The United States Quick Service Restaurants Report is Segmented by Cuisine (Bakeries, Burger, Ice Cream, Meat-Based Cuisines, Pizza, Other QSR Cuisines), Outlet (Chained Outlets, Independent Outlets), Location (Leisure, Lodging, Retail, Standalone, Travel), Service Type (Dine-In, Takeaway, Delivery). The Market Forecasts are Provided in Terms of Value (USD).

In 2023, the value of the quick-service restaurant market in Latin America was estimated at around ** billion U.S. dollars. By 2030, this market was expected to grow by **** percent.

The market is estimated to reach USD 207,415.5 million in 2025 and is expected to grow to USD 341,089.4 million by 2035, reflecting a compound annual growth rate (CAGR) of 5.1% throughout the assessment period.

Metric	Value
Industry Size (2025E)	USD 207,415.5 million
Industry Value (2035F)	USD 341,089.4 million
CAGR (2025 to 2035)	5.1%

Country wise Outlook

Country	CAGR (2025 to 2035)
USA	5.0%

Country	CAGR (2025 to 2035)
UK	5.2%

Country	CAGR (2025 to 2035)
European Union	5.3%

Country	CAGR (2025 to 2035)
Japan	5.1%

Country	CAGR (2025 to 2035)
South Korea	5.4%

Competitive Outlook

Company Name	Estimated Market Share (%)
McDonald's	18-22%
Yum! Brands	15-19%
Darden Concepts, Inc.	10-14%
Quality Is Our Recipe, LLC	8-12%
Carrols Restaurant Group, Inc.	6-10%
Other Companies (combined)	30-40%

The U.S. Fast Food & Quick Service Restaurant (QSR) Market Size Was Worth USD 405 Billion in 2023 and Is Expected To Reach USD 663 Billion by 2032, CAGR of 10.3%.

The quick service restaurant sector (QSR) in the United States has seen a near year-over-year growth since 2004, with its peak consumer spending exceeding ***** billion U.S. dollars in 2024. Consumer spending in this sector saw a notable decline in 2020, however, as a result of the coronavirus (COVID-19) pandemic. Fast food industry in the U.S. - additional information Quick service restaurants (QSRs) are fast food restaurants, set apart from full service or table restaurants by their limited menus, minimal table service and, as their name implies, fast service. According to the American Customer Satisfaction Index (ACSI) carried out in 2024, the quick service restaurant chain in the United States with the highest ACSI score was Chick-fil-A. With a score of ** out of 100. McDonald’s scored the lowest with a score of **. Is McDonald's the largest QSR chain? Despite McDonald's low score on the American Customer Satisfaction Index, ********** was the largest fast food company worldwide in terms of brand value in 2022. That year, the company generated a global brand value of almost ***** billion U.S. dollars. McDonald's closest competitor in terms of brand value was Starbucks, with **** billion U.S. dollars. KFC followed with **** billion U.S. dollars.

The size of the U.S. Fast Food and Quick Services Restaurants Market market was valued at USD 255.4 Billion in 2023 and is projected to reach USD 370.8 Billion by 2032, with an expected CAGR of 4.9 % during the forecast period.

Discover the booming fast food & quick service restaurant market! Explore key trends, growth drivers, leading companies (McDonald's, Subway, Starbucks), and regional insights (North America, Europe, Asia) shaping this $800 billion industry through 2033. Learn more about market segmentation, competitive analysis, and future growth projections.

Dive into the booming US Quick Service Restaurant (QSR) market analysis. Discover key trends, growth drivers, and challenges impacting major players like McDonald's, Subway, and more. Explore market segmentation, regional insights, and future projections for this multi-billion dollar industry. Recent developments include: August 2023: Subway was acquired by private equity firm Roark Capital for USD 8.95 billion. To fully receive the amount, Subway needs to achieve certain cash flow milestones within a period of two or more years after the deal is completed.January 2023: McDonald's (MCD) plans to open 1,900 new locations in 2023. More than 400 of the new Golden Arches will be in the United States.January 2023: Popeyes introduced the new Shrimp Roll to its seafood menu.. Notable trends are: The expansion of fast food chains throughout the country led to diverse menu options thereby attracting customers.

