The global market for gluten-free food is expected to expand considerably between 2022 and 2032, from *** billion U.S. dollars to ** billion U.S. dollars. Gluten is a type of protein found in wheat, rye and barley which has been the center of controversy over the last several years. Although gluten is typically associated with bread and baked goods, it can be found in many different types of foods and beverages. Gluten-free retail Gluten-free products experienced a sales growth of *** percent between 2015 and 2016 in the United States, which was a much lower rate than in previous years. Between 2012 and 2013, sales of gluten-free products in the United States increased by ** percent. The types of gluten-free foods and beverages which constitute the largest share of the U.S. market are bakery products as well as dairy/dairy alternatives. Consumer behavior Gluten-free foods are not only consumed by those suffering from celiac disease, a hereditary condition in which the body cannot properly digest and process gluten; some consumers choose to abstain from gluten for dieting purposes or other health benefits. A 2017 survey of U.S. consumers who eat gluten-free bread found that ** percent do so as a lifestyle choice.

United States Gluten-Free Products Market was valued at USD 2.37 billion in 2024 and is anticipated to grow USD 3.96 billion by 2030 with a CAGR of 8.99%.

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Gluten-Free Products Market Size 2024-2028

The gluten-free products market size is forecast to increase by USD 8.36 billion at a CAGR of 13.15% between 2023 and 2028.

The market is witnessing significant growth due to increasing consumer awareness regarding the health benefits associated with gluten-free food. This trend is further boosted by the expanding availability of gluten-free options through various retail channels. However, the high price point of these products poses a challenge for market growth. Consumers are increasingly seeking affordable alternatives to meet their dietary needs. Producers are responding by introducing cost-effective solutions, such as larger package sizes and economies of scale. The market is expected to continue its growth trajectory, driven by these trends and the ongoing demand for gluten-free options.

What will be the Size of the Gluten-Free Products Market During the Forecast Period?

Request Free SampleThe market continues to gain momentum as consumers prioritize emotional well-being and adopt healthy living tips for gut health and digestive system support. This market encompasses a wide range of natural foods, from baked goods such as scones, cakes, and cookies, to pastas, snacks, and ready-to-eat meals. The paleo diet and celiac disease awareness have significantly contributed to the market's growth, with an increasing number of individuals seeking gluten-free options for healthy weight management and immune system health. Online grocery delivery and contactless services have become increasingly popular, making it easier for consumers to access gluten-free products from the comfort of their homes.This trend is reflected In the growing availability of gluten-free offerings in various food categories, including bakery items, bread recipes, pizzas, and even ready-to-eat meals. Organic foods and healthy meal planning are also key drivers In the market, as consumers continue to make lifestyle choices that prioritize their overall health and well-being. The market's size and direction remain positive, with continued growth expected In the coming years. Consumers can find a diverse range of gluten-free products online, from traditional offerings like muffins, waffles, and batter mixes, to innovative options like gluten-free pongal and munchables. Whether following a specific diet plan or simply seeking healthier alternatives, the market offers a wealth of options for those prioritizing their health and well-being.

How is this Gluten-Free Products Industry segmented and which is the largest segment?

The gluten-free products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ProductBakery productsDairy/dairy alternativesDesserts and ice creamsMeat/meat alternativesOthersDistribution ChannelOfflineOnlineGeographyNorth AmericaCanadaUSEuropeGermanyUKItalyAPACSouth AmericaMiddle East and Africa

By Product Insights

The bakery products segment is estimated to witness significant growth during the forecast period. The market encompasses a significant segment of bakery items, such as bread, cookies, and biscuits, due to the increasing prevalence of celiac disease and gluten intolerance. According to the Celiac Disease Foundation's report in December 2021, the number of celiac cases continues to rise, necessitating the avoidance of gluten-containing foods. Gluten-free bakery products have gained popularity due to this demand, with consumers increasingly aware of the need to avoid gluten In their diets. Technological advancements have enabled the production of a wider range of gluten-free bakery items, including packaged bread, breakfast cereals, and pulses. Additionally, the obese population and those with metabolic syndrome, diabetes, and mental well-being concerns are also turning to gluten-free options for healthier nutritional functioning.Online shopping, including click-and-collect and curbside pickup, has facilitated the convenience of purchasing gluten-free bakery products. Color-coded shelf tags and clear labeling make it easier for consumers to identify and select these items in stores. Overall, the demand for gluten-free bakery products is expected to continue growing due to the health benefits associated with a gluten-free diet.

