According to estimates, Amazon claimed the top spot among online retailers in the United States in 2023, capturing 37.6 percent of the market. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.4 percent market share, followed in third place by Apple, with 3.6 percent.

Amazon’s continued success

Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.

Online shopping on the rise

Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.

The United States E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, and More). The Market Forecasts are Provided in Terms of Value (USD).

In 2023, the online channels' share of total retail sales reached 15.4 percent in the United States. This represented an increase compared to 2022, when it was 14.6 percent.

In the first quarter 2025, the share of e-commerce in total U.S. retail sales stood at **** percent, up from the previous quarter. From January to March 2025, retail e-commerce sales in the United States hit over *** billion U.S. dollars, the highest quarterly revenue in history. How e-commerce measures up in total U.S. retail In 2024, the reported total value of retail e-commerce sales in the United States amounted to over ****trillion U.S. dollars—impressive, but the figure pales compared to the total annual retail trade value of ******trillion U.S. dollars. Rising e-commerce segments Online shopping is popular among all age groups, though digital purchases are most common among Millennial internet users. In 2022, around ** percent of Millennials purchased items via the internet. Mobile commerce is also growing in popularity, as consumers increasingly rely on their smartphones and mobile apps for shopping activities. In the fourth quarter of 2022, m-commerce spending made up ** percent of the overall online spending in the United States.

The US e-commerce market, a significant segment of the global landscape, exhibits robust growth, driven by increasing internet penetration, smartphone adoption, and a shift in consumer preferences towards online shopping convenience. The market's Compound Annual Growth Rate (CAGR) of 14.70% suggests a substantial expansion, with a projected market value significantly exceeding its 2025 valuation within the forecast period (2025-2033). Key drivers include the rise of mobile commerce, the expansion of logistics and delivery infrastructure, and the increasing adoption of digital payment methods. Furthermore, the diversification of e-commerce offerings across various segments like beauty & personal care, consumer electronics, fashion & apparel, and food & beverage fuels this growth. The presence of major players like Amazon, Walmart, and Target underscores the market's competitiveness and maturity. However, challenges such as cybersecurity concerns, rising logistics costs, and the need for effective customer service strategies remain. The market segmentation reveals significant opportunities within specific categories; for instance, the beauty & personal care sector is expected to witness strong growth due to increasing demand for convenient online purchasing and personalized experiences. The US e-commerce market is geographically concentrated, with North America holding a substantial market share. However, regional variations exist, influenced by factors like consumer spending habits, digital infrastructure, and regulatory frameworks. Growth in regions beyond the core North American market will likely contribute significantly to the overall CAGR. The B2B e-commerce segment is also experiencing substantial growth, driven by businesses seeking streamlined procurement processes and improved supply chain efficiency. While precise figures for specific segments and regions are unavailable from the given information, it's evident that the overall market trajectory is positive, with promising prospects for both established and emerging players across diverse product categories. The future success within this dynamic landscape will depend on factors such as adapting to evolving consumer expectations, leveraging innovative technologies, and effectively navigating the complexities of the digital marketplace. Comprehensive Coverage USA Ecommerce Market Report (2019-2033) This in-depth report provides a comprehensive analysis of the USA ecommerce market, covering the period from 2019 to 2033. With a focus on the B2C ecommerce market size (GMV) and B2B ecommerce market size, this study delves into key market segments like Beauty & Personal Care, Consumer Electronics, Fashion & Apparel, Food & Beverage, Furniture & Home, and Others (Toys, DIY, Media, etc.). We analyze market trends, growth drivers, challenges, and emerging opportunities, providing valuable insights for businesses operating in or planning to enter this dynamic market. The report uses 2025 as the base year and forecasts the market's trajectory until 2033, incorporating data from the historical period (2019-2024). Recent developments include: May 2022- Home Depot announced the formation of Home Depot Ventures, a venture capital fund to promote early-stage startups that improve customer experience and home renovation. Furthermore, the $150 million funds will evaluate investments in businesses at various stages of development, emphasizing early and growth-stage startups that assist Home Depot customers and can scale., April 2022- In the United States, Apple finally offers the tools and accessories needed for self-servicing select iPhones. The company is now selling parts and components for the iPhone 12 series, iPhone 13 series, and the newly released 3rd Generation iPhone SE 2022 smartphones., April 2022- Amazon announced on Wednesday that it will build a solar park in Kent County as one of 37 new renewable energy projects worldwide to use renewable energy to power all of its activities by 2025, five years ahead of schedule., April 2022- Walmart honored Igloo's ancient legacy and commitment to "Made in the USA" with elected officials and prominent executives from both companies in attendance. In honor of this praise, Igloo designed the new Overland Series of coolers exclusively for Walmart, made in the United States., March 2022- Walmart Inc plans to hire more than 5,000 new associates for its tech hubs worldwide during the current fiscal year. Walmart Global Tech, the company's technology division, would be hiring for positions such as cybersecurity professional, product manager, and data scientist., June 2020- Apple's announcements and developments enhance the Apple platform and product experience. From macOS Big Sur, which boasts the most significant design overhaul since the launch of Mac OS X, to watchOS 7, iOS 14's new App Library, and iPadOS 14's expanded handwriting capabilities with Apple Pencil.. Key drivers for this market are: Growing Demand from Apparel and Footwear Industry., Rising Adoption of technologies (IOT,ML); Penetration of Internet and Smartphone Usage. Potential restraints include: Operational Compatibility Due to Growing Brand Value. Notable trends are: Increasing adoption of technologies.

