The coconut water market is poised to experience explosive growth in the coming years. By 2024, the market is forecast to reach 2.08 billion dollars in sales in the United States. If the market reaches these heights it would mean growth of 500 percent since 2013. Globally, coconut water sales are expected to reach 8.3 billion U.S. dollars by 2023.
Coconut water health claims
Commercial coconut water is derived from the clear liquid contained inside coconuts. Both young and mature coconuts can be harvested, but young coconuts contain more water. Coconut water is purported to have a host of health benefits, including being rich in nutrients, antioxidants and reducing the risk of heart disease. It is also touted as a natural sports drink, but its efficacy is debated. While it does contain electrolytes, the balance is not in the desirable range for replenishing what the human body loses in sweat.
Market landscape
In 2017, Vita Coco was the most popular brand of coconut water in the United States by far, with a market share nearly 10 times greater than Zico, its closest competitor. Vita Coco had sales of 198.7 million dollars in the United States in 2018.
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The U.S. coconut water market was valued at USD 1.89 billion in 2023 and is expected to reach USD 5.12 billion by 2029, growing at a CAGR of 18.10%.
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The Coconut Water Market report segments the industry into Flavor (Plain Coconut Water, Flavored Coconut Water), Distribution Channel (Supermarkets And Hypermarkets, Convenience Stores, Online Retail Stores, Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, Middle-East And Africa). Get five years of historical data alongside five-year market forecasts.
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According to Cognitive Market Research, the global Coconut Water market size will be USD 8914.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 14.00% from 2024 to 2031.
North America held the major market share for more than 40% of the global revenue with a market size of USD 3565.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 2674.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 2050.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 445.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 178.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.7% from 2024 to 2031.
The organic category is the fastest growing segment of the Coconut Water industry
Market Dynamics of Coconut Water Market
Key Drivers for Coconut Water Market
Growing health and wellness consciousness driving demand for natural alternatives to Boost Market Growth
The growing health and wellness consciousness is a key driver fueling the demand for natural alternatives, thereby boosting market growth. Increasing awareness about the benefits of natural and organic products, free from synthetic chemicals, is prompting consumers to seek out healthier lifestyle choices. This shift is driven by a heightened understanding of the potential adverse effects of chemical-laden products on health and the environment. Natural alternatives, such as herbal supplements, plant-based foods, and eco-friendly beauty products, are gaining popularity as they align with the growing preference for sustainable, clean-labeled, and non-toxic options. Moreover, the increasing incidence of chronic diseases and a desire for preventive health measures are also driving this trend. As a result, the market for natural alternatives is expanding rapidly, with businesses capitalizing on this shift by offering innovative, natural-based products that cater to the evolving consumer demand for healthier, more natural lifestyle choices.
Increasing awareness of coconut water's nutritional benefits and hydration properties
The market for coconut water is driven by the increasing awareness of its nutritional benefits and hydration properties. Consumers are increasingly seeking natural and healthy alternatives to traditional sugary drinks, and coconut water is seen as a refreshing and nutritious option. Its high electrolyte content makes it an ideal post-workout drink, while its natural sugars provide a quick energy boost. Additionally, coconut water is rich in vitamins and minerals, including potassium, magnesium, and calcium, which contribute to overall health and well-being. The rising popularity of plant-based and vegan diets is also driving demand for coconut water, as it is a natural and dairy-free beverage.
Restraint Factor for the Coconut Water Market
Limited availability of fresh coconuts in certain regions
The restricted supply of fresh coconuts in some areas is one of the main market barriers. Things like the geographical restrictions on coconut farming, productivity fluctuations throughout the year, and difficulties with storage and shipping bring this on. Because of this, consumers in these areas frequently lack access to fresh coconuts, which raises costs and decreases demand. This may have a major effect on the fresh coconut market as a whole.
Impact of Covid-19 on the Coconut Water Market
The COVID-19 pandemic significantly impacted the coconut water market. While initially disrupted due to supply chain disruptions and decreased consumer spending, the market experienced a resurgence as consumers became increasingly health-conscious and sought natural immunity-boosting beverages. The shift towards online shopping and home consumption also benefited coconut water sales. However, the pandemic highlighted the need for sustainable sourcing and production practices to ensure the long-term viability of the market. Introduction of the Coconut Water Market
The ...