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The Bakery products segment was valued at USD 1.74 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 55% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The United States Gluten-Free Food and Beverages Market Report is Segmented by Product Type (Bakery Products, Snacks and RTE Products, Beverages, and More), by Source (Animal-Based and Plant-Based), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, and More), and Region (Northeast, Midwest, South, and West). The Market Forecasts are Provided in Terms of Value (USD).

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US Gluten-Free Food Market Size 2024-2028

The US gluten-free food market size is forecast to increase by USD 1.43 billion at a CAGR of 10.87% between 2023 and 2028.

The market is witnessing significant growth due to increasing consumer preference for healthier food options. A key trend driving market growth is the expanding demand for bakery products. Moreover, wider distribution channels for gluten-free foods are contributing to market expansion. Online shopping and e-commerce platforms have made it easier for consumers to access these products, contributing to the market's growth. However, the high price point of gluten-free food products poses a challenge to market growth. Consumers are looking for affordable options while maintaining their gluten-free diet. Adherence to stringent labeling regulations and innovation in product offerings is essential for market success. The market analysis report provides a comprehensive study of these factors and more, offering insights into the future growth prospects of the gluten-free food market In the US.

What will be the size of the US Gluten-Free Food Market during the forecast period?

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The market continues to experience strong growth due to the rising prevalence of celiac disease, food allergies, and other health disorders such as chronic pulmonary disease, metabolic syndrome, heart disease, diabetes, and obesity. Consumers seeking healthier options and improved nutritional functioning, as well as those with emotional well-being and energy needs, are increasingly turning to gluten-free foods.



This trend is particularly evident In the ready-to-eat foods segment, which includes gluten-free bakery products, snacks, and organic baked goods. The market's expansion is driven by the growing awareness of the health benefits associated with gluten-free diets, including improved digestion and weight loss. As a result, the market for gluten-free products is expected to remain a significant contributor to the overall health and wellness industry.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Bakery
  Snacks
  Others


Distribution Channel

  Supermarkets and hypermarkets
  Convenience stores
  Specialty stores
  Online retails
  Drug stores


Geography

  US

By Product Insights

The bakery segment is estimated to witness significant growth during the forecast period.

The market has experienced significant growth due to increasing health consciousness and the prevalence of chronic health issues such as celiac disease and food allergies. Among various categories, gluten-free bakery products have been leading the market, driven by the demand for gluten-free alternatives to traditional baked goods. These products include bread, biscuits, cookies, and confectionery items like cakes and pastries. Consumers opt for gluten-free bakery and confectionery food products for medical necessity due to celiac disease or as a preventive measure for gluten sensitivity. Additionally, the market for gluten-free products extends to ready-to-eat meals, snacks, infant formulas, dairy products, and pulses.

Moreover, the food processing sector is responding to this trend by introducing gluten-free options in various categories. Health-conscious consumers also prefer gluten-free products as part of diets like Paleo, Keto, and low-fat, or for managing health disorders such as heart disease, diabetes, chronic pulmonary disease, and metabolic syndrome. The market for gluten-free products also includes functional foods, free-from food, and clean-label convenience foods. The demand for gluten-free alternatives offers numerous health advantages, including improved digestion, increased energy, and weight loss. Gluten-free snacks are also popular due to their convenience and nutritional value, making them a preferred choice for healthful snacking options.

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The Bakery segment was valued at USD 787.70 million in 2018 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of US Gluten-Free Food Market?

Growing demand for gluten-free bakery products is the key driver of the market.

