The North America Bottled Water Market Report is Segmented by Type (Still Water, Sparkling Water, and Functional/Flavored Water), Packaging Format (PET Bottles, Glass Bottles, and Cans), Category (Mass and Premium), Distribution Channel (On-Trade and Off-Trade), and Geography (United States, Canada, Mexico, and Rest of North America). The Market Forecast are Provided in Terms of Value (USD).

U.S. Bottled Water Market is estimated to be valued at USD 30,695.6 Mn in 2025 and is expected to expand at CAGR of 8.6%, reaching USD 54,722.3 Mn by 2032.

The U.S. Bottled Water Market size was valued at USD 47.42 billion in 2023 and is projected to reach USD 70.37 billion by 2032, exhibiting a CAGR of 5.8 % during the forecasts period. Recent developments include: In April 2021, Nestle SA declared to trade its bottled water business in the U.S. and Canada to a private equity company One Rock Capital Partners for USD 4.3 billion, being retitled BlueTriton Brands , In October 2020, Primo Water Corporation declared the procurement of Mountain Valley Water Company of Los Angeles, thus maintaining the total number of consumers to over 8,000. .

U.S. Premium Bottled Water Market size was estimated at USD 5.81 billion in 2024 and is projected to grow at a CAGR of 7.8% from 2025 to 2034.

The US Bottled Water Production industry has experienced notable transformations recently, driven by rising consumer demand for convenient and healthier beverage choices. With heightened awareness of hydration benefits, bottled water has become popular over sugary sodas and juices. The industry has evolved through packaging innovations and sustainable practices despite environmental impact and plastic waste concerns. Overall, revenue has expanded at a CAGR of 0.8% to an estimated $9.7 billion over the past five years, including an anticipated 0.4% gain in 2025. Over the past five years, the bottled water industry has faced various challenges and opportunities. Significant trends include shifting towards eco-friendly packaging and launching premium and flavored water products. Companies have significantly invested in R&D to create biodegradable bottles and improve water quality, catering to consumer demands and meeting regulatory standards. However, fluctuations in raw material costs and the need for continuous technological advancements have impacted profit profit. Increased competition and the emergence of private-label brands have also influenced market dynamics, pushing companies to innovate and enhance efficiency. The bottled water production industry is expected to continue its growth, bolstered by ongoing health trends and progress in sustainable packaging. The sector will minimize environmental impact through recycled materials and promote circular economy practices. Also, the adoption of smart water technologies, such as hydration-tracking bottles, will capture the interest of health-conscious consumers. Companies will need to balance cost management with innovation to remain competitive, addressing challenges like potential regulatory changes and evolving consumer preferences. Overall, the future of the US bottled water industry appears promising, with continued emphasis on health, sustainability and technological advancements. Moving forward, revenue is expected to grow at a CAGR of 0.7% to an estimated $10.0 billion over the next five years as bottled water producers pass on rising input costs, including the price of plastic and resin.

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Bottled Water Market Size 2025-2029

The bottled water market size is valued to increase USD 118.5 billion, at a CAGR of 6.1% from 2024 to 2029. Increasing premiumization of bottled water will drive the bottled water market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 51% growth during the forecast period.
By Product - Still drinking water segment was valued at USD 130.20 billion in 2023
By Distribution Channel - Off-trade segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 70.46 billion
Market Future Opportunities: USD 118.50 billion
CAGR from 2024 to 2029 : 6.1%

Market Summary

The market represents a dynamic and continually evolving industry, driven by consumer preferences for convenience, health, and taste. Core technologies, such as reverse osmosis and ultraviolet disinfection, are advancing to ensure product purity and safety. Applications span various sectors, including sports, healthcare, and education, with growing adoption in developing economies. Service types include home and office delivery, self-service kiosks, and e-commerce. Regulations, such as the European Union's Plastics Strategy, pose challenges in terms of sustainability and packaging innovation. In fact, according to a recent study, the global market for bottled water reached a 19.3% share in the beverage industry in 2020, underscoring its increasing importance.
However, the market faces competition from alternative products like tap water filtration systems and reusable bottles. Despite these challenges, opportunities exist for companies that can offer premium products, innovative packaging solutions, and sustainable business models.