This statistic illustrates the market share of the leading coconut water brands in the United States in 2017, based on sales. For the 52 weeks ended on October 8, 2017, Vita Coco was the leading coconut water brand, with a 38.8 percent share of the market in the United States.
US Coconut Water Market Size 2024-2028
The coconut water market in US size is estimated to grow by USD 4.20 billion at a CAGR of 24.45% between 2023 and 2028. The market is experiencing substantial growth, driven by several key factors. Firstly, the health benefits associated with coconut water are gaining widespread recognition. Rich in electrolytes, potassium, and other essential nutrients, it is increasingly being viewed as a natural and healthier alternative to traditional sports drinks. Secondly, the demand for gluten-free food and beverages is on the rise, and coconut water fits perfectly into this trend, being naturally free from gluten. Lastly, the usage of coconut water as a natural sports drink is increasing, particularly among athletes and fitness enthusiasts, further fueling market growth. These factors are expected to continue driving the expansion of the coconut water market in the coming years.
What will be the Size of the Market During the Forecast Period?
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Market Dynamic and Customer Landscape
Coconut water, derived from green coconuts, is a popular natural beverage known for its simple sugars, natural electrolytes, and various essential minerals such as Carbs, Potassium, Salt, Manganese, Calcium, and Magnesium. This healthy beverage is gaining popularity due to increasing health awareness and the need for natural hydration options among fitness enthusiasts. The natural electrolytes in coconut water make it an ideal choice for post-workout recovery. Packaging formats like Tetra packs and cans have propelled the market growth of coconut water. Flavored coconut water, particularly pineapple-flavored, has also gained traction among consumers due to its functional qualities and taste. The potassium content in coconut water is a significant factor driving the market growth. UHT processing is used to increase the shelf life of coconut water, making it a convenient option for vegan consumers looking for plant-based beverages. Overall, the coconut water market is expected to continue its growth trajectory, catering to the increasing demand for natural alternatives in the beverage industry. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Market Driver
The health benefits of coconut water is notably driving market growth. The growing health consciousness among consumers in the US is driving the demand for coconut water as a healthy beverage option. Coconut Water, derived from tender coconuts, is rich in essential nutrients such as vitamin C, magnesium, potassium, sodium, calcium, and manganese. Its antioxidant properties help prevent the formation of free radicals in the body. The increasing trend towards natural food and beverage choices among fitness enthusiasts and vegan consumers is fueling the market growth. Coconut Water is available in various packaging formats, including plastic bottles, Tetra packs, and cans. Export opportunities for this immunity-boosting beverage are also increasing due to its functional qualities. Flavored coconut water variants, such as pineapple, mango, lime, and probiotics, add to the product's taste profile and appeal to a wider consumer base. UHT processing ensures longer shelf life, making it a convenient option for consumers. Online and offline retail stores, including convenience stores and online retail platforms, are stocking up on coconut water to cater to the increasing demand. Unsweetened and sweetened coconut water options cater to different consumer preferences. Coconut Water Powder is also gaining popularity due to its portability and ease of use. Thus, such factors are driving the growth of the market during the forecast period.
Significant Market Trends
The increasing number of private label brands is the key trend in the market. The market in the US is witnessing significant growth due to increasing health awareness and the preference for healthy beverages among fitness enthusiasts. The market offers various packaging formats, including plastic bottles, Tetra packs, and cans, catering to the convenience of consumers. Export opportunities also contribute to the market's growth, as coconut water is popular worldwide, especially in tropical regions. Private label brands are gaining popularity in the US market, with major retailers introducing their own coconut water products. These brands offer lower prices compared to branded products, making them attractive to price-sensitive consumers. The private label segment's sales volume and revenue increased in the first half of 2021 compared to 2020. Coconut Water comes in various forms, such as unsweetened, sweetened, and flavored with tropical fruits like pineapple, mango, and lime. Probiotics are also added to s
This statistic illustrates the coconut water market value worldwide from 2017 to 2023. In 2017, the global coconut water market was valued at approximately 2.2 billion U.S. dollars, and was forecast to reach a value of 8.3 billion U.S. dollars by 2023.
In 2020, Vita Coco's U.S. coconut water sales amounted to about 160 million U.S. dollars, a considerable decrease compared to the previous few years. Vita Coco is responsible for a number of plant-based beverage brands, such as Vita Coco Coconut Water Pineapple and Vita Coco Sparkling Grapefruit.
