The United States bottled water market size reached USD 54.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 87.6 Billion by 2033, exhibiting a growth rate (CAGR) of 5.1% during 2025-2033. The market is expanding due to the growing preference of a healthier beverage, such as bottled water, as it is free from sugar, calorie, and artificial additives, rising demand for convenient and portable source of hydration, and increasing use in hotels and cafes.

IMARC Group provides an analysis of the key trends in each segment of the market, along with market forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, distribution channel, and packaging type.

The report covers Bottled Water Market Share by Brands in North America and is segmented by Type (Still Water, Sparkling Water, and Functional Water), by Distribution Channel (On-trade and Off-trade), and by Geography (United States, Canada, Mexico, and the Rest of North America).

The combined volume in the 'Bottled Water' segment of the non-alcoholic drinks market in the United States was forecast to continuously increase between 2024 and 2029 by in total 5.7 billion litres (+8.42 percent). After the eleventh consecutive increasing year, the combined volume is estimated to reach 73.41 billion litres and therefore a new peak in 2029. Notably, the combined volume of the 'Bottled Water' segment of the non-alcoholic drinks market was continuously increasing over the past years.Find further information concerning the combined revenue per capita in the 'Juices' segment of the non-alcoholic drinks market in Germany and the combined revenue per capita in the 'Soft Drinks' segment of the non-alcoholic drinks market in Belgium. The Statista Market Insights cover a broad range of additional markets.

Just over one quarter of all still bottled water sold in the United States in the 52 weeks ended on May 19, 2024, was private label. Of the top branded waters, all had a relatively even share of the market. Glacéau and Aquafina, the leaders from Coca-Cola, had a slightly larger share of the market. What does private label mean? Private label products are those manufactured by one company to be sold under another’s brand. The most common example of this are store branded products. Private label, as a share of total store sales, is a growing segment, particularly in grocery stores where it accounts for nearly a quarter of all dollar sales. Part of its rise may be due to younger consumers looking for comparable products at cheaper prices. Bottled water consumption Bottled water consumption has risen over two hundred percent over the last twenty years. Sales volume has continued to increase recently, with growth around 0.4 percent 2022/23. Because of this, bottled water is now the most consumed beverage in the United States.

The South America Bottled Water Market is segmented by Type (Still Water, Sparkling Water, and Functional Water); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, On-trade, and Other Distribution Channels); and by Geography (Brazil, Argentina, and Rest of South America). The report offers the market size and values in (USD Million) during the forecasted years for the above segments.

North America bottled water market was valued at USD 58.77 billion in 2024 & projected to reach USD 102.03 billion by 2034 growing at a CAGR of 6.4%.

The US Bottled Water Production industry has experienced notable transformations recently, driven by rising consumer demand for convenient and healthier beverage choices. With heightened awareness of hydration benefits, bottled water has become popular over sugary sodas and juices. The industry has evolved through packaging innovations and sustainable practices despite environmental impact and plastic waste concerns. Overall, revenue has expanded at a CAGR of 0.8% to an estimated $9.7 billion over the past five years, including an anticipated 0.4% gain in 2025. Over the past five years, the bottled water industry has faced various challenges and opportunities. Significant trends include shifting towards eco-friendly packaging and launching premium and flavored water products. Companies have significantly invested in R&D to create biodegradable bottles and improve water quality, catering to consumer demands and meeting regulatory standards. However, fluctuations in raw material costs and the need for continuous technological advancements have impacted profit profit. Increased competition and the emergence of private-label brands have also influenced market dynamics, pushing companies to innovate and enhance efficiency. The bottled water production industry is expected to continue its growth, bolstered by ongoing health trends and progress in sustainable packaging. The sector will minimize environmental impact through recycled materials and promote circular economy practices. Also, the adoption of smart water technologies, such as hydration-tracking bottles, will capture the interest of health-conscious consumers. Companies will need to balance cost management with innovation to remain competitive, addressing challenges like potential regulatory changes and evolving consumer preferences. Overall, the future of the US bottled water industry appears promising, with continued emphasis on health, sustainability and technological advancements. Moving forward, revenue is expected to grow at a CAGR of 0.7% to an estimated $10.0 billion over the next five years as bottled water producers pass on rising input costs, including the price of plastic and resin.

