The Complementary and Alternative Medicines Market Report is Segmented by Type (Traditional Alternative Therapeutics, and More), Application (Arthritis & Musculoskeletal, Oncology Support, and More), Distribution Channel (Direct/Practitioner Sales, and More), and Geography (North America, Europe, Asia-Pacific, Middle East & Africa, South America). The Market Forecasts are Provided in Terms of Value (USD).

The U.S. complementary and alternative medicine (CAM) market is estimated to reach a value of XX million by 2033, expanding at a CAGR of 23.9% during the forecast period 2025-2033. The growth of the CAM market is attributed to various factors, including the rising prevalence of chronic diseases, increased consumer awareness, and growing acceptance of CAM therapies. The CAM market is segmented into five major categories based on intervention type: traditional alternative medicine/botanicals, mind healing, body healing, external energy, and sensory healing. The distribution channels for CAM products and services include direct sales, e-sales, and distance correspondence. Key players in the U.S. CAM market include Columbia Nutritional, Nordic Nutraceuticals, Ramamani Iyengar Memorial Yoga Institute, The Healing Company Ltd., John Schumacher Unity Woods Yoga Centre, Pure Encapsulations, LLC., Herb Pharm, Mindset Health, MetaMe, and The American Apitherapy Society Inc. Recent developments include: In December 2023, Omega-3 supplement brand, Nordic Naturals, has recently announced its partnership with Sam’s Club, a leading membership-only warehouse club, as part of its efforts to improve accessibility and affordability of its supplements. The collaboration is expected to witness the introduction of Nordic Naturals’ Ultimate Omega and Algae Omega supplements to Sam’s Club stores across the U.S. , In August 2023, Reveri, a self-hypnosis app launched a major rebrand.The company is undergoing a significant transformation in its branding and overall image as it ventures into the health-tech sector. , In March 2023, Mindset Health, a prominent digital hypnotherapy company, successfully raised funds in an oversubscribed Series A financing round. The investment was led by King River Capital, a renowned U.S. and Australian venture capital (VC) firm. The funding is aimed tosupport the continued growth and development of mindset health’s digital hypnotherapy apps. , In October 2022, The Healing Company acquired Your Super, a top superfoods business, and secured a facility to expand its portfolio of brands. The acquisition is aimed to achieve the high growth wellness industries of superfoods and plant-based nutrition. , In October 2022, Coworth Park launched Hebridean sound therapy treatment. This treatment offers individuals a soothing sound therapy experience, providing a moment of relaxation and rejuvenation. Sound therapy, renowned for its calming properties, enhances the diverse range of wellness services available, underscoring the industry’s dedication to holistic well-being. , In April 2022, the Teachers College at Columbia University organized the “Awakened Campus Summit” emphasizing the benefits of promoting mental health and wellness among students. The summit featured speakers who were leaders from the U.S. military. , In March 2022, Indegene, a global healthcare solutions provider driven by technology, announced a partnership with metaMe Health, Inc., a Prescription Digital Therapeutics Co. Together, they aim to introduce Regulora to the market as a treatment option for abdominal pain associated with irritable bowel syndrome (IBS). , In March 2021, Kerala Ayurveda arm announced a partnership agreement with eBay, an e-commerce platform to launch its products in the U.S. market. Kerala Ayurveda Inc., the wholly owned subsidiary of Kerala Ayurveda Ltd, got the opportunity to create an exclusive online platform to showcase its authentic Ayurvedic products. .

The United States Complementary and Alternative Medicine Market was valued at USD 34.82 Billion in 2024 and is expected to reach USD 125.94 Billion by 2030 with a CAGR of 23.87%.

Complementary And Alternative Medicine Market Size was valued at US$ 77,533.87 Mn in 2023, and is projected to reach US$ 262,115.49 Mn by 2032, growing at a CAGR of 16.6% from 2023 to 2032.

The market for Complementary and Alternative Medicine for Anti-Aging & Longevity was US$ 44.6 Billion in 2021, and it is expected to grow at a CAGR of 24.4% from 2022 to 2032.

