2023 and 2024, with global ad revenues falling to two billion dollars, according to the source's estimates. After the acquisition of Twitter by Elon Musk on October 27, 2022, the platform saw an exodus of users. December 2022 projections saw more than 30 million users leaving the platform by the end of 2024.