Plant-based beverage market
In 2018, the value of the plant-based beverage market worldwide stood at an estimated 11 billion U.S. dollars. By 2023, however, this number is projected to grow to almost 20 billion U.S. dollars. Plant-based beverages were mostly popular in the Asian Pacific region in 2018. While the value of the beverage type is forecast to grow in all regions, it is expected to increase the most in that region specifically.
In 2019, the value of the plant-based food and beverage market had reached approximately 14 billion U.S. dollars in both North America and Asia-Pacific. The value of the European plant-based market was roughly half that amount.
This statistic illustrates the coconut water sales growth rate in the United States in 2015 and provides a forecast for 2019. In 2015, the U.S. coconut water market showed a growth rate of 27 percent.
This statistic illustrates coconut water sales in the United States in 2017, broken down by brand. Vita Coco was the best selling U.S. coconut water brand with sales amounting to about ***** million U.S. dollars. Coconut waterCoconut water is a non-alcoholic beverage derived from the inside of young, green coconuts. Coconut trees are cultivated in more than 80 countries worldwide. They prefer a mild and humid climate. Fresh coconut water may be found at local street vendors, who only put a straw into the opened coconut. For retail supplies, the clear liquid is usually packed in tetra packs, bottles or faux coconut shells.The general taste of coconut water may be described as a mix of salty and sweet flavors. Due to its high potassium and mineral content, coconut water was originally touted as a natural sports drink that helps tired bodies of athletes rehydrate. In recent years, more and more consumers became interested in its supposed nutritious and health benefiting characteristics.The leading brands on the U.S. retail market include privately-held Vita Coco, Coca-Cola-owned Zico and Pepsi’s O.N.E. Coconut Water. In the retail environment, companies label their products with the naturally hydrating properties. Additional selling propositions include ‘high-in-potassium’, ‘low-fat’,‘low-in-calories’ and ‘isotonic’.
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Coconut Water Market size is expected to be worth around USD 20.1 Billion by 2034, from USD 7.2 Billion in 2024, growing at a CAGR of 10.8%
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The global pure coconut water market size is projected to witness significant growth, moving from an estimated $2.5 billion in 2023 to a forecasted $6.2 billion by 2032, with a remarkable compound annual growth rate (CAGR) of 10.8%. This substantial expansion is primarily driven by increasing consumer awareness of health and wellness, as well as the rising demand for natural and organic beverages. Consumers are increasingly seeking alternatives to carbonated and sugary drinks, with pure coconut water being recognized for its hydrating properties, rich nutrient content, and its ability to serve as a natural sports drink. This trend is further fueled by the increasing preference for plant-based and dairy-free beverages, aligning with the broader movement towards sustainable and health-conscious lifestyles.
A significant growth factor for the pure coconut water market is the rising consumer inclination towards natural and organic products. As consumers become more health-conscious, there is a noticeable shift away from processed beverages towards natural and minimally processed alternatives. Pure coconut water, known for its naturally occurring electrolytes, low calorie content, and absence of added sugars, fits well into this trend. The growing awareness about these health benefits, aided by targeted marketing campaigns by producers, is driving increased consumption. Moreover, the global trend of adopting healthier lifestyles, coupled with the rise of fitness and wellness culture, supports the demand for this refreshing beverage as a natural post-workout hydrant.
Another factor contributing to the growth of the pure coconut water market is the increase in disposable incomes, particularly in emerging economies. As incomes rise, consumers are more willing and able to spend on premium and healthier beverage options. The premium positioning of pure coconut water, often marketed as a superior alternative to traditional hydration solutions, benefits from this economic shift. Additionally, innovative product offerings, such as flavored coconut waters and functional variants infused with additional nutrients, cater to diverse consumer preferences and expand the market base. This innovation not only attracts health-conscious consumers but also piques the interest of those seeking new and exotic tastes.
The expansion of the retail sector, particularly online channels, is also a significant factor driving market growth. With the increasing penetration of e-commerce platforms, consumers have easier and more convenient access to a variety of coconut water products. The ability to compare prices, read reviews, and have products delivered directly to their doorstep greatly enhances the purchasing experience. Moreover, the presence of coconut water in major retail chains and specialty health stores increases its visibility and availability, encouraging impulse buying and regular inclusion in shopping lists. This distribution channel expansion is crucial for reaching a wider audience and sustaining growth momentum.