The North America Alternative And Complementary Medicine report features an extensive regional analysis, identifying market penetration levels across major geographic areas. It highlights regional growth trends and opportunities, allowing businesses to tailor their market entry strategies and maximize growth in specific regions.

Complementary and Alternative Medicine Market Outlook

According to our latest research, the global complementary and alternative medicine (CAM) market size reached USD 119.2 billion in 2024, reflecting a robust and sustained interest in holistic and integrative health solutions worldwide. The market is projected to expand at a CAGR of 17.4% from 2025 to 2033, culminating in a forecasted value of USD 386.7 billion by 2033. This remarkable growth trajectory is underpinned by increasing consumer awareness about preventive healthcare, rising chronic disease prevalence, and growing acceptance of non-conventional therapies across both developed and emerging economies.

A critical growth driver for the complementary and alternative medicine market is the mounting global burden of chronic diseases and lifestyle-related health issues. As conventional medicine often focuses on symptom management, patients are increasingly seeking holistic approaches that address root causes and promote overall well-being. The rise in non-communicable diseases such as diabetes, cardiovascular disorders, and mental health conditions has catalyzed demand for CAM therapies, including acupuncture, yoga, meditation, and herbal remedies. These modalities not only offer symptom relief but also emphasize preventive care, stress reduction, and long-term health maintenance, which resonates strongly with health-conscious consumers worldwide.

Another significant factor propelling the CAM market is the growing body of scientific research supporting the efficacy and safety of alternative therapies. As clinical studies and meta-analyses continue to validate traditional practices such as Ayurveda, naturopathy, and chiropractic care, healthcare professionals and patients alike are becoming more confident in integrating these modalities into mainstream treatment regimens. Additionally, regulatory frameworks in several countries are evolving to accommodate and standardize CAM practices, further legitimizing their use and expanding access. The integration of digital health platforms and telemedicine has also played a pivotal role, making CAM services more accessible to remote and underserved populations, thereby broadening the market reach.

Demographic shifts, particularly the aging global population, are fueling the demand for complementary and alternative medicine. Older adults are more likely to experience chronic pain, musculoskeletal issues, and mental health challenges, prompting them to explore non-pharmacological interventions that offer fewer side effects and personalized care. Moreover, the millennial and Gen Z cohorts are increasingly adopting wellness-oriented lifestyles, prioritizing preventive healthcare, and seeking natural therapies. This generational shift is bolstered by social media advocacy, celebrity endorsements, and the proliferation of wellness influencers, all of which contribute to the normalization and mainstream acceptance of CAM practices.

From a regional perspective, Asia Pacific continues to dominate the complementary and alternative medicine market, owing to its rich heritage of traditional medicine systems such as Traditional Chinese Medicine (TCM), Ayurveda, and various indigenous healing practices. North America and Europe are also witnessing significant growth, driven by rising consumer awareness, favorable reimbursement policies, and a surge in integrative healthcare models. Meanwhile, Latin America, the Middle East, and Africa are emerging as promising markets, supported by increasing government initiatives and investments in holistic health infrastructure. The global CAM market is thus characterized by a dynamic interplay of cultural, economic, and regulatory factors, paving the way for sustained expansion in the coming years.

Type Analysis

The type segment of the complementary and alternative medicine market encompasses a diverse array of modalities, including traditional alternative medicine/botanicals, mind healing, body healing, external energy, sensory healing, and others.

By 2025, the alternative healthcare provider market in the United States is expected to be worth nearly ** billion U.S. dollars. This statistic shows a compilation of actual, estimated, and projected U.S. alternative healthcare providers and services annual revenues from 2013 to 2025. The term alternative medicine means any form of medicine that is outside the mainstream of western or conventional medicine as practiced by the majority of physicians, in hospitals, etc. Well-known examples of alternative medicine are: homeopathy, osteopathy, and acupuncture. Public opinion on alternative medicine Public opinion around using alternative medicine in the United States has generally been positive. A majority of men and women in the United States has reported that they were open-minded about using alternative medicine. By political affiliation, public opinion on using alternative medicine doesn’t shift dramatically either, as more than ** percent of both Republican and Democrat voters among adults, respectively, agreed that alternative medicine is a good supplement to cancer treatment. Alternative medicine in Europe Opinions about alternative medicine in Europe vary significantly from country to country. In France, a large majority of the population stated that they had an overall good image of alternative therapy. Similarly, in the United Kingdom, osteopathy was generally viewed as definitely or possibly an effective treatment for different illnesses. However, in Germany, a vast majority of adults stated that they still prefer traditional medicine over alternative medicine.