Graph and download economic data for E-Commerce Retail Sales (ECOMSA) from Q4 1999 to Q1 2025 about e-commerce, retail trade, sales, retail, and USA.

North America B2B E-Commerce Market is Segmented by Channel (Direct Sales, Marketplace Sales), Transaction Model (Domestic, Cross-Border), Payment Method (Bank Transfers and ACH, Credit and Debit Cards, and More), Industry Vertical (Manufacturing, Retail and Wholesale, Healthcare and Life Sciences, Automotive, and More), and Country (United States, Canada, Mexico). The Market Forecasts are Provided in Terms of Value (USD).

The North America E-Commerce Market Report is Segmented by Business Model (B2C, B2B, C2C), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, and More), and Country. The Market Forecasts are Provided in Terms of Value (USD).

Apparel and accessories was the e-commerce category with the highest share in total retail sales in the United States as of February 2023. **** percent of all retail sales in the fashion segment were generated online. The category with the second-highest percentage of retail sales in the U.S. was furniture, at **** percent. At the other end of the spectrum, office equipment and supplies had the lowest share of retail sales, below *** percent. The continuous rise of e-commerce Online shopping is on the rise in the United States. The share of all retail sales in the U.S. stemming from online shopping has increased from *** percent in the first quarter of 2010 to a record-breaking **** percent in the third quarter of 2023. Consequently, the sales of retail e-commerce have surged from ** million U.S. dollars in the first quarter of 2010 to more than *** billion U.S. dollars in the third quarter of 2023. This boom is forecast to continue over the next few years, with the estimated revenue from online sales, including digital services, reaching **** trillion U.S. dollars by 2027. The king of e-commerce In the United States, the number of online shoppers continues to grow. In 2023, there were more than a quarter of a million online shoppers, and the number is forecast to reach over *** million by 2028. The most popular online shopping destination in the U.S., Amazon, sees a surge of shoppers during certain shopping occasions, which feature appealing bargains that encourage extravagant spending. In 2023, the biggest increase in sales occurred on Black Friday, with an increase of nearly ** percent. Amazon's deal event for Prime members, Prime Day, saw ** percent more sales. As for Cyber Monday, sales went up by ** percent.

Comprehensive dataset tracking Amazon's market share and competitor performance in US e-commerce from 2020-2024, including revenue figures, market trends, and category breakdowns.

The United States e-commerce market size reached approximately USD 1.11 Trillion in 2024. The market is further projected to grow at a CAGR of 14.70% between 2025 and 2034, reaching a value of USD 4.37 Trillion by 2034.

