The United States Quick Service Restaurants Market is segmented by Cuisine (Bakeries, Burger, Ice Cream, Meat-based Cuisines, Pizza), by Outlet (Chained Outlets, Independent Outlets) and by Location (Leisure, Lodging, Retail, Standalone, Travel). Market Value in USD is presented. Key data points observed include the number of outlets for each foodservice channel; and, average order value in USD by foodservice channel.

The Quick Service Restaurant Market Report is Segmented by Cuisine (Burger/Sandwich, Pizza/Pasta, Meat-Based Cuisine, and More), by Structure (Independent Outlets and Chained/Franchised Outlets), by Service Model (Dine-In, Drive-Thru, Tae-Away/Walk-up Counter, and More), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

In 2023, the value of the quick-service restaurant market in Latin America was estimated at around ** billion U.S. dollars. By 2030, this market was expected to grow by **** percent.

The U.S. Fast Food & Quick Service Restaurant (QSR) Market Size Was Worth USD 405 Billion in 2023 and Is Expected To Reach USD 663 Billion by 2032, CAGR of 10.3%.

The market is estimated to reach USD 207,415.5 million in 2025 and is expected to grow to USD 341,089.4 million by 2035, reflecting a compound annual growth rate (CAGR) of 5.1% throughout the assessment period.

Metric	Value
Industry Size (2025E)	USD 207,415.5 million
Industry Value (2035F)	USD 341,089.4 million
CAGR (2025 to 2035)	5.1%

Country wise Outlook

Country	CAGR (2025 to 2035)
USA	5.0%

Country	CAGR (2025 to 2035)
UK	5.2%

Country	CAGR (2025 to 2035)
European Union	5.3%

Country	CAGR (2025 to 2035)
Japan	5.1%

Country	CAGR (2025 to 2035)
South Korea	5.4%

Competitive Outlook

Company Name	Estimated Market Share (%)
McDonald's	18-22%
Yum! Brands	15-19%
Darden Concepts, Inc.	10-14%
Quality Is Our Recipe, LLC	8-12%
Carrols Restaurant Group, Inc.	6-10%
Other Companies (combined)	30-40%

The size of the United States Quick Service Restaurants Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.60% during the forecast period. The QSR market in the United States includes fast food restaurants that provide a small menu, limited table service, and fast service. The market is influenced by changing consumer preferences for convenience and affordability, as well as the growing impact of global fast-food chains. Key players such as McDonald's, Subway, and Yum! Major brands like KFC, Pizza Hut, and Taco Bell dominate the market due to their wide outlet networks and strong brand recognition. The market landscape is being greatly influenced by the shift towards healthier menu choices, digital ordering, and the growth of food delivery services. Although facing obstacles like increasing labor and food expenses, the market's optimistic forecast is backed by continued advancements and the growth of franchise structures. This path emphasizes the vital importance of fast food restaurants in the American food sector and their possibility for continuous market expansion. Recent developments include: August 2023: Subway was acquired by private equity firm Roark Capital for USD 8.95 billion. To fully receive the amount, Subway needs to achieve certain cash flow milestones within a period of two or more years after the deal is completed.January 2023: McDonald's (MCD) plans to open 1,900 new locations in 2023. More than 400 of the new Golden Arches will be in the United States.January 2023: Popeyes introduced the new Shrimp Roll to its seafood menu.. Key drivers for this market are: Growing Demand for Cocoa Butter Equivalents Among Food Manufacturers, Rising Application in Food Industry. Potential restraints include: Health Concerns Pertaining to the Excessive Consumption of Fats and Oils. Notable trends are: The expansion of fast food chains throughout the country led to diverse menu options thereby attracting customers.

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Quick Service Restaurants Market Size 2025-2029

The quick service restaurants market size is forecast to increase by USD 63.8 billion, at a CAGR of 2.2% between 2024 and 2029. Rise in number of quick service restaurants will drive the quick service restaurants market.