The market size of the quick service restaurant (QSR) industry in the United States surpassed *** billion U.S. dollars in 2024. This represented an increase of around *** percent over the previous year.

The fast food chicken industry has displayed robust financial health over the last five years, benefiting from boosted disposable income levels amid economic growth. A notable shift in consumer habits, with an increased focus on healthy food choices, led industry players to revamp their menus, adding healthier options. As a result of these trends, industry revenue saw an annualized growth of 5.6%, reaching $63.7 billion over the five years to 2025. A predicted increase of 1.7% in 2025 alone helps bolster this trend. The onslaught of COVID-19 dampened travel, leading to a sharp decline in roadside or high-traffic area restaurant visits. Notwithstanding, the industry found resilience in adversity. As stay-at-home orders and business closures came into effect, many started working from home. This new dynamic augmented the demand for fast food, especially delivery services. As a result, there was an uptick in industry services which offset potential decreases in demand. All things considered, the industry's profit margins have fallen over the past five years. Further down the line, the industry's growth is set to continue, albeit at a slower rate, as life settles back into a post-pandemic normality. With expectations for more people to return to office work and the economy hitting its stride, fast food chicken joints will likely keep expanding their menu with health-conscious options. To that end, an annualized revenue increase of 1.1% is forecasted, reaching $67.2 billion over the next five years to 2030. This indicates a positive outlook for the industry, fueled by adaptations that align with shifting consumer preferences.

The quick service restaurant (QSR) industry in the United States generated a revenue of ***** billion U.S. dollars in 2009. Major players in the QSR industry include household names such as McDonald’s, Burger King, and Yum Brands (KFC, Pizza Hut, Taco Bell). Out of the leading QSR chains, McDonald's contributed the most to the overall revenue of the U.S. fast food industry, with Starbucks following in a not-so-close second place.

The United States Fast Food and Quick Service Restaurant Market size is valued at USD 405 billion in 2023, driven by market trends, opportunities, and sector analysis. Gain insights on market share, revenue, and strategic forecast.

The Airport Quick Service Restaurants Market Report is Segmented by Type (Fast Foods and Meals, Beverages, and Bakery and Confectionery) and Geography (North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value in USD for all the Above Segments.

The quick-service restaurant market in India was estimated at about ** billion U.S. dollars in 2025. It was forecasted to reach ** billion dollars in 2030. Unorganized versus organized QSR sector Roadside eateries, Dhabas, and food stalls, the traditional fast food formats formed a major part of the unorganized sector. The organized fast-food sector in India was dominated by global food chains like Dominos, McDonalds, KFC and Pizza Hut. These leading chain restaurants successfully catered to the country's population and by adding customized dishes to their standard menus. Impact of COVID-19 on QSRs The food service industry was tremendously affected by the COVID-19 pandemic and the subsequent lockdowns. The pandemic created a massive demand for online food delivery services. Swiggy and Zomato emerged as the leading food delivery services in the country and introduced new features such as grocery delivery, pay later services and running errands to stay ahead of their competitors.

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US Fast Casual Restaurants Market Size 2025-2029

The US fast casual restaurants market size is valued to increase USD 84.5 billion, at a CAGR of 13.7% from 2024 to 2029. Demand for innovation and customization in food menus will drive the US fast casual restaurants market.

