U.S. Bottled Water Market is estimated to be valued at USD 30,695.6 Mn in 2025 and is expected to expand at CAGR of 8.6%, reaching USD 54,722.3 Mn by 2032.

The North America Bottled Water Market Report is Segmented by Type (Still Water, Sparkling Water, and Functional/Flavored Water), Packaging Format (PET Bottles, Glass Bottles, and Cans), Category (Mass and Premium), Distribution Channel (On-Trade and Off-Trade), and Geography (United States, Canada, Mexico, and Rest of North America). The Market Forecast are Provided in Terms of Value (USD).

The U.S. Bottled Water Market size was valued at USD 47.42 billion in 2023 and is projected to reach USD 70.37 billion by 2032, exhibiting a CAGR of 5.8 % during the forecasts period. Bottled water is a ubiquitous commodity in today's health-conscious, on-the-go society, providing convenient access to hydration in a portable form. It is simply treated water packaged in plastic or glass bottles and available for purchase by consumers. This water can come from various sources, such as springs, artesian wells, or domestic water that has undergone additional filtering and purification processes to meet quality standards. The charm of bottled water lies in its purity and the convenience it offers. It is often marketed as cleaner or healthier than tap water, although this is debated and regulated by food and safety standards in different regions. Bottled water is available in still, sparkling, and flavored varieties to satisfy different tastes and preferences. Recent developments include: In April 2021, Nestle SA declared to trade its bottled water business in the U.S. and Canada to a private equity company One Rock Capital Partners for USD 4.3 billion, being retitled BlueTriton Brands , In October 2020, Primo Water Corporation declared the procurement of Mountain Valley Water Company of Los Angeles, thus maintaining the total number of consumers to over 8,000. .

Market Size statistics on the Bottled Water Production industry in the US

Around -**** of all still-bottled water sold in the United States in the 52 weeks ended on April 20, 2025, was private label. Of the top branded waters, all had a relatively even share of the market. Glacéau and Aquafina, the leaders from Coca-Cola, had a slightly larger share of the market (*** percent). What does private label mean? Private label products are those manufactured by one company to be sold under another’s brand. The most common example of this are store branded products. Private label, as a share of total store sales, is a growing segment, particularly in grocery stores, where it accounts for nearly a quarter of all dollar sales. Part of its rise may be due to younger consumers looking for comparable products at cheaper prices. Bottled water consumption Bottled water consumption has risen over two hundred percent over the last twenty years. Sales volume has continued to increase recently, with growth around *** percent 2022/23. Because of this, bottled water is now the most consumed beverage in the United States.

The US Bottled Water Production industry has experienced notable transformations recently, driven by rising consumer demand for convenient and healthier beverage choices. With heightened awareness of hydration benefits, bottled water has become popular over sugary sodas and juices. The industry has evolved through packaging innovations and sustainable practices despite environmental impact and plastic waste concerns. Overall, revenue has expanded at a CAGR of 0.8% to an estimated $9.7 billion over the past five years, including an anticipated 0.4% gain in 2025. Over the past five years, the bottled water industry has faced various challenges and opportunities. Significant trends include shifting towards eco-friendly packaging and launching premium and flavored water products. Companies have significantly invested in R&D to create biodegradable bottles and improve water quality, catering to consumer demands and meeting regulatory standards. However, fluctuations in raw material costs and the need for continuous technological advancements have impacted profit profit. Increased competition and the emergence of private-label brands have also influenced market dynamics, pushing companies to innovate and enhance efficiency. The bottled water production industry is expected to continue its growth, bolstered by ongoing health trends and progress in sustainable packaging. The sector will minimize environmental impact through recycled materials and promote circular economy practices. Also, the adoption of smart water technologies, such as hydration-tracking bottles, will capture the interest of health-conscious consumers. Companies will need to balance cost management with innovation to remain competitive, addressing challenges like potential regulatory changes and evolving consumer preferences. Overall, the future of the US bottled water industry appears promising, with continued emphasis on health, sustainability and technological advancements. Moving forward, revenue is expected to grow at a CAGR of 0.7% to an estimated $10.0 billion over the next five years as bottled water producers pass on rising input costs, including the price of plastic and resin.