The gluten-free food market In the US experienced significant growth in 2023, with the bakery products segment leading the way. This segment encompasses a wide range of offerings, incl

The global gluten free products market size was valued at USD 22.1 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 40.0 Billion by 2033, exhibiting a CAGR of 6.8% from 2025-2033. North America currently dominates the market. The growth of the North American region is driven by high awareness of gluten-related disorders, increasing health-conscious consumers, innovative product launches, and strong retail and online distribution networks.

IMARC Group provides an analysis of the key trends in each segment of the global gluten free products market, along with forecast at the global and regional levels from 2025-2033. The market has been categorized based on product type, source, and distribution channel.

This statistic highlights the gluten-free products market value in the United States from 2014 to 2025. In 2018, the U.S. gluten-free products market was valued at about **** billion U.S. dollars, and is forecasted to reach to over ***** billion U.S. dollars by 2025.

Global gluten-free products market size reached USD 31.3 billion in 2024, up from USD 29.2 billion in 2023, and is projected to touch USD 60.6 billion by 2033, reflecting a robust CAGR of 7.6% driven by increasing consumer awareness and a surge in lifestyle-related diseases. Gluten is primarily found in rye, barley, wheat, or their hybrids and plays a crucial role in bakery applications as a binding agent that prevents separation in baked goods. The growing popularity of gluten-free food products can be attributed to their unique nutritional profiles compared to traditional gluten-containing items, as well as heightened consumer focus on healthier food options. Lifestyle-related diseases—including cardiovascular conditions, obesity, chronic pulmonary disease, cancer, and metabolic syndrome—coupled with a rise in celiac disease and gluten allergies, are fueling consumer demand across both developed and emerging markets. Product innovations and strategic marketing initiatives by industry leaders are further expanding market reach, with key segments spanning bakery goods, cookies, crackers, wafers and biscuits, pizzas and pastas, savouries, cereals and snacks, as well as breads, rolls, buns, and cakes. Distribution channels such as grocery stores, conventional outlets, club stores, teleshopping platforms, hotels, and restaurants are integral to market growth, while ingredient segmentation highlights rice and corn, sorghum and oats, tuber corps, pseudo-cereals, millets, and oilseeds and pulses—with pseudo-cereals maintaining a high market share due to seasonal demand. Regional dynamics continue to evolve, with North America leading in market penetration supported by stringent regulatory standards and increased consumer adoption, and significant opportunities emerging in Europe, Asia Pacific, South America, and the Middle East and Africa. Strategic collaborations, mergers and acquisitions, and innovative product launches by major players such as Dr. Schar AG/SPA, General Mills, Kelkin Ltd, Quinoa Corporation, Raisio Plc, Heinz Company, and Boulder Brands underscore the competitive landscape and further drive market expansion.

This statistic shows the market size of gluten-free products in North America from 2013 to 2015 and provides a forecast for 2020, broken down by country. According to the report, the gluten-free product market size in the United States amounted to approximately **** billion U.S. dollars in 2014.

The bakery segment holds a substantial share of the Gluten-Free Products Market, driven by the high demand for gluten-free bread, pastries, and other baked goods. The dairy segment is expanding due to the growing popularity of plant-based milk, yogurt, and cheese alternatives. Meats and prepared meals are witnessing increasing demand as gluten-free diets become more mainstream. Condiments, desserts, pasta, and rice are other important product categories catering to specific dietary needs. Recent developments include: In May 2022, Lindt & Sprungli, a Swiss chocolatier, developed vegan chocolate bars with oat milk in the United States. Lindt Classic Recipe OatMilk bars are offered in two flavors: original and salted caramel. Lindt's new vegan chocolate bars feature gluten-free oat milk powder and almond paste instead of dairy milk., In January 2022, MYBREAD Gluten Free Bakery announced the debut of original flatbread pitas at certain Walmart locations across the United States. Pitas will be sold in the frozen area of shops in Florida, California, Illinois, Nevada, Iowa, Louisiana, Oregon, Wisconsin, and Texas., In June 2021, Dawn Foods introduced injected muffins and chocolate brownies made with the company's gluten-free fillings and mixes in the United States. With this launch, the company broadened its product offerings in the gluten-free bread industry.. Notable trends are: Increased identification of celiac disease and other food sensitivities fuels market growth.