What will be the Size of the Bottled Water Market during the forecast period?

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How is the Bottled Water Market Segmented?

The bottled water industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Still drinking water
  Sparkling water
  Bottled spring water


Distribution Channel

  Off-trade
  On-trade


Packaging

  PET bottles
  Glass bottles
  Cans
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany


  APAC

    China
    India
    Indonesia
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The still drinking water segment is estimated to witness significant growth during the forecast period.

The market experiences significant expansion, with still drinking water holding a substantial share. This trend is driven by various factors, including increasing urbanization, growing health consciousness, consumer preference for on-the-go bottled water, and innovative packaging solutions. Rising health consciousness has led consumers to opt for non-carbonated still drinking water, contributing positively to market growth. The contamination of water sources due to environmental pollution intensifies the demand for pure drinking water. Moreover, the bottled water industry anticipates continuous growth, with several developments shaping its future. Water purification methods, such as filtration membrane types and reverse osmosis processes, are becoming increasingly sophisticated to meet the evolving consumer needs.

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The Still drinking water segment was valued at USD 130.20 billion in 2019 and showed a gradual increase during the forecast period.

Ozonation disinfection and chlorination processes ensure consumer safety, while microbial contamination control and quality control systems maintain high product standards. Water bottling equipment, including bottling lines and wastewater treatment plants, are essential components of the industry. Energy consumption metrics and water hardness reduction techniques are crucial for optimizing bottling line efficiency. Spring water sourcing and mineral analysis methods cater to diverse consumer preferences. Sustainable packaging options, such as UV sterilization systems and carbonated water production, are gaining popularity to minimize environmental impact. Mineral water content and plastic bottle production are essential considerations for manufacturers. Water filtration techniques and environmental impact assessments are essential for ensuring water quality standards.

The industry's future growth is expected to be influenced by factors like the adoption of advanced technologies, increasing consumer awareness, and regulatory compliance. The market's dynamics remain fluid, with ongoing developments and evolving patterns.

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Regional Analysis

APAC is estimated to contri

The Bottled Water Report is Segmented by Product Type (Still Water, Sparkling Water, Functional/Flavoured Water), Packaging Material (PET Bottles, Glass Bottles, Aluminum Cans and Bottles, Others), Pricing (Mass, Premium/Luxury), Distribution Channel (On-Trade, Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

This statistic depicts the market growth rate of bottled water in the United States from 2011 to 2016. Between 2015 and 2016, the U.S. bottled water market grew by *** percent, while the compound annual growth rate between 2011 and 2016 was seven percent.

Market Size statistics on the Bottled Water Production industry in the US

The size of the North American Bottled Water Market market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 3.82% during the forecast period. Recent developments include: In January 2023, Flow Beverage Corp. launched vitamin-infused water in Canada. It contains 120% of the daily recommended daily value of Vitamin C and is an excellent source of zinc. It has zero sugar, calories or preservatives, and is made with organic certified ingredients., In September 2022, Waterloo sparkling water launched its all-new spiced apple sparkling water with a blend of crisp apples, aromatic spices, and sweet cider in Texas and worldwide. It is free of calories, sugar, and sweeteners. The flavors are made with Non-GMO Project Verified natural flavors and purified carbonated water., In March 2021, Nestle USA acquired Essentia Water, a premium functional water brand. This acquisition enabled the corporation to position and develop its water business in the United States and around the globe for long-term profitable growth. It also adds to the company's premium water portfolio and strengthens its position in the fast-growing functional water market.. Key drivers for this market are: Increasing Health Concerns are Supporting the Market's Growth, Growing Consumer Preference for Convenience Seafood. Potential restraints include: Rising Concern About Quality and Safety Standards of Canned Tuna. Notable trends are: Increased Participation in the Sports Activities.

U.S. Bottled Water comes with extensive industry analysis of development components, patterns, flows, and sizes. The report calculates present and past market values to forecast potential market management during the forecast period between 2024 - 2032.

USD 10653.44 Million in 2024; projected USD 20199.29 Million by 2033; CAGR 7.44%.

