The US Car Rental Market Report is Segmented by Application (Leisure and Tourism and Business and Corporate), Vehicle Type (Economy and Budget Cars, and More), Booking Channel (Online and Offline), Rental Duration (Short-Term, and More), Propulsion (ICE Vehicles, and More), Service Model (Traditional Corporate Fleets and Peer-To-Peer Platforms), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The Car Rental Industry is steering toward high-tech roads, as evidenced by its recent focus on connected car technologies, telematics and data analytics. Companies broadened their car rental portfolios by adopting many diverse vehicle options, catering to modern travelers' rising demands and diversified expectations. Stay-at-home orders during the pandemic prevented traveling, which decimated the market for car rentals. Pent-up demand for travel and a limited supply of new vehicles caused industry revenue to surge in 2021 and 2022, as high demand and low supply elevated rental prices. More recently, inflationary concerns led some consumers to postpone traveling, constraining additional growth. Industry revenue has climbed at a CAGR of 7.8% to reach $65.3 billion through the end of 2025, including a swell of 3.0% in 2025 alone. Profit has recovered from the lows endured during the pandemic, accounting for an estimated 8.9% of industry revenue in 2025. New car prices have continued to expand, making renting more cost-effective. Car sharing has also become popular in recent years. Other modes of transportation, such as public transportation, ride-sharing and taxi cabs, are substitutes for renting and continue to disrupt services. Car rental services are still less expensive than ride-sharing and taxis, are more efficient than public transportation and will continue to attract customers. Strategic partnerships with other companies will continue to help car rental services. Direct affiliations with manufacturers will lead to lower expenses. Deals with local airports and tourism companies will expand their customer base and help businesses personalize their rental services. Adopting new technology to streamline the rental process will be critical to competing with ride-sharing apps and boosting profit. Setting up automated kiosks in physical locations will simplify checkout while reducing wages. Car rental revenue will expand at a CAGR of 2.2% to $72.8 billion through the end of 2030.

The United States car rental market is estimated to grow steadily, with a market size of USD 35.4 billion in 2025, increasing to USD 56.9 billion by 2035. The industry will grow at a CAGR of 4.85% between 2025 and 2035 due to the growth in demand for dynamic transportation alternatives and the integration of digital rental platforms.

Car Rental Industry Analysis in the United States

Competitive Outlook

The global car rental market, driven by the demand for mobility solutions and the convenience of vehicle rental services, is witnessing significant industry growth. Innovations by the largest rental car companies and the rise of online platforms have enhanced customer experiences, offering flexibility and streamlined booking processes. Market segments like short-term rentals and economy cars are thriving due to their affordability, appealing to a broad customer base. North America and Asia-Pacific are key contributors to this expansion, with the latter poised for rapid growth. Additionally, the industry is adapting to urban mobility changes by incorporating eco-friendly vehicles and exploring peer-to-peer car sharing, aligning with a shift towards sustainable and user-centric mobility options. This evolution, detailed in our comprehensive report PDF, indicates that vehicle rental services will play a crucial role in the future of transportation. For detailed industry statistics on market size, price trend, and revenue growth, refer to Mordor Intelligence™ Industry PDF, with detailed market analysis and forecasts available in a free report PDF download, highlighting the potential and dynamics of the global car rental industry. Adding to this, our annual report will provide a deeper dive into the industry statistics, market cap and industry worth, showcasing size global and price trends. This profile PDF includes essential market data to help stakeholders understand the current state and future prospects of the car rental market.

  Car Rental Report Covers the Following Countries: USA, United States, US, Canada, DE, Germany, German, UK, United Kingdom, FR, France, French, ES, Spain, Spanish, IN, India, Indian, China, Chinese, JP, Japan, Japanese, KR, South Korea, South Korean, SA, South America, South American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

This chart represents the market share of car rental companies in the United States in 2017. Enterprise is by far the largest car rental company in the U.S. at just under ** percent of the total market. The majority of rental car companies can be grouped into ***** major conglomerates. First, there is Enterprise Holdings, which owns Enterprise, National, and Alamo, then there is the Hertz Group, comprising Hertz, Thrifty, and Dollar and, lastly, there is also the Avis-Budget Group. These ***** business groups have a combined market share of almost ** percent.

The United States car rental market reached USD 32.99 Billion in 2024. The market is expected to grow at a CAGR of 6.20% between 2025 and 2034, reaching almost USD 60.20 Billion by 2034.

Car Rental Market size is expected to be worth around USD 280.7 Billion by 2033, from USD 121.9 Billion in 2023, growing at a CAGR of 8.7%

The number of users in the 'Car Rentals' segment of the shared mobility market in the United States was modeled to be ************* users in 2024. Between 2017 and 2024, the number of users rose by ************ users, though the increase followed an uneven trajectory rather than a consistent upward trend. The number of users will steadily rise by ************ users over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Car Rentals.