Gluten-Free Products Market Outlook

According to our latest research, the global gluten-free products market size reached USD 9.6 billion in 2024, reflecting a robust consumer shift towards healthier eating habits and increased awareness of gluten intolerance conditions. The market is expected to grow at a CAGR of 9.3% from 2025 to 2033, with the total market size forecasted to surpass USD 21.2 billion by 2033. This growth trajectory is primarily fueled by a rising prevalence of celiac disease, expanding consumer base seeking gluten-free diets for lifestyle reasons, and continuous product innovation in the food and beverage sector. As per our latest research, the gluten-free products market is poised for dynamic expansion, driven by both medical necessity and evolving consumer preferences.

One of the primary growth factors underpinning the gluten-free products market is the increasing global incidence of celiac disease and non-celiac gluten sensitivity. According to recent studies, the prevalence of celiac disease is estimated to affect approximately 1% of the global population, but the number of individuals adopting gluten-free diets extends far beyond this group. Heightened awareness campaigns by health organizations and improved diagnostic methodologies have contributed to earlier detection and greater recognition of gluten-related disorders. As consumers become more health-conscious and proactive in managing their dietary needs, demand for gluten-free alternatives across various food categories continues to rise. This trend is further amplified by endorsements from healthcare professionals, who often recommend gluten-free products as a solution for managing symptoms related to gluten intolerance, thereby expanding the target market beyond those with medically diagnosed conditions.

Another significant driver for the gluten-free products market is the surge in lifestyle-driven consumption patterns. A growing segment of the population, particularly in developed economies, is opting for gluten-free diets as part of a broader wellness trend, irrespective of medical necessity. This shift is supported by the perception that gluten-free products are healthier, easier to digest, and beneficial for weight management. The proliferation of gluten-free options in mainstream retail channels, including supermarkets, specialty stores, and online platforms, has made these products more accessible than ever. Furthermore, the food industry’s commitment to innovation—evident in the development of gluten-free bakery goods, snacks, dairy alternatives, and ready-to-eat meals—has elevated the quality and taste of gluten-free offerings, dispelling earlier notions of inferior product experience. This evolution in product development has played a pivotal role in attracting a broader consumer base, thus accelerating market growth.

In addition to health and lifestyle factors, regulatory support and labeling standards have significantly contributed to the expansion of the gluten-free products market. Governments and food safety authorities in various countries have implemented stringent labeling regulations, ensuring that gluten-free claims are substantiated and products meet defined safety thresholds. This regulatory clarity not only protects consumers but also fosters trust and confidence in gluten-free brands. As a result, manufacturers are increasingly investing in research and development to comply with these standards while introducing innovative products that cater to diverse culinary preferences. The confluence of regulatory oversight, technological advancements in food processing, and growing consumer demand is expected to sustain the market’s upward trajectory throughout the forecast period.

Regionally, North America continues to dominate the gluten-free products market, accounting for the largest share in 2024, followed by Europe and Asia Pacific. The United States, in particular, has witnessed a significant uptick in gluten-free product launches, driven by a combination of high consumer awareness, advanced retail infrastructure, and a strong presence of leading food manufacturers. Europe, with its well-established regulatory framework and rising health consciousness, is also experiencing steady growth, while emerging markets in Asia Pacific are rapidly catching up, propelled by urbanization, increasing disposable incomes, and a growing middle-class population. Latin America and the Middle East & Africa are demonstrating promising potential, albeit from a smaller base, as awareness of gluten i

The demand for global Gluten-free Product market is expected to be valued at USD 6.28 Billion in 2025, forecasted at a CAGR of 7.0% to have an estimated value of USD 12.36 Billion from 2025 to 2035. From 2020 to 2025 a CAGR of 6.7% was registered for the market.