The US e-commerce market, a colossal sector exhibiting robust growth, is projected to maintain a significant upward trajectory. With a current market size exceeding $1.19 trillion (as of the base year 2025, extrapolated from the provided data), and a Compound Annual Growth Rate (CAGR) of 10.35%, the market is poised for substantial expansion. Key drivers include the increasing adoption of smartphones and internet penetration, coupled with shifting consumer preferences toward online shopping convenience. The rise of social commerce and the integration of advanced technologies like AI and machine learning further fuel this growth. Segmentation reveals that sectors like beauty & personal care, consumer electronics, and fashion & apparel are major contributors to the overall market value. However, challenges remain, including increasing competition, evolving consumer expectations, and the need for robust logistics and delivery infrastructure to meet the demands of a rapidly growing market. While the precise breakdown of segment contributions isn't provided, educated estimations based on industry trends suggest a significant share is held by the aforementioned sectors, followed by food & beverage and furniture & home. The B2B e-commerce segment is also anticipated to experience considerable expansion, mirroring the growth observed in the B2C sector. The competitive landscape is dominated by giants like Amazon, Walmart, and eBay, but smaller players and niche e-commerce platforms are also carving out market share. Geographical distribution shows a concentration in North America, with the United States being the largest contributor. However, growth opportunities are also evident in other regions, including the Asia-Pacific and European markets, though currently representing a smaller portion of the overall market size. Sustained growth will require ongoing investment in technology, supply chain optimization, and customer experience enhancement to meet evolving consumer needs and preferences, while navigating the challenges posed by increasing competition and economic uncertainties. The forecast period, extending to 2033, promises even further expansion, solidifying the US e-commerce market's position as a key driver of the global digital economy. Recent developments include: April 2024: Nordstrom's shopping experience unveiled plans to introduce a new digital marketplace on Nordstrom.com. This marketplace aims to offer customers an enhanced selection of products, brands, and sizes, catering to their preferences. By broadening its product range, the company aims to provide customers with more reasons to choose Nordstrom for all their shopping needs while maintaining its hallmark service and quality.April 2024: TikTok announced that by the end of 2023, over 500,000 merchants were actively selling to US users through its e-commerce platform. This figure marked a significant surge, more than double from just three months prior, showcasing TikTok's intense focus on bolstering its e-commerce initiatives.February 2024: Qoo10 Pte., an e-commerce platform centered in Southeast Asia, finalized a USD 173 million acquisition of Wish, a prominent US online marketplace, from ContextLogic Inc., a company listed on Nasdaq. This strategic move is expected to allow Qoo10 to bolster its global logistics and operations and establish a strong presence in North America and Europe, marking a significant expansion beyond its traditional Asian markets.. Key drivers for this market are: Growing Demand from Apparel and Footwear Industry, Rising Adoption of Advanced Technologies (IOT,ML); High Penetration of Internet and Smartphone Usage. Potential restraints include: Growing Demand from Apparel and Footwear Industry, Rising Adoption of Advanced Technologies (IOT,ML); High Penetration of Internet and Smartphone Usage. Notable trends are: The B2C Segment is Expected to Hold a Significant Market Share.

Snapshot img

E-Commerce Market Size 2023-2027

The e-commerce market size is forecast to increase by USD12.95 billion at a CAGR of 27.15% between 2022 and 2027.

The market is experiencing significant growth, driven by several key factors. Firstly, the advantages of e-commerce platforms, such as convenience, accessibility, and a wider product selection, continue to attract consumers. Secondly, technological advancements, including AI and machine learning, are enhancing the consumer experience by providing personalized recommendations and seamless transactions. However, regulatory issues pose challenges to market growth. Governments around the world are implementing stricter regulations on data privacy and security, which can increase compliance costs for e-commerce businesses. As the market continues to evolve, it is essential for businesses to stay informed of these trends and adapt to the changing regulatory landscape to remain competitive.

What will be the Size of the E-Commerce Market During the Forecast Period?

Request Free Sample

The market in the United States continues to experience robust growth, fueled by the increasing adoption of smartphones among the smartphone-using population and their subsequent use for browsing digital content. This trend is particularly prominent in sectors such as travel and leisure, financial services, and e-tailing. Technological awareness and connectivity have become essential drivers of consumer behavior, leading to the widespread use of online marketing tools like Google Ads and Facebook Ads, as well as social media applications for communication and buying and selling goods and services. Established organizations and large enterprises have responded by investing in infrastructure to improve user experience, reduce operational costs through inventory management systems, and cater to the growing demand for vertical and specialized marketplaces.Overall, the market is poised for continued expansion, driven by consumer wealth, the convenience of online shopping, and the ongoing evolution of digital technology.

How is this E-Commerce Industry segmented and which is the largest segment?

The e-commerce industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2023-2027, as well as historical data from 2017-2021 for the following segments.ApplicationHome appliancesFashion productsGroceriesBooksOthersTypeB2BB2CGeographyAPACChinaJapanNorth AmericaUSEuropeGermanyUKSouth AmericaMiddle East and Africa

By Application Insights

The Home appliances segment is estimated to witness significant growth during the forecast period.