According to Cognitive Market Research, The Global Bottled Water market size is USD 304154.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.20% from 2024 to 2031.

North America Market held 40% of the global revenue with a market size of USD 91246.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Europe Bottled Water Market held 30% of the global market size of USD 85163.18 million in 2024.
Asia Pacific Bottled Water Market held 23% of the global revenue with a market size of USD 109495.51 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
South America Bottled Water market held 5% of the global revenue with a market size of USD 15207.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.
Middle East and Africa Bottled Water Market held the major market of around 2% of the global revenue with a market size of USD 3041.54 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.
The demand for bottled water among customers who are health-conscious has been driven by factors such as the expanding urban population, rising disposable income, greater consumer health consciousness, and growing awareness of waterborne illnesses. 
In addition, producers are being pushed to use more PET and plant-based water bottles in order to attain sustainability due to growing worries about the plastic waste coming from the bottled water sector.
The Still Bottled Water held the highest Bottled Water market revenue share in 2024.

Key Dynamics of

Bottled Water Market

Key Drivers of

Bottled Water Market

Increasing Health Awareness Among Consumers: A growing number of consumers are opting for bottled water instead of sugary drinks due to heightened awareness regarding health and wellness. This transition is driven by changes in lifestyle, fitness trends, and worries about obesity and diabetes.

Substandard Quality of Tap Water in Developing Areas: In numerous nations, the limited availability of clean drinking water has resulted in an increased dependence on bottled water. Concerns regarding safety, frequent contamination, and inadequate filtration infrastructure are propelling this demand.

Convenience and Portability Aspect: Bottled water provides unparalleled convenience for hydration on the move. Its extensive presence in retail stores, vending machines, and restaurants facilitates impulse purchases and enhances sales in urban and travel-oriented areas.

Key Restraints for

Bottled Water Market

Environmental Concerns and Plastic Waste Issues: Growing criticism regarding plastic pollution and the carbon footprint linked to bottled water production is exerting pressure on brands. Governments and environmental organizations are advocating for a reduction in single-use plastic consumption.

Higher Cost Compared to Tap Water: The comparatively elevated price of bottled water—particularly for premium and imported brands—restricts its accessibility for low-income consumers. This sensitivity to price can hinder extensive market penetration.

Presence of Alternative Hydration Options: The market is contending with competition from other functional and flavored beverages such as enhanced water, electrolyte drinks, and reusable filtered water bottles. These alternatives frequently provide comparable benefits at a reduced environmental impact.

Key Trends in

Bottled Water Market

Surge in Demand for Flavored and Functional Waters: Consumers are increasingly opting for flavored bottled waters that are fortified with vitamins, minerals, and electrolytes. These offerings appeal to health-conscious individuals and provide advantages that extend beyond mere hydration.

Shift Toward Sustainable Packaging Solutions: Companies are focusing on biodegradable bottles, plant-derived plastics, and recycled PET materials to minimize their ecological footprint. This trend towards sustainability is becoming integral to brand identity and fostering customer loyalty.

Growth in Premium and Mineral Water Segments: There is a growing interest in premium water products such as natural spring water, mineral water, and alkaline water. These products are promoted as luxury lifestyle options, particul...

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Premium Bottled Water Market Size 2024-2028

The premium bottled water market size is forecast to increase by USD 8.37 billion, at a CAGR of 6.6% between 2023 and 2028.

The market is witnessing significant growth due to the increasing focus on health and wellness among consumers. This trend is driving the demand for high-quality bottled water, as people seek to maintain a healthy lifestyle. Another trend influencing the market is the introduction of new flavors and product ranges, catering to diverse consumer preferences. However, the market also faces challenges such as the availability of counterfeit products, which can negatively impact the reputation of the industry and consumer trust. To mitigate this issue, manufacturers are implementing stringent quality control measures and collaborating with regulatory bodies to ensure the authenticity and safety of their products. Overall, the market is expected to continue its growth trajectory, driven by consumer health consciousness and innovation in product offerings.

What will be the Size of the Premium Bottled Water Market During the Forecast Period?