Major Market Trends & Insights

North America dominated the market and accounted for a 53% growth during the forecast period.
By the Service, the Eat-in service sub-segment was valued at USD 270.60 billion in 2023
By the Type, the Chain sub-segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 18.09 billion
Future Opportunities: USD 63.80 billion 
CAGR : 2.2%
North America: Largest market in 2023

Market Summary

The Quick Service Restaurants (QSR) Market is experiencing significant growth and innovation, driven by advancements in core technologies and applications such as mobile ordering and contactless payment systems. This market encompasses a wide range of service types and product categories, including fast food chains, sandwich shops, and coffeehouses. Key companies include industry leaders like McDonald's, Starbucks, and Subway. Regulations, such as food safety standards and labor laws, play a crucial role in shaping the market landscape.
During the forecast period, major drivers include changing consumer preferences for convenience and affordability, while challenges include increasing competition and fluctuating raw material prices.
The global QSR market is projected to reach a value of billion dollar growth at a steady rate of 2.2% annually. Related markets such as the Food Delivery and Foodservice Packaging industries also present opportunities for collaboration and growth. 

What will be the Size of the Quick Service Restaurants Market during the forecast period?

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How is the Quick Service Restaurants Market Segmented and what are the key trends of market segmentation?

The quick service restaurants industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Service

  Eat-in service
  Takeaway service
  Drive-thru service
  Home delivery service


Type

  Chain
  Independent


Product Type

  Burger and sandwich
  Pizza
  Asian cuisine
  Frozen desserts and ice cream
  Others


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Service Insights

The eat-in service segment is estimated to witness significant growth during the forecast period.

In the dynamic quick service restaurant market, operational efficiency is a top priority. Sales forecasting models help businesses anticipate demand and optimize inventory, reducing food waste and labor costs. Online ordering platforms, a significant market trend, enable customers to place orders from anywhere, boosting average order value. Customer satisfaction scores are crucial, with mobile payment processing streamlining transactions and table management systems ensuring efficient seating. Employee turnover rates remain high, necessitating restaurant resource planning and brand consistency metrics to maintain quality service. Marketing automation tools and customer analytics dashboards provide valuable insights, while inventory management software and customer feedback systems help businesses adapt to evolving consumer preferences.

Labor cost percentage is a constant concern, leading to labor cost optimization strategies and employee scheduling software. Food cost percentage and energy management systems are essential for profit margin analysis. Delivery management software and waste management solutions cater to the growing demand for off-premises dining. Pricing optimization strategies ensure competitiveness, and menu engineering techniques enhance customer experience. Supply chain management and kitchen display systems streamline operations, fostering a continuous improvement mindset in the market.

The Eat-in service segment was valued at USD 270.60 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

North America is estimated to contribute 53% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Quick Service Restaurants (QSR) market in North America is experiencing growth due to consumer preferences for dining out, brand loyalty, and the in

The quick service restaurant (QSR) industry in the United States generated a revenue of ***** billion U.S. dollars in 2009. Major players in the QSR industry include household names such as McDonald’s, Burger King, and Yum Brands (KFC, Pizza Hut, Taco Bell). Out of the leading QSR chains, McDonald's contributed the most to the overall revenue of the U.S. fast food industry, with Starbucks following in a not-so-close second place.

