The baby stroller market was worth approximately ***** million U.S. dollars in the United States in 2018. This figure was forecast to increase to around ***** million U.S. dollars by 2025. Types of baby strollers include lightweight, jogging, double and standard.

The U.S. baby stroller market was valued at USD 1.55 billion in 2023 and is projected to reach USD 1.80 billion by 2029, growing at a CAGR of 2.54%. The U.S. baby stroller market by volume is expected to surpass 4.29 million units by 2029.

The Global Baby Stroller Market Report is Segmented by Product Type (Standard, Lightweight/Compact, All-Terrain, Jogging, and More), End-User (Infants, Toddlers), Price Range (Mass, Premium), Distribution Channel (Offline Retail Stores, Online Retail Stores), and Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

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Baby Stroller Market Size 2024-2028

The baby stroller market size is forecast to increase by USD 1.46 billion, at a CAGR of 7.44% between 2023 and 2028.

The market is characterized by a strong focus on innovation and portfolio extension, leading to the premiumization of products. This trend is driven by parents' increasing willingness to invest in high-quality, feature-rich strollers and prams that offer enhanced comfort, safety, and convenience. Another significant development in the market is the emerging demand for eco-friendly strollers. As environmental consciousness grows, manufacturers are responding by producing strollers made from sustainable materials and adopting eco-friendly production processes. However, the market faces a challenge with the short product life cycle of baby strollers. With new models and designs constantly entering the market, companies must effectively manage their product lifecycles and adapt to consumer trends to remain competitive.
To capitalize on opportunities and navigate challenges, stakeholders should closely monitor market dynamics and consumer preferences, and invest in research and development to offer innovative, eco-friendly, and high-quality stroller solutions.

What will be the Size of the Baby Stroller Market during the forecast period?

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The market continues to evolve, with dynamic market trends shaping its landscape. Product design innovations, such as safety features and ergonomic seat reclines, are increasingly prioritized in the development of full-size strollers and jogging strollers. Brands strive to enhance their reputation through the integration of smart stroller technologies, including remote control and app connectivity, as well as baby monitoring systems. Outdoor activities have driven the demand for all-terrain strollers and stroller rain covers. Urban mobility needs have given rise to lightweight strollers and compact umbrella strollers, while safety standards continue to be a critical consideration. Stroller organizers, safety harnesses, and cup holders are essential accessories that cater to the diverse needs of parents.

Manufacturing processes have undergone significant advancements, with material innovation and suspension systems improving the overall quality and weight capacity of strollers. Price point, customer reviews, and travel system compatibility are key factors influencing retail distribution. Market players are expanding their product offerings to cater to various target audiences, including those with multiple children, with the introduction of double strollers, convertible strollers, and even triple strollers. The ongoing unfolding of market activities underscores the continuous evolution of this dynamic industry.

How is this Baby Stroller Industry segmented?

The baby stroller industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Baby comfort stroller
  Baby 3-wheeler stroller
  Baby tandem stroller


Distribution Channel

  Specialist retailer
  Hypermarket/supermarket
  Online


Price Range

  Economy
  Mid-range
  Premium


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The baby comfort stroller segment is estimated to witness significant growth during the forecast period.

The market encompasses various product offerings, including comfort strollers, travel system strollers, jogging strollers, full-size strollers, double strollers, convertible strollers, lightweight strollers, umbrella strollers, and all-terrain strollers. Comfort strollers, which dominate the market, prioritize baby care with features such as large canopies, seat recline, and storage baskets. These strollers, often heavier than 20 pounds, boast a 2D folding mechanism and an aluminum frame for added stability and durability. Travel system strollers, meanwhile, offer the convenience of seamless car seat integration, making urban mobility more efficient for parents. Jogging strollers cater to active families with safety harnesses and suspension systems for outdoor activities.

Smart strollers incorporate technology like app connectivity and GPS tracking for added functionality. Retail distribution channels include both physical stores and online platforms, while stroller accessories like footmuffs, organizers, and rain covers cater to diverse customer needs. Manufacturing processes p

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The baby stroller and pram market in the US share is expected to increase by USD 95.38 million from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 4.3%.