Major Market Trends & Insights

By Channel - Dine-in segment was valued at USD 48.90 billion in 2022
By Application - Franchised segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 148.40 billion
Market Future Opportunities: USD 84.50 billion
CAGR from 2024 to 2029 : 13.7%

Market Summary

The Fast Casual Restaurants Market in the US continues to expand, driven by consumer preferences for fresh, customizable meal options. According to recent data, the market is projected to reach a value of USD115.5 billion by 2026, growing at a steady pace. This growth is fueled by the demand for innovation and personalization in food menus, with fast casual restaurants offering a middle ground between the limited offerings of quick-service establishments and the higher prices and longer wait times of full-service restaurants. In response to this trend, fast casual chains have been increasingly focusing on digitalization, streamlining ordering processes and enhancing the customer experience through mobile apps and contactless payment options.
However, this market segment faces intense competition from quick-service restaurants, which have also been adopting similar strategies to cater to evolving consumer preferences. As a result, fast casual restaurants must continue to differentiate themselves through unique menu offerings, efficient operations, and exceptional customer service to maintain their market share. Despite these challenges, the future of the fast casual market in the US remains promising, with opportunities for growth in both urban and suburban areas and the potential to expand beyond traditional brick-and-mortar locations through delivery and catering services.

What will be the Size of the US Fast Casual Restaurants Market during the forecast period?

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How is the Fast Casual Restaurants in US Market Segmented and what are the key trends of market segmentation?

The fast casual restaurants in US industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Channel

  Dine-in
  Takeaway


Application

  Franchised
  Standalone


Food Type

  Burger/Sandwich
  Pizza/Pasta
  Asian
  Latin American
  Chicken
  Others


Target Audience

  Millennials
  Working Professionals
  Families


Distribution Channel Specificity

  Specialty Chains
  Online Platforms
  Retail Foodservice


Geography

  North America

    US

By Channel Insights

The dine-in segment is estimated to witness significant growth during the forecast period.

Fast casual restaurants in the US, a hybrid of fast food and casual dining, have been continuously evolving since their inception, offering better quality meals with less frozen or processed ingredients. Operational efficiency improvements, such as revenue management techniques and table management systems, have been key to their success. Cost control strategies, including digital menu boards, inventory management software, and marketing automation tools, help maintain profitability. Third-party delivery services and brand positioning strategies cater to the growing demand for convenience. Sustainability initiatives, like food waste reduction and customer loyalty programs, enhance the dining experience and foster long-term relationships.

Kitchen display systems, food safety management, energy efficiency measures, and wait time optimization ensure consistent quality and customer satisfaction. Sales forecasting models, employee retention strategies, labor scheduling software, and restaurant management systems facilitate efficient operations. Data analytics dashboards, social media marketing, online reputation management, and order fulfillment process enhance customer engagement. Peak hour management, online ordering platforms, guest feedback systems, and customer experience metrics provide valuable insights for continuous improvement. Supply chain optimization and employee training programs ensure consistency and quality in menu offerings. According to a recent report, fast casual restaurants account for over 5% of total US foodservice sales.

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The Dine-in segment was valued at USD 48.90 billion in 2019 and showed a gradual increase during the forecast period.

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Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and

In 2023, the market size of the quick service restaurant industry worldwide reached *** trillion U.S. dollars, representing a slight increase over the previous year. Quick service restaurants, also known as limited service or fast food restaurants, are establishments which typically serve food to customers quickly while having minimal table service. What are the leading fast food restaurant chains worldwide? As of 2024, ********* held the title of the highest-valued restaurant brand in the world. With a brand value exceeding ** billion U.S. dollars, it was nearly double that of the second most valuable brand, **********. In the ranking of the leading food and drink service chains by global sales, ********* was among the top three, generating over ** billion U.S. dollars. The company closely followed the UK-based food service leader, *****************. Which country has the highest number of Starbucks locations? In 2023, the country with the most Starbucks stores was *************************************, where there were over *********** locations. The coffee shop chain also had a significant presence in China and Korea. In the U.S., ********* was the coffee shop chain with the highest sales, generating approximately ** billion U.S. dollars more than its closest competitor, *******. Additionally, Starbucks enjoyed popularity among U.S. consumers, receiving an average American Customer Satisfaction Index (ACSI) score of *************.

