In 2023, the age group of the 35 to 44 year-olds was the largest age group in the United States confectionery market. Approximately 23 percent of confectionery consumers fell into this group. The age group of the 25 to 34 year-olds followed closely behind at 22.5 percent.

The South America Confectionery Market report segments the industry into Confections (Chocolate, Gums, Snack Bar, Sugar Confectionery), Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others), and Country (Argentina, Brazil, Rest of South America). Get five years of historical data and five-year market forecasts.

This statistic depicts the market share of the leading gum companies in the United States in 2022. Mars held a market share of about 53.3 percent of U.S. gum sales for the 52 weeks ended on January 3, 2022.

Between January 2016 and May 2021, both H-E-B Select Ingredients Creamy Creations and Signature Select launched 37 chocolate dessert and ice cream products in the United States. This was the highest product count among all brands. In third place was Häagen-Dazs with 30 launched products.

The volume is forecast to experience significant growth in all segments in 2030. As part of the positive trend, the volume achieves the maximum value across all four different segments by the end of the comparison period. Notably, the segment Preserved Pastry Goods & Cakes stands out with the highest value of 3.48 billion kilograms. Find further statistics on other topics such as a comparison of the revenue in Indonesia and a comparison of the average revenue per capita in Malaysia.The Statista Market Insights cover a broad range of additional markets.

The U.S. Confectionery Market size was valued at USD 39.57 billion in 2023 and is projected to reach USD 54.94 billion by 2032, exhibiting a CAGR of 4.8 % during the forecasts period. This growth is primarily attributed to the increasing demand for indulgent treats, technological advancements in production processes, and a growing consumer base with disposable income. The U. S. Confectionery Market still holds a rich potential as a sum of tradition and innovation. Led by Hershey’s, Mars, and Nestle, it presents various profiles of customers and their preferences. The types of chocolates may range from the traditional chocolate bar to specialty chocolate for specialized markets, such as organic, vegan, and low-sugar chocolates. There’s been a shift towards healthier indulgence, which has given rise to more exotic confectionery products with improved nutritional profiles, and retro-sweets remain popular. Online buying has revolutionized the industry and makes specialty products easily accessible for customers.

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US Confectionery Market Size 2025-2029

The US confectionery market size is valued to increase by USD 13.5 billion, at a CAGR of 4.7% from 2024 to 2029. Seasonal demand for confectioneries will drive the US confectionery market.

Major Market Trends & Insights

By Distribution Channel - Offline segment was valued at USD 34.30 billion in 2022
By Product - Chocolate segment accounted for the largest market revenue share in 2022
CAGR from 2024 to 2029 : 4.7%

Market Summary

The Confectionery Market in the US is witnessing significant growth, driven by the increasing preference for sweet treats and the rising demand for functional confectionery products. According to recent studies, the market for confectionery in the US is expected to experience steady expansion, fueled by consumer trends such as the preference for healthier options and the growing popularity of Medicated Confectionery. The market's growth is, however, not without challenges. The fluctuating prices of raw materials, such as cocoa and sugar, pose a significant threat to operational efficiency and profitability. To mitigate these challenges, confectionery manufacturers are focusing on supply chain optimization and compliance with regulatory requirements.
For instance, a leading confectionery company implemented a real-time monitoring system to track raw material prices and optimize production schedules accordingly. This resulted in a 15% reduction in raw material wastage and a 12% increase in operational efficiency. Additionally, the company invested in automation technologies to ensure compliance with food safety regulations, reducing the risk of product recalls and enhancing customer trust. In conclusion, the Confectionery Market in the US is experiencing steady growth, driven by consumer trends and the increasing demand for functional confectionery products. However, manufacturers face challenges such as raw material price fluctuations and regulatory compliance.
To overcome these challenges, companies are focusing on supply chain optimization and automation technologies to improve operational efficiency and ensure regulatory compliance.

What will be the Size of the US Confectionery Market during the forecast period?

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How is the Confectionery in US Market Segmented ?