This baby stroller and pram market in the US research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their approaches. Furthermore, this report extensively covers the baby stroller and pram market in the US segmentation by product (baby comfort stroller, baby buggies, baby comfort pram, baby 3-wheeler stroller, and baby tandem stroller) and distribution channel (offline and online). The baby stroller and pram market in the US report also offers information on several market vendors, including Artsana Spa, Baby Trend Inc., Britax, Bugaboo International BV, Combi Corp., Dorel Indthe UStries Inc., Goodbaby International Holdings Ltd., Inglesina the USA Inc., Newell Brands Inc., and Nuna International BV among others.

What will the Baby Stroller And Pram Market In the US Size be During the Forecast Period?

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Baby Stroller And Pram Market In the US: Key Drivers, Trends, and Challenges

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The changing lifestyles and increasing disposable income is notably driving the baby stroller and pram market in the US growth, although factors such as the easy availability of cheap substitute products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the baby stroller and pram market in the US. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Baby Stroller And Pram Market In the US Driver

Changes in consumer lifestyles have led to an increase in the number of working women professionals in the US thus driving the baby stroller and pram market growth in the US. Changes in consumer lifestyles have led to the emergence of a greater number of working women professionals in the US. Parents have become more involved socially and do not like to compromise on their social commitments and leisure activities. The expected increase in the women's participation rate in the US workforce and consumers' continuous demand for convenience and safety will drive the market for baby strollers and prams in the US. The increased disposable income of US consumers also contributes to the growth of the baby stroller and pram market in the US. With increased disposable income, consumers are now investing more in high-quality baby strollers and prams — a factor that will help the market grow during the forecast period.

Key Baby Stroller And Pram Market In the US Trend

The growing popularity of smart strollers is one of the major baby stroller and pram market trends that will gain traction during the forecast period. Some manufacturers are revolutionizing the baby and stroller pram technology. They are introducing high-end technology, which can significantly reduce the work of caregivers and ensure better safety of children riding the stroller. Smart Intelligent Stroller, a US-based company, has developed its new smart baby stroller named Smartbe, which is equipped with high-end technology, such as the motion tracking sensor system. Smart Intelligent Stroller is a multifunctional stroller as all the functions can easily be controlled and managed by smartphones and smartwatches with integrated iOS and Android operating systems. Such a stroller provides features such as climatized carrycot, music, electronic locker, microphone and webcams, automatic rocking chair, feeding bottle warmer, automatic power-folding, and anti-theft sensor. The emergence of such smart and intelligent strollers may gain the attention of tech-savvy parents during the forecast period. Various multi-functions can be carried through the smart strollers, which include automatic canopy placement or playing music. The company phil&teds offers a smart baby stroller, which comes with a hand-operated parking brake, which enables the caregiver to park the stroller using on and off control. The smart stroller from phil&teds has a car seat attachment capsule, which helps the caregiver to attach the car seat directly onto the stroller.

Key Baby Stroller And Pram Market In the US Challenge

?The easy availability of cheap substitute products is a major hindrance to the baby stroller and pram market growth in the US. The major alternative option for baby strollers and prams is a baby carrier. Baby carriers have witnessed high demand among parents over the years, worldwide. A baby carrier is a supporting and portable seat that is worn by an adult f

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Baby Stroller And Pram Market Size 2025-2029

The baby stroller and pram market size is forecast to increase by US $1.86 billion, at a CAGR of 7% between 2024 and 2029.

The market is a dynamic and evolving industry, shaped by various factors. Lifestyle changes, such as the rise in single-parent and nuclear families, have led to an increasing demand for convenient and practical baby mobility solutions. Additionally, consumer preferences are shifting towards eco-friendly strollers, reflecting growing environmental consciousness. Safety remains a top priority in the market, with stringent regulations governing the production and sale of baby products. This ensures that strollers meet specific safety standards, providing peace of mind for parents. Market trends indicate a growing focus on innovation and technology, with advanced features like adjustable handles, multiple recline positions, and built-in storage compartments becoming increasingly popular.
Furthermore, the integration of smart technology, such as Bluetooth connectivity and GPS tracking, is transforming the baby stroller experience. Comparing recent market data, there has been a notable increase in the number of units sold year-over-year, with a 23.3% rise observed in some regions. This growth can be attributed to the expanding demographic of first-time parents and the continuous development of new product offerings. The market is a thriving industry, driven by changing consumer preferences, safety regulations, and technological advancements. The market's ongoing evolution presents opportunities for businesses to innovate and cater to the diverse needs of parents and families.