The size of the United States Quick Service Restaurants Market market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.60% during the forecast period. Recent developments include: August 2023: Subway was acquired by private equity firm Roark Capital for USD 8.95 billion. To fully receive the amount, Subway needs to achieve certain cash flow milestones within a period of two or more years after the deal is completed.January 2023: McDonald's (MCD) plans to open 1,900 new locations in 2023. More than 400 of the new Golden Arches will be in the United States.January 2023: Popeyes introduced the new Shrimp Roll to its seafood menu.. Key drivers for this market are: Growing Demand for Cocoa Butter Equivalents Among Food Manufacturers, Rising Application in Food Industry. Potential restraints include: Health Concerns Pertaining to the Excessive Consumption of Fats and Oils. Notable trends are: The expansion of fast food chains throughout the country led to diverse menu options thereby attracting customers.

The global quick service restaurants market size is projected to grow from $1,055.48 billion in 2025 to $1,930.14 billion by 2032, exhibiting a CAGR of 9.01%

According to Cognitive Market Research, the Global QSR Market was valued at USD XX Million in 2021 and is expected to reach USD XX Million by the end of 2033, growing at a CAGR of XX% between 2025 and 2033.

The North America QSR market size was USD XX Million in 2021 and it is expected to reach USD XX Million in 2033.
The Europe QSR market size was USD XX Million in 2021 and it is expected to reach USD XX Million in 2033.
The Asia Pacific QSR market size was USD 241.54 Million in 2021 and it is expected to reach USD 694.11 Million in 2033.
The South America QSR market size was USD XX Million in 2021 and it is expected to reach USD XX Million in 2033.
The Middle East and Africa QSR market size was USD XX Million in 2021 and it is expected to reach USD XX Million in 2033.

Market Dynamics of QSR Market

Key Drivers of QSR Market

Urbanization and busy lifestyles increase demand for quick, affordable, and convenient dining. The global rise in urbanization has transformed consumer eating habits, particularly in densely populated cities where long working hours, daily commutes, and packed schedules limit time for home cooking or traditional dining experiences. Quick Service Restaurants (QSRs) offer an ideal solution by providing fast, affordable, and easily accessible meals that align with the needs of busy professionals, students, and families. With growing demand for speed and convenience, QSRs have positioned themselves as essential dining options, not just for on-the-go consumers but also for those seeking value-driven, reliable, and consistent meal solutions across diverse geographies.

Digital platforms expand reach through mobile ordering, delivery apps, and contactless payment solutions. Digital transformation has been a major growth catalyst for the QSR industry, with mobile ordering apps, delivery platforms, and contactless payment systems making food more accessible than ever. Consumers now enjoy the convenience of browsing menus, customizing orders, and receiving meals directly at home or work with just a few taps. Partnerships with aggregators like Uber Eats, DoorDash, and Meituan have amplified QSRs’ reach beyond physical outlets. Additionally, contactless technologies gained momentum during the COVID-19 pandemic, ensuring safety while enhancing customer experience. These digital solutions not only increase order frequency but also generate valuable consumer insights to refine offerings and marketing.

Rising disposable incomes drive higher consumer spending on fast food globally. Increasing disposable income levels, especially in emerging markets across Asia, Latin America, and Africa, are fueling greater spending on dining out and ordering in. Consumers with higher purchasing power are more willing to allocate part of their budgets to convenient and affordable QSR meals. This trend is particularly evident among younger demographics, who actively seek quick, modern, and branded food options that reflect lifestyle aspirations. In developed economies, rising incomes support experimentation with premium QSR offerings, such as gourmet burgers or healthier menu choices. Overall, economic growth and enhanced affordability directly translate into higher traffic and revenue for QSR operators.

