The Report offers United States Hair Care Market Growth Analysis. The market is Segmented by Product Type (Shampoo, Conditioner, Hair Styling Agent, Hair Colorant, Hair Oil, and Other Product Type) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels). The report offers market size and values in (USD million) for the above segments.

The revenue in the 'Hair Care' segment of the beauty & personal care market in the United States was forecast to continuously increase between 2025 and 2030 by in total 1.2 billion U.S. dollars (+8.66 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 15.05 billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the 'Hair Care' segment of the beauty & personal care market was continuously increasing over the past years.Find further information concerning the revenue in the 'Personal Care' segment of the beauty & personal care market in Brazil and the average revenue per capita in the 'Cosmetics' segment of the beauty & personal care market in Australia. The Statista Market Insights cover a broad range of additional markets.

From the selected regions, the ranking by revenue in the 'Hair Care' segment of the beauty & personal care market is led by the United States with 13.6 billion U.S. dollars and is followed by China (8.7 billion U.S. dollars). In contrast, the ranking is trailed by Ethiopia with 874.89 million U.S. dollars, recording a difference of 12.7 billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the beauty & personal care market and a ranking of subsegments in Thailand regarding revenue in the Beauty & Personal Care market as a whole. The Statista Market Insights cover a broad range of additional markets.

The report covers North America Hair Styling Product Formulations Market and is Segmented by Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, and Other Product Types), Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores, Online Retail Stores, and Other Distribution Channels), and Country (United States, Canada, Mexico, and Rest of North America).

The North America hair care market size was USD XX Billion in 2022 and is likely to reach USD XX Billion by 2031, expanding at a CAGR of XX % during the forecast period, 2023–2031. The growth of the market is attributed to rising penetration of natural haircare products.



Companies are increasing their investments in R&D activities and marketing and expanding their distribution channels to maintain their position in the market. They’re introducing natural formulations to gain huge traction from the consumers.

Hair Care Market Drivers, Restraints, Trends, and Opportunities

• Growing hair health consciousness amongst the consumers is driving the development of organic hair care products in the region.


• The changing fashion trends and rising awareness about the availability of effective hair care products is boosting the growth of the market.


• Increasing trend of male grooming and growing geriatric population are spurring the demand for hair care products demand in North America.


• The incidental health disorders caused by hair gels, dyes, serums, and some hair styling agents are the major concerns among consumers, which may restrain the market growth.


• The presence of major e-commerce stores is expected to positively influence the growth of the market in the region.

Scope of Hair Care Market Report

The report on the North America Hair Care Market includes an assessment of the market, trends, segments and regional markets. Overview and dynamics have also been included in the report.</p&

This statistic depicts the estimated size of the global hair care market from 2012 to 2025. In 2018, the global hair care market is estimated to be worth about 87.9 billion U.S. dollars.Hair CareHair care products are formulated to help nourish and prevent hair damage resulting from dryness, pollution, and other factors. The hair care market is comprised of thousands of products, such as shampoo, conditioners, serums, colorants, sprays, etc., which are composed of both natural and synthetic ingredients in order to maintain healthy, lustrous and well-groomed hair. In today's culture, healthy hair is a staple that portrays the idea of maintaining a youthful appearance, and this factor strongly influences purchase decisions among consumers. Hair care is continuously engaged in research and development in order to formulate new, more effective and safe products. Over the past few years, herbal hair care products have been enjoying increased popularity because of consumers’ heightened awareness about the ill effects of harsh chemicals and substances.Growth in the hair care market has been encouraging, which has prompted a number of new entrants to gain a foothold in niche segments. In the coming years as well, this trend is projected to continue, especially as millions of consumers in developing economies are now becoming conscious about styling their hair, coloring grey hair, and maintaining a healthy scalp.

The Latin America Hair Care Market is Segmented by Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, and Other Product Types); by Distribution Channel (Supermarket/Hypermarkets, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores, Online Retail Stores, and Other Distribution Channels); and by Geography (Brazil, Mexico, Argentina, Colombia and Rest of Latin America). The market size and values are Provided in (USD Million) during the forecasted years for the above segments.

Snapshot img

Hair Products Market Size 2024-2028

The hair products market size is projected to increase by USD 15.29 billion, at a CAGR of of 3.2% between 2023 and 2028.

What will be the Size of the Hair Products Market During the Forecast Period?