Major Market Trends & Insights

North America dominated the market and accounted for a 34% growth during the forecast period.
The market is expected to grow significantly in Second Largest Region as well over the forecast period.
By the Distribution Channel, the Offline sub-segment was valued at USD 3.67 billion in 2023
By the End-user, the Baby comfort stroller sub-segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: US $4.62 billion
Future Opportunities: US $1.86 billion 
CAGR : 7%
North America: Largest market in 2023

What will be the Size of the Baby Stroller And Pram Market during the forecast period?

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The market exhibit dynamic growth, with current sales representing a significant market share within the broader infant care industry. According to the latest market intelligence, this sector experienced a 6.2% increase in revenue last year. Looking ahead, industry experts project a 5.5% compound annual growth rate over the next five years. A noteworthy comparison reveals that compact strollers account for a substantial portion of the market, with 42% of sales attributed to this category. Ergonomic designs, adjustable canopies, and lightweight materials contribute to their popularity. Meanwhile, prams, with their larger size and comprehensive features, such as advanced suspension systems and superior fabric quality, account for the remaining 58% of sales.
These figures underscore the market's diversity and the importance of catering to various consumer preferences. The continuous evolution of stroller and pram technology, including safety features, ease of use, and durability, further underscores the market's potential for continued growth.

How is this Baby Stroller And Pram Industry segmented?

The baby stroller and pram industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


End-user

  Baby comfort stroller
  Baby buggies
  Baby comfort pram
  Baby 3-wheeler stroller
  Baby tandem stroller


Age Group

  Infant
  Toddler


Performance Features

  Lightweight
  Smart Tech


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. Specialty stores cater to the market, offering a diverse selection of brands. These stores come in two varieties: multi-branded and brand-specific. Customers gravitate towards specialty stores due to the expert product knowledge and personalized assistance provided by sales associates. They help customers navigate the innovative features integrated into modern baby strollers. In contrast, department stores, hypermarkets, and warehouse clubs represent other retail formats.

The Offline segment was valued

This statistic shows the retail sales value of the stroller market of North America from 2005 to 2014. In 2009, the North American stroller market generated about *** million U.S. dollars in retail sales.

The jogging stroller market, encompassing both online and offline sales channels, is experiencing robust growth, driven by increasing health consciousness among parents and a surge in popularity of outdoor activities involving infants and toddlers. The market is segmented by stroller type (3-wheel and 4-wheel models), reflecting consumer preferences for maneuverability and stability. Leading brands like Joovy, Graco Baby, and Baby Jogger dominate the market, competing on features, price points, and brand reputation. The North American market, particularly the United States, currently holds the largest market share due to high disposable incomes and a strong preference for active lifestyles. However, significant growth is anticipated in the Asia-Pacific region, driven by rising middle-class incomes and increasing adoption of Western lifestyle trends. While the market faces potential restraints such as price sensitivity in certain regions and the emergence of alternative baby transport solutions, the overall outlook remains positive, projected to maintain a healthy Compound Annual Growth Rate (CAGR) over the forecast period (2025-2033). The increasing demand for features such as enhanced suspension, all-terrain capabilities, and improved safety mechanisms further fuels market growth. The online sales channel is also exhibiting rapid expansion, facilitated by e-commerce platforms and increased digital penetration. The projected market size for 2025 is estimated at $1.5 billion, considering the presence of major players and the current market trends. Assuming a conservative CAGR of 7% (a reasonable estimate based on general consumer goods growth and the inherent stability of the baby product market), the market is expected to expand significantly by 2033. The competitive landscape is characterized by both established brands and emerging players, leading to continuous product innovation and price competition. This dynamic environment ensures that consumers have a diverse range of options to choose from, catering to various needs and budgets. Future market developments will be influenced by factors such as evolving consumer preferences, technological advancements in stroller design, and the overall economic climate. Furthermore, increased awareness of the benefits of outdoor activities for child development is expected to contribute positively to market growth.

In 2024, the United States was China's largest export destination for baby strollers, with an import value of around *** million U.S. dollars. Germany was the second-largest Chinese baby carriage importer, with an import value of *** million U.S. dollars that year. Other major export destinations for China's baby carriages include the Netherlands, the United Kingdom, and Russia.

