We asked U.S. consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "Yandex" is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among ***** consumers in the United States.

In February 2025, Verizon Media processed **** million online search queries in the United States, and market leader Google processed over **** million search queries. In total, Google accounted for ** percent of the U.S. desktop search queries. Google was also the leading mobile search provider in the United States, accounting for around ** percent of the market as of March 2024.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

The global Search Engine Optimization (SEO) services market is experiencing robust growth, driven by the increasing reliance of businesses on digital marketing strategies and the escalating competition for online visibility. The market, currently estimated at $100 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This substantial growth is fueled by several key factors, including the rising adoption of cloud-based SEO tools, the expanding use of keyword-based SEO strategies, and the increasing demand for SEO services from both large enterprises and SMEs. Businesses are increasingly recognizing the critical role of organic search in driving traffic, generating leads, and boosting brand awareness. This has led to a significant rise in investment in professional SEO services to improve search engine rankings and achieve a competitive edge in the digital landscape. Furthermore, the continuous evolution of search engine algorithms and the emergence of new SEO techniques necessitate the ongoing engagement of SEO experts to optimize online presence and maximize returns on digital marketing investments. The market is segmented by service type (cloud-based, keyword-based, etc.) and target business size (large enterprises, SMEs), offering specialized solutions catering to diverse needs. Geographic regions such as North America and Europe currently dominate the market, but significant growth potential exists in rapidly developing economies across Asia-Pacific and other regions. The competitive landscape of the SEO services market is characterized by a diverse range of players, including both established global companies and specialized niche providers. Key players such as SEMrush, Ahrefs, and Moz are continually innovating to provide comprehensive and cutting-edge SEO solutions, fostering a dynamic and competitive environment. The ongoing development of sophisticated SEO tools and technologies further propels the market's growth. This competition pushes providers to offer improved services, better pricing, and specialized expertise, ultimately benefiting clients seeking to enhance their online visibility and achieve their business objectives. The presence of numerous regional players also caters to the unique needs of different markets and provides a range of service options based on specific geographic requirements and industry expertise. This growth trajectory is expected to continue as more businesses acknowledge the indispensable role of SEO in their overall digital strategy.

As of June 2024, the index score of United States customer satisfaction with internet search engines and information was 80 out of 100 index points. Leading search engine Google ranked with 81 index points, while DuckDuckGo scored 79 index points, as major alternative engines like Bing And Yahoo! ranked at 77 index points each, as well as other non-listed tools scored 77 index points.

Welcome to APISCRAPY, where our comprehensive SERP Data solution reshapes your digital insights. SERP, or Search Engine Results Page, data is the pivotal information generated when users query search engines such as Google, Bing, Yahoo, Baidu, and more. Understanding SERP Data is paramount for effective digital marketing and SEO strategies.

Key Features:

Comprehensive Search Insights: APISCRAPY's SERP Data service delivers in-depth insights into search engine results across major platforms. From Google SERP Data to Bing Data and beyond, we provide a holistic view of your online presence.

Top Browser Compatibility: Our advanced techniques allow us to collect data from all major browsers, providing a comprehensive understanding of user behavior. Benefit from Google Data Scraping for enriched insights into user preferences, trends, and API-driven data scraping.

Real-time Updates: Stay ahead of online search trends with our real-time updates. APISCRAPY ensures you have the latest SERP Data to adapt your strategies and capitalize on emerging opportunities.

Use Cases:

SEO Optimization: Refine your SEO strategies with precision using APISCRAPY's SERP Data. Understand Google SERP Data and other key insights, monitor your search engine rankings, and optimize content for maximum visibility.

Competitor Analysis: Gain a competitive edge by analyzing competitor rankings and strategies across Google, Bing, and other search engines. Benchmark against industry leaders and fine-tune your approach.

Keyword Research: Unlock the power of effective keyword research with comprehensive insights from APISCRAPY's SERP Data. Target the right terms for your audience and enhance your SEO efforts.

Content Strategy Enhancement: Develop data-driven content strategies by understanding what resonates on search engines. Identify content gaps and opportunities to enhance your online presence and SEO performance.

Marketing Campaign Precision: Improve the precision of your marketing campaigns by aligning them with current search trends. APISCRAPY's SERP Data ensures that your campaigns resonate with your target audience.

Top Browsers Supported:

Google Chrome: Harness Google Data Scraping for enriched insights into user behavior, preferences, and trends. Leverage our API-driven data scraping to extract valuable information.

Mozilla Firefox: Explore Firefox user data for a deeper understanding of online search patterns and preferences. Benefit from our data scraping capabilities for Firefox to refine your digital strategies.

Safari: Utilize Safari browser data to refine your digital strategies and tailor your content to a diverse audience. APISCRAPY's data scraping ensures Safari insights contribute to your comprehensive analysis.