The confectionery in US industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Chocolate
  Sugar confectionery
  Gums


Type

  Conventional
  Organic


Geography

  North America

    US

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The dynamic confectionery market in the US continues to evolve, with product diversification strategies expanding beyond traditional hard candy formulations to include chocolates, gummi candies, and caramels. Manufacturers employ advanced techniques such as chocolate tempering, molding, and mass production to meet consumer demand. Supply chain optimization, ingredient cost optimization, and distribution network efficiency are crucial for maintaining profitability. Confectionery Waste Management and automated production lines contribute to manufacturing efficiency, while consumer behavior insights inform new product innovation. Key players invest in sensory evaluation methods, quality control procedures, and nutritional labeling requirements to cater to evolving consumer preferences.

For instance, chocolate manufacturers use coating application methods and candy coating formulations to texture modify and extend shelf life. Ingredient sourcing strategies and production yield improvement are essential for process optimization, with sweetener alternatives and flavor development processes driving innovation. The confectionery industry generates approximately USD35 billion in annual sales, underscoring its significant impact on the US food market.

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The Offline segment was valued at USD 34.30 billion in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The confectionery market in the US continues to evolve, driven by advancements in technology and consumer preferences. One significant area of focus is optimizing production processes to enhance efficiency and profitability. Chocolate tempering machine calibration and sugar crystallization prevention methods are essential for high-speed confectionery production

The North America Sugar Confectionery Market report segments the industry into Confectionery Variant (Hard Candy, Lollipops, Mints, Pastilles, Gummies, and Jellies, Toffees and Nougats, Others), Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others), and Country (Canada, Mexico, United States, Rest of North America). Five-year historical trends and forecasts are included.

With a share of almost **** percent in 2022, Ferrero led the U.S. confectionery market. The company was closely followed by top competitor Hershey, which held a share of about ** percent that year. Popular candy types Among the various types of products in the confectionery sector, chocolate usually generates the highest sales numbers. In 2021, Western Europe accounted for the highest market share of chocolate confectionery worldwide. That region of the world houses many of the countries with the highest consumption of chocolate per capita in the world. Non-chocolate Besides chocolate, the U.S. confectionery industry also produces non-chocolate candy. In 2020, this specific segment generated almost **** billion U.S. dollars’ worth of sales in the United States. The segment includes various types of candy, such as licorice, specialty nuts, and breath fresheners. Chewy candy, such as jellybeans or taffy, was the leading non-chocolate candy category: chewy candy generated about *** billion U.S. dollars’ worth of sales in 2021.

U.S. Confectionery Market size was valued at USD 36.8 billion in 2021 and is poised to grow from USD 38.2 billion in 2022 to USD 55.4 billion by 2030, growing at a CAGR of 4.8%

United States Candy Market was valued at USD 15.67 billion in 2024 and is anticipated to grow USD 20.07 billion by 2030 with a CAGR of 4.26%.

This statistic depicts the sales of the U.S. confectionery market from 2020 to 2022 with a forecast to 2024, by segment. In 2022, chocolate confectionery generated ***** billion U.S. dollars worth of sales in the United States. Total U.S. confectionery sales amounted to about **** billion U.S. dollars.

The US confectionery market is dominated by key players such as The Hershey Company, Mars, Mondelez International, Ferrero Group, and Lindt & Sprüngli. This article explores their market shares, product ranges, and the influence of factors like marketing strategies and consumer preferences on the industry.

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Confectionery Market Size 2025-2029

The confectionery market size is forecast to increase by USD 71 billion, at a CAGR of 4.6% between 2024 and 2029.

The market is characterized by a diverse range of products in novel flavors, driving consumer preference and repeat purchases. This trend is fueled by the increasing demand for innovative and unique confectionery items, as consumers seek to differentiate their sweet treats. However, the rise of online retailing poses a significant challenge for market players, as they grapple with the complexities of managing logistics and ensuring the timely delivery of perishable confectionery products. Furthermore, supply chain disruptions, including raw material availability and price fluctuations, pose a persistent challenge in the confectionery sector.
Companies must navigate these challenges by implementing robust supply chain strategies, leveraging technology for efficient order fulfillment, and collaborating with logistics partners to ensure timely and cost-effective delivery. To capitalize on the market's growth opportunities, players must focus on innovation, quality, and customer experience, while addressing the challenges of online retailing and supply chain complexities.

