U.S. Candy Market size was valued at USD 15.35 billion in 2019 and is poised to grow from USD 15.94 billion in 2023 to USD 20.72 billion by 2031, growing at a CAGR of 3.82% in the forecast period (2024-2031).

With a share of almost **** percent in 2022, Ferrero led the U.S. confectionery market. The company was closely followed by top competitor Hershey, which held a share of about ** percent that year. Popular candy types Among the various types of products in the confectionery sector, chocolate usually generates the highest sales numbers. In 2021, Western Europe accounted for the highest market share of chocolate confectionery worldwide. That region of the world houses many of the countries with the highest consumption of chocolate per capita in the world. Non-chocolate Besides chocolate, the U.S. confectionery industry also produces non-chocolate candy. In 2020, this specific segment generated almost **** billion U.S. dollars’ worth of sales in the United States. The segment includes various types of candy, such as licorice, specialty nuts, and breath fresheners. Chewy candy, such as jellybeans or taffy, was the leading non-chocolate candy category: chewy candy generated about *** billion U.S. dollars’ worth of sales in 2021.

United States Candy Market was valued at USD 15.67 billion in 2024 and is anticipated to grow USD 20.07 billion by 2030 with a CAGR of 4.26%.

The North America Confectionery Market report segments the industry into Confections (Chocolate, Gums, Snack Bar, Sugar Confectionery), Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others), and Country (Canada, Mexico, United States, Rest of North America). Get five years of historical data alongside five-year market forecasts.

Between January 2016 and May 2021, both H-E-B Select Ingredients Creamy Creations and Signature Select launched 37 chocolate dessert and ice cream products in the United States. This was the highest product count among all brands. In third place was Häagen-Dazs with 30 launched products.

In US Candy Market, The market's growth is fueled by a combination of factors such as rising consumption patterns, a demand for premium and health-conscious products, and the expanding reach of e-commerce platforms.

The Candy Market Report is Segmented by Product Type (Chocolate Candy, Non-Chocolate Candy, and More), Ingredient Type (Sugar-Based Candies, Sugar-Free Candies), Category (Mass, Premium), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, and More), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

U.S. Candy Market size was valued at USD 15.35 billion in 2021 and is poised to grow from USD 15.94 billion in 2022 to USD 20.72 billion by 2030, growing at a CAGR of 3.82%

This statistic depicts the sales of the U.S. confectionery market from 2020 to 2022 with a forecast to 2024, by segment. In 2022, chocolate confectionery generated ***** billion U.S. dollars worth of sales in the United States. Total U.S. confectionery sales amounted to about **** billion U.S. dollars.

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Candy Market Size 2024-2028

The candy market is estimated to increase by USD 57.1 billion and is forecast to grow at a CAGR of 4.36% between 2023 and 2028. The market is experiencing significant growth, driven by increasing marketing activities and packaging innovations in confectionery. These strategies are effectively engaging consumers and driving sales. However, trends in the market are not without challenges. Growing health concerns related to diabetes and obesity are leading to a shift towards healthier candy options. Manufacturers are responding by introducing sugar-free, low-calorie, and organic candy products. Additionally, there is a rising demand for functional candies with added vitamins and minerals. These trends are shaping the market, offering opportunities for innovation and growth while addressing consumer health concerns. The candy market is evolving with a growing demand for healthier candies, including organic, premium, and vegan options. Sugar substitutes are becoming popular, catering to consumers seeking candy for special diets. Seasonal candy offerings are expanding, and e-commerce candy sales are surging, with candy subscription boxes gaining traction. Consumers are increasingly drawn to sustainably sourced candy, reflecting a broader shift towards more responsible and health-conscious candy choices.

What will be the size of the Market During the Forecast Period?

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What is the Fastest-Growing Segment in the Market?

The market share of the non-chocolate segment will be significant during the forecast period. Due to rising health consciousness and the demand for non/low-sugar chocolates/confectionery items, non-chocolate variant has gained commercial traction in recent years. The main reason for the rise in demand for non-chocolate confectionery among the general public is an increase in the number of people experiencing a rush of sugar after eating chocolates with high sugar content.