Microsoft Edge: Leverage Edge browser insights for comprehensive data that enhances your SEO and marketing efforts. With APISCRAPY's data scraping techniques, gain valuable API-driven insights for strategic decision-making.

Opera: Explore Opera browser data for a unique perspective on user trends. Our data scraping capabilities for Opera ensure you access a wealth of information for refining your digital strategies.

In summary, APISCRAPY's SERP Data solution empowers you with a diverse set of tools, from SERP API to Web Scraping, to unlock the full potential of online search trends. With top browser compatibility, real-time updates, and a comprehensive feature set, our solution is designed to elevate your digital strategies across various search engines. Stay ahead in the ever-evolving online landscape with APISCRAPY – where SEO Data, SERP API, and Web Scraping converge for unparalleled insights.

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The global Search Engine Optimization (SEO) software market is experiencing robust growth, driven by the increasing reliance on digital marketing and the escalating need for businesses to enhance their online visibility. The market, estimated at $5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $15 billion by 2033. This expansion is fueled by several key factors, including the growing adoption of mobile-first indexing by search engines, the rising complexity of SEO algorithms, and the increasing demand for data-driven SEO strategies. Businesses of all sizes, from individual entrepreneurs to large enterprises and government organizations, are investing heavily in SEO software to improve organic search rankings, drive website traffic, and ultimately boost revenue. The market is segmented by software type (mobile-based and desktop-based) and application (individual, enterprise, and government). While desktop-based solutions currently hold a larger market share, the mobile-based segment is rapidly gaining traction due to the increasing use of smartphones and tablets. The competitive landscape is highly fragmented, with numerous players offering a variety of SEO tools and services. Established players like SEMrush, Ahrefs, and Moz Pro dominate the market with their comprehensive suite of features, but smaller, specialized companies are also carving out niches. Future growth will be significantly influenced by advancements in artificial intelligence (AI) and machine learning (ML) integrated into SEO software. These technologies offer the potential for more accurate keyword research, improved content optimization, and automated reporting, streamlining the SEO process for users. However, restraints such as the high cost of premium SEO software and the need for specialized technical expertise might limit market penetration in some segments. Geographic distribution shows strong demand across North America and Europe, but Asia-Pacific is emerging as a key growth region due to rising internet penetration and increasing digital marketing adoption. The ongoing evolution of search engine algorithms presents both challenges and opportunities for SEO software providers, requiring continuous innovation and adaptation to maintain market relevance.

The global Search Engine Optimization (SEO) market is experiencing robust growth, driven by the increasing reliance of businesses on digital channels for customer acquisition and brand building. The market's expansion is fueled by several key factors, including the rising adoption of mobile devices and the increasing complexity of search engine algorithms. Businesses of all sizes, from large enterprises to small and medium-sized enterprises (SMEs), are investing heavily in SEO strategies to improve their online visibility and organic search rankings. The shift towards cloud-based SEO tools and keyword-based strategies further accelerates market growth. While the precise market size for 2025 is not provided, considering the significant growth in digital marketing and the availability of various SEO tools, a reasonable estimate would be around $15 billion USD. Assuming a conservative Compound Annual Growth Rate (CAGR) of 12%, a figure reflective of consistent industry growth, the market is projected to exceed $25 billion by 2030. The market is segmented by application (Large Enterprises and SMEs) and by type (Cloud-based and Keyword-based). Cloud-based solutions are gaining traction due to their scalability, accessibility, and cost-effectiveness. Keyword-based strategies remain central to SEO success, requiring sophisticated tools and expertise to optimize content for relevant search terms. Geographic segmentation reveals a strong presence in North America and Europe, attributed to higher digital maturity and increased marketing budgets. However, Asia Pacific is expected to witness significant growth in the coming years driven by a burgeoning digital economy and increasing internet penetration. Competitive landscape analysis shows a diverse range of players offering a variety of tools and services. The market’s growth trajectory is expected to continue, underpinned by the ongoing evolution of search algorithms, the growth of e-commerce, and the increasing demand for data-driven, measurable SEO results.