The Global Bottled Water Market Report is Segmented by Type (Still Water, Sparkling Water, and Functional/Flavored Water), Distribution Channel (Off-Trade and On-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The Report Offers Market Size and Forecast in Value Terms in USD for all the Above Segments.

According to Cognitive Market Research, The Global Bottled Water market size is USD 304154.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.20% from 2024 to 2031.

North America Market held 40% of the global revenue with a market size of USD 91246.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Europe Bottled Water Market held 30% of the global market size of USD 85163.18 million in 2024.
Asia Pacific Bottled Water Market held 23% of the global revenue with a market size of USD 109495.51 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
South America Bottled Water market held 5% of the global revenue with a market size of USD 15207.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.
Middle East and Africa Bottled Water Market held the major market of around 2% of the global revenue with a market size of USD 3041.54 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.
The demand for bottled water among customers who are health-conscious has been driven by factors such as the expanding urban population, rising disposable income, greater consumer health consciousness, and growing awareness of waterborne illnesses. 
In addition, producers are being pushed to use more PET and plant-based water bottles in order to attain sustainability due to growing worries about the plastic waste coming from the bottled water sector.
The Still Bottled Water held the highest Bottled Water market revenue share in 2024.

Rising Health and Convenience Concerns to Increase the Demand Globally

Consumer preference for bottled water over tap water is being driven by growing health and convenience concerns. Concerns over the safety and quality of tap water are growing, and consumers view bottled water as a more convenient and pure option. The need for healthier hydration choices and growing knowledge of aquatic toxins are driving this trend. Because bottled water is portable and of high quality, it appeals to consumers who lead busy lives. The ease of use of single-serve bottles and readily available packaging in bottled water further contributes to its widespread appeal. The demand for bottled water is gradually increasing as customers continue to prioritize convenience and health.

Growing Urbanization and Busy Lifestyles to Propel Market Growth

Urban populations now have more demand for easily accessible bottled water due to growing urbanization and hectic lives. With faster-paced lives, city people value the convenience of bottled water that can be conveniently acquired on the go. For people managing hectic schedules and metropolitan settings, where access to clean drinking water may be scarce or less convenient, bottled water provides a practical hydration alternative. Its adaptability and availability in a range of sizes and forms meet the demands of mobile urban consumers. Bottled water is still in high demand as a handy and readily available source of hydration as the world's population continues to grow.

Market Restraints of the Bottled Water

Lack of Robust Recycling Infrastructure to Limit the Sales

One of the biggest obstacles facing the bottled water market is the absence of a strong recycling infrastructure. Companies that sell bottled water may argue that their operations are sustainable, however, in many areas, inadequate recycling facilities lead to a rise in plastic trash. A significant amount of plastic bottles wind up in landfills or contaminate the environment if there is no infrastructure in place to collect and recycle them. In addition to making environmental deterioration worse, this damages the standing of corporations that sell bottled water and support sustainability programs. Government regulations, public awareness campaigns, and investments in recycling infrastructure are becoming more and more necessary to address this problem. These measures will encourage recycling and cut down on plastic waste in the supply chain for bottled water.

Impact of COVID-19 on the Bottled Water Market

The bottled water market has been impacted by the COVID-19 pandemic in a number of ways. Initially, panic buying and stockpiling led to a boom in demand for bottled water as customers prioritized emergency preparedness. However, widespread loc...