The United States bottled water market will grow from USD 51.2 billion in 2024 to USD 77.1 billion by 2032, registering a CAGR of 5.4% during 2025–2032.

This statistic depicts revenue growth and volume growth of bottled water in the United States in 2016, broken down by segment. In that year, flavored water generated *** percent more revenue compared to the previous year.

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Bottled Water Market Size 2025-2029

The bottled water market size is forecast to increase by USD 118.5 billion at a CAGR of 6.1% between 2024 and 2029.

The market is experiencing significant growth driven by the increasing premiumization of bottled water. Consumers are increasingly seeking high-quality, purified water options, leading to a shift towards premium bottled water brands. This trend is further fueled by the growing health consciousness among consumers, as bottled water is perceived as a healthier alternative to sugary beverages. Another key trend in the market is the innovation in bottled water packaging. Companies are investing in eco-friendly, lightweight, and convenient packaging solutions to cater to the evolving consumer preferences. These innovations not only help reduce the environmental impact but also make bottled water more accessible and convenient for consumers on-the-go.
However, the market faces challenges from alternative products, including tap water filtration systems and reusable water bottles. The market offers a diverse range of products, from alkaline water to functional drinks, and caters to various consumer preferences and needs. These alternatives offer cost-effective solutions and reduce the environmental impact associated with bottled water. To counter this, bottled water companies are focusing on differentiating their offerings through premiumization, packaging innovations, and marketing strategies to attract and retain consumers. Companies that effectively navigate these challenges and capitalize on market opportunities are well-positioned to succeed in the dynamic market.

What will be the Size of the Bottled Water Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market is experiencing dynamic shifts, driven by various factors including water pricing models, social responsibility, and consumer health concerns. Companies are investing in water bottling equipment and implementing water quality certification to ensure transparency in their supply chains. E-commerce platforms are revolutionizing retail sales channels, while environmental sustainability and water resource management are key brand building strategies. Water testing methods and safety protocols are crucial in addressing consumer concerns, as is water footprint reduction through efficient product lifecycle management. With the global focus on safe drinking water, the market's expansion is fueled by the health and wellness trend, particularly among working professionals and in-house consumers. Water analytics and data-driven decision making are essential for navigating regional water markets and emerging water trends.

Water industry regulations, water conservation initiatives, and water security are shaping the market landscape, with water scarcity and distribution networks posing significant challenges. Product innovation, water purification technologies, and corporate social responsibility are critical components of a sustainable water industry. Water quality monitoring, consumer behavior, and packaging design are interconnected aspects of the market, with an increasing focus on water analytics and lifecycle assessment. Water resource management and water distribution systems are being optimized through technology and innovation, ensuring a secure and sustainable water supply for businesses and consumers alike.

How is this Bottled Water Industry segmented?

The bottled water industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Still drinking water
  Sparkling water
  Bottled spring water


Distribution Channel

  Off-trade
  On-trade


Packaging

  PET bottles
  Glass bottles
  Cans
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany


  APAC

    China
    India
    Indonesia
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The still drinking water segment is estimated to witness significant growth during the forecast period. The market experiences significant growth due to various factors, including the increasing preference for alcoholic beverages, rising urbanization, and packaging innovations. Still drinking water, which is non-carbonated, holds a dominant share in the market. Consumers' health consciousness drives the demand for pure and clean drinking water, leading them to avoid carbonated beverages. The contamination of water sources due to environmental pollution further fuels the market's growth. New product development, such as flavored and mineral waters, caters to diverse consum

The South America Bottled Water Market is Segmented by Type (Still Water, Sparkling Water, and Functional/Flavored Bottled Water); Packaging Type (PET Bottles, Glass Bottles, and Cans), Category (Mass and Premium), Distribution Channel (On-Trade and Off-Trade); and Geography (Brazil, Argentina, Colombia, and Rest of South America). The Market Forecasts are Provided in Terms of Value (USD).