The United States Quick Service Restaurant (QSR) market is a dynamic and expansive sector, characterized by intense competition and continuous innovation. While precise figures for market size and CAGR aren't provided, leveraging publicly available data from reputable market research firms and considering the historical growth patterns of similar industries, we can estimate a 2025 market size of approximately $250 billion for the US QSR market. This substantial market is fueled by several key drivers: increasing disposable incomes, the growing popularity of convenient and affordable meal options, a rise in busy lifestyles leading to less time for meal preparation, and the ongoing expansion of delivery and takeout services. Furthermore, the diversification of cuisines within the QSR sector, catering to evolving consumer tastes and preferences (e.g., the rise of ethnic cuisines like Mexican and Asian-inspired options), presents significant growth opportunities. However, challenges remain. Rising labor costs, inflationary pressures on food and operational expenses, and heightened competition from both established players and new entrants present significant restraints on profitability. Consumer preferences are also shifting towards healthier options and increased focus on sustainability, necessitating strategic adjustments from QSR businesses. Market segmentation plays a vital role in understanding the nuances within the U.S. QSR landscape. The segment encompassing chained outlets currently dominates market share, benefiting from economies of scale and brand recognition. However, the independent outlets segment shows potential for growth, driven by unique offerings and a focus on local communities. Location-wise, retail locations continue to be a major driver, with significant growth anticipated in leisure and travel segments, particularly as tourism recovers post-pandemic. Within cuisine segments, the traditional heavy hitters – burgers, pizza, and chicken – maintain significant market shares, but the growth in demand for healthier, diverse, and more customizable options is apparent. This necessitates continuous adaptation by existing players and provides avenues for new entrants to carve their niche. The competitive landscape features both established giants like McDonald's and emerging brands, creating a volatile but highly lucrative market environment. Successfully navigating this complex environment will depend on a combination of brand loyalty, menu innovation, effective marketing strategies, and adaptability to changing consumer demands. Recent developments include: August 2023: Subway was acquired by private equity firm Roark Capital for USD 8.95 billion. To fully receive the amount, Subway needs to achieve certain cash flow milestones within a period of two or more years after the deal is completed.January 2023: McDonald's (MCD) plans to open 1,900 new locations in 2023. More than 400 of the new Golden Arches will be in the United States.January 2023: Popeyes introduced the new Shrimp Roll to its seafood menu.. Notable trends are: The expansion of fast food chains throughout the country led to diverse menu options thereby attracting customers.

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US Fast Casual Restaurants Market Size 2025-2029

The US fast casual restaurants market size is forecast to increase by USD 84.5 billion, at a CAGR of 13.7% between 2024 and 2029.

The fast casual restaurants market is experiencing continuous evolution driven by growing consumer demand for innovation and menu customization. The increasing preference for personalized dining experiences is encouraging operators to develop diverse offerings that address a range of tastes and dietary requirements. This dynamic is intensifying competitive activity, with brands focusing on distinctive culinary concepts to strengthen positioning. Digital transformation remains a pivotal trend, with contactless ordering, mobile applications, and integrated online platforms becoming indispensable in meeting shifting customer expectations and enhancing operational efficiency.
Within the latest market data, a notable comparison highlights that the adoption rate of mobile-based ordering has expanded faster than in-store ordering uptake, reflecting the influence of resturant technology-led convenience on consumer choices. Simultaneously, digital payment transactions have grown at a rate exceeding that of traditional payment methods, underlining the shift toward seamless, tech-enabled service models.
A core challenge persists in the form of strong competition from quick-service formats offering similar convenience at competitive price points. To sustain relevance, fast casual restaurants are placing strategic emphasis on superior food quality, differentiated dining experiences, and targeted marketing approaches. By aligning innovation with advanced service integration, these businesses can maintain a distinct advantage in an increasingly saturated market landscape.

Major Market Trends & Insights

  By the Channel, the Dine-in sub-segment was valued at USD 48.90 billion in 2022
  By the Application, the Franchised sub-segment accounted for the largest market revenue share in 2022

Market Size & Forecast

  Market Opportunities: USD 148.4 billion
  Future Opportunities: USD 84.5 billion 
  CAGR : 13.7%

What will be the size of the US Fast Casual Restaurants Market during the forecast period?

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US fast casual restaurant market is undergoing steady transformation as operators adapt to shifting consumer expectations and operational challenges. The adoption of third-party delivery fees has altered average order values while impacting profitability, prompting greater emphasis on menu item profitability and marketing campaign ROI to sustain revenue growth. Employee retention programs, food safety compliance, and customer service training remain central to maintaining high satisfaction levels and repeat customer rate, supported by online reputation management strategies that strengthen brand perception. Energy consumption tracking, peak demand forecasting, and unit level profitability assessment are being leveraged to enhance efficiency, alongside supply chain visibility and kitchen workflow efficiency improvements.
A notable data comparison shows that while the repeat customer rate has grown by 12%, labor productivity metrics have only improved by 8% over the same period, highlighting a gap between customer loyalty growth and operational output gains. Similarly, waste reduction programs have reduced food cost percentage by 4%, compared to a 6% decrease achieved through ingredient cost control, indicating stronger returns from sourcing strategies.
Future market expectations remain positive, with growth projected at over 5% annually, driven by ingredient sourcing strategy optimization, labor productivity enhancement, and social media reach expansion. As restaurants refine inventory management through peak demand forecasting and improve unit level profitability, the alignment of operational efficiency with evolving dining preferences will remain the foundation of long-term competitiveness.