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The market encompasses various types, including spring water, distilled water, well water, mineral water, and sparkling water, among others. These beverages cater to consumers seeking high-quality, pure, and healthy hydration alternatives to tap water. Carbonation levels, ozone treatment, reverse osmosis, distillation, deionization, and other purification methods distinguish from regular water. Consumer preferences are driven by factors such as taste, quality, purity, safety, and additional nutrients.
Trends in the market include the growing popularity of sparkling water, glacier water, and natural water, as well as the increasing demand for water with dissolved minerals for enhanced health benefits. The market also caters to those seeking to avoid harmful contaminants in tap water, such as chlorine and fluoride, and to those looking for water that can aid in digestion, clearer skin, detoxification, and hydration. In contrast to sugary beverages like soda, it is perceived as a healthier choice for individuals pursuing a healthy lifestyle.

How is this Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Flavored
  Unflavored


Distribution Channel

  Supermarkets and hypermarkets
  Specialty stores
  Online
  Others


Geography

  Europe

    Germany
    France


  North America

    Canada
    US


  APAC

    China


  Middle East and Africa



  South America

By Product Insights

The flavored segment is estimated to witness significant growth during the forecast period.

Premium bottled water, including flavored varieties, is gaining popularity due to its perceived health benefits. Unlike soft drinks and juices, flavored bottled water contains fewer calories and is often infused with minerals, vitamins, and antioxidants. Consumers are increasingly opting for this healthier alternative, driven by the trend towards healthier lifestyles and hydration. The market is thriving, as consumers are willing to pay a premium for superior quality, unique flavors, and elegant packaging. This category includes spring water, mineral water, distilled water, and well water, among others, with varying degrees of carbonation levels, ozone treatment, reverse osmosis, and filtration methods. Tap water, while generally safe, may contain impurities and harmful contaminants, further driving demand. The beverage industry's shift towards premiumization has influenced the rise of flavored water, catering to consumers' desire for healthier, more refreshing, and convenient hydration options.

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The flavored segment was valued at USD 17.28 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 34% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The European market is projected to expand steadily, driven by the increasing preference for healthy lifestyles and high-quality hydration options. Key contributors to this market include the UK, Germany, France, Italy, and Sweden. Sparkling and flavored waters are gaining popularity, fueled by major retailers' presence in both Eastern and Western Europe. Household income growth, fitness trends, and advanced product offeri

The US bottled water market is one of the largest and most lucrative segments of the beverage industry. With growing concerns about tap water safety and increasing health consciousness among consumers, the demand for bottled water has witnessed significant growth in recent years. This article discusses key market drivers and challenges, including health concerns, flavor and variety, convenience and portability, perceived safety and purity, environmental concerns, competition from tap water, and regulatory a

The U.S. And Canada Premium Bottled Water Market size was valued at USD 209.21 million in 2023 and is projected to reach USD 349.36 million by 2032, exhibiting a CAGR of 7.6 % during the forecasts period. Premium bottled water is a luxury segment within the broader bottled water market, distinguished by its quality, source, and packaging. This type of water is often sourced from exotic and pristine locations, such as untouched glacial reserves, remote springs, or even the North Pole, and is marketed towards a discerning clientele that values purity and exclusivity. The water may contain unique mineral compositions or have low levels of total dissolved solids, which contribute to its taste and purported health benefits. The packaging of premium bottled water is designed to reflect its high-end nature, with bottles made of glass or eco-friendly materials that emphasize sustainability and aesthetics. Some brands even infuse their water with luxury elements like gold flakes, catering to niche markets that seek an opulent drinking experiencee. Consumers of premium bottled water often seek more than hydration; they are looking for a product that aligns with their lifestyle and values. This includes a preference for water that is perceived as pure, authentic, and free from artificial additives. The trend towards premium bottled water is part of a larger movement towards health consciousness and luxury consumption, where even everyday products like water are elevated to a status symbol.

North America Bottled Water Market size was valued at USD 58.77 Billion in 2024 and is projected to reach USD 102 Billion by 2031, growing at a CAGR of 6.4% from 2024 to 2031.

