The number of Twitter users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 0.9 million users (+5.1 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 18.55 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

As of February 2025, approximately 34.2 percent of X (formerly Twitter) users in the United Kingdom (UK) were women. By comparison, male users on the social network accounted for 65.8 percent of total users.

As of September 2024, Millennials, those born between 1980 and 1994, made up ** percent of X's (formerly Twitter) user base in the United Kingdom. Overall, ** percent of users in the UK belonged to Generation X, and ** percent were of Generation Z.

This is the breakdown of Twitter users by age group.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

Social network X/Twitter is particularly popular in the United States, and as of February 2025, the microblogging service had an audience reach of 103.9 million users in the country. Japan and the India were ranked second and third with more than 70 million and 25 million users respectively. Global Twitter usage As of the second quarter of 2021, X/Twitter had 206 million monetizable daily active users worldwide. The most-followed Twitter accounts include figures such as Elon Musk, Justin Bieber and former U.S. president Barack Obama. X/Twitter and politics X/Twitter has become an increasingly relevant tool in domestic and international politics. The platform has become a way to promote policies and interact with citizens and other officials, and most world leaders and foreign ministries have an official Twitter account. Former U.S. president Donald Trump used to be a prolific Twitter user before the platform permanently suspended his account in January 2021. During an August 2018 survey, 61 percent of respondents stated that Trump's use of Twitter as President of the United States was inappropriate.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.

As of **************, ** percent of X (formerly Twitter) users in the United Kingdom held a Bachelor's degree or equivalent qualification, while ** percent held a master’s degree. Overall, just ***** percent of X users were of a doctoral degree level of education.

Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 611 million active monthly users.

These are the key Twitter user statistics that you need to know.

Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users, although there is rapid uptake among older age groups. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the last few years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform reported that it averaged revenue growth of over 450% between 2019 and 2022. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers have pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. Revenue is expected to grow by 14.3% in 2024-25, constrained by a slowdown in user growth for most major social media platforms. Over the five years through 2024-25, revenue is forecast to expand at a compound annual rate of 32.8% to reach £9.8 billion. Looking forward, regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The rising prominence of AI will require the introduction of adequate regulations. The Online Safety Bill sets out new guidelines for social media platforms to abide by, with hefty fines in store for those who do not. Operating costs will swell as platforms look to meet consumers’ expectations, weighing on profit. Over the five years through 2029-30, social media platforms' revenue is projected to climb at an estimated 9.4% to reach £15.4 billion.

As of September 2024, ** percent of X (formerly Twitter) users in the United Kingdom were from a high income household, while ** percent were from a medium income household.

As of July 2023, ** percent of X (formerly Twitter) users in the United Kingdom aged 18 to 24 years reported using the service multiple times per day, compared to ** percent of users aged 25 to 49 years. Overall, *** perecnt of users aged 18 to 24 used the accessed the platform monthly. Elon Musk, the world’s richest person, bought the micro-blogging service in October 2022 and rebranded the platform in the months following the acquisition.

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

The US has the largest number of Twitter users with over a 100 million users. They account for about 16.7% of all Twitter users worldwide.

In the first quarter of 2020, the majority of respondents in the United Kingdom (UK) reported using Twitter several times a day, at ** percent. A share of ** percent of the respondents stated that they used Twitter a few times a week.

Leading accounts on Twitter

As of November 2020, BBC Breaking News was the most popular Twitter account based in the United Kingdom, in terms of the number of followers. Other than the BBC news account, the rest of the top five Twitter accounts included three members of the boyband One Direction: Harry Styles, Louis Tomlinson, Liam Payne, along with the Twitter account of One Direction itself.

Social media in the UK

The number of social media users in the United Kingdom increased between 2015 and 2020, reaching roughly **** million users in 2020. This figure is projected to grow to over ** million users by 2023.

As of February 2025, 37.5 percent of X’s (formerly Twitter) global audience was aged between 25 and 34 years. The second-largest age group demographic on the platform was represented by users aged between 18 and 24 years, with a share of 32.1 percent. Users aged less than 18 years accounted for two percent of users, while those aged 50 or older accounted for roughly 7.3 percent. X is a male-dominated platform As of January 2024, more than 60 percent of X users were male. Although all mainstream social media platforms tend to have a slightly more male-skewing audience, X stands out above Instagram, Snapchat, TikTok, and Facebook when it comes to user gender demographics. Overall, Pinterest is the only mainstream platform to have a higher share of female users. X Blue for you It is not uncommon for social media users to now have the chance to become subscribers of their chosen online networks for a monthly fee. X Blue is a subscription service from X that gives users special benefits and features. A blue verification mark, edit post functionality, fewer ads, priority ranking in chats, and longer video upload times are some of the perks offered.

One of the biggest advantages of Twitter is the speed at which information can be passed around. People use Twitter primarily to get news and for entertainment. This is the breakdown of why people use Twitter today.

With over 611 million monthly active users, building a huge Twitter following is not an easy task. These are the top 25 accounts with the most followers on Twitter right now.