In 2022, X (formerly Twitter) generated **** billion U.S. dollars in advertising revenue. This figure is expected to drop to *** billion U.S. dollars by 2027. The social platform is responsible for roughly one percent of the global ad revenue. Social network platform in transition Established in 2006, California-based platform X (formerly known as Twitter) ranked among the most popular social networks worldwide by number of monthly users as of late 2023. The company has undergone a profound transformation after Elon Musk's acquisition in October 2022. After the billionaire bought the platform, advertisers and marketers have closely observed every change regarding its features and policies. Due to many contradictory developments at Twitter, industry professionals have become increasingly more cautious with their investments. A prominent example was IPG - one of the world's top five advertisers - advising its customers to temporarily abstain from putting money into the platform. Another big advertiser who has also ceased ad investment in Walmart. Social media powerhouse: Facebook In the meantime, nearly half of the responding marketing professionals named Facebook the most important social media platform for their business. The social network giant's revenue amounted to *** billion dollars in 2022. Although the figure was roughly ** percent of Google's ad revenue, Meta stood further ahead of X in terms of money earned through selling ad spaces.

In the second quarter of 2025, the revenue of X, formerly Twitter, decreased to *** million U.S. dollars. The majority of the social network’s revenue is generated via advertising, followed by data licensing and other revenue. X company information X ranks among the biggest social networks worldwide. As of February 2025, the company reported a potential ad reach of *** million users worldwide. In 2024, the platform's annual revenue was estimated at *** billion U.S. dollars. The company has only been able to report a positive net income in 2018 and 2019, revealing a struggle to monetize users. X marketing and advertising Social media advertising spending in the United States is constantly growing. In 2025, the social media ad spend per U.S. internet user was estimated at *** U.S. dollars, and this figure is projected to sharply increase to over *** U.S. dollars by 2030. Along with Instagram, X is a popular marketing channel, and some brands and companies have made a name for themselves for being entertaining on the platform.

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

Twitter's ad business shrank both in 2023 and 2024, with global ad revenues falling to two billion dollars, according to the source's estimates. After the acquisition of Twitter by Elon Musk on October 27, 2022, the platform saw an exodus of users. December 2022 projections saw more than 30 million users leaving the platform by the end of 2024.

These are the key Twitter user statistics that you need to know.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

In 2021, Twitter generated more than 4.5 billion U.S. dollars in advertising service revenues, up from 3.2 billion U.S. dollars in the previous year. Additionally, the micro-blogging platform produced around 571 million U.S. dollars in data licensing revenue, up from 508 million U.S. dollars in 2020.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

The social media platform X, formerly Twitter, was estimated to have a revenue of *** billion U.S. dollars in 2024, *** million U.S. dollars below the previous year's figure. The company last reported its revenue for 2021 at **** billion U.S. dollars, which was the highest figure over the observed period.

This is the breakdown of Twitter users by age group.

Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 611 million active monthly users.

When Lisa Johnson opened her bakery in Chicago in early 2024, she didn’t expect that one viral tweet about her pistachio cruffins would transform her side hustle into a full-fledged business. But that’s exactly what happened, just a single post on X (formerly Twitter) brought in thousands of new followers,...

Over the period presented, X (formerly Twitter) revenues in U.S. dollars in Poland increased. The app reached its highest revenue in December 2023, accounting for ****** U.S. dollars.

In early 2025, something fascinating happened at a small community center in suburban Ohio. A town hall meeting about local road closures suddenly went viral, not because of the topic, but because a 74-year-old attendee live-tweeted the entire event using her iPad. Within hours, her posts racked up thousands of...

The US has the largest number of Twitter users with over a 100 million users. They account for about 16.7% of all Twitter users worldwide.

With over 611 million monthly active users, building a huge Twitter following is not an easy task. These are the top 25 accounts with the most followers on Twitter right now.

One of the biggest advantages of Twitter is the speed at which information can be passed around. People use Twitter primarily to get news and for entertainment. This is the breakdown of why people use Twitter today.

In the most recently reported period, X (formerly Twitter) generated 89 percent of its revenue through advertising services, whilst 11 percent was generated via data licensing. In 2021, the micro-blogging platform generated over five billion U.S. dollars in worldwide revenue.

Twitter's global advertising revenue was forecast to decrease by nearly ** percent in 2023. After the acquisition of Twitter by Elon Musk on ****************, and Musk's announcement that the platform should become an "unbiased middle ground" for discussion, the platform saw a sharp increase in hate speech and racist content. Some *** thousand users deactivated their accounts only in the first week after Musk's acquisition. This led advertisers to turn away from the platform, fearing for their brands' safety and losing audiences. In 2022, the platform's ad revenue declined by over seven percent after growing by roughly ** percent one year before.

Over the five years through 2025-26, industry revenue is forecast to expand at a compound annual rate of 20.3% to reach £12.5 billion. Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the past five years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform has over 30 million monthly users in the UK in 2025. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. In 2025, more social media platforms are using AI to boost user engagement. This improves click-through rates and drives higher advertising revenue. Industry revenue is expected to grow by 6.3% in 2025-26. Over the five years through 2030-31, social media platforms' revenue is projected to climb at an estimated 9.2% to reach £19.4 billion. Regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The tightening of regulations will raise industry compliance costs, weighing on profit margin. Older age groups present a new revenue opportunity for social media platforms if they can bridge the gap between passive TV consumption and interactive digital engagement. Augmented Reality (AR) technology will move beyond filters to become standard for immersive product trials, interactive ads, and virtual meetups