The global market for gluten-free food is expected to expand considerably between 2022 and 2032, from *** billion U.S. dollars to ** billion U.S. dollars. Gluten is a type of protein found in wheat, rye and barley which has been the center of controversy over the last several years. Although gluten is typically associated with bread and baked goods, it can be found in many different types of foods and beverages. Gluten-free retail Gluten-free products experienced a sales growth of *** percent between 2015 and 2016 in the United States, which was a much lower rate than in previous years. Between 2012 and 2013, sales of gluten-free products in the United States increased by ** percent. The types of gluten-free foods and beverages which constitute the largest share of the U.S. market are bakery products as well as dairy/dairy alternatives. Consumer behavior Gluten-free foods are not only consumed by those suffering from celiac disease, a hereditary condition in which the body cannot properly digest and process gluten; some consumers choose to abstain from gluten for dieting purposes or other health benefits. A 2017 survey of U.S. consumers who eat gluten-free bread found that ** percent do so as a lifestyle choice.

United States Gluten-Free Products Market was valued at USD 2.37 billion in 2024 and is anticipated to grow USD 3.96 billion by 2030 with a CAGR of 8.99%.

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Gluten-Free Products Market Size 2024-2028

The gluten-free products market size is forecast to increase by USD 8.36 billion at a CAGR of 13.15% between 2023 and 2028.

The market is witnessing significant growth due to increasing consumer awareness regarding the health benefits associated with gluten-free food. This trend is further boosted by the expanding availability of gluten-free options through various retail channels. However, the high price point of these products poses a challenge for market growth. Consumers are increasingly seeking affordable alternatives to meet their dietary needs. Producers are responding by introducing cost-effective solutions, such as larger package sizes and economies of scale. The market is expected to continue its growth trajectory, driven by these trends and the ongoing demand for gluten-free options.

What will be the Size of the Gluten-Free Products Market During the Forecast Period?

Request Free SampleThe market continues to gain momentum as consumers prioritize emotional well-being and adopt healthy living tips for gut health and digestive system support. This market encompasses a wide range of natural foods, from baked goods such as scones, cakes, and cookies, to pastas, snacks, and ready-to-eat meals. The paleo diet and celiac disease awareness have significantly contributed to the market's growth, with an increasing number of individuals seeking gluten-free options for healthy weight management and immune system health. Online grocery delivery and contactless services have become increasingly popular, making it easier for consumers to access gluten-free products from the comfort of their homes.This trend is reflected In the growing availability of gluten-free offerings in various food categories, including bakery items, bread recipes, pizzas, and even ready-to-eat meals. Organic foods and healthy meal planning are also key drivers In the market, as consumers continue to make lifestyle choices that prioritize their overall health and well-being. The market's size and direction remain positive, with continued growth expected In the coming years. Consumers can find a diverse range of gluten-free products online, from traditional offerings like muffins, waffles, and batter mixes, to innovative options like gluten-free pongal and munchables. Whether following a specific diet plan or simply seeking healthier alternatives, the market offers a wealth of options for those prioritizing their health and well-being.

How is this Gluten-Free Products Industry segmented and which is the largest segment?

The gluten-free products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ProductBakery productsDairy/dairy alternativesDesserts and ice creamsMeat/meat alternativesOthersDistribution ChannelOfflineOnlineGeographyNorth AmericaCanadaUSEuropeGermanyUKItalyAPACSouth AmericaMiddle East and Africa

By Product Insights

The bakery products segment is estimated to witness significant growth during the forecast period. The market encompasses a significant segment of bakery items, such as bread, cookies, and biscuits, due to the increasing prevalence of celiac disease and gluten intolerance. According to the Celiac Disease Foundation's report in December 2021, the number of celiac cases continues to rise, necessitating the avoidance of gluten-containing foods. Gluten-free bakery products have gained popularity due to this demand, with consumers increasingly aware of the need to avoid gluten In their diets. Technological advancements have enabled the production of a wider range of gluten-free bakery items, including packaged bread, breakfast cereals, and pulses. Additionally, the obese population and those with metabolic syndrome, diabetes, and mental well-being concerns are also turning to gluten-free options for healthier nutritional functioning.Online shopping, including click-and-collect and curbside pickup, has facilitated the convenience of purchasing gluten-free bakery products. Color-coded shelf tags and clear labeling make it easier for consumers to identify and select these items in stores. Overall, the demand for gluten-free bakery products is expected to continue growing due to the health benefits associated with a gluten-free diet.