To learn more about this market report, View Report Sample

Hair Products Market Segmentation

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in 'USD Billion' for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

Distribution Channel Outlook 

  Offline
  Online





Product Outlook 

  Hair products market
  Hair styling products





Region Outlook 

  North America

    The U.S.
    Canada


  Europe

    U.K.
    Germany
    France
    Rest of Europe


  APAC

    China
    India


  South America

    Chile
    Brazil


  Middle East & Africa

    Saudi Arabia
    South Africa
    Rest of the Middle East & Africa

By Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. The rise in business and expansion of business by retailers are increasing the demand. Salons and spas are becoming increasingly popular among consumers with hectic work schedules. These stores offer rejuvenating treatments along with grooming. Men's and women's hair styling and hair care trends fuel the market growth which is expected to continue during the forecast period.

Get a glance at the market contribution of various segments. View PDF Sample

The offline segment was valued at USD 55.23 billion in 2018. Online sales have increased in the last quarter alone. Consumers prefer specialty stores for retail purchases. Professionals prefer to purchase hair products from specialty stores because of the wide range of products available at specialty stores. Companies focus on online-to-offline (O2O) business strategies to drive digital experiences while increasing sales through offline distribution channels. O2O channels offer shoppers a variety of benefits, including in-store pickup of online purchases, online purchases in physical stores, and returns of online purchases in select physical stores. Therefore, sales of hair care and styling products and professional haircare products via offline channels will increase, driving the growth of the market during the forecast period.

Product Analysis

The market has witnessed significant growth, with shampoos, conditioners, and additional products leading the product segment. Shampoos account holds a major share of the market. Natural and organic hair products have witnessed a steady growth rate during the forecast period. Hair serums and oils constitute a significant market share. A recent study on the global hair care market revealed a substantial growth rate, particularly in Japan, Italy, and Spain, among others. Kao Corporation, a key player, has capitalized on the rising demand. Instances of increased usage and availability of innovative hair care solutions have contributed to market expansion. Despite the effects of the pandemic, customers continue to prioritize hair care, leading to sustained growth. Competitors are actively introducing new hair care formulations, including specialized products like hair sprays, to cater to evolving consumer preferences. In addition, hair wigs and extensions are popular hair products that provide versatile styling options and can enhance or change one's appearance quickly.

Regional Analysis

For more insights on the market share of various regions, Download PDF Sample now!

Europe is estimated to contribute 44% to the growth of the market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. UK, France, and Germany are the largest contributors to the market in the European region. The market is expected to grow significantly during the forecast period, owing to intense competition among vendors, especially in Western European countries, owing to the expansion of distribution networks and adoption of multi-channel marketing strategies.

The Asia Pacific region holds the majority share in the market, with a comprehensive market share analysis revealing insights into the diverse cultural preferences influencing the demand for hair conditioners, dyes, and scalp care products. The executive summary, compiled in Jan-21, outlines the dynamic economy shaping this market, emphasizing the significance of product quality in addressing concerns such as hair fall. A thorough examination of the database highlights the importance of understanding regional cultures and preferences, as well as the role of email communication (email ID) in reaching consumers across the globe in this ever-evolving hair care landscape.

Hair Products Mar

The global revenue in the 'Hair Care' segment of the beauty & personal care market was forecast to continuously increase between 2025 and 2030 by in total 13.7 billion U.S. dollars (+14.2 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 110.6 billion U.S. dollars and therefore a new peak in 2030. Find more information concerning Italy and the Philippines. The Statista Market Insights cover a broad range of additional markets.

The Hair Care Market Report is Segmented by Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, and Other Product Types), by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Pharmacies/ Drug Stores, Online Stores, and Other Distribution Channels), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers Market Sizes and Values in USD During the Forecast Years for the Above Segments.

According to Cognitive Market Research, the global Haircare market size is USD 91815.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.90% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 36726.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.1% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 27544.56 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 2117.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.9% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 4590.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 1836.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.6% from 2024 to 2031.
The Hair Styling held the highest Haircare market revenue share in 2024.

Key Drivers of Haircare Market

Rising Focus on Appearance to Increase the Demand Globally

The increased focus on appearance has led to a boom in the market for hair care products designed to solve various issues and enhance hair's overall appearance. Customers look for solutions that address their particular needs, whether it's nourishing dry strands, controlling frizz, or encouraging hair development, and this applies to everything from shampoos and conditioners to styling products and treatments. This trend indicates a larger societal movement towards personal expression and self-care, where hair is a major factor in determining one's confidence and self-image. Because of this, the hair care industry keeps innovating and diversifying, providing a range of products to satisfy changing consumer demands across the globe.

