As of December 2022, X/Twitter's audience accounted for over *** million monthly active users worldwide. This figure was projected to ******** to approximately *** million by 2024, a ******* of around **** percent compared to 2022.

These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.

These are the key Twitter user statistics that you need to know.

How many people use X/Twitter?

As of the first quarter of 2019, X/Twitter averaged 330 million monthly active users, a decline from its all-time high of 336 MAU in the first quarter of 2018. As of the first quarter of 2019, the company switched its user reporting metric to monetizable daily active users (mDAU).

X/Twitter

X/Twitter is a social networking and microblogging service, enabling registered users to read and post short messages called tweets. X/Twitter messages are limited to 280 characters and users are also able to upload photos or short videos. Tweets are posted to a publicly available profile or can be sent as direct messages to other users.

Part of the social platform’s appeal is the ability of users to follow any other user with a public profile, enabling users to interact with celebrities who regularly post on the social media site. Currently, the most-followed person on Twitter is singer Katy Perry with more than 107 million followers. Twitter has also become an important communications channel for governments and heads of state – U.S. President Donald Trump was the most-followed world leader on Twitter, followed by Pope Francis and Indian Prime Minister Narendra Modi.

Despite the widespread usage among the rich and famous, the decline in active users has not been impressing investors as the platform is largely reliant on delivering advertising to users in order to generate revenues. Twitter’s company revenue in 2018 amounted to three billion U.S. dollars, up from 2.44 billion in the preceding fiscal year. Twitter was only recently able to report a positive annual result for the first time, when the company generated 1.2 billion U.S. dollars in net income in 2018.

This is the breakdown of Twitter users by age group.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

Social network X/Twitter is particularly popular in the United States, and as of February 2025, the microblogging service had an audience reach of 103.9 million users in the country. Japan and the India were ranked second and third with more than 70 million and 25 million users respectively. Global Twitter usage As of the second quarter of 2021, X/Twitter had 206 million monetizable daily active users worldwide. The most-followed Twitter accounts include figures such as Elon Musk, Justin Bieber and former U.S. president Barack Obama. X/Twitter and politics X/Twitter has become an increasingly relevant tool in domestic and international politics. The platform has become a way to promote policies and interact with citizens and other officials, and most world leaders and foreign ministries have an official Twitter account. Former U.S. president Donald Trump used to be a prolific Twitter user before the platform permanently suspended his account in January 2021. During an August 2018 survey, 61 percent of respondents stated that Trump's use of Twitter as President of the United States was inappropriate.

As of February 2025, 37.5 percent of X’s (formerly Twitter) global audience was aged between 25 and 34 years. The second-largest age group demographic on the platform was represented by users aged between 18 and 24 years, with a share of 32.1 percent. Users aged less than 18 years accounted for two percent of users, while those aged 50 or older accounted for roughly 7.3 percent. X is a male-dominated platform As of January 2024, more than 60 percent of X users were male. Although all mainstream social media platforms tend to have a slightly more male-skewing audience, X stands out above Instagram, Snapchat, TikTok, and Facebook when it comes to user gender demographics. Overall, Pinterest is the only mainstream platform to have a higher share of female users. X Blue for you It is not uncommon for social media users to now have the chance to become subscribers of their chosen online networks for a monthly fee. X Blue is a subscription service from X that gives users special benefits and features. A blue verification mark, edit post functionality, fewer ads, priority ranking in chats, and longer video upload times are some of the perks offered.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

A December 2022 study revealed that the user base of Twitter is projected to ******* in the upcoming two years. Thus, in 2023 the social network will see a decrease of nearly **** percent, which in 2024 will reach down to **** percent ******** growth of monthly active users.

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.

Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 611 million active monthly users.

Abstract (our paper)

Why does Smith follow Johnson on Twitter? In most cases, the reason why users follow other users is unavailable. In this work, we answer this question by proposing TagF, which analyzes the who-follows-whom network (matrix) and the who-tags-whom network (tensor) simultaneously. Concretely, our method decomposes a coupled tensor constructed from these matrix and tensor. The experimental results on million-scale Twitter networks show that TagF uncovers different, but explainable reasons why users follow other users.

Data

coupled_tensor:
The first column is the source user id (from user id), the second column is the destination user id (to user id), and the third column is the tag id.

users.id:
The first column is the user id for coupled_tensor, and the second column is the user id on Twitter.

tags.id:
The first column is the tag id for coupled_tensor, and the second column is the tag (i.e. slug or list name) on Twitter. On the tags, ###follow### and ###friend### are special tags expressing follower and following.

Publication

This dataset was created for our study. If you make use of this dataset, please cite:
Yuto Yamaguchi, Mitsuo Yoshida, Christos Faloutsos, Hiroyuki Kitagawa. Why Do You Follow Him? Multilinear Analysis on Twitter. Proceedings of the 24th International Conference on World Wide Web (WWW '15 Companion). pp.137-138, 2015.
http://doi.org/10.1145/2740908.2742715

Code

Our code outputting experiment results made available at:
https://github.com/yamaguchiyuto/tagf

Note

If you would like to use larger dataset, the dataset on 1 million seed users made available at:
http://dx.doi.org/10.5281/zenodo.16267
(The dataset on 0.1 million seed users is not subset of the dataset on 1 million seed users.)

MGTAB is the first standardized graph-based benchmark for stance and bot detection. MGTAB contains 10,199 expert-annotated users and 7 types of relationships, ensuring high-quality annotation and diversified relations. For more details, please refer to the MGTAB paper.

The US has the largest number of Twitter users with over a 100 million users. They account for about 16.7% of all Twitter users worldwide.

With over 611 million monthly active users, building a huge Twitter following is not an easy task. These are the top 25 accounts with the most followers on Twitter right now.

As of February 2025, micro-blogging platform X (formerly Twitter) was more popular with men than women, with male audiences accounting for 63.7 percent of global users. Additionally, users between the ages of 25 and 34 were particularly active on X/Twitter, making up more than 37 percent of users worldwide. How many people use? Although X/Twitter holds its status as a mainstream social media site, it falls short in comparison to other well-known platforms in terms of user numbers. As of early 2022, X/Twitter had around 436 million monthly active users, whilst Meta’s Facebook reached almost three billion MAU. Overall, the United States is home to over 105 million X/Twitter users, making up Twitter’s largest audience base, followed by Japan, India, and the United Kingdom, respectively. How is Twitter used? X/Twitter is utilized by its audience for many different purposes. In May 2021, over 80 percent of high-volume X/Twitter users (defined as users who tweet around 20 times per month) in the United States reported using the platform for entertainment, whilst 78 percent said they used it as a way to stay informed. High-volume X/Twitter users were far more likely to use the service as a means of expressing their opinion. Furthermore, in 2022, over half of social media users in the U.S. used Twitter as a news resource.  

A Twitter follower-followee graph with 269,640 nodes and 6,818,501 edges from [Kwak], and we obtain the ground truth labels from [SybilSCAR]. Among them 178377 are benign and 91263 are Sybil. We divide 9000 Sybil and 17000 benign users (about 10%) from them as the training set and test on the overall social graph.

H. Kwak, C. Lee, H. Park, and S. Moon, “What is twitter, a social network or a news media?” in WWW, 2010 B. Wang, L. Zhang, and N. Z. Gong, “SybilSCAR: Sybil detection in online social networks via local rule based propagation,” in IEEE INFOCOM, 2017.

The number of Twitter users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 0.9 million users (+5.1 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 18.55 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).