Complementary and Alternative Medicine Market is projected to reach USD 1,282.70 billion by 2033, growing at a CAGR of 23.56% from 2025-2033.

Global Complementary and Alternative Medicine for Anti-Aging & Longevity Market size & share estimated to surpass USD 366.58 billion by 2032, to grow at a CAGR of 21.7% during the forecast period.

According to Cognitive Market Research, the global Alternative And Complementary Medicine market size will be USD 148514.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 26.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 59405.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 24.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 44554.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 34158.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 7425.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 25.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2970.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 25.9% from 2024 to 2031.
The Online Sales category is the fastest growing segment of the Alternative And Complementary Medicine industry

Market Dynamics of Alternative and Complementary Medicine Market

Key Drivers for Alternative and Complementary Medicine Market

Increased Prevalence of Chronic Diseases Significantly to Boost Market Growth

The complementary and alternative medicine (CAM) market is driven by the increasing prevalence of chronic diseases, including cancer and cardiovascular conditions. Patients frequently experience adverse side effects as a result of conventional treatments for these chronic diseases. Consequently, they tend to pursue complementary and alternative therapies that provide holistic benefits and minimal side effects. Acupuncture, herbal medicine, and yoga are examples of complementary and alternative therapies (CAM) that not only alleviate the symptoms of chronic diseases but also enhance overall health. As these advantages become more widely recognized, an increasing number of healthcare providers and patients are integrating complementary and alternative medicine (CAM) into their treatment regimens, which is contributing to market expansion. Moreover, the ageing population, which is more susceptible to chronic illnesses, contributes to the heightened demand for CAM therapies, thereby facilitating market expansion.

Infrastructure Development and Increasing Healthcare Expenditure to Drive Market Growth

Infrastructure Development and Increasing Healthcare Expenditure Another significant factor that is propelling the CAM market is the global increase in healthcare expenditure. Governments and private organizations are making substantial investments in healthcare infrastructure, which is enhancing the availability of complementary and alternative therapies. This increased investment facilitates the establishment of additional healthcare facilities that are equipped with complementary and alternative medicine (CAM) services, thereby increasing the accessibility of these therapies to the general public. Furthermore, the integration of complementary and alternative (CAM) therapies into traditional medical practices is a component of the healthcare infrastructure development process, which increases their credibility and acceptance among patients. Growth in the market is further stimulated by government initiatives that are designed to increase healthcare funding and promote the advantages of complementary and alternative therapies (CAM). The CAM market is anticipated to experience significant growth as healthcare systems continue to develop and expand.

Restraint Factor for the Alternative and Complementary Medicine Market

The exorbitant cost of medications and treatments will Limit Market Growth

The market is significantly constrained by the exorbitant cost of complementary and alternative medicine (CAM) therapies. Numerous complementary and alternative medicine (CAM) treatments, such as acupuncture, herbal medicines, and specialized dietary supplements, can be costly, particularly when they are not reimbursed by insurance. Many patients, particularly those in lower income brackets or without adequate health insurance coverage, are unable to access care due to this financial barrier. The cost issue is furt...