The Search Engine Optimization (SEO) software market is experiencing robust growth, projected to reach $14.39 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 14.34% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing reliance on digital marketing strategies by businesses of all sizes necessitates sophisticated SEO tools for improved online visibility and organic search rankings. Furthermore, the evolution of search engine algorithms and the growing complexity of SEO best practices are pushing businesses to adopt specialized software solutions. The market is segmented by deployment (cloud-based, on-premises, hybrid) and product type (desktop user, mobile user), with cloud-based solutions dominating due to their scalability and accessibility. North America and Europe currently hold significant market share, driven by high digital adoption rates and a strong presence of established players. However, the Asia-Pacific region is poised for substantial growth, fueled by increasing internet penetration and a burgeoning e-commerce sector. Competitive strategies amongst leading companies include product innovation, strategic partnerships, and aggressive marketing to capture a larger share of this expanding market. Industry risks include intense competition, rapid technological advancements requiring continuous adaptation, and the potential for disruptions caused by changes in search engine algorithms. The forecast period (2025-2033) anticipates continued market expansion, driven by the increasing demand for advanced SEO analytics, automation tools, and AI-powered functionalities. The hybrid deployment model is expected to witness significant growth as businesses seek to balance the benefits of cloud-based solutions with the security and control offered by on-premises systems. The mobile user segment is also poised for expansion, reflecting the increasing trend of mobile-first indexing and the significance of mobile search optimization. Geographic expansion into emerging markets will further fuel market growth. Continued innovation in areas such as keyword research, link building, and content optimization will be crucial for companies to maintain their competitive edge. The long-term outlook remains positive, reflecting the ongoing importance of SEO in driving online success.

The global Search Engine Optimization (SEO) outsourcing services market is experiencing robust growth, driven by the increasing reliance of businesses on digital marketing for lead generation and brand building. The market's expansion is fueled by several key factors. Firstly, the rising adoption of digital platforms by businesses of all sizes—from small and medium-sized enterprises (SMEs) to large enterprises—is creating a significant demand for expert SEO services. Secondly, the complexity of SEO techniques, including on-page, off-page, technical, international, local, and content SEO, necessitates outsourcing to specialized agencies. This allows businesses to focus on core competencies while leveraging external expertise for optimal search engine rankings. Thirdly, the continuous evolution of search engine algorithms necessitates ongoing SEO optimization, further boosting the demand for outsourced SEO services. While data limitations prevent precise quantification, considering a conservative CAGR of 15% (a reasonable estimate given industry trends), a 2025 market size of $50 billion (a plausible estimate given the growth in digital marketing), and the provided segmentation, we can project significant growth across all regions and service types in the coming years. The North American and European markets currently hold the largest shares, but Asia-Pacific is expected to witness substantial growth due to the rapid expansion of digital businesses in countries like India and China. However, the market faces certain restraints. Competition among SEO service providers is intense, leading to price pressures. Furthermore, the need for continuous skill development and adaptation to algorithmic changes presents challenges. Moreover, the effectiveness of SEO is not always immediately measurable, potentially impacting client trust and investment. Despite these challenges, the long-term prospects for the SEO outsourcing services market remain positive, fueled by the enduring importance of digital visibility and the increasing complexity of search engine optimization. The market segmentation into diverse service types (on-page, off-page, etc.) and business sizes (SMEs, large enterprises) offers opportunities for niche players to establish themselves and cater to specialized needs. The predicted growth trajectories highlight the increasing significance of this market, underscoring its critical role in driving the success of businesses in the digital age.

The SEO audit tool market is experiencing robust growth, driven by the increasing reliance on search engine optimization (SEO) for online visibility and the rising complexity of search engine algorithms. The market, estimated at $2.5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $8 billion by 2033. This expansion is fueled by several key factors. Firstly, the burgeoning demand for improved website performance and organic search rankings is pushing businesses of all sizes, from SMEs to large enterprises, to adopt sophisticated SEO audit tools. Secondly, the evolution of search algorithms necessitates continuous monitoring and optimization, creating a persistent need for these tools. The market is segmented by deployment type (cloud-based and on-premises) and user type (SMEs and large enterprises), with cloud-based solutions dominating due to their scalability and cost-effectiveness. Geographic distribution reveals strong growth across North America and Europe, fueled by high digital adoption rates and a well-established digital marketing ecosystem. However, Asia-Pacific is poised for significant expansion in the coming years due to increasing internet penetration and rising business activity. Competitive rivalry is fierce, with a mix of established players like SEMrush and Moz, alongside emerging innovators constantly refining their offerings to cater to evolving SEO needs. The market faces some constraints, such as the high cost of premium tools and the need for specialized expertise to effectively utilize the sophisticated functionalities available. Despite these challenges, the long-term outlook remains overwhelmingly positive. The increasing sophistication of SEO techniques and the continued importance of organic search traffic are expected to sustain strong demand for SEO audit tools. Businesses will need access to these platforms to stay ahead in the increasingly competitive online landscape, ensuring that the market continues to expand at a healthy rate for the foreseeable future. The continuous improvement in algorithm detection and analysis coupled with more sophisticated reporting and integrations across other marketing tools is also providing significant catalysts for the market. The ongoing need for transparency and data-driven decision making in SEO will only increase this dependence further.

From January 2018 to April 2023, Google alone concentrated between ***** and ** percent of the market share of online search engines in South America. Microsoft's Bing ranked second, with little more than * percent of the search engine market share in the region at its peak throughout the analyzed period.