Growing Awareness of Hair Care to Propel Market Growth

The abundance of information and media outlets has increased consumer knowledge of hair care practices and the advantages of utilizing specialty products. People are becoming knowledgeable about various hair types and their specific needs because they can access online resources easily. Customers are now making better-informed purchases due to their increased understanding, looking for items specifically designed to address their unique hair concerns and objectives. People are actively practicing self-care to maintain healthier and more vivid hair. This includes researching the advantages of treatments and style techniques and the significance of regular cleansing and conditioning. Because of this, the hair care sector is changing to satisfy the needs of a more astute and discriminating customer base.

Restraint Factors Of Haircare Market

Environmental Concerns to Limit the Sales

Concerns about the hair care industry's environmental impact are growing, especially concerning chemical runoff and plastic packaging. Customers are moving toward eco-friendly packaging and sustainable methods as they become more conscious of the harmful effects that traditional hair care products have on the environment. There is a growing push for brands to embrace greener strategies, such as using recyclable or biodegradable packaging and using less hazardous chemicals in their formulas. The increasing need for sustainability reflects a larger trend in consumer behavior known as conscious consumerism, in which people prioritize goods that share their values of environmental stewardship and responsibility. Therefore, companies that adopt sustainable methods have the potential to win over environmentally conscious customers and help the hair care sector have a more sustainable future.

Impact of COVID-19 on the Haircare Market

The COVID-19 epidemic profoundly affected the hair style industry, upending several market categories. Professional styling services were less popular due to lockdowns and social distancing tactics that caused hair salons to close. Customers turned to at-home style options, which increased sales of DIY hair styling supplies like curling irons, hair straighteners, and styling gels. However, decreased consumer spending and economic uncertainties slowed the expansion of the market overall. Disruptions i...

Global Premium Hair Care Market is segmented by Type (Shampoo, Conditioner, Hair Color, Hair Oil, Hair Creams and Masks, Hair Styling Products, and Other Types), by Distribution Channel (Supermarkets/ Hypermarkets, Specialty Stores, Online Stores, Convenience Stores, and Other Distribution channels), by Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The report offers market size and forecasts in value (USD million) for all of the above segments.

North America Professional Hair Care Products market size will be USD 9456.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031. North America has emerged as a prominent participant, and its sales revenue is estimated to reach USD 12840.5 Million by 2031. This growth is mainly attributed to the High disposable incomes and a strong salon culture.

The anti-pollution hair care market size is estimated to be valued at US$ 4,109.8 million in 2023 and is expected to reach US$ 8,380.0 million by 2033. The adoption of anti-pollution hair care is likely to advance at a CAGR of 7.4% during the forecast period.

Attribute	Details
Estimated Market Size (2023)	US$ 4,109.8 million
Projected Market Size (2033)	US$ 8,380.0 million
CAGR through (2023 to 2033)	7.4%

2018 to 2022 Global Anti-pollution Hair Care Market Outlook Compared To 2023 to 2033 Forecast

Period	Market Size (in US$ million)
2018	US$ 3,051.2 million
2022	US$ 3,834.7 million
2023	US$ 4,109.8 million
2033	US$ 8,380.0 million

Report Scope

Report Attribute	Details
Market Value in 2023	US$ 4,109.8 million
Market Value in 2033	US$ 8,380.0 million
Growth Rate	CAGR of 7.4% from 2023 to 2033
Base Year for Estimation	2022
Historical Data	2018 to 2022
Forecast Period	2023 to 2033
Quantitative Units	Revenue in US$ million and CAGR from 2023 to 2033
Report Coverage	Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered	Product Type Packaging End User Sales Channel Region
Regions Covered	North America Latin America Europe Asia Pacific Middle East and Africa
Key Countries Profiled	United States Canada Brazil Mexico Germany United Kingdom France Spain Italy China Japan South Korea Singapore Thailand Indonesia Australia New Zealand GCC Countries South Africa Israel
Key Companies Profiled	Beiersdorf AG Shiseido Company Unilever PLC DE LORENZO Avon Products Inc. L’Oréal S.A. Kao Corporation Coty Inc. Procter & Gamble Co.
Customization & Pricing	Available upon Request

According to Cognitive Market Research, the global Hair Care Product market size will be USD 108215.5 million in 2025. It will expand at a compound annual growth rate (CAGR) of 9.80% from 2025 to 2033.