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The non-chocolate segment was valued at USD 126.60 billion in 2018 and continued to grow until 2022. People of all ages, genders, and socioeconomic levels enjoy non-chocolate candy. This adaptability opens up a wide range of opportunities for non-chocolate product makers to reach a larger audience. The rising population of emerging countries has resulted in a higher demand for non-chocolate candies, which is fueled by increased customer purchasing behavior. This, in turn, will lead to the growth of the non-chocolate segment of the market during the forecast period.

Which are the Key Regions for the Market?

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APAC is estimated to contribute 57% to the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The global market is expected to have a steady growth rate during the forecast period. The increase in population and rising urbanization across APAC have led to an increase in demand for various food products, such as confectioneries and candy. The market in countries such as India, China, Japan, and Thailand is expected to witness significant growth owing to the increase in demand from customers. Among APAC countries, an increase in health concerns among people in Japan has led to an increase in the consumption of chocolate-based candies that are made from cocoa, which has a balance of nutrients such as magnesium, calcium, and iron that help prevent cancer, obesity, and other health problems. During the forecast period, such factors are likely to fuel the growth of the market.

Market Dynamics

The market is a vibrant and exciting industry that encompasses a wide range of confectionery products, with a significant focus on candies. This market includes various categories such as Chocolate candy, Nonchocolate candy, Sugarfree candies, Dark chocolate, Organic food products, Vegan products, GMOfree products, and Kosher food colors. Sweeteners like Sugar and alternative options are also essential components of the market. The market caters to diverse consumer preferences, with Cleanlabeled products gaining popularity among children and youth. Chocolate candies, including Chocolate candy bars, are a major segment, while Nonchocolate candies, such as Hardboiled candies, Pastilles, Gums, Jellies and chews, Toffees, Caramels and nougat, also hold a substantial share. The market is expected to grow, driven by increasing demand for innovative and healthier candy options. Sugar, Sugar confectionery, Chewing gum, and Sugar candy are key ingredients in the production of these delightful treats.

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis

Candy producers have struggled to maintain consistent growth, contending with shifting consumer preferences, heightened competition and volatile economic conditions. Since candy provides little nutritional value, it is considered a discretionary good. When economic conditions are poor or uncertain, consumers reduce candy purchases. At the height of the pandemic, candy sales tanked as shoppers were no longer making impulse purchases in-store, which drive sales. Candy producers have contended with a climb in cost fatigue as persistent inflation strains consumer finances, limiting their ability to splurge on discretionary products. As a result, candy producers have endured extremely low growth, expanding at a CAGR of 0.5% over the past five years to reach an estimated $11.7 billion in 2025, despite an expected 0.3% drop in revenue in 2025. Substitute items threaten candy producers, including chocolate products, ice cream and other sweet snack varieties. The largest candy producers also produce some of these substitute products to shield themselves from shifting consumer demand. However, the average candy producer specializes in one or few varieties and is less capable of adapting. Niche candy varieties represent a key entrance point for new producers but typically command slim returns, as inputs are costly and small operations rely on physical workers rather than automated technologies. Volatile sugar prices have caused profit to weaken over the past five years. The world price of sugar reached 38.4 cents per pound in 2025, up from 27.0 cents in 2020. Through the end of 2030, product innovation, social media and volatile cocoa prices will support demand for candy. Candy producers will increasingly rely on the power of social media marketing to reach a vast audience and introduce new products. Cocoa prices are estimated to remain elevated, causing large companies to increasingly focus on growing non-chocolate candy niches, like Gen Z's preference for gummy candy. Looming food dye bans will also impact recipes, elevating research and development costs and aligning with growing consumer demand for healthier candy offerings. Over the next five years, revenue will heighten at a CAGR of 0.5%, reaching an estimated $12.0 billion in 2030.