What will be the Size of the Confectionery Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market dynamics shaping its various sectors. Quality control is a top priority for entities, ensuring the highest standards in their offerings. E-commerce platforms have become essential, catering to consumer preferences for convenience and bulk packaging. New product launches, driven by emerging consumer trends, are a constant in the market. Organic ingredients and ethical sourcing are increasingly important, as are gluten-free options and sugar-free confectionery. Hard candy and chocolate bars remain popular, with innovation in production processes leading to new textures and flavors. Pricing strategies vary, with cost optimization and profit margins a key consideration.

Global market share is influenced by brand positioning and consumer demographics. Allergen management and food safety regulations are critical for retailers, from specialty stores to convenience stores. Seasonal demand and brand loyalty are essential factors in inventory management. Automated packaging and digital marketing are transforming the industry, with social media platforms playing a significant role in advertising strategies. Sustainability practices and fair trade are increasingly important to consumers, driving import/export regulations and distribution channels. Consumer insights and supply chain management are crucial for entities to stay competitive. Ingredient sourcing and inventory management are ongoing challenges, with pricing strategies and profit margins a constant consideration.

Product innovation and customer preferences continue to shape the market, with fruit snacks, gummy candy, jelly beans, and chewing gum among the many options available. The market is a complex and ever-changing landscape, with entities adapting to consumer trends and evolving market patterns. From cocoa powder to chocolate truffles, the industry continues to offer a wide range of delicious and innovative products.

How is this Confectionery Industry segmented?

The confectionery industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Chocolate
  Sugar confectionery
  Gums


Age Group

  Adults
  Children
  Geriatric


Price

  Economy
  Mid-range
  Luxury


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    The Netherlands
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

.

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant trends and dynamics, with various entities shaping its growth. New product launches catering to dietary restrictions, such as vegan options and gluten-free choices, continue to emerge. Bulk packaging and online retailers are gaining popularity, offering convenience to consumers. Sustainability practices, including automated packaging and ethical sourcing, are increasingly important. Chocolate syrup and retail packaging innovations are enhancing the consumer experience. Cost optimization through import/export regulations and inventory management is a key focus for manufacturers. Marketing campaigns and social media marketing are essential tool

In US Confectionery Market, It is expected to continue its growth trajectory, driven by factors such as innovation, changing consumer preferences, and the increasing demand for healthier options.

The Candy Market Report is Segmented by Product Type (Chocolate Candy, Non-Chocolate Candy, and More), Ingredient Type (Sugar-Based Candies, Sugar-Free Candies), Category (Mass, Premium), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, and More), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

The U.S. chocolate and confectionery market rose markedly to $25.3B in 2024, picking up by 8.8% against the previous year. The market value increased at an average annual rate of +4.2% over the period from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2021 with an increase of 8.9% against the previous year.

The North American chocolate confectionery market presents a vast and diverse product landscape, catering to a wide array of consumer preferences and occasions. Key product categories include: Chocolate Bars: This remains a cornerstone of the market, encompassing a wide spectrum from classic milk chocolate to sophisticated dark chocolate varieties with varying cocoa percentages and flavor profiles. Convenience and portability contribute to their enduring popularity. Candies: This segment showcases a broad range of chocolate-based confections, including filled chocolates (e.g., caramels, nuts, fruit), truffles, bonbons, and molded chocolate shapes, offering consumers a diverse palette of textures and flavors. Confectionery Coatings: Chocolate's versatility extends beyond standalone products; it serves as a premium coating for a variety of confectionery items, enhancing their appeal and adding a luxurious touch. Chocolate Snacks and Novelties: This growing category encompasses chocolate-covered pretzels, cookies, and other snack items, capitalizing on the combination of sweet and savory flavors. Premium and Specialty Chocolates: A rising segment focused on high-quality cocoa beans, unique flavor profiles, and artisanal production methods, appealing to discerning consumers seeking a superior chocolate experience. Notable trends are: Increasing adoption of vegan diets and high organic hummus is driving market growth..