How is this US Fast Casual Restaurants market segmented?

The US fast casual restaurants market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Channel

  Dine-in
  Takeaway


Application

  Franchised
  Standalone


Food Type

  Burger/Sandwich
  Pizza/Pasta
  Asian
  Latin American
  Chicken
  Others


Target Audience

  Millennials
  Working Professionals
  Families


Distribution Channel Specificity

  Specialty Chains
  Online Platforms
  Retail Foodservice


Geography

  North America

    US

By Channel Insights

The dine-in segment is estimated to witness significant was valued at USD 48.90 billion in 2019 and showed a gradual increase during the forecast period.

Fast casual restaurants, primarily found in the US and Cana

Global Fast Food and Quick Service Restaurant market size is expected to reach $424.64 billion by 2029 at 7%, the surge in restaurant popularity fueling fast-food and quick-service restaurant market growth

The fast food chicken industry has displayed robust financial health over the last five years, benefiting from boosted disposable income levels amidst economic growth. A notable shift in consumer habits, with an increased focus on healthy food choices, led industry players to revamp their menus, adding healthier options. As a result of these trends, industry revenue saw an annualized growth of 7.2%, reaching $61.1 billion over the five years to 2024. A predicted increase of 1.9% in 2024 alone helps bolster this trend. The onslaught of COVID-19 dampened travel, leading to a sharp decline in roadside or high-traffic area restaurant visits. Notwithstanding, the industry found resilience in adversity. As stay-at-home orders and business closures came into effect, many started working from home. This new dynamic augmented the demand for fast food, especially delivery services. As a result, there was an uptick in industry services which offset potential decreases in demand. All things considered, the industry's profit margins have fallen over the past five years. Further down the line, the industry's growth is set to continue, albeit at a slower rate, as life settles back into a post-COVID-19 normality. With expectations for people to return to office work and the economy hitting its stride, fast food chicken joints will likely keep expanding their menu with health-conscious options. To that end, an annualized revenue increase of 0.5% is forecasted, reaching $62.6 billion over the next five years to 2030. This indicates a positive outlook for the industry, fueled by adaptations that align with shifting consumer preferences.

The global fast food and quick service restaurant (QSR) market is expected to reach a value of USD 14,690 million by 2033, exhibiting a CAGR of 3.9% during the forecast period (2025-2033). The market growth is primarily driven by the increasing demand for convenient and affordable dining options, urbanization, and rising disposable income. The presence of major players like Subway, McDonald's, Starbucks, and KFC, among others, further contributes to the market's growth. Key trends influencing the market include the integration of digital technologies, such as online ordering and mobile payments, the growing popularity of healthy food options, and the expansion of QSRs into new markets. However, the market faces restraints such as competition from traditional restaurants, health concerns associated with fast food consumption, and rising labor costs. The market is segmented by application (enterprise and independent), type (chain and independent), and region (North America, South America, Europe, Middle East & Africa, and Asia Pacific). North America currently dominates the market, followed by Europe and Asia Pacific.

The market size of the quick service restaurant (QSR) industry in the United States reached ***** billion U.S. dollars in 2023, up from the previous year's total of *** billion U.S. dollars. QSRs are sometimes referred to as limited service restaurants (LSRs), but more commonly known as fast food restaurants.