The revenue in the 'Car Rentals' segment of the shared mobility market in the United States was modeled to amount to ************* U.S. dollars in 2024. Between 2017 and 2024, the revenue rose by *********** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************ U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Car Rentals.

US Car Rental Market size was valued at USD 33.8 Billion in 2023 and is projected to reach USD 48.4 Billion by 2031, growing at a CAGR of 4.9% from 2024 to 2031.

US Car Rental Market: Definition/ Overview

The car rental market refers to the service of renting a vehicle for a specific amount of time, which can range from a few hours to several months. It provides consumers with access to a diverse selection of vehicles, from economy to luxury models and is frequently used for business travels, vacations or when personal vehicles are unavailable.

The market is popular with both business and leisure travelers seeking temporary transportation. The convenience of digital platforms and smartphone apps have made booking and vehicle management easier, while rental businesses provide a range of choices including typical daily rentals, long-term leasing and subscription services.

The revenue in the 'Car Rentals' segment of the shared mobility market worldwide was modeled to stand at ************** U.S. dollars in 2024. Between 2017 and 2024, the revenue rose by ************* U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Car Rentals.

United States Car Rental market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition, Forecast & Opportunities.

The U.S. car rental market is a dynamic and substantial sector, exhibiting consistent growth. While the precise market size for 2025 is not provided, considering a CAGR of 5.70% from a base year (presumably 2024) and a study period of 2019-2033, we can infer significant expansion. Assuming a reasonable 2024 market size (e.g., $40 billion), a 5.70% CAGR would project a 2025 market value of approximately $42.28 billion. This growth is fueled by several key drivers: the increasing popularity of leisure travel, both domestically and internationally; the rising demand for convenient transportation options, especially among younger demographics; and the burgeoning business travel sector, reliant on efficient and flexible car rental services. Furthermore, technological advancements, including improved online booking platforms and mobile applications, enhance accessibility and streamline the rental process, contributing to market expansion. However, challenges exist. Economic downturns can significantly impact discretionary spending, leading to reduced demand for rental vehicles. Fluctuations in fuel prices directly affect operating costs for rental companies, potentially impacting pricing and profitability. The rise of ride-sharing services also presents competition, although car rentals retain a significant advantage for longer journeys and group transportation. Furthermore, the ongoing chip shortage and supply chain disruptions in the automotive industry continue to influence vehicle availability and overall market stability. The market segmentation is diverse, including economy, luxury, and specialized vehicles, catering to a wide range of consumer preferences and needs. Key players like Hertz, Avis, Enterprise, and Alamo actively compete within this landscape, constantly innovating to capture market share and meet evolving customer expectations. The continued growth trajectory in the U.S. car rental market is anticipated throughout the forecast period (2025-2033), driven by sustained travel demand and ongoing industry adaptations. Key drivers for this market are: Exponential Increase in Automotive Sector. Potential restraints include: Digitization of R&D Operations in Automotive Sector. Notable trends are: Rise in Tourism Industry Driving the Vehicle Rental Market.

Between the years 2019 and 2022, the car rental market in the United States saw significant growth, from **** billion U.S. dollars in 2019 to **** billion dollars in 2022. There was a notable decline in the car rental market size in 2020, coinciding with the introduction of COVID-19 regulations and travel restrictions in many states across the United States. However, the market size then increased dramatically in 2021 as many of these restrictions were lifted, and this growth continued into 2022.

The Car Rental Market is poised to reach a value of 132.48 billion by 2027, exhibiting a remarkable growth rate of 11.2% CAGR. This expansion is fueled by the increasing demand for convenient and flexible transportation options, urbanization, and the growing popularity of online booking platforms. Governments worldwide are actively promoting car rental services to boost tourism, further contributing to market growth. The adoption of hybrid vehicles, rising environmental awareness, and technological advancements such as mobile apps and online reservations are also driving market growth. Major players in the industry include Avis Budget Group, Enterprise Holdings, The Hertz Corporation, and Sixt. Recent developments include: In May 2023, Car Karlo Mobility Technologies LLP unveiled their self-driven car rental services in Pune, India. The company aims to tap into the rapidly expanding Indian market by introducing a user-friendly car rental booking website and mobile app. , In April 2022, SIXT, a leading global mobility provider, continued with its expansion throughout the U.S. The company revealed plans to open new branches in Charlotte and Baltimore, to provide customers with a broader selection of rental options along the East Coast. , In April 2021, GoAir joined forces with Eco Europcar to introduce car rental services in 100 cities throughout India, encompassing 25 airports. The partnership allows GoAir to provide chauffeur-driven cars, ranging from mid to luxury car segments, through Eco Europcar's platform. , In May 2021, Uber Technologies Inc. introduced a car rental service named Uber Rent in Washington DC. Additionally, the company revealed its plans to expand the Uber Reserve option for several major airports in the U.S. .