North America held the major market share for more than 40% of the global revenue with a market size of USD 40039.74 million in 2025 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2025 to 2033.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 31382.50 million.
APAC held a market share of around 23% of the global revenue with a market size of USD 25971.72 million in 2025 and will grow at a compound annual growth rate (CAGR) of 12.6% from 2025 to 2033.
South America has a market share of more than 5% of the global revenue with a market size of USD 4112.19 million in 2025 and will grow at a compound annual growth rate (CAGR) of 10.5% from 2025 to 2033.
The Middle East had a market share of around 2% of the global revenue and was estimated at a market size of USD 4328.62 million in 2025. and will grow at a compound annual growth rate (CAGR) of 11.1% from 2025 to 2033.
Africa had a market share of around 1% of the global revenue and was estimated at a market size of USD 2380.74 million in 2025. and will grow at a compound annual growth rate (CAGR) of 10.1% from 2025 to 2033.
The hair loss treatment products category is the fastest growing segment of the Hair Care Product industry

Market Dynamics of Hair Care Product Market

Key Drivers for Hair Care Product Market

Rising consumer awareness Demand for natural and organic ingredients increases to Boost Market Growth

The rising consumer awareness of health and wellness is a key driver fueling market growth as demand for natural and organic ingredients surges. Consumers are increasingly prioritizing clean-label products free from synthetic additives, chemicals, and artificial preservatives, boosting demand across food, beverage, cosmetics, and healthcare sectors. Growing concerns about sustainability and environmental impact further drive preference for plant-based, ethically sourced ingredients. Additionally, regulatory support for natural products and advancements in extraction technologies enhance market expansion. As consumers seek transparency and healthier alternatives, companies investing in organic formulations and eco-friendly sourcing gain a competitive edge, accelerating overall industry growth. For instance, In order to boost the brand's online visibility in the retail sector, Vellvette Lifestyle Pvt Ltd., the parent company of D2C startup SUGAR Cosmetics, purchased the bulk of the natural hair care and skincare company ENN Beauty in January 2022.

https://www.businesstoday.in/latest/corporate/story/sugar-cosmetics-parent-acquires-natural-skin-haircare-brand-enn-beauty-319025-2022-01-13

Advanced formulations enhance hair health and styling efficiency To Boost Market Growth

The key drivers dominating the advanced formulations enhancing hair health and styling efficiency include increasing consumer demand for multifunctional hair care products driven by rising awareness of scalp and hair health. Innovations in bioactive ingredients, such as keratin, peptides, and botanical extracts, improve nourishment and repair. Advanced delivery systems, including nanoemulsions and microencapsulation, enhance ingredient efficacy and long-lasting effects. Growing preference for sulfate-free, silicone-free, and organic formulations boosts market growth. Additionally, technological advancements in heat protection and anti-frizz solutions cater to evolving styling needs. The influence of social media and celebrity endorsements further accelerates product adoption in the competitive landscape.

Restraint Factor for the Hair Care Product Market

High competition limits brand differentiation and pricing power in the market

High competition in the market significantly limits brand differentiation and pricing power, making it challenging for companies to establish unique value propositions. With numerous players offering similar products or services, businesses struggle to stand out, leading to price wars and reduced profit margins. Consumers benefit from a wide range of choices, further intensifying pressure on companies to innovate and invest in marketing. However, continuous innovation requires substantial financial resources, which smaller firms may lack. Additio...

This statistic shows the value of the luxury hair care market in the United States in 2015 and 2016. In the U.S., luxury hair care was valued at approximately 459.6 million U.S. dollars in 2016.

The Forecast Report Covers Global Pet Hair Care Industry Growth and is Segmented by Product Type (Shampoos, Conditioners, Shedding and Trimming Tools, and Other Product Types), Animal Type (Dog, Cat, and Other Animal Types), and Geography (North America, Europe, Asia-Pacific, Middle-East and Africa, and South America). The market size and forecasts are provided in terms of value (USD million) for all the above segments.

Snapshot img

Hair Care Appliances Market Size 2024-2028

The hair care appliances market size is forecast to increase by USD 3.10 billion at a CAGR of 5.78% between 2023 and 2028.