The global fast food and quick service restaurant (QSR) market is a dynamic and expansive sector, exhibiting significant growth potential. While precise market size figures for 2025 aren't provided, considering the presence of major players like McDonald's, Subway, and Starbucks, coupled with a robust historical period (2019-2024) and a projected forecast period (2025-2033), we can reasonably infer a substantial market value. Let's assume a 2025 market size of $800 billion USD, based on industry reports and the scale of the listed companies. Growth drivers include increasing urbanization, busy lifestyles leading to higher demand for convenient meal options, and the ongoing expansion of international food chains into new markets. Further fueling growth are innovative menu offerings, digital ordering and delivery services, and targeted marketing campaigns, particularly towards younger demographics. However, challenges exist, including rising food costs, labor shortages, and increasing health consciousness among consumers, leading to a demand for healthier options. Market segmentation reveals strong performance across both enterprise and independent segments, with chain restaurants benefiting from economies of scale. Regional analysis suggests a strong North American market, but significant growth opportunities exist in developing economies within Asia-Pacific and some parts of Africa and South America. The competitive landscape is fiercely contested, with established players continuously vying for market share through product diversification, brand loyalty initiatives, and strategic acquisitions. The independent segment, while smaller in overall market share compared to the chain segment, provides a fertile ground for innovation and localized culinary experiences, often attracting a niche customer base. Future growth hinges on adapting to evolving consumer preferences – a shift towards customization, personalization of meals, and sustainable and ethically sourced ingredients. Companies demonstrating adaptability and an understanding of these trends are positioned for success in this ever-evolving sector. The forecast period (2025-2033) suggests sustained growth, driven by technological advancements, changing demographics, and the ongoing globalization of the QSR industry.

The Airport Quick Service Restaurants Market Report is Segmented by Type (Fast Foods and Meals, Beverages, and Bakery and Confectionery) and Geography (North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value in USD for all the Above Segments.

Fast Food and Quick Service Restaurants Market Outlook

The global fast food and quick service restaurants (QSR) market size was valued at approximately $800 billion in 2023 and is projected to reach nearly $1.1 trillion by 2032, growing at a compound annual growth rate (CAGR) of 3.5%. The market's growth is driven by several factors, including the increasing pace of urbanization, rising disposable incomes, and the growing demand for convenient and quick meal options. Additionally, the proliferation of technology and digital platforms has significantly transformed the ordering and delivery processes, further propelling market expansion.

One of the critical growth factors for the fast food and QSR market is the increasing urban population. As more people move to urban areas, the demand for quick and convenient food options rises. Urban dwellers often lead busy lifestyles, leaving them with little time to prepare meals at home. Consequently, fast food and QSR outlets become an attractive option for quick and hassle-free meals. This trend is particularly noticeable in emerging economies where urbanization rates are soaring. Furthermore, the expansion of fast food chains into these markets has broadened the customer base, driving market growth.

Rising disposable incomes also play a significant role in the market's growth. As people's incomes increase, they tend to spend more on dining out and food delivery services. This is especially true for the younger generation, who prioritize convenience and experience over cost. The willingness to pay a premium for faster service and a more extensive menu selection has led to the proliferation of QSR chains globally. Moreover, the trend of dual-income households has further fueled the demand for quick and easy meal solutions, as both partners may have limited time to cook at home.

The integration of technology in the fast food and QSR market has been a game-changer. The advent of online ordering platforms, delivery apps, and self-service kiosks has streamlined the ordering process, making it more efficient and user-friendly. Customers can now place orders with a few taps on their smartphones and have their meals delivered to their doorsteps in record time. This technological advancement has not only enhanced customer satisfaction but also enabled restaurants to manage their operations more effectively. The use of data analytics and artificial intelligence has allowed QSRs to optimize their inventory, reduce waste, and personalize customer experiences, contributing to increased profitability.

In contrast to the fast-paced nature of quick service restaurants, Full-Service Restaurants offer a different dining experience that emphasizes quality service and a more relaxed atmosphere. These establishments typically provide a wider range of menu options, including appetizers, main courses, and desserts, often accompanied by an extensive selection of beverages. The focus on customer service and the dining experience allows full-service restaurants to cater to special occasions and leisurely meals, attracting a diverse clientele. As consumers seek more personalized and memorable dining experiences, full-service restaurants continue to play a vital role in the broader food service industry.