The market encompasses various retail sectors, with home appliances being a significant segment. This matured segment, which includes consumer electronics, houseware, and kitchen appliances, is experiencing a decelerating growth rate. A major challenge in this sector is the absence of a comprehensive logistics platform for the delivery of home appliances bought online. This issue arises due to the supply side constraints, particularly in developing countries, where logistical barriers pose significant challenges. Despite these hurdles, the home appliances segment is projected to remain the largest revenue generator within the market throughout the forecast period. The increasing standard of living and the resulting influence on the global online home appliance market are key drivers for this segment's growth.

Get a glance at the e-commerce industry share of various segments Request Free Sample

The Home appliances segment accounted for USD 1099.73 billion in 2017 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 48% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions Request Free Sample

The Asia Pacific (APAC) region is projected to lead The market growth due to the expanding internet population and rising adoption of digital technology. With countries like Pakistan, Bangladesh, and Indonesia exhibiting significant potential, the e-commerce sector in these late-adopter nations is anticipated to experience substantial expansion. The increasing purchasing power of the middle class in APAC is another key factor fueling market growth. China, a significant contributor to the e-commerce industry, hosts prominent global companies such as Alibaba and JD. The region's the market is expected to continue its upward trajectory, making APAC a significant influence on the global market landscape.

Market Dynamics

Our e-commerce market researchers analyzed the data with 2022 as the base year, along with the key dr

The US E-Commerce Logistics Market report segments the industry into By Service (Transportation, Warehousing and Inventory Management, Value-Added Services (Labeling, Packaging, etc)), By Business (B2B, B2C), By Destination (Domestic, International/Cross-Border), and By Product (Fashion and Apparel, Consumer Electronics, Home Appliances, Furniture, Beauty and Personal Care Products, Other Products (Toys, Food Products, etc.)).

U.S. Fashion Ecommerce Market valued at US$ 144.97 Bn in 2025, is anticipated to reaching US$ 336.86 Bn by 2032, with a steady annual growth rate of 12.8%.

According to Cognitive Market Research, the global cross-border e-commerce market size is USD 791542.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 30.50% from 2024 to 2031.

North America held the major market of more than 40%of the global revenue with a market size of USD 316616.88million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.7%from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 237462.66million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 182054.71million in 2024 and will grow at a compound annual growth rate (CAGR) of 32.5%from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD 39577.11million in 2024 and will grow at a compound annual growth rate (CAGR) of 29.9%from 2024 to 2031.
Middle East and Africa are the major markets of around 2% of the global revenue with a market size of USD 15830.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.2%from 2024 to 2031.
The Credit/Debit Cards held the highest Cross border E commerce market revenue share in 2024.

Key Drivers of Cross border E commerce Market

Increasing Internet Penetration and Smartphone Adoption to Increase the Demand Globally

One of the key drivers in the cross-border e-commerce market is the increasing internet penetration and smartphone adoption worldwide. As more people gain access to the internet and smartphones, the potential customer base for online shopping expands, leading to a surge in cross-border e-commerce activities. The convenience of shopping online from international retailers, coupled with the availability of a wide range of products and competitive prices, has fueled the growth of cross-border e-commerce. Moreover, the ease of payment through digital wallets and online payment platforms has further facilitated cross-border transactions. This trend is expected to continue as internet infrastructure improves and smartphone technology becomes more affordable, driving the growth of cross-border e-commerce.

Growing Preference for Global Brands and Product Variety to Propel Market Growth

Another key driver in the cross-border e-commerce market is the growing preference among consumers for global brands and a wider variety of products. Cross-border e-commerce allows consumers to access products that may not be available in their local markets, giving them access to a broader selection of goods from around the world. This has led to an increase in demand for international brands and niche products that cater to specific interests and preferences. Additionally, cross-border e-commerce offers consumers the opportunity to compare prices and quality across different markets, empowering them to make informed purchasing decisions. As a result, retailers are increasingly focusing on expanding their product offerings and improving the shopping experience for cross-border shoppers, driving the growth of cross-border e-commerce.

Restraint Factors Of Cross border E commerce Market

Complex Regulatory Environment to Limit the Sales

One of the key restraints in the cross-border e-commerce market is the complex regulatory environment governing international trade and e-commerce. Different countries have varying regulations and policies regarding taxes, customs duties, import/export restrictions, and consumer protection laws, which can create barriers for cross-border e-commerce businesses. Adhering to these regulations can be challenging for e-commerce companies, especially smaller businesses that may not have the resources to navigate the complexities of international trade laws. This can result in delays, additional costs, and legal issues, limiting the growth of cross-border e-commerce.