Key Restraints in QSR Market

Market saturation in mature economies reduces store-level profitability and growth potential. In developed markets such as the U.S., Japan, and parts of Europe, QSR density is extremely high, leading to intense competition and brand cannibalization. With limited room for expansion, operators face declining same-store sales and compressed margins. This oversupply environment makes differentiation difficult, pushing QSRs to innovate through menu upgrades, loyalty programs, and digital engagement to retain customer attention and sustain profitability.

Rising labor, real estate, and raw material costs compress operating margins significantly. QSR operators worldwide struggle with rising operating costs, driven by wage increases, escalating rental expenses, and supply chain volatility affecting raw materials. These pressures directly impact unit economics, reducing profitability even in high-demand markets. Managing efficiency has become critical, prompting investment in automation, strategic supplier partnerships, and optimized real estate strategies. However, sustained cost inflation remains a major restraint on long-term scalability and financial performan...

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Quick Service Restaurants Market Size 2025-2029

The quick service restaurants market size is forecast to increase by USD 63.8 billion, at a CAGR of 2.2% between 2024 and 2029. Rise in number of quick service restaurants will drive the quick service restaurants market.

Major Market Trends & Insights

North America dominated the market and accounted for a 53% growth during the forecast period.
By the Service, the Eat-in service sub-segment was valued at USD 270.60 billion in 2023
By the Type, the Chain sub-segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 18.09 billion
Future Opportunities: USD 63.80 billion 
CAGR : 2.2%
North America: Largest market in 2023

Market Summary

The Quick Service Restaurants (QSR) Market is experiencing significant growth and innovation, driven by advancements in core technologies and applications such as mobile ordering and contactless payment systems. This market encompasses a wide range of service types and product categories, including fast food chains, sandwich shops, and coffeehouses. Key companies include industry leaders like McDonald's, Starbucks, and Subway. Regulations, such as food safety standards and labor laws, play a crucial role in shaping the market landscape.
During the forecast period, major drivers include changing consumer preferences for convenience and affordability, while challenges include increasing competition and fluctuating raw material prices.
The global QSR market is projected to reach a value of billion dollar growth at a steady rate of 2.2% annually. Related markets such as the Food Delivery and Foodservice Packaging industries also present opportunities for collaboration and growth. 

What will be the Size of the Quick Service Restaurants Market during the forecast period?

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How is the Quick Service Restaurants Market Segmented and what are the key trends of market segmentation?

The quick service restaurants industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Service

  Eat-in service
  Takeaway service
  Drive-thru service
  Home delivery service


Type

  Chain
  Independent


Product Type

  Burger and sandwich
  Pizza
  Asian cuisine
  Frozen desserts and ice cream
  Others


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Service Insights

The eat-in service segment is estimated to witness significant growth during the forecast period.

In the dynamic quick service restaurant market, operational efficiency is a top priority. Sales forecasting models help businesses anticipate demand and optimize inventory, reducing food waste and labor costs. Online ordering platforms, a significant market trend, enable customers to place orders from anywhere, boosting average order value. Customer satisfaction scores are crucial, with mobile payment processing streamlining transactions and table management systems ensuring efficient seating. Employee turnover rates remain high, necessitating restaurant resource planning and brand consistency metrics to maintain quality service. Marketing automation tools and customer analytics dashboards provide valuable insights, while inventory management software and customer feedback systems help businesses adapt to evolving consumer preferences.

Labor cost percentage is a constant concern, leading to labor cost optimization strategies and employee scheduling software. Food cost percentage and energy management systems are essential for profit margin analysis. Delivery management software and waste management solutions cater to the growing demand for off-premises dining. Pricing optimization strategies ensure competitiveness, and menu engineering techniques enhance customer experience. Supply chain management and kitchen display systems streamline operations, fostering a continuous improvement mindset in the market.

The Eat-in service segment was valued at USD 270.60 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

North America is estimated to contribute 53% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Quick Service Restaurants (QSR) market in North America is experiencing growth due to consumer preferences for dining out, brand loyalty, and the in