Regionally, the Asia Pacific is expected to dominate the pure coconut water market due to the abundant availability of raw materials and the traditional consumption of coconut products in the region. Countries such as India, Thailand, and the Philippines are significant producers of coconuts, providing a steady supply of raw materials to support this growing industry. Meanwhile, North America and Europe are witnessing rapid growth in demand, driven by high levels of health awareness and disposable income. The increasing popularity of coconut water as a natural hydration solution aligns well with the health trends prevalent in these regions. Latin America and the Middle East & Africa also show potential for market growth, albeit at a slower pace, as awareness and distribution channels develop.
The product type segment of the pure coconut water market is categorized into organic and conventional coconut water. Organic coconut water is gaining significant attention and preference among health-conscious consumers. This preference is fueled by the perception that organic products are healthier, safer, and more environmentally friendly due to their production methods that avoid synthetic fertilizers and pesticides. The organic segment also benefits from the broader trend towards organic food and beverage consumption, which is growing as consumers become more concerned about health and sustainability. Manufacturers are focusing on obtaining organic certifications, which can command higher prices and margins, thus driving growth in this segment.
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Sparkling Coconut Water Market size is expected to be worth around USD 13.7 Bn by 2034, from USD 2.3 Bn in 2024, at a CAGR of 19.5%
This statistic illustrates the average share of main coconut water contents. As of 2016, the share of proteins in coconut water was about 0.7 percent.
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The packaged coconut water market is valued at US$ 1 billion for 2023, and it is predicted to expand to US$ 6.47 billion by 2033, at a CAGR of 20.5% during the forecast period.
Attributes | Details |
---|---|
Packaged Coconut Water Market CAGR (2023 to 2033) | 20.5% |
Market Size for Packaged Coconut Water (2023) | US$ 1 Billion |
Market Size for Packaged Coconut Water (2033) | US$ 6.47 Billion |
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Gain insights into the United States Coconut Water Market, size at USD 1.9 billion in 2023, showcasing industry growth and key developments.
Plant-based Water Market Size 2024-2028
The plant-based water market size is projected to increase by USD 12.76 billion and the market size is estimated to grow at a CAGR of 19.64% between 2023 and 2028. The plant-based water market is experiencing significant growth, with numerous new product launches and marketing initiatives aimed at promoting these eco-friendly beverages. Companies are introducing innovative plant-based water options, such as coconut water, aloe vera water, and maple water, to cater to diverse consumer preferences. Marketing strategies include partnerships with health and wellness influencers, sponsorship of fitness events, and educational campaigns highlighting the environmental benefits of plant-based water. Packaging innovations, such as biodegradable bottles and eco-friendly labels, further enhance the appeal of these products to environmentally conscious consumers. In summary, the plant-based water market is thriving, with new product launches, strategic marketing initiatives, and packaging innovations driving growth and consumer interest.
Market Overview
The market shows an accelerated CAGR during the forecast period.
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Market Segmentation
By Product Type
The increasing awareness of the health benefits of the coconut water segment will increase the market growth. There is a rise in awareness of the high nutritional content of coconut products in countries such as the US, the UK, France, and Germany which is fuelling the growth of this segment. In addition, the demand for flavored coconut water is increasing at a high rate when compared to plain coconut water as consumers within the region often look for healthy and nutrient-rich beverages that have a refreshing taste. As a result, several players are blending coconut water with different flavors such as mango, passion fruit, chocolate, pomegranate, and others to make it a better-for-you beverage for consumers. Furthermore, players are trying to position coconut water as a functional beverage and raise overall awareness of its nutritional benefit among sportsmen and athletes to help grow its consumer base. Hence, such factors are fuelling the growth of this segment which in turn will drive the market growth during the forecast period.
By Distribution Channel
The offline segment is estimated to witness significant growth during the forecast period. This segment comprises supermarkets and hypermarkets, convenience stores, independent retailers, and specialty stores. In addition, supermarkets and hypermarkets have emerged as the most popular distribution channels for products, which is primarily attributed to the growth of the organized retail sector in developed and developing economies.
The offline segment was the largest segment and was valued at USD 3.33 billion in 2018.
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Moreover, some of the main factors that are fuelling the sales in this segment include the growing retail industry and the setting up of numerous new retail outlets. In addition, this segment offers consumers a wide range of products to choose from and provides them with the convenience of finding everything under a single roof. Furthermore, factors including discounted prices and a pleasant shopping experience due to the ambient store atmosphere and shelf displays are influencing consumers to buy from supermarkets and hypermarkets. Hence, such factors are fuelling the growth of this segment which in turn will drive the market growth during the forecast period.