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Candy Market Size 2024-2028

The candy market is estimated to increase by USD 57.1 billion and is forecast to grow at a CAGR of 4.36% between 2023 and 2028. The market is experiencing significant growth, driven by increasing marketing activities and packaging innovations in confectionery. These strategies are effectively engaging consumers and driving sales. However, trends in the market are not without challenges. Growing health concerns related to diabetes and obesity are leading to a shift towards healthier candy options. Manufacturers are responding by introducing sugar-free, low-calorie, and organic candy products. Additionally, there is a rising demand for functional candies with added vitamins and minerals. These trends are shaping the market, offering opportunities for innovation and growth while addressing consumer health concerns. The candy market is evolving with a growing demand for healthier candies, including organic, premium, and vegan options. Sugar substitutes are becoming popular, catering to consumers seeking candy for special diets. Seasonal candy offerings are expanding, and e-commerce candy sales are surging, with candy subscription boxes gaining traction. Consumers are increasingly drawn to sustainably sourced candy, reflecting a broader shift towards more responsible and health-conscious candy choices.

What will be the size of the Market During the Forecast Period?

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What is the Fastest-Growing Segment in the Market?

The market share of the non-chocolate segment will be significant during the forecast period. Due to rising health consciousness and the demand for non/low-sugar chocolates/confectionery items, non-chocolate variant has gained commercial traction in recent years. The main reason for the rise in demand for non-chocolate confectionery among the general public is an increase in the number of people experiencing a rush of sugar after eating chocolates with high sugar content.

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The non-chocolate segment was valued at USD 126.60 billion in 2018 and continued to grow until 2022. People of all ages, genders, and socioeconomic levels enjoy non-chocolate candy. This adaptability opens up a wide range of opportunities for non-chocolate product makers to reach a larger audience. The rising population of emerging countries has resulted in a higher demand for non-chocolate candies, which is fueled by increased customer purchasing behavior. This, in turn, will lead to the growth of the non-chocolate segment of the market during the forecast period.

Which are the Key Regions for the Market?

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APAC is estimated to contribute 57% to the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The global market is expected to have a steady growth rate during the forecast period. The increase in population and rising urbanization across APAC have led to an increase in demand for various food products, such as confectioneries and candy. The market in countries such as India, China, Japan, and Thailand is expected to witness significant growth owing to the increase in demand from customers. Among APAC countries, an increase in health concerns among people in Japan has led to an increase in the consumption of chocolate-based candies that are made from cocoa, which has a balance of nutrients such as magnesium, calcium, and iron that help prevent cancer, obesity, and other health problems. During the forecast period, such factors are likely to fuel the growth of the market.

Market Dynamics

The market is a vibrant and exciting industry that encompasses a wide range of confectionery products, with a significant focus on candies. This market includes various categories such as Chocolate candy, Nonchocolate candy, Sugarfree candies, Dark chocolate, Organic food products, Vegan products, GMOfree products, and Kosher food colors. Sweeteners like Sugar and alternative options are also essential components of the market. The market caters to diverse consumer preferences, with Cleanlabeled products gaining popularity among children and youth. Chocolate candies, including Chocolate candy bars, are a major segment, while Nonchocolate candies, such as Hardboiled candies, Pastilles, Gums, Jellies and chews, Toffees, Caramels and nougat, also hold a substantial share. The market is expected to grow, driven by increasing demand for innovative and healthier candy options. Sugar, Sugar confectionery, Chewing gum, and Sugar candy are key ingredients in the production of these delightful treats.

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis

The United States confectionery market reached approximately USD 38.60 Billion in 2024. The market is projected to grow at a CAGR of 5.00% between 2025 and 2034, reaching a value of around USD 62.88 Billion by 2034.