We asked U.S. consumers about "Most used search engines by brand" and found that ******** takes the top spot, while ******** is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 15,502 consumers in the United States.

In February 2025, Verizon Media processed **** million online search queries in the United States, and market leader Google processed over **** million search queries. In total, Google accounted for ** percent of the U.S. desktop search queries. Google was also the leading mobile search provider in the United States, accounting for around ** percent of the market as of March 2024.

Comprehensive SERP Data

This dataset contains comprehensive search engine ranking data collected from Google and Bing, along with extracted technical and content features for analyzing search engine ranking algorithms.

  📊 Dataset Overview

Total Records: 14,465 search results Search Engines: Google (5,895 results) and Bing (8,570 results) Keywords: 500 diverse search queries Features: 20 features including technical scores, content analysis, and ranking metadata… See the full description on the dataset page: https://huggingface.co/datasets/goker/comp-serp-data.

From January 2018 to April 2023, Google alone concentrated between ***** and ** percent of the market share of online search engines in South America. Microsoft's Bing ranked second, with little more than * percent of the search engine market share in the region at its peak throughout the analyzed period.

The SEO software market is booming! Discover key trends, growth projections (CAGR 15%, reaching $15B by 2033), leading companies (SEMrush, Ahrefs, Moz), and regional insights in this comprehensive analysis. Learn how to improve your website's ranking with the right SEO tools.

The Search Engine Optimization (SEO) software market is experiencing robust growth, projected to reach $14.39 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 14.34% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing reliance on digital marketing strategies by businesses of all sizes necessitates sophisticated SEO tools for improved online visibility and organic search rankings. Furthermore, the evolution of search engine algorithms and the growing complexity of SEO best practices are pushing businesses to adopt specialized software solutions. The market is segmented by deployment (cloud-based, on-premises, hybrid) and product type (desktop user, mobile user), with cloud-based solutions dominating due to their scalability and accessibility. North America and Europe currently hold significant market share, driven by high digital adoption rates and a strong presence of established players. However, the Asia-Pacific region is poised for substantial growth, fueled by increasing internet penetration and a burgeoning e-commerce sector. Competitive strategies amongst leading companies include product innovation, strategic partnerships, and aggressive marketing to capture a larger share of this expanding market. Industry risks include intense competition, rapid technological advancements requiring continuous adaptation, and the potential for disruptions caused by changes in search engine algorithms. The forecast period (2025-2033) anticipates continued market expansion, driven by the increasing demand for advanced SEO analytics, automation tools, and AI-powered functionalities. The hybrid deployment model is expected to witness significant growth as businesses seek to balance the benefits of cloud-based solutions with the security and control offered by on-premises systems. The mobile user segment is also poised for expansion, reflecting the increasing trend of mobile-first indexing and the significance of mobile search optimization. Geographic expansion into emerging markets will further fuel market growth. Continued innovation in areas such as keyword research, link building, and content optimization will be crucial for companies to maintain their competitive edge. The long-term outlook remains positive, reflecting the ongoing importance of SEO in driving online success.

As of June 2024, the index score of United States customer satisfaction with internet search engines and information was 80 out of 100 index points. Leading search engine Google ranked with 81 index points, while DuckDuckGo scored 79 index points, as major alternative engines like Bing And Yahoo! ranked at 77 index points each, as well as other non-listed tools scored 77 index points.

The global Search Engine Optimization (SEO) outsourcing market is experiencing robust growth, driven by the increasing reliance of businesses on digital channels for customer acquisition and brand building. The market, estimated at $50 billion in 2025, is projected to exhibit a healthy Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $150 billion by 2033. This expansion is fueled by several key factors. Firstly, the rising complexity of SEO strategies, encompassing on-page optimization, technical SEO, content creation, and international/local SEO, necessitates specialized expertise, pushing businesses towards outsourcing. Secondly, the escalating competition across various online platforms compels businesses to prioritize their search engine rankings, fueling demand for professional SEO services. Thirdly, cost-effectiveness and access to a global talent pool further contribute to the market’s growth. While data privacy concerns and the potential for low-quality service providers represent challenges, the overall market trajectory remains strongly positive. Market segmentation reveals a significant demand from both large enterprises and SMEs, with large enterprises dominating the market share due to their greater marketing budgets and need for comprehensive SEO strategies. Among the different SEO service types, on-page and content SEO currently hold larger market segments, reflecting the fundamental importance of website optimization and high-quality content for search rankings. However, the growing significance of technical SEO and international SEO points towards these segments experiencing accelerated growth in the coming years. Geographic analysis indicates that North America and Europe currently hold the largest market share, but the Asia-Pacific region is poised for rapid expansion due to the increasing digitalization and adoption of online businesses in countries like India and China. This suggests a significant opportunity for SEO outsourcing service providers to expand their operations and cater to the growing demand from emerging economies.