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The Bakery products segment was valued at USD 1.74 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 55% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market size of various regions

The United States Gluten-Free Food and Beverages Market Report is Segmented by Product Type (Bakery Products, Snacks and RTE Products, Beverages, and More), by Source (Animal-Based and Plant-Based), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, and More), and Region (Northeast, Midwest, South, and West). The Market Forecasts are Provided in Terms of Value (USD).

The global gluten free products market size was valued at USD 22.1 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 40.0 Billion by 2033, exhibiting a CAGR of 6.8% from 2025-2033. North America currently dominates the market. The growth of the North American region is driven by high awareness of gluten-related disorders, increasing health-conscious consumers, innovative product launches, and strong retail and online distribution networks.

IMARC Group provides an analysis of the key trends in each segment of the global gluten free products market, along with forecast at the global and regional levels from 2025-2033. The market has been categorized based on product type, source, and distribution channel.

This statistic highlights the gluten-free products market value in the United States from 2014 to 2025. In 2018, the U.S. gluten-free products market was valued at about **** billion U.S. dollars, and is forecasted to reach to over ***** billion U.S. dollars by 2025.

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US Gluten-Free Food Market Size 2024-2028

The US gluten-free food market size is forecast to increase by USD 1.43 billion at a CAGR of 10.87% between 2023 and 2028.

The market is witnessing significant growth due to increasing consumer preference for healthier food options. A key trend driving market growth is the expanding demand for bakery products. Moreover, wider distribution channels for gluten-free foods are contributing to market expansion. Online shopping and e-commerce platforms have made it easier for consumers to access these products, contributing to the market's growth. However, the high price point of gluten-free food products poses a challenge to market growth. Consumers are looking for affordable options while maintaining their gluten-free diet. Adherence to stringent labeling regulations and innovation in product offerings is essential for market success. The market analysis report provides a comprehensive study of these factors and more, offering insights into the future growth prospects of the gluten-free food market In the US.

What will be the size of the US Gluten-Free Food Market during the forecast period?

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The market continues to experience strong growth due to the rising prevalence of celiac disease, food allergies, and other health disorders such as chronic pulmonary disease, metabolic syndrome, heart disease, diabetes, and obesity. Consumers seeking healthier options and improved nutritional functioning, as well as those with emotional well-being and energy needs, are increasingly turning to gluten-free foods.



This trend is particularly evident In the ready-to-eat foods segment, which includes gluten-free bakery products, snacks, and organic baked goods. The market's expansion is driven by the growing awareness of the health benefits associated with gluten-free diets, including improved digestion and weight loss. As a result, the market for gluten-free products is expected to remain a significant contributor to the overall health and wellness industry.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Bakery
  Snacks
  Others


Distribution Channel

  Supermarkets and hypermarkets
  Convenience stores
  Specialty stores
  Online retails
  Drug stores


Geography

  US

By Product Insights

The bakery segment is estimated to witness significant growth during the forecast period.

The market has experienced significant growth due to increasing health consciousness and the prevalence of chronic health issues such as celiac disease and food allergies. Among various categories, gluten-free bakery products have been leading the market, driven by the demand for gluten-free alternatives to traditional baked goods. These products include bread, biscuits, cookies, and confectionery items like cakes and pastries. Consumers opt for gluten-free bakery and confectionery food products for medical necessity due to celiac disease or as a preventive measure for gluten sensitivity. Additionally, the market for gluten-free products extends to ready-to-eat meals, snacks, infant formulas, dairy products, and pulses.

Moreover, the food processing sector is responding to this trend by introducing gluten-free options in various categories. Health-conscious consumers also prefer gluten-free products as part of diets like Paleo, Keto, and low-fat, or for managing health disorders such as heart disease, diabetes, chronic pulmonary disease, and metabolic syndrome. The market for gluten-free products also includes functional foods, free-from food, and clean-label convenience foods. The demand for gluten-free alternatives offers numerous health advantages, including improved digestion, increased energy, and weight loss. Gluten-free snacks are also popular due to their convenience and nutritional value, making them a preferred choice for healthful snacking options.

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The Bakery segment was valued at USD 787.70 million in 2018 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of US Gluten-Free Food Market?

Growing demand for gluten-free bakery products is the key driver of the market.

