In 2022, X (formerly Twitter) generated **** billion U.S. dollars in advertising revenue. This figure is expected to drop to *** billion U.S. dollars by 2027. The social platform is responsible for roughly one percent of the global ad revenue. Social network platform in transition Established in 2006, California-based platform X (formerly known as Twitter) ranked among the most popular social networks worldwide by number of monthly users as of late 2023. The company has undergone a profound transformation after Elon Musk's acquisition in October 2022. After the billionaire bought the platform, advertisers and marketers have closely observed every change regarding its features and policies. Due to many contradictory developments at Twitter, industry professionals have become increasingly more cautious with their investments. A prominent example was IPG - one of the world's top five advertisers - advising its customers to temporarily abstain from putting money into the platform. Another big advertiser who has also ceased ad investment in Walmart. Social media powerhouse: Facebook In the meantime, nearly half of the responding marketing professionals named Facebook the most important social media platform for their business. The social network giant's revenue amounted to *** billion dollars in 2022. Although the figure was roughly ** percent of Google's ad revenue, Meta stood further ahead of X in terms of money earned through selling ad spaces.

In 2021, Twitter generated more than 4.5 billion U.S. dollars in advertising service revenues, up from 3.2 billion U.S. dollars in the previous year. Additionally, the micro-blogging platform produced around 571 million U.S. dollars in data licensing revenue, up from 508 million U.S. dollars in 2020.

In the second quarter of 2022, X/Twitter's revenue amounted to over 1.17 billion U.S. dollars. The platform's majority of the social network’s revenues are generated via advertising, followed by data licensing and other revenues.

X/Twitter company information X/Twitter ranks among the biggest social networks worldwide. As of the second quarter of 2021, the company reported 206 million monetizable daily active users worldwide. In 2020, Twitter’s annual revenue came to 3.72 billion U.S. dollars. However, the company has only been able to report a positive net income in 2018 and 2019, revealing a struggle to monetize users.

X/Twitter marketing and advertising Social media advertising spending in the United States is constantly growing. In 2019, the social media ad spend per U.S. internet user amounted to 129.1 U.S. dollars and this figure is projected to sharply increase to over 174 U.S. dollars by 2024. Along with Instagram, X/Twitter is a popular marketing channel and some brands and companies have made a name for themselves for being entertaining on Twitter.

In the second quarter of 2022, X (formerly Twitter) generated total advertising revenues of approximately one billion U.S. dollars, down from 1.1 billion U.S. dollars in the previous quarter. Advertising accounts for the vast majority of the social network's revenues, while data licensing and other revenue for the second quarter of 2022 amounted to 100 million U.S. dollars. X/Twitter experienced overall net losses of 270 million U.S. dollars during this quarter.

Twitter's ad business shrank both in 2023 and 2024, with global ad revenues falling to two billion dollars, according to the source's estimates. After the acquisition of Twitter by Elon Musk on October 27, 2022, the platform saw an exodus of users. December 2022 projections saw more than 30 million users leaving the platform by the end of 2024.

Twitter's ad business shrank both in 2023 and 2024, with global ad revenues falling to two billion dollars, according to the source's estimates. After the acquisition of Twitter by Elon Musk on October 27, 2022, the platform saw an exodus of users. December 2022 projections saw more than 30 million users leaving the platform by the end of 2024.

When Lisa Johnson opened her bakery in Chicago in early 2024, she didn’t expect that one viral tweet about her pistachio cruffins would transform her side hustle into a full-fledged business. But that’s exactly what happened, just a single post on X (formerly Twitter) brought in thousands of new followers,...

These are the key Twitter user statistics that you need to know.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

This is the breakdown of Twitter users by age group.

In the most recently reported period, X (formerly Twitter) generated 89 percent of its revenue through advertising services, whilst 11 percent was generated via data licensing. In 2021, the micro-blogging platform generated over five billion U.S. dollars in worldwide revenue.

With over 611 million monthly active users, building a huge Twitter following is not an easy task. These are the top 25 accounts with the most followers on Twitter right now.

Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 611 million active monthly users.

One of the biggest advantages of Twitter is the speed at which information can be passed around. People use Twitter primarily to get news and for entertainment. This is the breakdown of why people use Twitter today.

The revenue of Twitter, Inc. with headquarters in the United States amounted to **** billion U.S. dollars in 2021. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2017 this is a total increase by approximately **** billion U.S. dollars. The trend from 2017 to 2021 shows, furthermore, that this increase happened continuously.

This analysis presents a rigorous exploration of financial data, incorporating a diverse range of statistical features. By providing a robust foundation, it facilitates advanced research and innovative modeling techniques within the field of finance.

Elon Musk's Twitter Dream in Free Fall

Financial data:

• Historical daily stock prices (open, high, low, close, volume)

• Fundamental data (e.g., market capitalization, price to earnings P/E ratio, dividend yield, earnings per share EPS, price to earnings growth, debt-to-equity ratio, price-to-book ratio, current ratio, free cash flow, projected earnings growth, return on equity, dividend payout ratio, price to sales ratio, credit rating)

• Technical indicators (e.g., moving averages, RSI, MACD, average directional index, aroon oscillator, stochastic oscillator, on-balance volume, accumulation/distribution A/D line, parabolic SAR indicator, bollinger bands indicators, fibonacci, williams percent range, commodity channel index)

Machine learning features:

• Feature engineering based on financial data and technical indicators

• Sentiment analysis data from social media and news articles

• Macroeconomic data (e.g., GDP, unemployment rate, interest rates, consumer spending, building permits, consumer confidence, inflation, producer price index, money supply, home sales, retail sales, bond yields)

Potential Applications:

• Stock price prediction

• Portfolio optimization

• Algorithmic trading

• Market sentiment analysis

• Risk management

Use Cases:

• Researchers investigating the effectiveness of machine learning in stock market prediction

• Analysts developing quantitative trading Buy/Sell strategies

• Individuals interested in building their own stock market prediction models

• Students learning about machine learning and financial applications

Additional Notes:

• The dataset may include different levels of granularity (e.g., daily, hourly)

• Data cleaning and preprocessing are essential before model training

• Regular updates are recommended to maintain the accuracy and relevance of the data

In 2021, Twitter accounted for *** percent of the global digital advertising revenue. After its acquisition by Elon Musk, the share was expected to fall to *** percent in 2022 and remain stable in 2023. In 2024, the value was projected to fall further to *** percent.

In the most recently reported fiscal period, social network X/Twitter's total worldwide revenue amounted to over ************ US dollars, up from **** billion US dollars in the previous year. This is the largest increase in annual revenue that the microblogging platform has seen in recent years.

As of 2023, Google generated nearly 238 billion U.S. dollars in advertising revenue, far ahead of other media companies. Meanwhile, Meta, formerly Facebook, recorded an advertising revenue of approximately 132 billion dollars.

The global number of Twitter users in was forecast to continuously increase between 2024 and 2028 by in total 74.3 million users (+17.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 503.42 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like South America and the Americas.