Adaptive Search Ranking AI Market Outlook

According to our latest research, the global Adaptive Search Ranking AI market size reached USD 2.85 billion in 2024, driven by the surging demand for personalized digital experiences and AI-powered search capabilities. The market is projected to grow at a robust CAGR of 23.7% from 2025 to 2033, reaching a forecasted value of USD 23.5 billion by the end of 2033. This substantial growth is primarily attributed to the rapid integration of artificial intelligence in digital commerce, content management, and enterprise search solutions, as organizations seek to deliver more relevant and efficient search results to users worldwide.

The expansion of the Adaptive Search Ranking AI market is underpinned by several key growth drivers. Firstly, the exponential rise in digital content and the increasing complexity of online data have made traditional static search algorithms inadequate. Enterprises across various sectors are turning to adaptive AI-driven search ranking systems to provide users with contextually relevant and personalized results, enhancing engagement and satisfaction. Additionally, the proliferation of e-commerce and digital advertising platforms has heightened the need for intelligent search solutions that can dynamically adapt to evolving user preferences and behaviors, further propelling the market's growth trajectory.

Another significant factor accelerating the growth of the Adaptive Search Ranking AI market is the rapid advancement in machine learning and natural language processing technologies. These innovations enable adaptive search systems to better understand user intent, semantic relationships, and contextual cues, thereby delivering more accurate and meaningful search outcomes. As organizations continue to invest in AI research and development, the capability of adaptive search ranking systems is expected to become even more sophisticated, driving adoption across industries such as retail, BFSI, healthcare, IT & telecommunications, and media & entertainment. Furthermore, the integration of AI-powered search with emerging technologies like voice assistants and chatbots is expanding the scope and utility of these solutions, making them indispensable for modern digital strategies.

The growing emphasis on customer experience optimization is also playing a pivotal role in the market's expansion. Businesses are increasingly recognizing the value of delivering hyper-personalized digital experiences, where adaptive search ranking AI can tailor content, products, and services to individual users in real-time. This not only improves user satisfaction but also boosts conversion rates and customer retention, offering a clear competitive advantage. As a result, both small and medium enterprises (SMEs) and large organizations are prioritizing investments in adaptive search ranking AI technologies to stay ahead in the digital transformation race.

From a regional perspective, North America currently dominates the Adaptive Search Ranking AI market, accounting for the largest share in 2024, followed by Europe and Asia Pacific. The strong presence of leading technology companies, high digital adoption rates, and significant investments in AI research and infrastructure have positioned North America at the forefront of market growth. However, Asia Pacific is anticipated to exhibit the highest CAGR during the forecast period, fueled by rapid digitalization, expanding e-commerce ecosystems, and increasing government initiatives to promote AI innovation. Meanwhile, Europe continues to advance steadily, driven by stringent data privacy regulations and the growing demand for intelligent search solutions across diverse industries. Latin America and the Middle East & Africa are also witnessing gradual adoption, supported by expanding internet penetration and the digital transformation of enterprises in these regions.

Component Analysis

The Adaptive Search Ranking AI market is segmented by component into software, hardware, and services, each playing a distinct role in the deployment and functionality of adaptive search solutions. The software segment currently holds the largest share, as it encompasses the core AI algorithms, search ranking engines, and user interface components that drive adaptive search capabilities. These software platforms are continuously evolving, integrating advanced machine learning models and natural language processing techni

🏦 Share prices of technological giants: Meta, Apple, Amazon, Netflix and Google till February 2024

Meta (share prices since 2013 - 02.2024)

Meta Platforms, Inc., doing business as Meta, and formerly named Facebook, Inc., and The Facebook, Inc., is an American multinational technology conglomerate based in Menlo Park, California. The company owns and operates Facebook, Instagram, Threads, and WhatsApp, among other products and services. Meta ranks among the largest American information technology companies, alongside other Big Five corporations Alphabet (Google), Amazon, Apple, and Microsoft. The company was ranked #31 on the Forbes Global 2000 ranking in 2023. https://www.googleapis.com/download/storage/v1/b/kaggle-user-content/o/inbox%2F10074224%2F0092cfb5e21b4649fead60c2b969b799%2Fmeta.webp?generation=1708923032286895&alt=media" alt="">

Apple (share prices since 1981 - 02.2024)

Apple Inc. (formerly Apple Computer, Inc.) is an American multinational technology company headquartered in Cupertino, California, in Silicon Valley. It designs, develops, and sells consumer electronics, computer software, and online services. Devices include the iPhone, iPad, Mac, Apple Watch, and Apple TV; operating systems include iOS, iPadOS, and macOS; and software applications and services include iTunes, iCloud, and Apple Music.

