Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

In 2022, X (formerly Twitter) generated **** billion U.S. dollars in advertising revenue. This figure is expected to drop to *** billion U.S. dollars by 2027. The social platform is responsible for roughly one percent of the global ad revenue. Social network platform in transition Established in 2006, California-based platform X (formerly known as Twitter) ranked among the most popular social networks worldwide by number of monthly users as of late 2023. The company has undergone a profound transformation after Elon Musk's acquisition in October 2022. After the billionaire bought the platform, advertisers and marketers have closely observed every change regarding its features and policies. Due to many contradictory developments at Twitter, industry professionals have become increasingly more cautious with their investments. A prominent example was IPG - one of the world's top five advertisers - advising its customers to temporarily abstain from putting money into the platform. Another big advertiser who has also ceased ad investment in Walmart. Social media powerhouse: Facebook In the meantime, nearly half of the responding marketing professionals named Facebook the most important social media platform for their business. The social network giant's revenue amounted to *** billion dollars in 2022. Although the figure was roughly ** percent of Google's ad revenue, Meta stood further ahead of X in terms of money earned through selling ad spaces.

These are the key Twitter user statistics that you need to know.

Social network X/Twitter is particularly popular in the United States, and as of February 2025, the microblogging service had an audience reach of 103.9 million users in the country. Japan and the India were ranked second and third with more than 70 million and 25 million users respectively. Global Twitter usage As of the second quarter of 2021, X/Twitter had 206 million monetizable daily active users worldwide. The most-followed Twitter accounts include figures such as Elon Musk, Justin Bieber and former U.S. president Barack Obama. X/Twitter and politics X/Twitter has become an increasingly relevant tool in domestic and international politics. The platform has become a way to promote policies and interact with citizens and other officials, and most world leaders and foreign ministries have an official Twitter account. Former U.S. president Donald Trump used to be a prolific Twitter user before the platform permanently suspended his account in January 2021. During an August 2018 survey, 61 percent of respondents stated that Trump's use of Twitter as President of the United States was inappropriate.

As of February 2025, Singapore had the highest X (formerly Twitter) ad reach in the Asia-Pacific region, with ads on the platform having a reach rate of approximately *** percent among the population aged 18 years and over. In China, where X is officially blocked, the company reported an ad reach rate of *** percent, with around ********** people reached.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.

This is the breakdown of Twitter users by age group.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

As of February 2025, approximately 34.2 percent of X (formerly Twitter) users in the United Kingdom (UK) were women. By comparison, male users on the social network accounted for 65.8 percent of total users.

With over 611 million monthly active users, building a huge Twitter following is not an easy task. These are the top 25 accounts with the most followers on Twitter right now.

Introduction

Threads App Statistics: Meta (formerly known as Facebook) launched the Threads app in 2023 as a new social network aimed at rivalling X (previously known as Twitter). It covers microblogging, fast updates, and interaction in a simpler manner. The application gained momentum very quickly, particularly because of its connection to Instagram, which Meta also owns.

On July 6th, 2023, Threads–a messaging platform with a Twitter-like interface–was released, giving rise to rivalry between Elon Musk and Mark Zuckerberg along with their supporters. Although Twitter enacted tough new regulations, Threads was introduced with fewer limitations, attracting millions of users within one hour after its launch. As Threads matured in 2024, questions about its revenue model and growth have become significant issues within the technology industry.

Hence, it’s important to understand how the app earns money due to the never-ending competition on social media. This article aims to look into the Threads App statistics for 2025, focusing on key figures, trends, and comparisons with other social networks.

Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 611 million active monthly users.

The US has the largest number of Twitter users with over a 100 million users. They account for about 16.7% of all Twitter users worldwide.

The Short Drama Purchase Channel Service market is experiencing robust growth, driven by increasing smartphone penetration, rising disposable incomes, and a surge in popularity of short-form video content. The market, estimated at $5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $15 billion by 2033. Key drivers include the expanding reach of social media platforms like Twitter, Meta, and Kuaishou, which are actively integrating short drama content into their ecosystems and leveraging targeted advertising to monetize this emerging market segment. The preference for easily consumable entertainment, particularly amongst younger demographics, further fuels demand. While data privacy concerns and the potential for content moderation challenges represent restraints, the market's overall trajectory remains positive. The segment breakdown reveals a strong preference for personal use, with the advertising delivery service model currently leading in terms of revenue generation. Further segmentation highlights the significant role of data analysis and optimization services in tailoring content and improving user engagement. Geographical analysis indicates a strong presence in the Asia Pacific region, particularly in China and India, driven by their large populations and rapidly evolving digital landscapes. North America and Europe also represent significant markets, with continued growth potential in both regions. Competition is fierce, with established tech giants such as Twitter, Meta, Baidu, and NetEase vying for market share alongside innovative, agile companies like Xinxin Information Technology and Kuaishou. The future success of players within this market will depend on their ability to effectively leverage data, create compelling content, and navigate the evolving regulatory landscape. Innovative monetization strategies and effective audience targeting will play a critical role in determining market leadership in the years to come.

One of the biggest advantages of Twitter is the speed at which information can be passed around. People use Twitter primarily to get news and for entertainment. This is the breakdown of why people use Twitter today.

Gujarat Budget 2024-25ː Revenue - (Gujarati) Organization Gujarat Budget 2024-25 This section provides budget documents of Gujarat for the year 2025-25. read more Social Google+ Twitter Facebook License Creative Commons Attribution Dataset Description Gujarat Budget 2024-25ː Revenue - (Gujarati)

Public relations (PR) firms faced some revenue volatility amid sharp inclines in national interest rates in response to heightened inflation. Smaller companies, more heavily impacted by the elevated 4.3% interest rate, cut back spending on PR firms to preserve capital as in-house alternatives gained popularity. Agencies are affected by fluctuations in the need for public service campaigns and the broader business cycle. Despite these trends, 3.9% growth in consumer spending and a sharp 10.1% boost in corporate profit over the past five years provided businesses with significant resources to invest in PR services. Revenue grew at a CAGR of 5.6% to an estimated $24.6 billion, including an estimated 1.7% boost in 2025 alone, as profit is expected to reach 15.1%. Healthcare, financial and retail companies have been some of the heaviest drivers of PR demand. The continued threat of new COVID-19 variants, coupled with new public health threats such as bird flu and measles, provided a critical boost to healthcare companies to keep the general public informed. Similarly, consumer goods companies benefited from heightened shopping activity, with consumer confidence reaching a post-pandemic high of 106.2 in 2023. As digitalization and the expansion of social media continue, PR firms have enhanced their capabilities across social media platforms, combining their usage with data analytics tools and improving the effectiveness of campaigns. New mediums such as TikTok offer new ways to reach consumers, with PR firms specializing in media relations enjoying particularly high demand. Moving forward, PR services are poised to enjoy steady growth fueled by a positive economic outlook and an expansion of marketing techniques, driving the need for new campaigns. Similarly, consumers are becoming more aware of a brand's values, purchasing goods and services from brands whose values align with theirs. This will enhance demand for PR services as brands aim to reposition themselves by embracing new standards such as environmental, social and governance (ESG) standards. The increasing use of data analytics and digital services will drive the need for digital PR services. Companies looking to remain relevant will focus on diversifying their product portfolio and improving integrated marketing capabilities, becoming a one-stop shop for marketing, advertising and PR services. Major events like the FIFA World Cup 2026 will provide international outreach and marketing opportunities. Revenue is expected to grow at a CAGR of 1.2% to an estimated $26.1 billion over the next five years.

The number of Twitter users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 0.9 million users (+5.1 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 18.55 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).