The rising health consciousness among consumers drives the demand for bottled water as a healthier alternative to sugary beverages. Additionally, increasing awareness about the importance of hydration and the convenience of portable packaging contribute to the market's growth.

Environmental concerns are also shaping the market, with consumers preferring sustainable packaging solutions. The expansion of premium bottled water segments and innovations in flavor and functional enhancements further boost demand.

The North America bottled water market attained a value of about USD 58.77 Billion in 2024. The market is further expected to grow in the forecast period of 2025-2034 at a CAGR of 6.40% to reach nearly USD 109.29 Billion by 2034.

The size of the Bottled Water Market was valued at USD 372.70 billion in 2023 and is projected to reach USD 575.37 billion by 2032, with an expected CAGR of 6.4 % during the forecast period. Recent developments include: In July 2024, Source, a company based in Scottsdale, Arizona, unveiled a groundbreaking method to tackle the water crisis by generating canned water using air and sunlight. This initiative is part of the increasing trend toward sustainable technologies that aim to resolve environmental challenges while ensuring access to vital resources. The product will be branded as Sky Wtr and is designed to offer an off-grid solution for producing drinking water. Source intends to launch this water for public sale across the U.S. in major retail outlets around August or September 2024. The canned drinking water will be packaged in recyclable aluminum cans and bottles. , In February 2024, Gatorade announced the launch of its first unflavored water product, Gatorade Water in the U.S., marking a significant expansion into the bottled water category. This move is part of Gatorade’s strategy to diversify its offerings beyond traditional sports drinks and tap into the growing market for functional beverages. Gatorade Water is available nationwide across various retail platforms as well as on Amazon, and Gatorade.com.
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The North American bottled water market, valued at approximately $XX million in 2025, is projected to experience robust growth, driven by several key factors. Health and wellness consciousness among consumers continues to fuel demand for healthier hydration alternatives, boosting sales of still and functional waters. The convenience factor, particularly for on-the-go consumption, also significantly contributes to market expansion. Increasing disposable incomes, especially in urban areas, further enhance purchasing power, supporting higher consumption rates. The market is segmented by product type (still, sparkling, functional), distribution channel (on-trade, off-trade encompassing supermarkets, convenience stores, online retail, and home delivery), and geography (United States, Canada, Mexico, and the Rest of North America). The US dominates the market, followed by Canada and Mexico, with the Rest of North America exhibiting slower but consistent growth. Major players like Danone, Coca-Cola, PepsiCo, and Nestle leverage their extensive distribution networks and brand recognition to maintain market leadership. However, emerging brands focusing on niche segments like sustainably sourced water or enhanced functional benefits are gaining traction. The projected CAGR of 3.82% for the forecast period (2025-2033) indicates a steady upward trajectory. However, challenges remain. Environmental concerns regarding plastic waste from single-use bottles are driving consumers towards more eco-friendly alternatives, prompting manufacturers to explore sustainable packaging solutions. Furthermore, fluctuating raw material prices and intense competition among established and emerging players pose challenges to sustained profitability. To maintain market share and drive growth, companies must focus on innovation, sustainability initiatives, and targeted marketing campaigns to address the evolving preferences of a health-conscious and environmentally aware consumer base. Growth in online retail channels is expected to be significant, alongside an increase in demand for functional waters enriched with vitamins, minerals, or electrolytes. Recent developments include: In January 2023, Flow Beverage Corp. launched vitamin-infused water in Canada. It contains 120% of the daily recommended daily value of Vitamin C and is an excellent source of zinc. It has zero sugar, calories or preservatives, and is made with organic certified ingredients., In September 2022, Waterloo sparkling water launched its all-new spiced apple sparkling water with a blend of crisp apples, aromatic spices, and sweet cider in Texas and worldwide. It is free of calories, sugar, and sweeteners. The flavors are made with Non-GMO Project Verified natural flavors and purified carbonated water., In March 2021, Nestle USA acquired Essentia Water, a premium functional water brand. This acquisition enabled the corporation to position and develop its water business in the United States and around the globe for long-term profitable growth. It also adds to the company's premium water portfolio and strengthens its position in the fast-growing functional water market.. Notable trends are: Increased Participation in the Sports Activities.