The Complementary and Alternative Medicine (CAM) market is experiencing steady growth, projected to reach a market size of $13,560 million in 2025, with a Compound Annual Growth Rate (CAGR) of 3.8% from 2025 to 2033. This robust expansion is driven by several factors. Increasing awareness of the limitations of conventional medicine in addressing chronic conditions and a growing preference for holistic and personalized healthcare approaches are key drivers. The rising prevalence of chronic diseases like stress, anxiety, and musculoskeletal disorders, coupled with the desire for natural and less invasive treatments, is fueling demand for CAM therapies. Furthermore, increased consumer spending on wellness and preventative healthcare, along with the integration of CAM practices into mainstream healthcare settings, contribute to this market's expansion. The market is segmented by therapy type (Holistic Medical Systems, Mind-body Technology, Biotherapeutic Practices, Manual and Body-based Therapies, Energy Therapy) and application (Physical Illness, Mental Illness), allowing for targeted market penetration strategies. Leading companies are leveraging innovation and diversification of their product portfolio to cater to a widening consumer base, further stimulating growth within specific segments. The regional distribution of the CAM market is diverse, with North America, Europe, and Asia Pacific representing significant market shares. The United States, in particular, is a dominant market due to high consumer awareness and acceptance of CAM therapies. However, the growing adoption of CAM practices across other regions, particularly in developing economies with rising disposable incomes and increased access to information, indicates substantial growth potential. Growth patterns may vary across regions influenced by cultural acceptance of CAM, government regulations, and healthcare infrastructure developments. Despite the substantial market growth and consumer interest, some challenges persist. These include ensuring the quality and safety of CAM products and services, addressing regulatory complexities, and bridging the communication gap between CAM practitioners and conventional healthcare providers.

Integrative Health or Complementary and Alternative Medicine Market Outlook

According to our latest research, the global Integrative Health and Complementary and Alternative Medicine (CAM) market size reached USD 119.7 billion in 2024, demonstrating robust growth driven by the increasing consumer inclination toward holistic well-being and natural remedies. The market is projected to grow at a CAGR of 16.2% during the forecast period, reaching an estimated USD 328.1 billion by 2033. This exceptional growth trajectory is primarily attributed to the rising prevalence of chronic diseases, growing awareness about preventive healthcare, and the expanding acceptance of alternative therapies alongside conventional medicine.

A key growth factor for the Integrative Health and CAM market is the mounting global burden of chronic diseases such as diabetes, cardiovascular disorders, and cancer. These conditions have led to a surge in demand for complementary therapies that can be used in conjunction with standard medical treatments to improve patient outcomes and quality of life. The limitations of conventional medicine in managing chronic pain, stress, and lifestyle-related disorders have prompted patients and healthcare providers alike to explore integrative approaches. Additionally, the increasing body of scientific research supporting the efficacy of CAM modalities such as acupuncture, yoga, and herbal supplements has bolstered their credibility, further propelling market expansion.

Another significant driver is the growing consumer preference for preventive care and wellness solutions. As populations become more health-conscious, individuals are seeking proactive measures to maintain well-being, prevent illness, and enhance mental health. This shift has led to a boom in wellness tourism, spa therapies, and at-home wellness practices, all of which fall within the scope of integrative health and CAM. The proliferation of digital health platforms and mobile applications has made alternative therapies more accessible, enabling users to receive virtual consultations, guided meditation, and personalized wellness plans. Such technological advancements are breaking geographical barriers and democratizing access to CAM services.

Government initiatives and regulatory support are also playing a crucial role in shaping the Integrative Health and CAM market landscape. Several countries have recognized the potential of CAM in reducing healthcare costs and improving population health, leading to the integration of certain therapies into public health systems. For instance, the inclusion of yoga and naturopathy in national wellness programs in countries like India, and the reimbursement of acupuncture and chiropractic services in parts of Europe and North America, are creating a conducive environment for market growth. Furthermore, collaborations between traditional healers and allopathic practitioners are fostering a more holistic approach to healthcare delivery, encouraging greater adoption of integrative practices.

From a regional perspective, Asia Pacific continues to dominate the Integrative Health and CAM market, accounting for the largest share in 2024 due to its rich heritage of traditional medicine systems such as Ayurveda, Traditional Chinese Medicine (TCM), and various indigenous healing practices. North America and Europe are also witnessing substantial growth, driven by increasing consumer awareness, supportive regulatory frameworks, and a strong presence of CAM practitioners. Meanwhile, Latin America and the Middle East & Africa are emerging as promising markets, fueled by rising healthcare investments and the gradual acceptance of alternative therapies. The market’s global expansion is underpinned by cross-cultural exchanges, research collaborations, and the integration of CAM into mainstream healthcare systems.

