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US Hair Care Market Size 2025-2029

The US hair care market size is forecast to increase by USD 4.39 billion at a CAGR of 4.6% between 2024 and 2029.

The Hair Care Market in the US is characterized by a diverse range of offerings, with a focus on color variety and natural ingredients. The availability of an extensive array of color shades in hair care products caters to consumers' desire for personalized looks and self-expression. This trend is particularly evident in popular product categories such as hair dyes and hair chalks. Another significant market driver is the increasing demand for natural and organic hair care products. Consumers are becoming more health-conscious and are seeking alternatives to traditional hair care products that contain harsh chemicals. As a result, companies are investing in research and development to create formulations using natural and organic ingredients.
However, the market also faces challenges, including the prevalence of counterfeit hair care products. The proliferation of these products not only undermines brand reputation but also poses potential safety risks to consumers. Companies must invest in robust anti-counterfeiting measures to protect their intellectual property and ensure consumer safety. Additionally, the market is witnessing the emergence of innovative product categories, such as hair care supplements and hair growth treatments. These offerings cater to consumers seeking holistic solutions for hair health and growth. Companies that can effectively address consumer needs in these areas and differentiate themselves from competitors will have a competitive edge in the market.
In conclusion, the Hair Care Market in the US presents both opportunities and challenges. Companies that can cater to consumers' desire for personalized looks, natural ingredients, and innovative solutions while addressing the issue of counterfeit products will be well-positioned to succeed in this dynamic market.

What will be the size of the US Hair Care Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The hair care market in the US is a dynamic and innovative industry, encompassing a wide range of products and services. From hair care research and development to retail sales, this sector caters to various consumer needs. Styling tools, such as hair curling irons and straighteners, remain popular choices for consumers seeking to enhance their hair's appearance. Hair care formulations focusing on hair loss prevention, repair, and growth stimulation continue to gain traction. Scalp health and hair repair are increasingly important areas of focus, with many brands investing in research and innovation. Hair care education and training for professionals play a crucial role in ensuring consumers receive expert advice and services.
The use of natural ingredients for hair care, including those for hair strengthening and texture modification, is a growing trend. Hair care e-commerce platforms have disrupted traditional retail channels, offering convenience and competitive pricing. Heat protection and color protection are essential features in many hair care products, catering to consumers' concerns for hair damage. The hair care industry continues to evolve, with a strong focus on branding, distribution, and community engagement to meet the diverse needs of consumers.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Price Range

  Mass
  Premium
  Luxury


Product

  Hair color
  Shampoo
  Conditioner
  Others


End-User

  Male
  Female
  Unisex


Geography

  North America

    US

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The hair care market in the US is a dynamic and evolving industry, encompassing a range of products and services. Subscription boxes deliver personalized hair care solutions, while hair growth products and hair styling tools address various concerns such as split ends and hair damage. Aloe vera and vitamin E are popular natural ingredients for hair care, and hair extensions offer a quick solution for length and volume. Hair cuts and keratin treatments are common salon services, and vegan and cruelty-free options cater to ethical consumers. Coloring products, hair masks, and hair serums are essential hair care items, with sulfate-free, silicone-free, and paraben-free options available.

Hair porosity and elasticity tests help consumers choose the right hair care products, and professional-grade hair dryers a

The United States Hair Care Market Report is Segmented by Product Type (Shampoo, Conditioner, and More), Nature (Natural/Organic, and Conventional/Synthetic), Price Range (Mass and Premium), and Distribution Channel (Supermarkets/Hypermarkets, Online Retail Stores, and More). The Market Forecasts are Provided in Terms of Value (USD).

The revenue in the 'Hair Care' segment of the beauty & personal care market in the United States was modeled to amount to ************ U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by *********** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************ U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Hair Care.

U.S. Hair Care Market, valued at USD 13.57 billion in 2023 and projected to reach USD 14.45 billion by 2029, growing at a CAGR of 1.06%. Discover key trends, growth factors, and market opportunities shaping the industry.