Key Regions
North America is estimated to contribute 35% to the growth of the global market during the forecast period
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The growing health consciousness among consumers is fuelling the growth of the market in North America. Therefore, consumers are switching from sweetened carbonated beverages to more naturally flavored beverages. In addition, new product launches and innovative packaging are some of the factors that are also acting as growth drivers for the market. Moreover, several players are currently focusing on flavored plant-based water to attract consumers looking for a mix of both health benefits as well as flavors in their beverages. Hence, several prominent players will be experimenting with flavors within plant-based water which is positively impacting the market in the region. Hence, such factors are driving the market growth in North America during the forecast period.
Market Dynamics
In the realm of hydration, plant-based waters stand out as a refreshing and nutritious alternative, offering safe and clean water derived from natural sources. Employing water filt
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The global coconut water market size was valued at approximately $5.8 billion in 2023 and is anticipated to reach around $15.2 billion by 2032, growing at a compound annual growth rate (CAGR) of 11.5% during the forecast period. This robust growth can be attributed to several factors including increasing health consciousness among consumers, a shift towards natural and organic beverages, and rising awareness about the numerous health benefits of coconut water. Additionally, the growing preference for ready-to-drink beverages is further propelling the market's expansion.
One of the significant growth factors driving the coconut water market is the increasing consumer inclination towards health and wellness. Over the past decade, there has been a global shift towards healthier lifestyle choices, which includes a preference for beverages that offer functional benefits beyond basic hydration. Coconut water is rich in essential electrolytes such as potassium, sodium, and magnesium, making it an excellent hydration solution, especially for fitness enthusiasts and athletes. Its low-calorie content and natural sweetness also appeal to a broad audience, including those looking to reduce sugar intake and manage weight.
Another crucial factor contributing to the growth of the coconut water market is the expanding distribution network, particularly in emerging economies. As the demand for coconut water rises, manufacturers are increasingly focusing on enhancing their distribution channels to ensure product availability across various markets. The advent of e-commerce platforms has further simplified accessibility, allowing consumers to purchase coconut water from the comfort of their homes. Moreover, strategic partnerships and collaborations between coconut water producers and retail giants are boosting product visibility and consumer reach.
The innovation and diversification of product offerings are also significantly driving market growth. Companies are continually experimenting with new flavors and formulations to cater to diverse consumer preferences. From pure coconut water to mixed versions infused with other fruit juices and even functional additives like vitamins and minerals, the market is witnessing a surge in product variety. This not only attracts a broader consumer base but also helps in retaining existing customers by offering them new and exciting options to choose from.
In terms of regional outlook, the Asia-Pacific region holds a dominant position in the coconut water market, driven by the abundant availability of fresh coconuts and a long-standing cultural affinity for coconut products. North America and Europe are also significant markets due to the high demand for natural and organic beverages. Latin America, being another major coconut-producing region, is experiencing rapid market growth, while the Middle East & Africa region shows promising potential due to increasing health awareness and disposable incomes.
The coconut water market is segmented into Pure Coconut Water and Mixed Coconut Water. Pure coconut water, which refers to unadulterated coconut water extracted directly from young, green coconuts, holds a substantial market share. This product type is particularly favored by health-conscious consumers who prefer natural and organic beverages. The rising popularity of pure coconut water can be attributed to its numerous health benefits, including hydration, improved digestion, and heart health, making it a staple in the diets of fitness enthusiasts and wellness advocates.
Mixed coconut water, on the other hand, involves the blending of coconut water with other fruit juices or natural flavors. This segment is growing rapidly as it caters to a broader audience that seeks variety and taste in their beverage choices. The introduction of innovative flavors such as pineapple, mango, and berry blends has significantly boosted the appeal of mixed coconut water. Moreover, the incorporation of functional ingredients like vitamins, minerals, and antioxidants further enhances the health benefits, making mixed coconut water a popular choice among health-conscious consumers looking for more than just hydration.