Online baby product sales retailers have benefited from rising incomes, as increasingly tech-savvy first-time parents can turn to online retailers to create baby registries, furnish nurseries and conveniently order everyday items. COVID-19's sudden shutdown of brick-and-mortar stores accelerated the rise of the digital economy, including online baby product retailers. Consumer behaviors quickly changed following COVID-19, especially for expectant families and first-time parents caring for newborns, who turned to online retailers in greater numbers and frequency. As the affects of COVID-19 faded, the industry returned to more stable growth rates, in line with more normal demand. In all, revenue is expected to increase at a CAGR of 11.5% over the past five years and is expected to total $12.8 billion in 2024, when revenue will increase an estimated 2.3%. Despite a declining birth rate for over a decade, baby product spending hasn't dropped. Parents value what they buy for their new baby more than ever, with more families prioritizing social and environmental responsibility in their purchasing decisions. More direct-to-consumer online baby retailers have entered the market to capitalize on these trends. Social media is helping these retailers acquire loyal customers. While more unique baby retailers have become cult-favorite brands, Target and Amazon have a secure hold of the online baby product market. These leading retailers' online sales of baby goods flourished during the pandemic and continue to be parents' go-to for everyday essentials. Online retailers will navigate a new retail environment moving forward. While more consumers will shop online than ever, some parents will still prefer in-person shopping. Retailers will face more competition as new entrants saturate the market – online retailers' competitiveness will depend on how well they can differentiate themselves from one another. Nonetheless, industry revenue is forecast to grow at a CAGR of 3.0% over the five years through 2029 to total $14.8 billion.

• Baby Insect Net For Strollers Market Scope:

Global Baby Insect Net For Strollers Market is estimated to be valued US$ XX.X million in 2019. The report on Baby Insect Net For Strollers Market provides qualitative as well as quantitative analysis in terms of market dynamics, competition scenarios, opportunity analysis, market growth, etc. for the forecast year up to 2029. The global baby insect net for strollers market is segmented on the basis of type, application, and geography.

Europe market was valued at US$ XX.X million in 2018 and is projected to reach US$ XX.X million in 2029, and register a CAGR of X.X% during the forecast period, according to a new Market.us (Prudour Research) study. Read More

The durable baby goods stores industry faces significant challenges tied to historic low birth rates and shifting demographics. Data from the CDC reveals that in 2024, the US recorded 3,622,673 births, representing only a 1.0% climb from the previous year, with the fertility rate at 1.62 births per woman, significantly below the replacement level of 2.1. This has resulted in limited demand growth for big-ticket baby items, placing retailers under pressure to achieve sales growth. Changing family structures and preferences are diversifying and fragmenting the consumer base, adding unpredictability to demand. Through the five years to 2025, industry revenue has gained at a CAGR of 0.6% to $15.6 billion in 2025, including a 0.6% gain in 2025 alone. Retailers are pivoting to cope with these challenges. Differentiating their offerings through enhancing safety, sustainability and smart technology features is a popular tactic. Retailers have taken measures such as expanding their baby and toddler segment with more affordable products, improving their baby registry program and offering exclusive deals. Simultaneously, product innovation is reshaping the industry with a surge in demand for eco-friendly materials, smart technology integration and customizable solutions. The expansion of e-commerce has also heightened industry competition, forcing many retailers to invest significantly in seamless online experiences and personalized marketing strategies. Heightened competition has caused profit to stagnate, reaching 4.1% in 2025. The fertility rate is projected to continue its gradual drop, making strategic innovation and brand loyalty cultivation even more crucial for retailers. Social media will emerge as a potent influence, shaping industry trends and consumer preferences whilst creating direct engagement opportunities for brands. As such, a more integrated use of social media in brand strategy will be vital. With growing household incomes and a more discerning consumer base, premiumization will become a more prominent trend in the industry, primarily focusing on safety, sustainability and superior quality. Simultaneously, as consumer preference for online shopping grows, online sales of baby products are expected to surge, creating opportunities and competition for established and direct-to-consumer brands. Industry revenue will climb at an estimated CAGR of 1.7% to $17.0 billion in 2030.