As of March 2023, Apple was the world's largest company by market capitalization, but it lost this position to Microsoft in January 2024. In 2022, it was the largest technology company by revenue, with US$394.3 billion. As of June 2022, Apple was the fourth-largest personal computer vendor by unit sales, the largest manufacturing company by revenue, and the second-largest manufacturer of mobile phones in the world. It is one of the Big Five American information technology companies, alongside Alphabet (the parent company of Google), Amazon, Meta (the parent company of Facebook), and Microsoft. https://www.googleapis.com/download/storage/v1/b/kaggle-user-content/o/inbox%2F10074224%2F355fd858e8cf894c85d34012937de7cb%2Fmaxresdefault.jpg?generation=1708925753123441&alt=media" alt="">

Amazon (share prices since 1998 - 02.2024)

Amazon.com, Inc., doing business as Amazon, is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It is considered one of the Big Five Amhttps://www.googleapis.com/download/storage/v1/b/kaggle-user-content/o/inbox%2F10074224%2F8c7eaaa939f4afa87230e4cfc7a73965%2F02.webp?generation=1708925895528644&alt=media" alt="">erican technology companies; the other four are Alphabet (parent company of Google), Apple, Meta (parent company of Facebook), and Microsoft.

Netflix (share prices since 2003 - 02.2024)

Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple languages.

Launched on January 16, 2007, nearly a decade after Netflix, Inc. began its pioneering DVD‑by‑mail movie rental service, Netflix is the most-subscribed video on demand streaming media service, with 260.28 million paid memberships in more than 190 countries as of January 2024. By 2022, "Netflix Original" productions accounted for half of its library in the United States and the namesake company had ventured into other categories, such as video game publishing of mobile games via its flagship service. As of October 2023, Netflix is the 24th most-visited website in the world with 23.66% of its traffic coming from the United States, followed by the United Kingdom at 5.84% and Brazil at 5.64%. https://www.googleapis.com/download/storage/v1/b/kaggle-user-content/o/inbox%2F10074224%2F98710ac371805da8047b14bbd5f73b2e%2Fhppsunsetbronsonicon_1200xx4905-2759-184-0.jpg?generation=1708926012776496&alt=media" alt="">

Google (share prices since 2005 - 02.2024)

Google LLC (Alphabet Inc.) is an American multinational technology company focusing on artificial intelligence, online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, and consumer electronics. It has been referred to as "the most powerful company in the world" and as one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the field of artificial intelligence. Google's parent company Alphabet Inc. is one of the five Big Tech companies, alongside Amazon, Apple, Meta, and Microsoft. https://www.googleapis.com/download/storage/v1/b/kaggle-user-content/o/inbox%2F10074224%2F86a517c27caafb1d081b4facc0752a9d%2FGoogle%20HQ.jpg?generation=1708926639236016&alt=media" alt="">

Snapshot img

Content Marketing Market Size 2025-2029

The content marketing market size is forecast to increase by USD 539.3 million, at a CAGR of 13.9% between 2024 and 2029. The market is experiencing significant growth, driven by the increasing number of users on social media platforms. This trend underscores the importance of content marketing as a strategy for businesses to engage with their audience and build brand awareness.

Major Market Trends & Insights

North America dominated the market and contributed 36% to the growth during the forecast period.
The market is expected to grow significantly in APAC region as well over the forecast period.
Based on the End-user, the retail segment led the market and was valued at USD 130.70 million of the global revenue in 2023.
Based on the Platform, the blogging segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 160.04 Million
Future Opportunities: USD 539.3 Million
CAGR (2024-2029): 13.9%
North America: Largest market in 2023

Furthermore, the integration of Artificial Intelligence (AI) with social media management software is revolutionizing content creation, distribution, and measurement. However, this market is not without challenges. The rise of digital advertisement fraud poses a significant threat to the effectiveness and return on investment for content marketing efforts. Advertisers must navigate this obstacle by implementing robust fraud detection and prevention measures to protect their marketing budgets and maintain trust with their audience. In summary, the market is characterized by a growing user base on social media, the adoption of AI for content marketing, and the challenge of digital advertisement fraud. Companies seeking to capitalize on market opportunities and navigate challenges effectively must stay informed about these trends and adapt their strategies accordingly.