The United States confectionery market is projected to continue its upward consumption trend over the next decade, driven by increasing demand for candies, sweets, and nonchocolate confectionery. Market performance is expected to expand with a CAGR of +0.3% in volume and +0.4% in value terms from 2024 to 2035, reaching 3.4M tons and $13.8B respectively by the end of 2035.

Over the last two observations, the average revenue per capita is forecast to significantly increase in all segments. Especially notable is the remarkably robust growth observed in the Preserved Pastry Goods & Cakes segment as we approach the end of the forecast period. This value, reaching *** U.S. dollars, stands out significantly compared to the average changes, which are estimated at **** U.S. dollars. Find further statistics on other topics such as a comparison of the average volume per capita in the world and a comparison of the average volume per capita in France. The Statista Market Insights cover a broad range of additional markets.

According to the Cognitive Market Research Report, the Candy Market size in 2023 was XX Million and is projected to have a compounded annual growth rate of XX% from 2024 to 2031. The drivers of this industry are increasing demand for sugar-free, healthier, and functional candy and increased demand for candies on festive occasions. North America is predicted to have the dominant candy market share in 2023 due to the presence of significant companies in North American nations as well as the presence of the primary customer base for candies. The US dominates the North American candy market. In 2023, XX% of the American populace chose chocolate. According to the nature of the business, the global candy market is extremely competitive, with a large number of local players taking a significant portion of the market. Market participants have also prioritized growth as a major strategy, followed by mergers and acquisitions. These strategic initiatives have proven effective for global firms looking to increase their market presence.

Market Dynamics of Candy Market

Key Driver

Increased demand for candies on festive occasions.

There is a high demand for Christmas goodies, but as the seasons change, so do consumer requirements and tastes. For example, people most likely buy in quantity for trick-or-treaters on Halloween or choose a heart-shaped package to present on Valentine's Day. The challenge for candy makers and merchants is to provide clients with the appropriate choices in the correct format for all festive occasions. Chocolate is a significant element of gifting during the winter holiday season; therefore, customers must be able to purchase a range of quantities and packaging.Hence, Confectionery’s global business is mostly driven by the tradition of presenting sweets during special events and festivals worldwide.

Key Restraint

Surge in Demand for Functional and Sugar-Free Candies

Health-conscious consumer behavior is transforming the candy market, leading to a significant increase in demand for sugar-free, low-calorie, and functional candies. Brands are launching products enriched with vitamins, botanicals, and even probiotics to attract wellness-oriented buyers. The increase in diabetic populations and a growing dislike for artificial sweeteners have further accelerated the transition towards natural sugar alternatives such as stevia and monk fruit. Consumers are actively pursuing guilt-free indulgences, prompting manufacturers to innovate with clean-label, organic, and plant-based candy options. This trend is particularly pronounced in North America and Europe, and it is gaining momentum in Asia-Pacific markets as awareness continues to grow.

Premiumization and Seasonal Innovation Fueling Market GroChocolate and related confectionery have been linked to several health problems, including obesity and mouth infections. Chocolate is particularly susceptible to tooth infections in youngsters and should be taken in moderation. Excessive eating of chocolate and other chocolates in adults has been linked to obesity. Chocolate intake is one of the leading causes of weight gain in consumers, and its high sugar, fat, and calorie content has been related to weight gain.

Key Trends

Premiumization and Seasonal Innovation Fueling Market Growth

Premium candy products—characterized by exotic ingredients, artisanal craftsmanship, and elegant packaging—are becoming increasingly popular, particularly among adult consumers in search of luxury treats. Seasonal and limited-edition product releases during holidays such as Halloween, Valentine's Day, and Christmas consistently drive impulse purchases and foster brand loyalty. Companies are capitalizing on this trend by offering creative flavor combinations, collaborating with influencers or franchises, and providing personalization options. Digital marketing initiatives and e-commerce platforms enhance visibility, especially among Gen Z and millennial consumers. These strategic actions not only boost short-term sales but also improve long-term brand perception, transforming traditional candies into giftable, experience-oriented products.

Key Opportunity

Increasing demand for sugar-free, healthier, and functional candy.