Product Type Analysis

The product type segment of the Integrative Health and CAM market encompasses a diverse range of modalities, including herbal supplements, home

The report on North America Complementary and Alternative Medicine (CAM) covers a summarized study of several factors supporting market growth, such as market size, market type, major regions, and end-user applications. The report enables customers to recognize key drivers that influence and govern the market.

The Complementary and Alternative Medicine (CAM) industry, valued at $229.90 million in 2025, is projected to experience robust growth, with a compound annual growth rate (CAGR) of 5.42% from 2025 to 2033. This expansion is driven by several factors. Increasing awareness of the limitations of conventional medicine, coupled with a growing interest in holistic wellness and preventative healthcare, fuels demand for CAM therapies. The rising prevalence of chronic conditions like arthritis, cancer, and cardiovascular diseases, for which CAM offers complementary treatments, further propels market growth. Consumer preference for natural and less invasive therapies, along with the increasing accessibility of CAM through online platforms and direct sales channels, also contributes significantly to market expansion. Segmentation analysis reveals strong performance across various therapy types, including traditional alternative therapeutics, body therapy, and mind therapy, catering to a diverse range of needs. The market’s geographical distribution showcases substantial potential across North America, Europe, and the Asia-Pacific region, reflecting varying levels of CAM adoption and cultural acceptance. Significant regional variations exist within the CAM market. North America, with its established CAM infrastructure and high healthcare expenditure, is expected to hold a leading market share. However, the Asia-Pacific region, particularly India and China, presents a rapidly growing market due to the inherent cultural acceptance of traditional medicine practices and a burgeoning middle class with increased disposable income. Europe's market growth is fuelled by rising healthcare costs and a growing awareness of holistic well-being. The industry faces some restraints, including regulatory challenges related to standardization and efficacy validation of various CAM treatments. However, increased research and development efforts are anticipated to overcome these challenges and further stimulate market expansion. The competitive landscape is characterized by a mix of established companies and emerging players, encompassing providers of herbal remedies, yoga and meditation centers, and specialized therapy clinics. The market’s future trajectory indicates substantial growth potential, driven by evolving healthcare trends and an increasing focus on personalized and preventative care. Recent developments include: December 2022: Adoratherapy launched its Alkemie Chakra Healing collection, featuring aroma perfume sprays, dry touch body oils, body lotions, and lotion candles all with the same scents. The scents were formulated to balance and heal using aromatherapy principles, in which essential oils are active ingredients., October 2022: Coworth Park launched a new Hebridean sound treatment. Through the use of sound therapy, which is intended to be tranquil, relaxing, and transportive, the treatment provides a moment of rest and renewal.. Key drivers for this market are: Increasing Awareness About the Benefits of Complementary and Alternative Medicines, Growing Government Initiative and Growing Acceptance. Potential restraints include: Increasing Awareness About the Benefits of Complementary and Alternative Medicines, Growing Government Initiative and Growing Acceptance. Notable trends are: Cancer Is Expected to Hold a Significant Share Over the Forecast Period.

The Complementary and Alternative Medicine (CAM) market is experiencing robust growth, driven by increasing awareness of holistic wellness, rising healthcare costs, and dissatisfaction with conventional medicine's limitations. The market's expansion is fueled by several factors, including the growing prevalence of chronic diseases, a preference for non-invasive treatments, and the increasing integration of CAM therapies into mainstream healthcare settings. Specific segments like Mind-body therapies (including yoga and meditation) and Biotherapeutic practices (e.g., herbal remedies and nutritional supplements) are showing particularly strong growth, reflecting consumer interest in natural and preventative healthcare approaches. The market is geographically diverse, with North America and Europe currently holding significant market share, but Asia-Pacific is projected to experience substantial growth due to its large population and increasing disposable incomes. While challenges remain, such as regulatory hurdles and ensuring the quality and safety of CAM products and practices, the overall market outlook remains positive, indicating continued expansion and diversification throughout the forecast period. The diverse range of CAM therapies, including holistic medical systems (Ayurveda, Traditional Chinese Medicine), manual and body-based therapies (massage, chiropractic), energy therapies (acupuncture, reiki), and the use of mind-body technologies (meditation apps, biofeedback), cater to a broad spectrum of health needs. This diversity contributes to the market's resilience and continued growth. Competition in the CAM market is intense, with established players alongside newer entrants specializing in specific niches. The success of individual companies depends on factors like brand recognition, product innovation, and effective marketing strategies focused on educating consumers about the benefits and efficacy of their offerings. The market is also witnessing increased investment in research and development, contributing to a greater understanding of CAM's mechanisms and therapeutic potential, further boosting consumer confidence and market expansion.