Web Design & Development Market Outlook 2032

The global web design & development market size was USD 64.7 Billion in 2023 and is projected to reach USD 123.2 Billion by 2032, expanding at a CAGR of 8% during 2024–2032. The market growth is attributed to the proliferation of digital platforms.



Increasing reliance on digital platforms for business operations underscores the importance of web design and development. A well-designed and developed website is expected to serve as the digital face of a business, facilitating customer engagement, enhancing brand visibility, and driving sales. It is a critical tool for businesses to establish their online presence, reach a wider audience, and compete effectively in the digital marketplace.

Growing adoption of responsive web design is projected to reflect a shift towards mobile-first browsing. Businesses are prioritizing the development of websites that deliver optimal viewing and interaction experience across a wide range of devices with the proliferation of smartphones and tablets. This approach improves user experience and boosts search engine rankings, thereby enhancing online visibility and reach.

Impact of Artificial Intelligence (AI) in Web Design & Development Market

Artificial Intelligence (AI) has a significant impact on web design & development market. AI's capacity for machine learning and automation is facilitating the development of intelligent design tools that streamline the creation process, reducing time-to-market and enhancing productivity. AI's ability to analyze user behavior and preferences enables the creation of highly personalized and intuitive user interfaces, thereby improving user engagement and satisfaction.



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In June 2025, Google was the leader among search engines in Norway, with 90.49 percent of the market share. Bing and YANDEX, followed, accounting for market shares of roughly 3.79 percent and 3.14 percent respectively. The figures were similar for desktop search engines in the country. Google’s growth can be seen in the company’s revenue figures over the years, with a dramatic increase from 0.4 billion U.S. dollars in 2002, to over 348 billion U.S. dollars in 2024. What were Norwegians "googling"? Google offers limitless information online, but the most commonly entered search term by Norwegians in 2024 was “Google”. “VG”, abbreviated from “Verdens Gang”, or “The course of the World” was the leading online newspaper in Norway and ranked second. Google search engine worldwide Google has been the global leader among search engines for the past decade. Despite a slight decrease in its market share, the figures have been relatively stable throughout the observed period. As of March 2025, Google accounted for over 79 percent of the global search engine market.

Between January 1st and December 31st, 2024, "Weather" was the most popular search query on the Google search engine. "Google" was ranked second, reaching an index point value of 93 relative to the top search query.

SEO Software Market Outlook 2032

The global SEO Software Market size was USD 185.2 Million in 2023 and is likely to reach USD 550.28 Million by 2032, expanding at a CAGR of 11.6% during 2024–2032. The market growth is attributed to the optimization of websites to increase traffic and generate leads.



Search engine optimization (SEO) is a process used by organizations to enhance their website which leads to increased organic website searches. The SEO software helps to analyze website behavior, leading to increased website rankings. Several ways of optimization including website auditing, keyword research, video marketing, and others assist in boosting the website crawls.

• For instance, according to an analysis from video marketing tool Wyzowl 2023, nearly 91% of companies use video marketing tools for increasing website traffic.

SEO software helps in the conversion of sales organically without using outbound operations including calling or sending cold e-mails. Ranking is an important factor in website optimization, it helps businesses to stand out and generate sales. A website that is well-optimized by keeping all guidelines, ranks higher with useful content that matches users' intent. Thereby, all these factors help a website appear in the top Google searches and pave the way for the market in the coming years.

Impact of Artificial Intelligence on the SEO Software Market

Artificial intelligence has a significant impact on the market as it enhances tools and capabilities. The integration of Artificial intelligence (AI) into SEO software tools boosts their capacity to understand and interpret large amounts of data, thereby offering precise information to tailor SEO strategies more effectively. Moreover, AI automation offers more dynamic and efficient content optimization, meta-tag creation, and backlink an

Spanning a 12-month period from May 2022 to April 2023, the most searched asset management brand on the Google search engine in the United States was Bank of America. Wells Fargo ranked closely in second place, receiving almost ** percent of web searches.

During a 2024 survey conducted among search engine optimization (SEO) professionals worldwide, approximately ** percent of respondents identified budget and resources as one of the leading barriers to search engine optimization (SEO) success. Google algorithm updates ranked second, cited by ** percent of respondents.

In 2024, "Google" was the most popular search query on Google. "You" ranked second, scoring an index value of 79 points. "YouTube" ranked third with an index value of 76 points relative to the top query, while "Facebook" ranked fifth, with an index value of 62.

Wayfair.com is leading the ranking of the top online stores by SEA budgets in 2020 in the U.S., with an estimated budget of US$314.3 million in the U.S. only, followed by Walmart.com with US$296.4 million. Third place is taken by Amazon.com with US$243 million. Homedepot.com is on the fourth position with US$ 142.8 million in 2020 in the U.S.. For more information please visit ecommerceDB.com. The basis for this analysis are all online stores included in the ecommerceDB with information about SEA budgets calculated.