The sugar-free candy industry has grown significantly, driven by a growing demand for healthier options and innovative solutions. The market is expected to ...

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US Confectionery Market Size 2025-2029

The US confectionery market size is valued to increase by USD 13.5 billion, at a CAGR of 4.7% from 2024 to 2029. Seasonal demand for confectioneries will drive the US confectionery market.

Major Market Trends & Insights

By Distribution Channel - Offline segment was valued at USD 34.30 billion in 2022
By Product - Chocolate segment accounted for the largest market revenue share in 2022
CAGR from 2024 to 2029 : 4.7%

Market Summary

The Confectionery Market in the US is witnessing significant growth, driven by the increasing preference for sweet treats and the rising demand for functional confectionery products. According to recent studies, the market for confectionery in the US is expected to experience steady expansion, fueled by consumer trends such as the preference for healthier options and the growing popularity of Medicated Confectionery. The market's growth is, however, not without challenges. The fluctuating prices of raw materials, such as cocoa and sugar, pose a significant threat to operational efficiency and profitability. To mitigate these challenges, confectionery manufacturers are focusing on supply chain optimization and compliance with regulatory requirements.
For instance, a leading confectionery company implemented a real-time monitoring system to track raw material prices and optimize production schedules accordingly. This resulted in a 15% reduction in raw material wastage and a 12% increase in operational efficiency. Additionally, the company invested in automation technologies to ensure compliance with food safety regulations, reducing the risk of product recalls and enhancing customer trust. In conclusion, the Confectionery Market in the US is experiencing steady growth, driven by consumer trends and the increasing demand for functional confectionery products. However, manufacturers face challenges such as raw material price fluctuations and regulatory compliance.
To overcome these challenges, companies are focusing on supply chain optimization and automation technologies to improve operational efficiency and ensure regulatory compliance.

What will be the Size of the US Confectionery Market during the forecast period?

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How is the Confectionery in US Market Segmented ?

The confectionery in US industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Chocolate
  Sugar confectionery
  Gums


Type

  Conventional
  Organic


Geography

  North America

    US

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The dynamic confectionery market in the US continues to evolve, with product diversification strategies expanding beyond traditional hard candy formulations to include chocolates, gummi candies, and caramels. Manufacturers employ advanced techniques such as chocolate tempering, molding, and mass production to meet consumer demand. Supply chain optimization, ingredient cost optimization, and distribution network efficiency are crucial for maintaining profitability. Confectionery Waste Management and automated production lines contribute to manufacturing efficiency, while consumer behavior insights inform new product innovation. Key players invest in sensory evaluation methods, quality control procedures, and nutritional labeling requirements to cater to evolving consumer preferences.

For instance, chocolate manufacturers use coating application methods and candy coating formulations to texture modify and extend shelf life. Ingredient sourcing strategies and production yield improvement are essential for process optimization, with sweetener alternatives and flavor development processes driving innovation. The confectionery industry generates approximately USD35 billion in annual sales, underscoring its significant impact on the US food market.

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The Offline segment was valued at USD 34.30 billion in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The confectionery market in the US continues to evolve, driven by advancements in technology and consumer preferences. One significant area of focus is optimizing production processes to enhance efficiency and profitability. Chocolate tempering machine calibration and sugar crystallization prevention methods are essential for high-speed confectionery production

In 2018 in the United States, chocolate candy captured the biggest share of the confectionery market (** percent). Non-chocolate candy and gum had ** percent and *** percent market shares, respectively.

Candy Market Outlook

The global candy market size was valued at approximately USD 231 billion in 2023 and is projected to reach USD 345 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.5% during the forecast period. This growth is fueled by evolving consumer preferences and increasing demand for innovative flavors and healthier candy options. Rising disposable incomes, coupled with a growing inclination towards indulgence and premium confectionery products, are significant factors driving the market. Additionally, the diversification of product offerings and strategic marketing campaigns by candy manufacturers have contributed to the market's expansion.