Logistics Challenges and High International Shipping Costs

A major restraint in the cross-border e-commerce market is the inefficiency and high cost of international logistics. Delivering products across borders involves dealing with multiple carriers, customs delays, varying delivery standards, and return complications—all of which increase the total shipping time and expense. For consumers, this often translates into higher prices and uncertainty around delivery timelines, which can discourage repeat purchases. For sellers...

This statistic presents a ranking of the leading mass merchant e-retailers in the United States in 2016, sorted by market share in percent. In 2017, Amazon.com, Inc. was responsible for 16.22 percent of e-commerce sales in the United States. Amazon also ranks first among retail websites in the United States with 197 million unique visitors in December 2017, ahead of eBay, Walmart, and Apple. Amazon also was also the leading e-retailer in the United States in 2017 with U.S. e-commerce sales of over 54.47 billion U.S. dollars.

Snapshot img

US B2C E-Commerce Market Size 2025-2029

The us b2c e-commerce market size is forecast to increase by USD 289.2 billion at a CAGR of 8.7% between 2024 and 2029.

The B2C E-Commerce Market in the US is experiencing significant growth, driven by the increasing trend of online spending and the widespread adoption of smartphones. Consumers are increasingly turning to e-commerce platforms for convenience and the ability to shop from anywhere at any time. The emergence of omnichannel retailing, which integrates online and offline channels, is further fueling this growth. However, the market also faces challenges, with logistics management becoming a critical aspect of e-commerce operations. The need to efficiently manage and deliver products to customers in a timely manner has resulted in high overhead costs for retailers. Effective logistics strategies will be essential for companies seeking to capitalize on the opportunities presented by the growing e-commerce market while navigating these challenges. Success in this market will require a focus on providing seamless shopping experiences, efficient logistics, and competitive pricing. Companies that can successfully balance these factors will be well-positioned to thrive in the dynamic and evolving e-commerce landscape.

What will be the size of the US B2C E-Commerce Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

In the B2C e-commerce market in the US, omni-channel retail strategies have gained prominence, integrating bricks-and-mortar stores with online platforms for a seamless customer experience. Cloud computing enables businesses to manage their operations more efficiently, while multi-channel marketing caters to consumers' preferences. Customer journey mapping and experience (CX) optimization are key priorities, with video and influencer marketing playing crucial roles. Logistics optimization and security audits ensure smooth transactions and safeguard sensitive data. Blockchain technology, data encryption, and data warehousing bolster security and streamline processes. Digital wallets and mobile payments facilitate hassle-free transactions, and live streaming and responsive design enhance user interface (UI) and customer engagement. Supply chain management, big data, predictive analytics, and delivery automation optimize operations, while two-factor authentication and personalized recommendations cater to individual consumers. Social commerce and content marketing foster community building and brand loyalty. Innovations like delivery drones and augmented reality try-on features continue to shape the market landscape. As e-commerce competition intensifies, businesses must stay agile and adapt to the latest trends to thrive.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeB2C retailersClassifiedsApplicationConsumer electronics and home appliancesApparel and accessoriesPersonal careOthersPlatformMulti-brandSingle-brandGeographyNorth AmericaUS

By Type Insights

The b2c retailers segment is estimated to witness significant growth during the forecast period.

The B2C e-commerce market in the US is experiencing significant growth, driven by the increasing preference for online shopping and the availability of secure payment platforms. E-commerce sales have been on the rise, with consumers drawn to the convenience and wide product selection offered by digital retailers. To enhance customer experience, companies employ marketing automation, social media marketing, and personalized recommendation engines. Customer service is also prioritized through multiple channels, including chatbots and AI-powered support. Subscription models, inventory management, and order management systems ensure seamless transactions, while compliance regulations safeguard consumer data. Data analytics and machine learning enable targeted customer segmentation and personalized marketing. Mobile commerce (m-commerce) and voice search optimization cater to the growing use of mobile devices for shopping. Loyalty programs and product reviews foster brand loyalty and trust. E-commerce platforms offer various payment gateway options, ensuring secure transactions using the latest security protocols. Augmented reality (AR) and virtual reality (VR) enhance the shopping experience, while shopping cart software and shipping logistics streamline the ordering process. Fraud detection and A/B testing are essential for maintaining customer satisfaction and trust. Returns and refunds are managed efficiently, ensuring a hassle-free shopping experience. Onlin

The E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More) and Geography. The Market Forecasts are Provided in Terms of Value (USD).

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.