U.S. Bottled Water comes with extensive industry analysis of development components, patterns, flows, and sizes. The report calculates present and past market values to forecast potential market management during the forecast period between 2024 - 2032.

The Bottled Water Report is Segmented by Type (Still Water, Sparkling Water, Functional/Flavoured Water), Packaging Material (PET Bottles, Glass Bottles, Aluminum Cans and Bottles, Others), Pricing (Mass, Premium/Luxury), Distribution Channel (On-Trade, Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

After three years of decline, the U.S. bottled water market increased by 7.1% to $9.5B in 2024. Over the period under review, consumption showed a abrupt curtailment. As a result, consumption reached the peak level of $36.7B. From 2021 to 2024, the growth of the market remained at a lower figure.

Bottled Water Market size is expected to be worth around USD 631 Bn by 2034, from USD 336.2 Bn in 2024, growing at a CAGR of 6.5%

According to Cognitive Market Research, The Global Bottled Water market size is USD 304154.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.20% from 2024 to 2031.

North America Market held 40% of the global revenue with a market size of USD 91246.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Europe Bottled Water Market held 30% of the global market size of USD 85163.18 million in 2024.
Asia Pacific Bottled Water Market held 23% of the global revenue with a market size of USD 109495.51 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
South America Bottled Water market held 5% of the global revenue with a market size of USD 15207.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.
Middle East and Africa Bottled Water Market held the major market of around 2% of the global revenue with a market size of USD 3041.54 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.
The demand for bottled water among customers who are health-conscious has been driven by factors such as the expanding urban population, rising disposable income, greater consumer health consciousness, and growing awareness of waterborne illnesses. 
In addition, producers are being pushed to use more PET and plant-based water bottles in order to attain sustainability due to growing worries about the plastic waste coming from the bottled water sector.
The Still Bottled Water held the highest Bottled Water market revenue share in 2024.

Key Dynamics of

Bottled Water Market

Key Drivers of

Bottled Water Market

Increasing Health Awareness Among Consumers: A growing number of consumers are opting for bottled water instead of sugary drinks due to heightened awareness regarding health and wellness. This transition is driven by changes in lifestyle, fitness trends, and worries about obesity and diabetes.

Substandard Quality of Tap Water in Developing Areas: In numerous nations, the limited availability of clean drinking water has resulted in an increased dependence on bottled water. Concerns regarding safety, frequent contamination, and inadequate filtration infrastructure are propelling this demand.

Convenience and Portability Aspect: Bottled water provides unparalleled convenience for hydration on the move. Its extensive presence in retail stores, vending machines, and restaurants facilitates impulse purchases and enhances sales in urban and travel-oriented areas.

Key Restraints for

Bottled Water Market

Environmental Concerns and Plastic Waste Issues: Growing criticism regarding plastic pollution and the carbon footprint linked to bottled water production is exerting pressure on brands. Governments and environmental organizations are advocating for a reduction in single-use plastic consumption.

Higher Cost Compared to Tap Water: The comparatively elevated price of bottled water—particularly for premium and imported brands—restricts its accessibility for low-income consumers. This sensitivity to price can hinder extensive market penetration.

Presence of Alternative Hydration Options: The market is contending with competition from other functional and flavored beverages such as enhanced water, electrolyte drinks, and reusable filtered water bottles. These alternatives frequently provide comparable benefits at a reduced environmental impact.

Key Trends in

Bottled Water Market

Surge in Demand for Flavored and Functional Waters: Consumers are increasingly opting for flavored bottled waters that are fortified with vitamins, minerals, and electrolytes. These offerings appeal to health-conscious individuals and provide advantages that extend beyond mere hydration.

Shift Toward Sustainable Packaging Solutions: Companies are focusing on biodegradable bottles, plant-derived plastics, and recycled PET materials to minimize their ecological footprint. This trend towards sustainability is becoming integral to brand identity and fostering customer loyalty.

Growth in Premium and Mineral Water Segments: There is a growing interest in premium water products such as natural spring water, mineral water, and alkaline water. These products are promoted as luxury lifestyle options, particul...

