As of December 2022, X/Twitter's audience accounted for over *** million monthly active users worldwide. This figure was projected to ******** to approximately *** million by 2024, a ******* of around **** percent compared to 2022.

These are the key Twitter user statistics that you need to know.

As of February 2025, 24.5 percent of X (formerly Twitter) users were men aged between 25 and 34 years. Overall, almost 19 percent of users were men aged between 18 and 24 years. X has a high share of male users when compared to other popular social media platforms.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

In 2024, posts on X (formerly Twitter) generated an average of 31.46 likes, down from 37.82 likes in 2023. Mentions and reposts also declines year-over-year, and in 2024, the average post on the platform received 1.56 likes and 8.47 mentions.

This is the breakdown of Twitter users by age group.

In 2022, X (formerly Twitter) generated 4.73 billion U.S. dollars in advertising revenue. This figure is expected to drop to 2.7 billion U.S. dollars by 2027. The social platform is responsible for roughly one percent of the global ad revenue. Social network platform in transition Established in 2006, California-based platform X (formerly known as Twitter) ranked among the most popular social networks worldwide by number of monthly users as of late 2023. The company has undergone a profound transformation after Elon Musk's acquisition in October 2022. After the billionaire bought the platform, advertisers and marketers have closely observed every change regarding its features and policies. Due to many contradictory developments at Twitter, industry professionals have become increasingly more cautious with their investments. A prominent example was IPG - one of the world's top five advertisers - advising its customers to temporarily abstain from putting money into the platform. Another big advertiser who has also ceased ad investment in Walmart. Social media powerhouse: Facebook In the meantime, nearly half of the responding marketing professionals named Facebook the most important social media platform for their business. The social network giant's revenue amounted to 114 billion dollars in 2022. Although the figure was roughly 60 percent of Google's ad revenue, Meta stood further ahead of X in terms of money earned through selling ad spaces.

In 2024, accounts on X (formerly Twitter) posted an average of 3.55 times per week, down from 5.73 times per week in 2023. In October 2022, Elon Musk acquired Twitter for 44 billion US dollars.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

During the first half of 2024 there were 34,497 pieces of content removed from X due to personal privacy violations, which include the publishing or sharing of other people's private information. These types of violations are also known as doxxing. Overall, 30,450 of these pieces of content were reported manually by users of the platform.

Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 611 million active monthly users.

In 2024, X (formerly Twitter) posts generated an average of 2,121 impressions, up from 1,206 impressions in 2023. In 2022, Elon Musk's purchase of Twitter sent shockwaves through the tech world, and much has changed on the platform since.

The US has the largest number of Twitter users with over a 100 million users. They account for about 16.7% of all Twitter users worldwide.

In 2024, X (formerly Twitter) posts had an average of 3.4 replies, up from an average of 1.64 replies in 2023. Elon Musk's X account is the profile with the most followers on the platform.

One of the biggest advantages of Twitter is the speed at which information can be passed around. People use Twitter primarily to get news and for entertainment. This is the breakdown of why people use Twitter today.

With over 611 million monthly active users, building a huge Twitter following is not an easy task. These are the top 25 accounts with the most followers on Twitter right now.

According to a survey conducted in March 2023, 69 percent of female X/Twitter users had taken a break from the platform for several weeks or more in the past 12 months, compared to 54 percent of male users. Overall 46 percent of male users reported they had not taken a break from X/Twitter within the past year.

In this letter, the authors show that structured social media data can act as an accurate predictor for wireless data demand patterns at a high spatial-temporal resolution. A casestudy is performed on Greater London covering a 5000 km2 area. The data used includes over 0.6 million geo-tagged Twitter data, over 1 million mobile phone data demand records, and U.K. census data. The analysis shows that social media activity (Tweets/s n) can accurately predict the long-term traffic demand for both the uplink and downlink channels. The relationship between social media activity and traffic demand obeys a power law and the model explains for over 71%-79% of the variance in real traffic demand. This is a significant improvement over existing methods of long-term traffic prediction such as census population data (R2 = 0.57). The authors also show that social media data can also forward predict short-term traffic demand for up to 2 h on the same day and for the same time in the following 2-3 days.

According to a survey conducted in March 2023, 40 percent of X (formerly Twitter) users reported it was extremely or very likely that they would still be using the platform in a year's time. Overall, 35 percent said it was somewhat likely, and one-quarter of respondents stated it was not very likely, or not likely at all.

Social media companies are starting to offer users the option to subscribe to their platforms in exchange for monthly fees. Until recently, social media has been predominantly free to use, with tech companies relying on advertising as their main revenue generator. However, advertising revenues have been dropping following the COVID-induced boom. As of September, Meta Verified is the most costly of the subscription services, setting users back almost 15 U.S. dollars per month on iOS or Android for the standard subscription. Twitter Blue costs between three and 40 U.S. dollars per month and ensures users will receive the blue check mark, and have the ability to edit tweets and have NFT profile pictures.