The global market for Alternative and Complementary Medicine (ACM) is experiencing robust growth, projected to reach $100.64 billion in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 15.8% from 2025 to 2033. This significant expansion is driven by several key factors. Increasing consumer awareness of the limitations of conventional medicine, coupled with a rising preference for holistic and preventative healthcare approaches, fuels the demand for ACM therapies. The growing prevalence of chronic diseases, alongside a desire for personalized and less invasive treatments, further contributes to this market's upward trajectory. Specific segments like botanicals and mind-body practices (yoga, meditation) are witnessing particularly strong growth, reflecting a global shift towards natural and integrated healthcare solutions. The incorporation of technology, such as e-training platforms for yoga and acupuncture instruction, is also accelerating market penetration and accessibility. While challenges such as regulatory hurdles and varying levels of scientific validation for certain therapies persist, the overall market trajectory remains positive, indicating a significant and enduring role for ACM in the global healthcare landscape. The geographic distribution of the ACM market reflects varying levels of adoption across regions. North America, with its established wellness culture and high disposable incomes, is expected to maintain a leading market share. However, significant growth opportunities are emerging in Asia-Pacific, driven by increasing health consciousness and rising middle classes in countries like India and China. Europe also represents a substantial market, with established integrative healthcare systems and a growing demand for natural therapies. The continued expansion of the ACM market will be shaped by factors such as advancements in research and development, increased integration with conventional medicine, and the evolving regulatory landscape. Further segmentation by specific modalities (e.g., acupuncture, aromatherapy) and application types (e.g., direct contact therapy vs. remote consultations) offers a more granular understanding of market dynamics and presents opportunities for specialized market players. The continued focus on evidence-based practices and quality control within the ACM industry will be crucial in securing its long-term growth and fostering public trust.

The global Alternative and Complementary Medicine (ACM) market is experiencing robust growth, driven by increasing awareness of holistic well-being, rising healthcare costs, and dissatisfaction with conventional medicine's limitations. The market, estimated at $150 billion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 8% from 2025 to 2033, reaching approximately $270 billion by 2033. This expansion is fueled by several key trends, including the integration of ACM therapies into mainstream healthcare systems, the increasing popularity of mindfulness and yoga practices, and the growing demand for natural and botanical remedies. The segment encompassing botanicals and acupuncture is particularly strong, reflecting a consumer preference for natural healing solutions. However, regulatory hurdles and varying levels of scientific evidence supporting certain ACM practices present challenges to market growth. Geographical distribution reveals a strong presence in North America and Europe, with significant emerging markets in Asia-Pacific, particularly in India and China, driven by the region's growing middle class and increasing disposable income. The market is segmented by application (direct contact, e-training, distance correspondence) and type (botanicals, acupuncture, mind-body practices including yoga, and magnetic intervention). While direct contact therapies currently dominate, the e-training and distance correspondence segments are rapidly gaining traction due to the increased accessibility and affordability they provide. The diverse range of therapies within ACM offers significant opportunities for market players, prompting competition and innovation. Leading companies like Pacific Nutritional, Herb Pharm, and Herbal Hills are witnessing growth, particularly those focusing on the botanicals segment. The burgeoning yoga sector also presents a major growth area, reflected in the success of companies like Iyengar Yoga Institute and Yoga Tree. Further research into the efficacy and safety of various ACM therapies will be crucial to bolster consumer confidence and pave the way for greater market penetration and broader acceptance within the healthcare landscape.

The integrative medicines market size was valued at USD 11.03 billion in 2024 and is likely to cross USD 116.74 billion by 2037, expanding at more than 19.9% CAGR during the forecast period i.e., between 2025-2037. Europe industry is predicted to hold largest revenue share of 30% by 2037, on the account of increasing cases of diabetes and the strong presence of leading integrative medicine service providers in the region.