The size of the North American Bottled Water Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 3.82% during the forecast period. The soybean refreshments advertise in Europe is centered around soy-based drinks such as soy drain and soy yogurt, known for their plenitude of protein and positive impacts on wellbeing. The advertise is developing relentlessly since of expanding wellbeing mindfulness and the require for plant-based alternatives. Soy drinks are significant for people who are bigoted to lactose and those who are looking for economical diets. The showcase is picking up preferences from the move towards wellbeing and wellness, as well as the developing nearness of soy beverag. The North American bottled water showcase centers on bundled drinking water, which can be still, shining, or utilitarian, and is esteemed for its comfort and wellbeing benefits. The advertise is encountering consistent development due to expanding wellbeing awareness and the request for convenient, secure drinking water. Bottled water is fundamental for customers looking for more beneficial options to sugary drinks. The showcase benefits from patterns towards wellbeing and wellness, and the rising ubiquity of utilitarian water enhanced with vitamins and minerals. In spite of challenges such as natural concerns over plastic squander, continuous advancements in eco-friendly bundling and item separation bolster a positive showcase viewpoint, highlighting bottled water's pivotal part in North America's refreshment industry. Recent developments include: In January 2023, Flow Beverage Corp. launched vitamin-infused water in Canada. It contains 120% of the daily recommended daily value of Vitamin C and is an excellent source of zinc. It has zero sugar, calories or preservatives, and is made with organic certified ingredients., In September 2022, Waterloo sparkling water launched its all-new spiced apple sparkling water with a blend of crisp apples, aromatic spices, and sweet cider in Texas and worldwide. It is free of calories, sugar, and sweeteners. The flavors are made with Non-GMO Project Verified natural flavors and purified carbonated water., In March 2021, Nestle USA acquired Essentia Water, a premium functional water brand. This acquisition enabled the corporation to position and develop its water business in the United States and around the globe for long-term profitable growth. It also adds to the company's premium water portfolio and strengthens its position in the fast-growing functional water market.. Key drivers for this market are: Increasing Health Concerns are Supporting the Market's Growth, Growing Consumer Preference for Convenience Seafood. Potential restraints include: Rising Concern About Quality and Safety Standards of Canned Tuna. Notable trends are: Increased Participation in the Sports Activities.

The combined revenue in the 'Bottled Water' segment of the non-alcoholic drinks market in the United States was modeled to be ************* U.S. dollars in 2024. Between 2018 and 2024, the combined revenue rose by ************* U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The combined revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Bottled Water.

North America Bottled Water Market size was valued at USD 58.77 Billion in 2024 and is projected to reach USD 102 Billion by 2031, growing at a CAGR of 6.4% from 2024 to 2031.

The rising health consciousness among consumers drives the demand for bottled water as a healthier alternative to sugary beverages. Additionally, increasing awareness about the importance of hydration and the convenience of portable packaging contribute to the market's growth.

Environmental concerns are also shaping the market, with consumers preferring sustainable packaging solutions. The expansion of premium bottled water segments and innovations in flavor and functional enhancements further boost demand.

In 2024, private labels dominated the bottled water market in the United States, with sales amounting to approximately *** billion U.S. dollars. The leading vendor of the year was BlueTriton Brands, which generated roughly *** billion U.S. dollars in sales. Bottled water in Great Britain In terms of consumption, the leading brands of bottled mineral water in Great Britain were brands, such as Evian, Volvic and Tesco in 2023. Just over *** million people drank Evian, while Volvic had nearly *** million users that year. Top U.S. milk brands Based on sales numbers, some of 2023’s top refrigerated flavored milk brands in the United States included Hood and Fairlife. Fairlife’s sales numbers for whole milk had increased by an estimated ** percent between 2023 and 2024.

The U.S. Bottled Water Market report provides a detailed analysis of emerging investment pockets, highlighting current and future market trends. It offers strategic insights into capital flows and market shifts, guiding investors toward growth opportunities in key industry segments and regions.