The gluten-free food market In the US experienced significant growth in 2023, with the bakery products segment leading the way. This segment encompasses a wide range of offerings, including glute

Global gluten-free products market size reached USD 31.3 billion in 2024, up from USD 29.2 billion in 2023, and is projected to touch USD 60.6 billion by 2033, reflecting a robust CAGR of 7.6% driven by increasing consumer awareness and a surge in lifestyle-related diseases. Gluten is primarily found in rye, barley, wheat, or their hybrids and plays a crucial role in bakery applications as a binding agent that prevents separation in baked goods. The growing popularity of gluten-free food products can be attributed to their unique nutritional profiles compared to traditional gluten-containing items, as well as heightened consumer focus on healthier food options. Lifestyle-related diseases—including cardiovascular conditions, obesity, chronic pulmonary disease, cancer, and metabolic syndrome—coupled with a rise in celiac disease and gluten allergies, are fueling consumer demand across both developed and emerging markets. Product innovations and strategic marketing initiatives by industry leaders are further expanding market reach, with key segments spanning bakery goods, cookies, crackers, wafers and biscuits, pizzas and pastas, savouries, cereals and snacks, as well as breads, rolls, buns, and cakes. Distribution channels such as grocery stores, conventional outlets, club stores, teleshopping platforms, hotels, and restaurants are integral to market growth, while ingredient segmentation highlights rice and corn, sorghum and oats, tuber corps, pseudo-cereals, millets, and oilseeds and pulses—with pseudo-cereals maintaining a high market share due to seasonal demand. Regional dynamics continue to evolve, with North America leading in market penetration supported by stringent regulatory standards and increased consumer adoption, and significant opportunities emerging in Europe, Asia Pacific, South America, and the Middle East and Africa. Strategic collaborations, mergers and acquisitions, and innovative product launches by major players such as Dr. Schar AG/SPA, General Mills, Kelkin Ltd, Quinoa Corporation, Raisio Plc, Heinz Company, and Boulder Brands underscore the competitive landscape and further drive market expansion.

The demand for global Gluten-free Product market is expected to be valued at USD 6.28 Billion in 2025, forecasted at a CAGR of 7.0% to have an estimated value of USD 12.36 Billion from 2025 to 2035. From 2020 to 2025 a CAGR of 6.7% was registered for the market.

Country wise Insights

Category-wise Insights

This statistic shows the results of a consumer survey conducted by Packaged Facts in August 2012. People were asked if they suffer from celiac disease or wheat/gluten intolerance and if they buy gluten-free products. The results indicated that only 0.1 percent of the U.S. population are diagnosed celiacs, whereas 18 percent of the consumers actually buy products tagged as gluten-free. Hence, there was a large gap between the number of people who really need to stick to a gluten-free diet and those who actually buy gluten-free products.

The gluten-free food market is experiencing robust growth, driven by increasing awareness of celiac disease and gluten sensitivity, coupled with rising consumer demand for healthier and specialized dietary options. The market, estimated at $25 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated value of approximately $45 billion by 2033. This expansion is fueled by several key factors, including the increasing prevalence of celiac disease and non-celiac gluten sensitivity across various demographics, the growing adoption of gluten-free diets for weight management and improved digestive health, and the continuous innovation in gluten-free product development, leading to improved taste, texture, and nutritional profiles. Major players like Boulder Brands, Hain Celestial Group, General Mills, Kellogg's, Kraft Heinz, and others are actively investing in research and development, expanding product lines, and exploring new market segments to capitalize on this expanding market opportunity. This growth trajectory is further solidified by evolving consumer preferences toward convenient and readily available gluten-free alternatives. The increasing availability of gluten-free products across various retail channels, including supermarkets, specialty stores, and online platforms, is enhancing accessibility and driving broader adoption. However, challenges remain, including higher production costs compared to conventional foods which can lead to higher prices for consumers and the potential for gluten cross-contamination during manufacturing. Despite these restraints, the market's upward trend is anticipated to continue, underpinned by sustained demand and the ongoing efforts of manufacturers to enhance product quality and affordability while addressing consumer concerns. Regional variations in market growth are expected, with North America and Europe currently leading the market, followed by Asia-Pacific and other regions that are experiencing rapid growth.

This statistic shows the market size of gluten-free products in North America from 2013 to 2015 and provides a forecast for 2020, broken down by country. According to the report, the gluten-free product market size in the United States amounted to approximately **** billion U.S. dollars in 2014.