One of the primary growth factors for the candy market is the increasing consumer desire for premium and artisanal candy products. This trend is especially prevalent among millennials and Gen Z, who are willing to spend more on unique and high-quality treats. The introduction of novel flavors, natural ingredients, and organic options has further fueled this demand. Additionally, the rise of social media platforms has amplified the visibility and appeal of aesthetically pleasing and Instagram-worthy candy products, thereby attracting a broader consumer base. Manufacturers are also focusing on creating limited edition and seasonal flavors to entice consumers and generate buzz around their brand.

Another significant growth driver is the increasing awareness and demand for healthier candy alternatives. Consumers are becoming more health-conscious and are seeking options that align with their dietary restrictions and lifestyle choices. This has led to a surge in demand for sugar-free, low-calorie, and natural ingredient-based candies. In response, manufacturers are investing in research and development to create products that cater to this segment without compromising on taste and quality. The use of alternative sweeteners such as stevia and monk fruit, along with the incorporation of functional ingredients like vitamins and minerals, has gained traction in the market.

The expansion of online retail channels has also played a crucial role in the growth of the candy market. With the increasing penetration of the internet and the convenience of online shopping, consumers are now able to access a wide variety of candy products from around the world. E-commerce platforms offer an extensive selection, competitive pricing, and doorstep delivery, making it easier for consumers to experiment with new brands and flavors. This shift towards online shopping is especially significant in regions with a high internet penetration rate, such as North America and Europe. As a result, online retail is expected to continue driving growth in the candy market.

The concept of a Confectionery Mix has gained traction as consumers increasingly seek variety and personalization in their candy choices. This trend is driven by the desire to experience multiple flavors and textures in a single package, offering a unique and customizable treat. Confectionery Mixes often include a combination of chocolates, gummies, and hard candies, catering to diverse taste preferences. Manufacturers are capitalizing on this trend by creating themed mixes for holidays and special occasions, enhancing the appeal of these products. The versatility of Confectionery Mixes allows for creative marketing strategies, such as limited edition releases and collaborations with popular brands, further driving consumer interest.

Regionally, the Asia Pacific is anticipated to exhibit the highest growth rate in the candy market during the forecast period. The region's large population, rising disposable incomes, and increasing urbanization are key factors contributing to this growth. Additionally, the cultural significance of sweets in various Asian countries during festivals and celebrations has bolstered demand. North America and Europe are also significant markets for candy, with established distribution networks and a high consumption rate. However, the Middle East & Africa and Latin America are emerging as potential markets due to changing consumer preferences and lifestyle shifts.

Product Type Analysis

The candy market is segmented into various product types, including chocolate candy, sugar candy, gum candy, and others. Chocolate candy holds a significant share of the market, driven by its widespread popularity and diverse range of offerings. The indulgent nature of chocolate, along with its association with luxury and

The U.S. Confectionery Market size was valued at USD 39.57 billion in 2023 and is projected to reach USD 54.94 billion by 2032, exhibiting a CAGR of 4.8 % during the forecasts period. This growth is primarily attributed to the increasing demand for indulgent treats, technological advancements in production processes, and a growing consumer base with disposable income. The U. S. Confectionery Market still holds a rich potential as a sum of tradition and innovation. Led by Hershey’s, Mars, and Nestle, it presents various profiles of customers and their preferences. The types of chocolates may range from the traditional chocolate bar to specialty chocolate for specialized markets, such as organic, vegan, and low-sugar chocolates. There’s been a shift towards healthier indulgence, which has given rise to more exotic confectionery products with improved nutritional profiles, and retro-sweets remain popular. Online buying has revolutionized the industry and makes specialty products easily accessible for customers.

The North America Sugar Confectionery Market report segments the industry into Confectionery Variant (Hard Candy, Lollipops, Mints, Pastilles, Gummies, and Jellies, Toffees and Nougats, Others), Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others), and Country (Canada, Mexico, United States, Rest of North America). Five-year historical trends and forecasts are included.

Market Size statistics on the Candy Production industry in the US