What will be the Size of the Content Marketing Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The content marketing landscape continues to evolve, with dynamic market activities shaping the industry's trajectory. Entities engage in various strategies to optimize their content, ensuring its distribution, relevance, and value resonate with their audiences. Content lifecycle management, a critical aspect of this endeavor, involves automation for link building and content analytics. Content format and authority are essential elements, with user experience (UX) and search intent guiding content creation. Content quality and trust are paramount, as entities strive to provide accurate and engaging information. Content metrics, such as engagement and ROI, provide valuable insights for continuous improvement.

Social media marketing and email marketing play significant roles in content distribution, while content strategy, globalization, and localization expand reach. Content creation, freshness, and optimization are essential for SEO, with backlink analysis and on-page optimization crucial for search engine rankings. Content personalization and monetization strategies evolve, with content amplification and syndication offering new opportunities for entities to engage their audiences. Content marketing platforms, calendars, and style guides streamline processes, ensuring seamless execution of content strategies. Content governance, a vital aspect of content management, ensures adherence to brand guidelines and legal requirements. Continuous monitoring and analysis of content metrics provide valuable insights for adjusting strategies and staying competitive in this ever-evolving market.

How is this Contenting Industry segmented?

The contenting industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Retail
  Automotive
  Financial services
  Telecom
  Others


Platform

  Blogging
  Videos
  Infographics
  Case studies
  Others


Objective

  Lead generation
  Brand awareness
  Thought leadership
  Others


Enterprise Size

  Large Enterprises
  Small and Medium Enterprises (SMEs)


Content Type

  Social Media Content
  Email Marketing
  Whitepapers
  Podcasts


Deployment Type

  On-premise
  Cloud-based solutions


Technology Integration

  AI-driven
  Non-AI-driven


Geography

  North America

    US
    Canada


  Europe

    Germany


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By End-user Insights

The retail segment is estimated to witness significant growth during the forecast pe

The global Search Engine Optimization (SEO) and Search Engine Marketing (SEM) market is poised for substantial expansion, projected to reach an estimated USD 150,000 million by 2025 and forecast to grow at a Compound Annual Growth Rate (CAGR) of 12% through 2033. This robust growth is primarily fueled by the increasing reliance of businesses, particularly Small and Medium-sized Enterprises (SMEs), on digital channels to reach their target audiences. The escalating competition online necessitates a strong presence on search engines, making SEO and SEM indispensable tools for brand visibility, lead generation, and customer acquisition. Key drivers include the continuous evolution of search engine algorithms, demanding sophisticated strategies, and the growing adoption of AI-powered marketing tools that enhance campaign efficiency and personalization. Furthermore, the surge in e-commerce and the growing need for measurable marketing ROI solidify the market's upward trajectory. The market is characterized by several dominant trends that are shaping its future. A significant trend is the increasing integration of AI and machine learning into SEO and SEM platforms, enabling more precise audience targeting, automated bid management, and predictive analytics. Voice search optimization is another burgeoning area, as consumers increasingly use voice commands to find information and products. Content marketing, combined with sophisticated link-building strategies, continues to be a cornerstone of effective SEO. For SEM, the rise of programmatic advertising and the expansion of ad formats across various platforms offer new avenues for advertisers. While the market presents immense opportunities, certain restraints need to be considered. The dynamic nature of search engine algorithms requires constant adaptation and can lead to unpredictable ranking fluctuations. Additionally, the increasing cost of paid advertising, driven by heightened competition, can pose a challenge for budget-conscious businesses. Nevertheless, the undeniable need for businesses to maintain and enhance their online presence ensures a sustained demand for SEO and SEM services. This report provides an in-depth analysis of the global Search Engine Optimization (SEO) and Search Engine Marketing (SEM) market, encompassing a study period from 2019 to 2033, with a base year of 2025 and a forecast period spanning 2025-2033. The historical performance from 2019-2024 will be thoroughly reviewed. The market is projected to reach substantial valuations, exceeding several hundred million USD by 2025 and continuing its robust growth trajectory.

In June 2025, Google was the leader among search engines in Norway, with 90.49 percent of the market share. Bing and YANDEX, followed, accounting for market shares of roughly 3.79 percent and 3.14 percent respectively. The figures were similar for desktop search engines in the country. Google’s growth can be seen in the company’s revenue figures over the years, with a dramatic increase from 0.4 billion U.S. dollars in 2002, to over 348 billion U.S. dollars in 2024. What were Norwegians "googling"? Google offers limitless information online, but the most commonly entered search term by Norwegians in 2024 was “Google”. “VG”, abbreviated from “Verdens Gang”, or “The course of the World” was the leading online newspaper in Norway and ranked second. Google search engine worldwide Google has been the global leader among search engines for the past decade. Despite a slight decrease in its market share, the figures have been relatively stable throughout the observed period. As of March 2025, Google accounted for over 79 percent of the global search engine market.