The report covers North America Gluten Free Food and Beverage Market Revenue. The market is segmented by Type into Beverages, Bread Products, Cookies and Snacks, Condiments, Seasonings, and Spreads, Dairy/Dairy Substitutes, Meat/Meat Substitutes, and Other Gluten-free Products and Geography.

The North America gluten free products market was valued at USD 4.58 Billion in 2022, driven by increase in celiac disease.

The size of the US Gluten Free Food & Beverage Market was valued at USD 10.5 USD Billion in 2023 and is projected to reach USD 18.23 USD Billion by 2032, with an expected CAGR of 8.20% during the forecast period. The US gluten-free food & beverage is a fast-growing supported by the escalating knowledge in gluten intolerance, celiac diseases, and improving consumer passion for healthful eating patterns. Gluten-free products mean foods and beverages that do not contain gluten, a protein in wheat, barley and rye. Some of the benefits include improved digestion and that they are good for followers of a gluten free diet. The market provides numerous applications such as bakery items and beverages for special dietary requirements. Currently, advancement in technology has made it easier for manufacturers to produce quality gluten free products that are equally tasty and elastic. Positive factors such as increasing demand for healthy products, enhanced digestion, better physique, enhanced consumer acceptability, and better weight control contribute to the market's growth. Recent developments include: May 2022: Swiss chocolatier Lindt & Sprungli launched vegan chocolate bars made with oat milk in the United States. The Lindt Classic Recipe OatMilk bars are available in Original and Salted Caramel flavors. Lindt replaced dairy milk with gluten-free oat milk powder and almond paste to create the new vegan chocolate bars., January 2022: MYBREAD Gluten Free Bakery announced the launch of original flatbread pitas at selected Walmart stores across the United States. The pitas will be available in the frozen section of the stores in Florida, California, Illinois, Nevada, Iowa, Louisiana, Oregon, Wisconsin, and Texas., June 2021: Dawn Foods launched injected muffins and chocolate brownies prepared with the company's gluten-free fillings and mixes in the United States. With this launch, the company expanded its product portfolio in the gluten-free bakery industry.. Key drivers for this market are: Rising Demand for Marine-based Collagen. Potential restraints include: High cost of collagen supplements. Notable trends are: Surge in Demand for Clean-label and Free-from Foods.

The Global Gluten Free Products Market size is expected to reach $12.9 billion by 2030, rising at a market growth of 9.5% CAGR during the forecast period. North America has experienced a heightened awareness of gluten-related disorders, such as celiac disease and gluten sensitivity. Therefore, the

The global gluten-free bread products market is expanding rapidly, driven by the increasing prevalence of celiac disease and gluten intolerance. The global market size was valued at USD XXX million in 2019 and is projected to reach USD XXX million by 2033, exhibiting a CAGR of XX% during the forecast period (2025-2033). Key drivers of market growth include rising health consciousness, growing awareness of gluten-related disorders, and the increasing availability of gluten-free products. The market for gluten-free bread products is segmented based on application, type, and region. By application, the market is divided into the food industry, retail sector, and foodservice industry. By type, the market is classified into white bread, brown bread, multigrain bread, rye bread, and other gluten-free breads. Regionally, the market is segmented into North America, South America, Europe, Middle East & Africa, and Asia Pacific. The North American region currently holds the largest market share due to the high prevalence of celiac disease and gluten intolerance, and the presence of a large number of key players in the region. Europe is expected to witness substantial growth over the forecast period, owing to the increasing demand for gluten-free products in countries such as Germany, the United Kingdom, and France.

This statistic highlights the estimated market share of gluten-free foods and beverages in the United States in 2016 to 2018, by category. In 2016, the market share of gluten-free dairy products or dairy alternatives amounted to **** percent.

The North America Gluten Free Products Market would witness market growth of 8.2% CAGR during the forecast period (2023-2030). Once confined to the periphery of dietary choices, the market has undergone a remarkable transformation in recent years, propelling itself from niche status to a dynamic a

South America Gluten-Free Foods & Beverages Market is segmented By product type (Beverages, Bakery Products, Condiments, Seasonings & Spreads, Dairy/Dairy Substitutes, Meats/Meat Substitutes, and Other Gluten-Free Products), By Distribution channel (Supermarket/Hypermarket, Convenience Stores, Online retailers, Others), and By Geography.