From a regional perspective, North America and Asia Pacific are the leading markets for fast food and QSRs. North America, with its well-established fast food culture and high consumer spending, continues to dominate the market. However, the Asia Pacific region is witnessing rapid growth due to the rising middle class, urbanization, and increasing adoption of Western food habits. Countries like China and India are emerging as significant markets for QSR chains, offering substantial growth opportunities for global and local brands. The Latin American and European markets are also expanding, driven by changing consumer preferences and the introduction of innovative food offerings.

Service Type Analysis

The fast food and quick service restaurants market can be segmented by service type into drive-thru, takeaway, dine-in, and delivery. The drive-thru segment remains a crucial part of the fast food industry, especially in countries like the United States and Canada, where the culture of on-the-go meals is deeply ingrained. Drive-thru services offer the convenience of quickly picking up food without leaving the vehicle, appealing to busy commuters and those seeking a fast dining option. This segment has seen innova

The quick service restaurant sector (QSR) in the United States has seen a near year-over-year growth since 2004, with its peak consumer spending exceeding ***** billion U.S. dollars in 2024. Consumer spending in this sector saw a notable decline in 2020, however, as a result of the coronavirus (COVID-19) pandemic. Fast food industry in the U.S. - additional information Quick service restaurants (QSRs) are fast food restaurants, set apart from full service or table restaurants by their limited menus, minimal table service and, as their name implies, fast service. According to the American Customer Satisfaction Index (ACSI) carried out in 2024, the quick service restaurant chain in the United States with the highest ACSI score was Chick-fil-A. With a score of ** out of 100. McDonald’s scored the lowest with a score of **. Is McDonald's the largest QSR chain? Despite McDonald's low score on the American Customer Satisfaction Index, ********** was the largest fast food company worldwide in terms of brand value in 2022. That year, the company generated a global brand value of almost ***** billion U.S. dollars. McDonald's closest competitor in terms of brand value was Starbucks, with **** billion U.S. dollars. KFC followed with **** billion U.S. dollars.

While shifting consumer preferences and a crowded foodservice landscape, fast food restaurants have maintained a steady pace of growth. Over the five years to 2025, industry revenue has expanded at a CAGR of 3.9%, reaching $417.5 billion. Notably, 2025 alone will experience a 1.1% increase in revenue. The trend towards fast casual dining has bolstered the industry, helping fast food chains hold their ground amid fierce competition. As health awareness continues to rise, consumers demand healthier and alternative options to conventional fast food. To an extent, major chains have met this demand by introducing healthier menu selections. Other innovative measures included investments in meat substitutes and introducing various dietary preferences to attract a broader consumer base. However, the shift towards a healthier lifestyle has somewhat dampened demand for traditional fast food staples, leading to a decline in industry profit. Between 2022 and 2025, fast food restaurants have grappled with surging operational costs, including purchase, utility, rent and labor. The collective force of these cost increases has depressed industry profit, reaching 4.6% of revenue in 2025. Higher minimum wages, especially in California, have been detrimental to fast food restaurant's bottom lines, which subsequently boost technology adoption such as AI drive-thus. Over the next five years, the fast food industry is expected to maintain its growth trajectory, albeit slower. With fast casual restaurants on the rise and consumer spending expected to climb, further revenue growth for the fast food industry is expected. However, the environment is forecast to grow slowly for fast food chains, as many segments within the industry approach saturation. Despite these challenges, successful operations in the industry will likely pivot in response to changing consumer preferences. In this evolving scenario, the concept of fast food is likely to expand beyond its traditional confines to include a broader range of choices. However, intense competition within the industry will continue to put downward pressure on prices, and hence, revenue growth is expected to slow over the next five years. Projections indicate a CAGR of 1.3% over the next five years, bringing the industry revenue to $445.2 billion by 2030.

The United States Fast Food and Quick Service Restaurant Market size is valued at USD 405 billion in 2023, driven by market trends, opportunities, and sector analysis. Gain insights on market share, revenue, and strategic forecast.