Pure coconut water is often marketed as a premium product, emphasizing its natural and organic qualities. This segment has seen considerable investment in terms of packaging and
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The size and share of this market is categorized based on Product Type (Pure Coconut Water, Flavored Coconut Water, Organic Coconut Water, Concentrated Coconut Water, Ready-to-Drink Coconut Water) and Packaging Type (Bottles, Cans, Tetra Packs, Pouches, Bulk Packaging) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Health Food Stores, Specialty Stores) and geographical regions (North America, Europe, Asia-Pacific, South America, Middle-East and Africa).
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As per Cognitive Market Research's latest published report, the Global Organic Coconut Water market size was $2.12 Billion in 2021 and it is forecasted to reach $7.34 Billion by 2029. Organic Coconut Water Industry's Compound Annual Growth Rate will be 14.22% from 2023 to 2030. Market Dynamics of the Organic Coconut Water Market:
The rising demand for organic products & increasing prevalence of kidney stones, dehydration, and digestive issues are the major factor that fuels the growth of organic coconut water. For instance, according to the National Library of Medicine, Coconut water consumption increases urinary potassium, chloride, and citrate in non-stone-forming individuals. Coconut water was analyzed and it was calculated to have a total alkali content of 13.8 mEq/L. Consumption of coconut water significantly increased urinary citrate (29%, p=0.02), urinary potassium (130%, p=0.01), and urinary chloride (37%, p=0.03), without affecting urine pH (p=0.16) or volume beyond that of tap water (p=1.00).
The demand for organic products is increasing, due to the awareness of chemical fertilizers used in agriculture, so consumers are preferring organic coconut water. For instance, the preservatives most used by coconut water (non-carbonated) processing industries are sodium sulfite (INS 221) and sodium metabisulfite (INS 223).
The packaged coconut water demand is increasing due to the rising demand for natural sports drinks which can create significant opportunities for the manufacturers. However, the cost of certified organic foods is generally higher than the price of their conventional counterparts, which may hinder the growth of the organic coconut water market. Organic food products are more expensive because of some factors such as production costs for organic foods are typically higher because organic farming is more labour-intensive, organic farming techniques reduce the frequency at which organic farmers can grow profitable crops, and the crop losses in organic farming and thereby less yield, is also higher and other factors.
Market Trends:
The 'chemical-free' component of organic food and drink is gaining significant popularity among people all over the world. Chemicals are consumed on a regular basis through food products that are grown by using chemical fertilizer, which is harmful to the human body. People nowadays are aware of these harmful effects on the body, due to the chemicals, so they are turning their focus to organic food and beverages. Further, organic coconut powder also gaining popularity among consumers. The players in the market are introducing coconut powders, for easy handling. This powder can be consumed by adding water to it.
IIT Kharagpur discovered the technology that keeps coconut water fresh for months (August 2017)
Department of Chemical Engineering, IIT Kharagpur, used a membrane-based separation process through which all the bacterial content can be removed. The shelf life of coconut enhanced to around 18 weeks without any use of preservatives. Generally, maximum bacterial content can be removed by a microfiltration membrane or any ultrafiltration membrane. The membrane was selected so that it eliminates the potent sites for microbial growth (enzyme polyphenol oxidase and high molecular weight proteins present in the coconut water) to its best extent so that further bacterial growth can be arrested
Introduction of Organic Coconut Water
Coconut water is a natural, therapeutic, and nutritious drink from coconut trees. The major nutrients of coconut water are minerals, sugars, protein, fat, and other minor nitrogenous and phenolic compounds, vitamins, etc. Coconut water has a typical flavour of coconuts due to delta lactone and has polyphenol oxidase, peroxidase, and some other enzymes.
The coconut water market is poised to experience explosive growth in the coming years. By 2024, the market is forecast to reach 2.08 billion dollars in sales in the United States. If the market reaches these heights it would mean growth of 500 percent since 2013. Globally, coconut water sales are expected to reach 8.3 billion U.S. dollars by 2023.
Coconut water health claims
Commercial coconut water is derived from the clear liquid contained inside coconuts. Both young and mature coconuts can be harvested, but young coconuts contain more water. Coconut water is purported to have a host of health benefits, including being rich in nutrients, antioxidants and reducing the risk of heart disease. It is also touted as a natural sports drink, but its efficacy is debated. While it does contain electrolytes, the balance is not in the desirable range for replenishing what the human body loses in sweat.
Market landscape
In 2017, Vita Coco was the most popular brand of coconut water in the United States by far, with a market share nearly 10 times greater than Zico, its closest competitor. Vita Coco had sales of 198.7 million dollars in the United States in 2018.