In 2024, private labels dominated the bottled water market in the United States, with sales amounting to approximately 6.3 billion U.S. dollars. The leading vendor of the year was BlueTriton Brands, which generated roughly 3.4 billion U.S. dollars in sales. Bottled water in Great Britain In terms of consumption, the leading brands of bottled mineral water in Great Britain were brands, such as Evian, Volvic and Tesco in 2023. Just over 6.2 million people drank Evian, while Volvic had nearly 4.2 million users that year. Top U.S. milk brands Based on sales numbers, some of 2023’s top refrigerated flavored milk brands in the United States included Hood and Fairlife. Fairlife’s sales numbers for whole milk had increased by an estimated 28 percent between 2023 and 2024.

North America Bottled Water Market size was valued at USD 58.77 Billion in 2024 and is projected to reach USD 102 Billion by 2031, growing at a CAGR of 6.4% from 2024 to 2031.

The rising health consciousness among consumers drives the demand for bottled water as a healthier alternative to sugary beverages. Additionally, increasing awareness about the importance of hydration and the convenience of portable packaging contribute to the market’s growth.

Environmental concerns are also shaping the market, with consumers preferring sustainable packaging solutions. The expansion of premium bottled water segments and innovations in flavor and functional enhancements further boost demand.

After three years of decline, the U.S. bottled water market increased by 0.2% to $30.8B in 2024. In general, consumption, however, saw a relatively flat trend pattern. As a result, consumption reached the peak level of $34.6B. From 2021 to 2024, the growth of the market failed to regain momentum.

The US bottled water market is one of the largest and most lucrative segments of the beverage industry. With growing concerns about tap water safety and increasing health consciousness among consumers, the demand for bottled water has witnessed significant growth in recent years. This article discusses key market drivers and challenges, including health concerns, flavor and variety, convenience and portability, perceived safety and purity, environmental concerns, competition from tap water, and regulatory a

North America's Bottled Water Processing Market Report is Segmented by Equipment Type (filter, Bottle Washer, Filler and Capper, Blow Molder, and Other Equipment Types), by Technology (reverse Osmosis (RO), Ultrafiltration (UF), Microfiltration (MF), Chlorination, and Other Technologies), by Application (still Water, Sparkling Water, and Flavored Water), and by Region (United States, Canada, and Mexico). The Market Size and Forecasts are Provided in Terms of USD for all the Above Segments.

The U.S. And Canada Premium Bottled Water Market size was valued at USD 209.21 million in 2023 and is projected to reach USD 349.36 million by 2032, exhibiting a CAGR of 7.6 % during the forecasts period. Premium bottled water is a luxury segment within the broader bottled water market, distinguished by its quality, source, and packaging. This type of water is often sourced from exotic and pristine locations, such as untouched glacial reserves, remote springs, or even the North Pole, and is marketed towards a discerning clientele that values purity and exclusivity. The water may contain unique mineral compositions or have low levels of total dissolved solids, which contribute to its taste and purported health benefits. The packaging of premium bottled water is designed to reflect its high-end nature, with bottles made of glass or eco-friendly materials that emphasize sustainability and aesthetics. Some brands even infuse their water with luxury elements like gold flakes, catering to niche markets that seek an opulent drinking experiencee. Consumers of premium bottled water often seek more than hydration; they are looking for a product that aligns with their lifestyle and values. This includes a preference for water that is perceived as pure, authentic, and free from artificial additives. The trend towards premium bottled water is part of a larger movement towards health consciousness and luxury consumption, where even everyday products like water are elevated to a status symbol.

The combined revenue per capita in the 'Bottled Water' segment of the non-alcoholic drinks market in the United States was forecast to increase between 2024 and 2029 by in total 35.5 U.S. dollars (+10.81 percent). This overall increase does not happen continuously, notably not in 2029. The combined revenue per capita is estimated to amount to 364.08 U.S. dollars in 2029. Find other key market indicators concerning the revenue and average consumption per capita. The Statista Market Insights cover a broad range of additional markets.