Country wise Insights

Category-wise Insights

The report covers North America Gluten Free Food and Beverage Market Revenue. The market is segmented by Type into Beverages, Bread Products, Cookies and Snacks, Condiments, Seasonings, and Spreads, Dairy/Dairy Substitutes, Meat/Meat Substitutes, and Other Gluten-free Products and Geography.

The global gluten-free food market size surpassed USD 7.06 billion in 2024 and is projected to witness a CAGR of over 8%, crossing USD 19.2 billion revenue by 2037. Bakery Products segment is expected to achieve 30% share by 2037, attributed to increasing awareness of healthy eating, including the rising demand for gluten-free bread.

The US gluten-free food and beverage market is experiencing robust growth, driven by increasing awareness of celiac disease and gluten sensitivity, along with a rising consumer preference for healthier and specialized diets. The market, estimated at $XX million in 2025, is projected to maintain a healthy Compound Annual Growth Rate (CAGR) of 8.20% from 2025 to 2033. This expansion is fueled by several key factors: a surge in demand for convenient gluten-free options, the proliferation of innovative product launches catering to diverse tastes and dietary needs (e.g., gluten-free baked goods mimicking traditional textures and flavors), and increased availability across various distribution channels, including online retail and specialized stores. Major players like General Mills, Kellogg's, and PepsiCo are heavily investing in research and development to expand their gluten-free portfolios, further stimulating market growth. The bakery products segment currently dominates the market share, followed by breakfast cereals and beverages. However, the rising demand for gluten-free meats and dairy alternatives suggests promising future growth in these segments. Despite the positive outlook, certain challenges exist. Maintaining consistent product quality and affordability while meeting the stringent demands of gluten-free production remains a significant hurdle. Consumer perception of gluten-free products being less appealing in taste and texture compared to their gluten-containing counterparts also presents an ongoing challenge. Furthermore, regulatory compliance and labeling accuracy are crucial for maintaining consumer trust and fostering market growth. Despite these challenges, the market's overall trajectory is strongly positive, indicating substantial opportunities for growth and innovation within the US gluten-free food and beverage sector in the coming years. Strategic collaborations between manufacturers and retailers to expand distribution and enhance consumer education will be vital in realizing the market's full potential. Recent developments include: May 2022: Swiss chocolatier Lindt & Sprungli launched vegan chocolate bars made with oat milk in the United States. The Lindt Classic Recipe OatMilk bars are available in Original and Salted Caramel flavors. Lindt replaced dairy milk with gluten-free oat milk powder and almond paste to create the new vegan chocolate bars., January 2022: MYBREAD Gluten Free Bakery announced the launch of original flatbread pitas at selected Walmart stores across the United States. The pitas will be available in the frozen section of the stores in Florida, California, Illinois, Nevada, Iowa, Louisiana, Oregon, Wisconsin, and Texas., June 2021: Dawn Foods launched injected muffins and chocolate brownies prepared with the company's gluten-free fillings and mixes in the United States. With this launch, the company expanded its product portfolio in the gluten-free bakery industry.. Notable trends are: Surge in Demand for Clean-label and Free-from Foods.

The global gluten-free bread products market is expanding rapidly, driven by the increasing prevalence of celiac disease and gluten intolerance. The global market size was valued at USD XXX million in 2019 and is projected to reach USD XXX million by 2033, exhibiting a CAGR of XX% during the forecast period (2025-2033). Key drivers of market growth include rising health consciousness, growing awareness of gluten-related disorders, and the increasing availability of gluten-free products. The market for gluten-free bread products is segmented based on application, type, and region. By application, the market is divided into the food industry, retail sector, and foodservice industry. By type, the market is classified into white bread, brown bread, multigrain bread, rye bread, and other gluten-free breads. Regionally, the market is segmented into North America, South America, Europe, Middle East & Africa, and Asia Pacific. The North American region currently holds the largest market share due to the high prevalence of celiac disease and gluten intolerance, and the presence of a large number of key players in the region. Europe is expected to witness substantial growth over the forecast period, owing to the increasing demand for gluten-free products in countries such as Germany, the United Kingdom, and France.