This statistic depicts the estimated size of the global hair care market from 2012 to 2025. In 2018, the global hair care market is estimated to be worth about **** billion U.S. dollars.Hair CareHair care products are formulated to help nourish and prevent hair damage resulting from dryness, pollution, and other factors. The hair care market is comprised of thousands of products, such as shampoo, conditioners, serums, colorants, sprays, etc., which are composed of both natural and synthetic ingredients in order to maintain healthy, lustrous and well-groomed hair. In today's culture, healthy hair is a staple that portrays the idea of maintaining a youthful appearance, and this factor strongly influences purchase decisions among consumers. Hair care is continuously engaged in research and development in order to formulate new, more effective and safe products. Over the past few years, herbal hair care products have been enjoying increased popularity because of consumers’ heightened awareness about the ill effects of harsh chemicals and substances.Growth in the hair care market has been encouraging, which has prompted a number of new entrants to gain a foothold in niche segments. In the coming years as well, this trend is projected to continue, especially as millions of consumers in developing economies are now becoming conscious about styling their hair, coloring grey hair, and maintaining a healthy scalp.

The North America Hair Care Market report segments the industry into Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Styling Products, Perms and Relaxants, Hair Colorants, Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Pharmacies/Drug Stores, Online Retail Stores, and more), and Geography (United States, Canada, and more).

The size of the USA Hair Care Market was valued at USD 16.73 Million in 2023 and is projected to reach USD 21.27 Million by 2032, with an expected CAGR of 3.49% during the forecast period. Recent developments include: In August 2022: Proctor & Gamble's brand, Head & Shoulders, launched a new shampoo range for dry scalp care. The company launched a few more hair care shampoos with different properties like smooth, silky, and anti-hair fall shampoos., In September 2021: L'Oréal filed a patent on its natural sugar-based curly hair styling formula. An international beauty major, the company developed a hair styling formulation for curly hair from a blend of sugar compounds and plant fiber, offering a natural and lightweight alternative to film-forming polymer and silicone products., In August 2021: Procter & Gamble formally launched its newest hair care brand, Nou. It is sold through Walmart and expanded to other stores in the United States.. Key drivers for this market are: Minimalist and Clean Beauty Trend, Popularity of Effective and Smart Skincare. Potential restraints include: Easy Access to Alternative Options. Notable trends are: Escalating Expenditure on Hair Care Products.

The US hair care market, a significant segment of the global industry, is experiencing steady growth, driven by several key factors. The market's value in 2025 is estimated at $10 billion (assuming a proportional representation of the US market within the global $16.73 billion figure, considering its economic size and consumer spending habits). This segment is fueled by increasing consumer awareness of hair health and beauty, leading to higher spending on premium products and specialized treatments. The rising popularity of natural and organic hair care products, driven by concerns about chemical ingredients and sustainability, further boosts market growth. E-commerce platforms have also significantly impacted the sector, offering a wider product selection and convenience to consumers. Key trends include the expansion of personalized hair care solutions catering to specific hair types and concerns (e.g., color-treated hair, damaged hair, fine hair), as well as the increasing adoption of technologically advanced hair care tools and appliances. Competitive pressures among established players like Procter & Gamble, Unilever, and L'Oréal, alongside the emergence of smaller niche brands, ensures market dynamism. While economic fluctuations could pose a restraint, the overall outlook for the US hair care market remains positive, projecting continued growth over the forecast period. The projected Compound Annual Growth Rate (CAGR) of 3.49% for the global market suggests a similar growth trajectory for the US market. This moderate growth reflects a maturing market, though substantial opportunities exist within niche segments. Growth will likely be driven by innovation in product formulations (e.g., incorporating advanced technologies and natural ingredients), expansion into new distribution channels, and targeted marketing campaigns focusing on specific demographics and hair concerns. The continued dominance of major players will likely be challenged by smaller, agile brands leveraging direct-to-consumer strategies and personalized marketing. The rise of social media influencers and online reviews will continue shaping consumer preferences and brand loyalty within this segment. Ultimately, the US hair care market's future hinges on its capacity to innovate, adapt to evolving consumer preferences, and leverage digital platforms effectively. Recent developments include: In August 2022: Proctor & Gamble's brand, Head & Shoulders, launched a new shampoo range for dry scalp care. The company launched a few more hair care shampoos with different properties like smooth, silky, and anti-hair fall shampoos., In September 2021: L'Oréal filed a patent on its natural sugar-based curly hair styling formula. An international beauty major, the company developed a hair styling formulation for curly hair from a blend of sugar compounds and plant fiber, offering a natural and lightweight alternative to film-forming polymer and silicone products., In August 2021: Procter & Gamble formally launched its newest hair care brand, Nou. It is sold through Walmart and expanded to other stores in the United States.. Notable trends are: Escalating Expenditure on Hair Care Products.

