As of February 2025, the United States was the region with the largest TikTok audience by far, with almost ****** million users engaging with the popular social video platform. Indonesia followed, with around ***** million TikTok users. Brazil came in third, with almost ***** million users on TikTok watching short-videos. From Reels to Shorts: social short video takes the internet Between 2021 and 2022 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached *** billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram. TikTok business model TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. In 2022, TikTok was estimated to have generated around **** billion U.S. dollars worldwide via online advertising.

As of June 2024, 70 out of 100 TikTok accounts followed by the majority of adults in the United States were of big online influencers. Entertainers, and other famous pop culture figures were the second most popular category for TikTok users in the U.S., as 25 of such accounts were followed by the largest share of U.S. adults. Nine of the TikTok profiles popular among the surveyed group belonged to industry experts.

Teenagers make up the largest group of active users on TikTok.

During a 2023 survey in Chile, approximately ** percent of respondents said they generally prefer to view other people's content on TikTok, while ** percent of participants stated that they have a tendency to upload content regularly.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

In June 2020, nearly 74 percent of TikTok users surveyed in Peru stated that they watched challenge videos on the mobile app, while 62 percent of respondents said they regularly watched funny videos on the social media platform.

TikTok has a significantly larger female user base globally.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

The average adult TikTok user in America spends 33 minutes per day on the app.

There are currently over 1.5 billion active users on TikTok worldwide.

TikTok has 136 million monthly active users in the US alone.

According to a 2024 survey, most consumers purchased their latest product from brands and sellers they discovered on TikTok Shop. Around 28 percent of them bought from a brand found through the TikTok Shop, while a quarter purchased from a new seller discovered on the platform. A lower share of shoppers purchased from brands and sellers they already knew. For example, only nine percent of respondents bought from a seller they were already familiar with.

We learn high fidelity human depths by leveraging a collection of social media dance videos scraped from the TikTok mobile social networking application. It is by far one of the most popular video sharing applications across generations, which include short videos (10-15 seconds) of diverse dance challenges as shown above. We manually find more than 300 dance videos that capture a single person performing dance moves from TikTok dance challenge compilations for each month, variety, type of dances, which are moderate movements that do not generate excessive motion blur. For each video, we extract RGB images at 30 frame per second, resulting in more than 100K images. We segmented these images using Removebg application, and computed the UV coordinates from DensePose.

Download TikTok Dataset:

Please use the dataset only for the research purpose.

The dataset can be viewed and downloaded from the Kaggle page. (you need to make an account in Kaggle to be able to download the data. It is free!)

The dataset can also be downloaded from here (42 GB). The dataset resolution is: (1080 x 604)

The original YouTube videos corresponding to each sequence and the dance name can be downloaded from here (2.6 GB).

In the first quarter of 2021, singing and dancing were the most preferred type of video content among TikTok users in Poland. One in 10 users also enjoyed tutorial content.

In 2020, TikTok brought in $33.4 billion in revenue.

Access the Verified TikTok Influencers Dataset—18,000+ high-authority creators with verified status and established audiences.

🎯 High-Credibility Segment: Includes globally recognized influencers with verified checkmarks, spanning categories like fashion, music, lifestyle, beauty, and entertainment.

📊 Detailed Profile Insights: Features usernames, bios, follower counts, content themes, engagement rates, and verification status—ideal for premium partnerships and influencer benchmarking.

⚡ Ready for Integration: Delivered in clean CSV format with structured fields and full documentation. API and tailored delivery options available for enterprise workflows.

🗃️ Clean & Flexible Delivery: Provided in CSV format with structured fields and documentation for seamless integration. API and custom formats available upon request.

📱 Post Data: Includes the latest 10 posts per profile by default—expandable upon request.

1) Data Introduction • The Dataset from TikTok contains 19,382 reports that users flagged as including "claim" in videos or comments, along with video length, transcription text, account status, and participation indicators, and is suitable for analyzing reporting reasons and viewer reactions by content.

2) Data Utilization (1) Dataset from TikTok has characteristics that: • This dataset consists of 12 columns, providing both the reported content type and the meta-participation index of the video. (2) Dataset from TikTok can be used to: • Claim Judgment Classification Model Development: By inputting video transcription text, participation indicators such as views, likes, shares, comments, and account authentication and sanctions information, the machine learning classification model can be automatically determined whether the content contains "claims." • Optimizing moderation tasks: Automate reporting priorities based on classification model predictability to speed up reporting processing and reduce supervision burden by selecting content that managers urgently need to review.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

In 2020, over half of surveyed TikTok users had a public profile on the platform. A further 40 percent of its users had their profile private.