Gluten Free Prepared Food Market Outlook

The global gluten-free prepared food market size was valued at USD 5.6 billion in 2023 and is projected to reach USD 10.9 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.8% during the forecast period. The market's robust growth is driven by increasing awareness regarding gluten intolerance and the rising prevalence of celiac disease, along with a growing consumer inclination towards healthier lifestyles.

One of the primary growth factors for the gluten-free prepared food market is the rising prevalence of gluten-related disorders such as celiac disease and non-celiac gluten sensitivity. According to the Celiac Disease Foundation, about 1 in 100 people worldwide are affected by celiac disease, while a significant portion of the global population reports gluten sensitivity without being diagnosed with celiac disease. This escalating awareness has led to a surge in demand for gluten-free products, as consumers seek healthier and safer food options to manage their conditions.

Another crucial growth driver is the increasing adoption of gluten-free diets as part of a broader trend towards health and wellness. Even among individuals without diagnosed gluten-related disorders, the perception of gluten-free foods as healthier and more nutritious has gained traction. This health-conscious movement is particularly strong in developed regions such as North America and Europe, where consumers are more willing to invest in premium and specialty food products. Additionally, the rise of social media and influencer culture has further popularized gluten-free diets, amplifying consumer demand.

Technological advancements in food production and innovation in product offerings also play a significant role in propelling the market forward. The food industry has seen substantial improvements in the formulation and manufacturing of gluten-free products, making them more palatable and nutritionally comparable to their gluten-containing counterparts. Companies are continuously investing in research and development to enhance the taste, texture, and nutritional profile of gluten-free prepared foods, thereby expanding their consumer base.

Regionally, North America dominates the gluten-free prepared food market, accounting for the largest revenue share. This can be attributed to high consumer awareness, a robust retail infrastructure, and a significant population affected by gluten-related disorders. The region's market is expected to maintain its dominance, fueled by continuous product innovation and strong marketing strategies from key players. Europe follows closely, driven by similar factors, along with stringent regulatory standards that necessitate clear labeling and quality assurance. The Asia Pacific region, while currently a smaller market, is projected to experience the highest growth rate, bolstered by increasing consumer awareness and rising disposable incomes.

The demand for Gluten Free Pasta And Noodles has been steadily increasing as consumers look for alternatives to traditional wheat-based products. These gluten-free options cater to individuals with gluten intolerance or celiac disease, as well as those who choose to avoid gluten for health reasons. The market for gluten-free pasta and noodles is expanding, with manufacturers exploring innovative ingredients such as rice, corn, quinoa, and lentils to create products that mimic the texture and taste of conventional pasta. This diversification not only provides variety but also enhances the nutritional profile of gluten-free pasta and noodles, making them appealing to a broader audience. As more consumers adopt gluten-free diets, the availability and popularity of these products are expected to grow, further driving market expansion.

Product Type Analysis

The bakery products segment is a major contributor to the gluten-free prepared food market. This includes a wide range of products such as bread, cakes, cookies, and muffins. The primary driver for this segment is the increasing demand for gluten-free alternatives to traditional bakery items, which are staple foods in many diets. Manufacturers are continually innovating to improve the quality and taste of gluten-free bakery products, making them more appealing to a broader audience. Additionally, the availability of these products in various flavors and forms has further propelled their popularity.

Snacks form another significant segmen

The Global Gluten Free Products Market size is expected to reach $12.9 billion by 2030, rising at a market growth of 9.5% CAGR during the forecast period. North America has experienced a heightened awareness of gluten-related disorders, such as celiac disease and gluten sensitivity. Therefore, the

This statistic highlights the estimated market share of gluten-free foods and beverages in the United States in 2016 to 2018, by category. In 2016, the market share of gluten-free dairy products or dairy alternatives amounted to **** percent.

South America Gluten-Free Foods & Beverages Market is segmented By product type (Beverages, Bakery Products, Condiments, Seasonings & Spreads, Dairy/Dairy Substitutes, Meats/Meat Substitutes, and Other Gluten-Free Products), By Distribution channel (Supermarket/Hypermarket, Convenience Stores, Online retailers, Others), and By Geography.