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Hair Care Market Size 2025-2029

The hair care market size is valued to increase USD 18.28 billion, at a CAGR of 3.7% from 2024 to 2029. Influence through social media and blogging will drive the hair care market.

Major Market Trends & Insights

Europe dominated the market and accounted for a 36% growth during the forecast period.
By Product - Hair color segment was valued at USD 36.21 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 37.96 billion
Market Future Opportunities: USD 18281.30 billion
CAGR from 2024 to 2029 : 3.7%

Market Summary

The market is a dynamic and expansive industry, valued at over USD 87 billion in 2020. This significant figure underscores the market's importance in the broader consumer goods sector. Key drivers propelling its growth include increasing consumer awareness of personal grooming and the rising popularity of home salon services. Innovations in hair care technology, such as advanced formulations and delivery systems, cater to diverse consumer preferences. Meanwhile, concerns over the adverse health effects of chemical or synthetic components in hair care products have led to a growing demand for natural and organic alternatives. Brands are responding to this trend by introducing eco-friendly product lines and transparent labeling practices.
Social media and blogging have become influential platforms for hair care trends and product recommendations. Influencers and content creators have a significant impact on consumer purchasing decisions, driving market growth and competition. The hair care industry's future direction lies in catering to these evolving consumer preferences, ensuring product safety, and delivering personalized solutions.

What will be the Size of the Hair Care Market during the forecast period?

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How is the Hair Care Market Segmented?

The hair care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Hair color
  Shampoo
  Conditioner
  Others


Distribution Channel

  Offline
  Online


End-User

  Male
  Female
  Unisex
  Kids


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The hair color segment is estimated to witness significant growth during the forecast period.

The market is a dynamic and evolving industry, with a focus on addressing various hair concerns through innovative solutions. One significant area of growth is lipid replenishment, which strengthens hair fibers by restoring essential lipids and protecting against damage. Keratin protein structure plays a crucial role in this, as protein hydrolysates are used to enhance conditioner efficacy and improve hair shaft cross-section. Anti-dandruff actives continue to be in demand, addressing scalp inflammation and maintaining a healthy pH balance. Scalp health assessment is gaining importance, with the use of hair texture analysis and sebum production regulation to optimize scalp microcirculation and promote hair follicle stimulation.

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The Hair color segment was valued at USD 36.21 billion in 2019 and showed a gradual increase during the forecast period.

Amino acid composition and hair growth stimulants are also key ingredients in modern hair care, contributing to hair shaft elasticity and diameter. Hair porosity levels are another factor influencing market trends, with conditioner ingredient types tailored to specific needs. According to recent studies, the market is projected to reach a value of USD 87.67 billion by 2025. This growth is driven by the increasing awareness of hair health and the availability of advanced hair care solutions. Anti-hair loss treatments, scalp hydration levels, and hair breakage resistance are other areas of focus, reflecting the industry's commitment to meeting diverse consumer needs.

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Regional Analysis

Europe is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The European market is a significant and evolving sector, with the UK, France, and Germany being its major contributors. Notable companies in this region include L'Oreal, Unilever Group, Hen

US Hair Care Market is valued at USD 22 billion, driven by consumer awareness, organic products demand, and e-commerce growth, with key segments in shampoos and conditioners.

In 2024, the United States ranked first by revenue in the 'Hair Care' segment of the beauty & personal care market among the 25 countries presented in the ranking. United States' revenue amounted to ************* U.S. dollars, while China and Japan, the second and third countries, had records amounting to ************ U.S. dollars and ************ U.S. dollars, respectively.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Hair Care.