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Car Rental Market Size 2025-2029

The car rental market size is forecast to increase by USD 188.3 billion, at a CAGR of 20.5% between 2024 and 2029.

The market is experiencing significant shifts, driven by rising vehicle ownership costs and the advent of intermediaries. The escalating expense of owning and maintaining a personal vehicle has led an increasing number of consumers to opt for car rental services, providing a lucrative opportunity for market players. Furthermore, the emergence of intermediaries, such as ride-hailing and car-sharing services, has disrupted traditional car rental business models, compelling companies to adapt and innovate. These intermediaries offer flexible, on-demand services, catering to the evolving consumer preference for convenience and affordability. However, this dynamic market landscape also presents challenges. The intensifying competition from car-sharing services and other intermediaries puts pressure on car rental companies to differentiate themselves and offer competitive pricing and value-added services. Additionally, regulatory hurdles and changing consumer preferences pose significant challenges, requiring companies to stay agile and responsive to market trends. To capitalize on the opportunities and navigate these challenges effectively, car rental companies must focus on enhancing their customer experience, expanding their service offerings, and leveraging technology to streamline operations and improve efficiency.

What will be the Size of the Car Rental Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, with dynamic market dynamics shaping various sectors. Fleet management plays a crucial role, as operating costs are closely monitored through effective utilization of resources. Infotainment systems, from Bluetooth connectivity to Android Auto and Apple CarPlay, enhance the customer experience. Fleet leasing and mileage limits are essential components of business rentals, while vehicle inspection ensures safety and maintenance. One-way rentals and pickup trucks cater to diverse customer needs, with seasonal rates offering flexibility. Customer retention is a priority, achieved through loyalty programs, excellent customer service, and marketing campaigns. Compact cars and fuel efficiency are in demand, with pricing strategies reflecting market trends. Liability insurance and third-party liability are non-negotiable, while fleet leasing and mileage limits help manage costs. Mobile apps and online booking streamline the process, with revenue management and data analytics optimizing performance. Technology integration, from GPS tracking to rental agreements, is essential for smooth operations. Electric vehicles (EVs) and hybrid vehicles are gaining popularity, requiring new strategies for fleet management and customer segmentation. Fuel costs, engine size, and geographic targeting influence pricing. Vehicle maintenance and reputation management are key to brand awareness and customer satisfaction. In the business-to-business sector, corporate accounts and franchise opportunities offer growth potential. Peak season pricing and rental duration impact revenue, while discount programs and airport transfers cater to specific customer segments. Damage assessment and vehicle inspection ensure fleet readiness, and navigation systems help optimize routes. In conclusion, the market is a continually evolving landscape, with fleet management, operating costs, infotainment systems, fleet leasing, mileage limits, vehicle inspection, one-way rentals, pickup trucks, customer retention, marketing campaigns, compact cars, liability insurance, third-party liability, mobile app, vehicle maintenance, hybrids, EVs, fuel costs, engine size, geographic targeting, technology integration, reputation management, brand awareness, fuel costs, and navigation systems shaping its future.

How is this Car Rental Industry segmented?

The car rental industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Mode Of BookingOfflineOnlineRental CategoryAirport transportLocal transportOutstation transportOther transportTypeEconomy carsExecutive carsLuxury carsSUVsMUVsApplicationLeisure/TourismBusiness TravelLocal UsageAirport TransportOutstation/Long DistanceEnd-useSelf-DriveChauffeur-DrivenRental LengthShort-Term RentalLong-Term Rental/LeasingFare PriceEconomy/Budget CarsLuxury/Premium CarsGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By Mode Of Booking Insights

The offline segment is estimated to witness s

Forecast: Car Rental Market Fleet Size in the US 2024 - 2028 Discover more data with ReportLinker!

Graph and download economic data for Producer Price Index by Industry: Passenger Car Rental: Replacement Passenger Car Rental (PCU5321115321113) from Dec 1991 to Aug 2025 about passenger, rent, vehicles, PPI, industry, inflation, price index, indexes, price, and USA.

The US Car Rental Market Outlook to 2015 Evolving Travelers Profile provides a comprehensive analysis on various aspects of car rental industry such as market size of overall car rental industry..

Number of Businesses statistics on the Car Rental industry in the US