From January to October 2021, American bottled water imports soared by 33% compared to the same period last year, reaching 1B tons. The purchases gained 8% to $672M in value terms and are expected to peak at $800M by the end of this year, setting a new record. Italy, Fiji and France are the major suppliers, accounting for 72% of the total imports.

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Bottled Water Market Size 2024-2028

The bottled water market size is forecast to increase by USD 112.8 billion at a CAGR of 6.12% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing preference for premium and healthy beverage options. Consumers are increasingly opting for bottled water due to its perceived health benefits and convenience. A key trend in the market is the innovation in packaging, with companies introducing eco-friendly and convenient options to cater to evolving consumer needs. However, the market faces challenges from alternative beverage categories such as juices and soft drinks, which offer consumers diverse flavors and lower prices. To capitalize on the market's growth opportunities, companies must focus on product differentiation, sustainable packaging solutions, and effective marketing strategies to attract and retain consumers. Additionally, staying abreast of regulatory requirements and consumer preferences will be crucial in navigating the dynamic market landscape. Overall, the market presents a promising growth opportunity for companies seeking to offer high-quality, innovative, and sustainable products to health-conscious consumers.

What will be the Size of the Bottled Water Market during the forecast period?

Request Free SampleThe market continues to experience growth, driven by increasing consumer concerns over gastrointestinal diseases and contaminated water sources. With the global focus on safe drinking water, the market's expansion is fueled by the health and wellness trend, particularly among working professionals and in-house consumers. The coronavirus outbreak has further accentuated the demand for bottled water due to fear of diseases transmitted through contaminated water. Market dynamics are influenced by logistical challenges, including the availability and cost of raw materials, transportation, and distribution. The market offers various product categories, including aluminum bottled water, still water, sparkling water, flavored water, and mineral water, catering to diverse consumer preferences. The tourism industry also plays a significant role in market growth, as travelers seek safe and convenient hydration solutions. Overall, the market is poised for continued expansion, driven by consumer demand for safe, convenient, and nutrient-fortified hydration solutions.

How is this Bottled Water Industry segmented?

The bottled water industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ProductStill drinking waterSparkling waterBottled spring waterDistribution ChannelOff-tradeOn-tradeGeographyAPACChinaIndonesiaNorth AmericaUSMexicoEuropeSouth AmericaBrazilMiddle East and Africa

By Product Insights

The still drinking water segment is estimated to witness significant growth during the forecast period.The market experiences significant growth due to various factors, including consumer preference for pure and safe drinking water, increasing health consciousness, and the convenience of on-the-go hydration. Still drinking water, which accounts for a considerable market share, is non-carbonated and available in both flavored and unflavored variants. With the rise in urbanization and environmental pollution leading to contaminated water sources, the demand for bottled water has d. Additionally, the introduction of functional waters fortified with essential minerals, amino acids, electrolytes, and vitamins further boosts market growth. Packaging innovations, such as airtight barriers, light-resistant materials, and eco-friendly bottles, cater to consumer demands for product protection and sustainability. Despite the popularity of carbonated drinks and sugary beverages, consumers prioritize their health and wellness, leading to the increasing popularity of bottled water as a hydration solution.

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The Still drinking water segment was valued at USD 125.60 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 53% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in Asia Pacific is experiencing consistent growth, with China leading the charge due to population expansion and economic development. Consumers in China prioritize their health, driving the demand for bottled water. In 2023, China's population reached 1.41 billion, fueling the need for daily consumption of clean drinking water. Indi

The global sparkling bottled water demand is subjected to record a CAGR of 7.5%. The market revenue is likely to be valued at US$ 45.4 billion in 2023 and exhibit a revenue growth to reach a valuation of US$ 93.6 billion by 2033.

The North America bottled water market is valued at USD 84.20 billion, according to a five-year historical analysis. The market is driven by increasing consumer demand for healthier beverage options, heightened concerns over water contamination, and the convenience of bottled water for on-the-go consumption.