The Hair Care Market report segments the industry into Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Stores, Pharmacies/ Drug Stores, Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa).

The Latin America Hair Care Market report segments the industry into Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, Other Product Types), Distribution Channel (Supermarket/ Hypermarket, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores, Online Retail Stores, Other Distribution Channels), and Country (Brazil, Mexico, Argentina, and more.)

This statistic shows the value of the luxury hair care market in the United States in 2015 and 2016. In the U.S., luxury hair care was valued at approximately ***** million U.S. dollars in 2016.

The revenue in the 'Hair Care' segment of the beauty & personal care market worldwide was modeled to be ************* U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************* U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Hair Care.

Natural Hair Care Products Market size is expected to reach USD 25.5 Billion by 2034, from USD 10.2 Billion in 2024, at a CAGR of 9.6%.

This statistic depicts the retail sales value of the ethnic haircare market in the United States in 2014 and 2019. In 2014, the ethnic hair market in the United States generated *** million U.S. dollars.

The global premium hair care market size is projected to grow from USD 117.91 billion in 2025 to USD 232.38 billion by 2033, exhibiting a CAGR of 8.85%.
Report Scope:

Report Metric	Details
Market Size in 2024	USD 108.33 Billion
Market Size in 2025	USD 117.91 Billion
Market Size in 2033	USD 232.38 Billion
CAGR	8.85% (2025-2033)
Base Year for Estimation	2024
Historical Data	2021-2023
Forecast Period	2025-2033
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered	By Product,By Demography,By Distribution Channel,By Region.
Geographies Covered	North America, Europe, APAC, Middle East and Africa, LATAM,
Countries Covered	U.S., Canada, U.K., Germany, France, Spain, Italy, Russia, Nordic, Benelux, China, Korea, Japan, India, Australia, Singapore, Taiwan, South East Asia, UAE, Turkey, Saudi Arabia, South Africa, Egypt, Nigeria, Brazil, Mexico, Argentina, Chile, Colombia,

The customized hair care market is set to flourish with a CAGR of 10.0% from 2024 to 2034. The market is put forth to hold a value of US$ 4.01 billion in 2024, while it is anticipated to reach a valuation of US$ 10.40 billion by 2034.

Attributes	Details
Market Value for 2024	US$ 4.01 billion
Market Value for 2034	US$ 10.40 billion
Market Forecast CAGR for 2024 to 2034	10.0%

2019 to 2023 Historical Analysis vs. 2024 to 2034 Market Forecast Projection

Attributes	Details
Historical CAGR for 2019 to 2023	5.70%

Category-wise Insights

Attributes	Details
Top Product Type	Shampoo
Market Share in 2024	22.30%

Attributes	Details
Top Distribution Channel	Online Stores
Market Share in 2024	25.10%

Country-wise Insights

Countries	CAGR from 2024 to 2034
India	11.30%
Singapore	7.60%
China	9.40%
Japan	7.00%
Australia	8.70%

The size of the Latin America Hair Care Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 4.10% during the forecast period. Recent developments include: In February 2023, Unilever plans to establish a new manufacturing facility in the Nuevo Leon region of Mexico. The company plans to invest USD 400 million in the Latin American market over the next three years. The new facility manufactures beauty and personal care products., In January 2021, Forever Liss a brand of Forever Company Cosmeticos LTDA launched shampoo for hair wetting treatment. The product is enriched with a combination of castor oil, coconut oil, castor oil, and vitamin D to serve all hair types. However, it is particularly recommended for oil control and healthy hair growth., In September 2021, Grupo Coala do Brasil launched the cosmetics brand, Coala Beauty. The brand's primary offering is the repair and deep hydration of the strands, bringing together potent natural actives, such as Shea Butter, Coconut Lipids, Okra Extract, Acai Extract, Avocado Oil, Sunflower Oil, and Macadamia Oil. The brand has an initial range of 30 SKUs and nine lines for all hair types.. Key drivers for this market are: Innovative Launches, Hair Concerns Among Consumers. Potential restraints include: Availability of Counterfeit Products. Notable trends are: Increasing Consumer Expenditure Towards Natural Hair Care Products.