The global strollers market is anticipated to experience a modest decline during the forecast period of 2025-2033, with a negative compound annual growth rate (CAGR) of -0.4%. In 2025, the market size is estimated to be valued at 6825.3 million US dollars, reflecting a slight decrease from its value in 2024. This decline can be attributed to factors such as decreasing birth rates in developed countries and changing consumer preferences towards more compact and lightweight strollers. The strollers market is segmented based on application (0-1 year old, 1-2.5 years old, older than 2.5 years), type (single strollers, multi strollers (2 or more)), and region (North America, South America, Europe, Middle East & Africa, Asia Pacific). Key drivers of the market growth include increasing disposable income, rising awareness about child safety, and the growing popularity of outdoor activities. However, factors such as preference for baby carriers and slings, and the increasing cost of production may hinder market growth to some extent. Leading companies in the global strollers market include Goodbaby, Summer Infant, Seebay, Bugaboo, UPPABaby, Stokke, 4moms, Aprica, Baby Jogger, and ABC Design, among others.

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Stroller Wagon Market Size 2025-2029

The stroller wagon market size is forecast to increase by USD 262.6 million at a CAGR of 9.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the rising disposable income and increasing urbanization. This trend is leading to an increase in demand for convenient and multifunctional mobility solutions for families, particularly baby stroller and pramp. Moreover, innovation and portfolio extension by key players are contributing to the premiumization of stroller wagons, offering consumers higher-end features and designs. However, the market faces challenges due to the improper use of stroller wagons, leading to accidents. This issue poses a significant risk to both consumers and manufacturers, necessitating increased awareness campaigns and safety measures to mitigate potential harm.
Companies seeking to capitalize on market opportunities should focus on delivering safe, functional, and stylish stroller wagons, while addressing consumer concerns through effective marketing and customer engagement strategies.

What will be the Size of the Stroller Wagon Market during the forecast period?

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The market continues to evolve, with innovations in design and functionality shaping the industry. Lightweight travel strollers offer easy maneuverability for urban commuting, while all-terrain strollers ensure versatility for outdoor enthusiasts. Modular designs allow for customization, integrating safety harnesses, mesh panels, and durable materials for various applications. Compact strollers with adjustable handlebars and brake systems cater to young children, offering comfort features such as padded seats and waterproof liners. Wagon strollers, with expandable storage and removable wheels, facilitate online grocery shopping and family outings. The market's dynamism is further highlighted by the integration of features like built-in cup holders, safety harnesses, and UV protection.
Durable materials and sturdy construction ensure weight capacity and ease of use, even in rugged terrain. Versatile use continues to be a key trend, with some models featuring folding mechanisms, integrated coolers, and accessory attachments. All-terrain wheels and aluminum frames cater to active lifestyles, enabling participation in sports events and beach trips. In summary, the market's continuous evolution reflects the diverse needs of consumers, with a focus on lightweight design, durability, and versatility. These innovations enable seamless integration into various sectors, from urban commuting to outdoor adventures.

How is this Stroller Wagon Industry segmented?

The stroller wagon industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Capacity

  4 seater
  2 seater


Type

  Single Strollers
  Double Strollers
  Convertible Wagons
  All-Terrain Wagons


Features

  Foldable Design
  Storage Capacity
  All-Weather Canopies
  Push-Pull Handles


End-User

  Parents
  Daycare Providers
  Outdoor Enthusiasts
  Grandparents


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    Spain
    The Netherlands
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

Stroller wagons continue to gain popularity among families, particularly those with young children and active lifestyles. Lightweight designs cater to urban commuting, while all-terrain models ensure versatility for outdoor enthusiasts, including beach trips and family outings. Modular designs offer expandable storage and removable seats for convenience, making these strollers a multi-purpose solution. Safety remains a priority, with features such as safety harnesses, mesh panels, and adjustable handlebars ensuring comfort and protection. Durable materials and weather-resistant fabrics ensure longevity, while compact designs and folding mechanisms make for easy transportation. Built-in cup holders and storage capacity add to the practicality of these strollers.

Off-road capabilities, adjustable seats, and sturdy construction cater to families with young children and heavy weight capacity. All-terrain wheels provide easy maneuverability, while integrated coolers and accessory attachments enhance functionality. Specialty stores, including multi-branded and brand-specific, offer a range of options and expert advice, making them a preferred choice for customers. Stroller wagons continue to evolve, with inno

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

Explore detailed Baby Stroller import data of Bebemio Inc in the USA—product details, price, quantity, origin countries, and US ports.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.