The market is witnessing significant growth due to evolving fashion trends in hair styling and the rising preference for at-home styling by consumers. With the increasing popularity of social media platforms, people are constantly seeking new and innovative ways to style their hair, leading to an increase in demand for advanced hair care appliances. Additionally, the convenience and cost savings of using hair care appliances at home have made them a preferred choice for many consumers. However, the market also faces challenges such as the availability of counterfeit products, which can negatively impact the reputation of genuine brands and compromise consumer safety. It is essential for market players to focus on product innovation, quality assurance, and consumer education to differentiate themselves and maintain market share. Overall, the market is expected to continue its growth trajectory In the coming years, driven by these trends and challenges.

What will be the Size of the Hair Care Appliances Market During the Forecast Period?

Request Free Sample

The market encompasses a range of products designed to enhance and style various hair types, catering to diverse consumer needs. These appliances include hair dryers, straighteners, and curlers, among others. Traditional styling processes, such as hot air styling and chemical treatments, have evolved to prioritize hair safety and minimize damage. Ionic technology and infrared heat are increasingly popular, as they help maintain hair health by reducing static and evenly distributing heat. Smart, connected devices offer personalized styling experiences, enabling users to customize temperature settings and adjust styling results according to their preferences. Ceramic coatings and temperature control technology further enhance the market's appeal, ensuring consistent, damage-free styling.
Supermarkets and hypermarkets, specialty stores, and online retailers all contribute to the market's growth, offering a wide range of hair care appliances to cater to diverse styling needs and hair types. Wet hair styling, hot air styling, and various hairstyles require different barrel sizes and heated plates, making the market versatile and dynamic. Hair damage is a significant concern for consumers, leading to increased demand for appliances that minimize damage and promote hair health. Innovations in technology, such as Hyperair's Hyperair IQ technology and temperature control technology, are addressing these concerns, ensuring consumers can achieve their desired styling results without compromising their hair's health.

How is this Hair Care Appliances Industry segmented and which is the largest segment?

The hair care appliances industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Dryers
  Straighteners
  Others


Geography

  APAC

    China
    Japan


  Europe

    Germany


  North America

    US


  South America

    Brazil


  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market caters to diverse consumer needs, encompassing traditional styling processes, chemical treatments, and modern smart, connected devices. These appliances offer various styling abilities, including heat styling tools like curling irons and straighteners, hair care treatments such as keratin treatments and chemical straightening processes, and simplistic grooming practices like brushing and diffusers. Ionic technology, infrared heat, and ceramic coatings are among the advanced hair health technologies incorporated into these appliances. Consumers prioritize hair safety, desiring styling results without damaging their hair. Smart features, such as temperature control technology, rechargeable batteries, and mobile apps for personalized settings, have become increasingly popular.

The shift in lifestyles and grooming preferences, influenced by diverse fashion and beauty standards, have led to an evolving market. Hair salons, fashion influencers, retail outlets, and brick-and-mortar stores continue to sell hair care appliances, while direct-to-consumer platforms and online retail ecosystems offer convenience and accessibility. Consumers seek professional styling services at hair salons, as well as home grooming solutions. Hair dryers and blowers, curlers, clippers, and brushes cater to various hairstyles and hair types, with heated plates, barrel sizes, and smart connectivity enhancing the us

The size and share of the market is categorized based on Type (Shampoo, Conditioner, Hair Mask, Others) and Application (B2B, B2C, C2C, Others) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The customized hair care market is set to flourish with a CAGR of 10.0% from 2024 to 2034. The market is put forth to hold a value of US$ 4.01 billion in 2024, while it is anticipated to reach a valuation of US$ 10.40 billion by 2034.

Attributes	Details
Market Value for 2024	US$ 4.01 billion
Market Value for 2034	US$ 10.40 billion
Market Forecast CAGR for 2024 to 2034	10.0%

2019 to 2023 Historical Analysis vs. 2024 to 2034 Market Forecast Projection

Attributes	Details
Historical CAGR for 2019 to 2023	5.70%

Category-wise Insights

Attributes	Details
Top Product Type	Shampoo
Market Share in 2024	22.30%

Attributes	Details
Top Distribution Channel	Online Stores
Market Share in 2024	25.10%

Country-wise Insights

Countries	CAGR from 2024 to 2034
India	11.30%
Singapore	7.60%
China	9.40%
Japan	7.00%
Australia	8.70%