According to Cognitive Market Research, the global Website Builder market size was USD 3951.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 28.60% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 1580.6 million in 2024 and will grow at a compound annual growth rate (CAGR) of 26.8% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1185.4 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 908.8 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.6% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 197.58 million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.0% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 79.03 million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.3% from 2024 to 2031.
The PC Website Builders category is the fastest-growing segment of the Website Builder industry

Market Dynamics of Website Builder Market

Key Drivers for Website Builder Market

Rising Demand for Online Presence to Boost Market Growth: Small and medium-sized enterprises (SMEs) and entrepreneurs are increasingly recognizing the need for a digital presence to expand their reach, boost credibility, and drive sales. According to Curate Labs, by 2024, approximately 2 billion websites exist online, including 1.13 billion on the World Wide Web. Each day, around 252,000 new websites are created, with about 10,500 launched every hour. Globally, over 28% of businesses engage in online activities, and as of 2023, 71% of businesses have a website. Additionally, 43% of small businesses plan to enhance their website's performance, reflecting the growing importance of digital engagement. GoDaddy's Data Observatory India 2023 reveals that 55% of small businesses in India were established in the last five years, and 62% of them use websites, e-commerce platforms, or online stores as their primary sales channels. Website builders offer these businesses affordable, easy-to-use solutions for creating professional websites without requiring technical skills. This demand is expected to grow as more businesses, especially in developing regions, adopt digital transformation strategies

Increasing Mobile Internet Usage to Drive Market Growth: As more consumers access the internet through mobile devices, the demand for mobile-responsive websites continues to rise. In 2020, 90% of people in high-income countries were internet users, which increased to 93% by 2023, nearing universal access. In contrast, only 27% of the population in low-income countries uses the internet, up from 24% in 2022. This 66-percentage-point gap highlights the stark digital divide between high-income and low-income regions. Despite this, internet usage in low-income countries has grown by 44.1% since 2020, with a 14.3% increase in the past year alone. Website builders have adapted by offering mobile-first templates and optimization tools, ensuring that websites perform seamlessly across devices—an essential feature for attracting a diverse and growing user base.

Key Restraint Factor for the Website Builder Market

Limited Customization and Scalability Will Limit Market Growth: Many website builders offer pre-designed templates that limit the customization options for users. Businesses that need highly tailored or unique website designs might find the available options insufficient. This limitation could push users toward hiring professional web developers or using more customizable platforms like WordPress or custom-built sites. Some website builders offer basic SEO tools, but they may lack advanced options for optimizing websites for search engines. Users looking to perform in-depth on-page SEO (such as schema markup, custom metadata, or advanced page load speed optimizations) might find the limitations frustrating, especially for websites where search engine ranking is critical for traffic generation. Most website builders rely on shared hosting, meaning multiple websites are hosted on the same server. This increases the risk of vulnerabilities or breaches affecting multiple websites. Busin...

Spanning a 12-month period from May 2022 to April 2023, the most searched asset management brand on the Google search engine in the United States was Bank of America. Wells Fargo ranked closely in second place, receiving almost ** percent of web searches.

In 2025, “Google” was the most searched term on Google worldwide. “YouTube” ranked second, recording an index value of 79 points. That same year, “ChatGPT” and “GPT” entered the ranking for the first time, with index values of 27 and 18 points, respectively.

GenAI platforms like ChatGPT or Perplexity are not often the first option when looking for a product online. However, survey fundings from the U.S. showed that they are being used in the latest steps of product search. In 2025, ** percent of U.S. shoppers used gen AI platforms sixth to last to look for information about products they were not familiar with.

As of August 2020, Google was the top brand based on frequency of appearing in keywords that trigger People Also Ask (PAA) search results in the United States. The second-ranked brand was Amazon, followed by Apple.

Wayfair.com is leading the ranking of the top online stores by SEA budgets in 2020 in the U.S., with an estimated budget of US$***** million in the U.S. only, followed by Walmart.com with US$***** million. Third place is taken by Amazon.com with US$*** million. Homedepot.com is on the fourth position with US$ ***** million in 2020 in the U.S.. For more information please visit ecommerceDB.com. The basis for this analysis are all online stores included in the ecommerceDB with information about SEA budgets calculated.