The health and wellness spa industry in the United States reached a market size of over ** billion U.S. dollars in 2024. Within this industry, there were approximately *** thousand employees and a total of almost ** thousand businesses.

The U.S. health & wellness spa market was valued at USD 21.29 billion in 2023 and is projected to reach USD 24.77 billion by 2029, growing at a CAGR of 2.56%.

In 2020, the revenue in the health and wellness spa industry in the United States reached ***** billion U.S. dollars, an increase over the previous year's revenue of ***** billion dollars. By 2025, the revenue of the health and wellness spa industry was forecast to reach **** billion U.S. dollars.

Market Size statistics on the Health & Wellness Spas industry in United States

Health and wellness spas are experiencing a remarkable surge in popularity, driven by the intersecting trends of tourism and a heightened focus on personal well-being. In recent years, spas have become pivotal destinations for travelers seeking relaxation and rejuvenation, with a majority of travelers incorporating self-care into their trips. This has led to an influx of consumer interest in luxury hotels and resorts that offer top-tier spa services. The appeal of these retreats is bolstered by immersive experiences and sessions with guest health practitioners. By offering services inspired by global traditions, like Ayurvedic techniques from India and Japanese bathhouse rituals, spas are drawing a more diverse clientele looking for unique and culturally rich experiences without needing to travel abroad. Revenue surges in the last few years were fueled by a post-pandemic rebound, and as those gains taper off, health and wellness spas will see normalized, slower growth rates going forward. Revenue expanded at a CAGR of 8.0% to $21.7 billion in 2025, including an uptick of 1.2% that year. Over the past few years, health and wellness spas have capitalized on the burgeoning demand for customized wellness treatments, contributing to significant profit growth. As individuals increasingly seek personalized care aligned with their health goals, spas have adapted by integrating advanced diagnostic tools to tailor unique wellness journeys. The social aspect of spa experiences has gained traction, with more establishments incorporating group treatments and communal spaces to accommodate bridal showers, corporate retreats and other gatherings. Social media platforms have also heightened the visibility of spa services, as influencers highlight these experiences as essential components of modern self-care routines. Health and wellness spa growth over the next few years will be driven by driven by evolving consumer preferences and technological advancements. The trend towards biohacking, or optimizing wellness through personalized health management, is expected to significantly boost attendance at spas offering such specialized services. Technological integration, including the use of wearable devices and AI-driven health insights, will enhance these offerings. There's a discernible interest in natural wellness techniques that prioritize long-term skin health and radiance over artificial beauty enhancements. As preventive care innovations gain traction, medical spas blending traditional and health-focused services will appeal to the increasingly health-conscious society. Revenue for health and wellness spas is forecast to climb at a CAGR of 1.3% to an estimated $23.1 billion through the end of 2030.

The size of the wellness market worldwide stood at **** trillion U.S. dollars in 2023. This figure was projected to grow at a compound annual growth rate of *** percent, reaching an estimated **** trillion U.S. dollars by 2028. What are the leading regions for the wellness market? In 2023, North America emerged as the leading region in the global wellness market, with the region accounting for over *** trillion U.S. dollars of the global market. Asia Pacific and Europe secured second and third positions, respectively. Delving deeper into North America, the wellness industry in the United States outpaced Canada's market size by approximately *** billion U.S. dollars in 2022. How large is the wellness tourism segment? In 2023, the global wellness tourism segment accounted for *** billion U.S. dollars of the market size of the wellness industry. The countries with the highest wellness tourism expenditure in 2022 were the United States, Germany, and France. Additionally, when considering the number of wellness tourism trips taken by travelers globally in 2022, Europe emerged as the leader, with over *** million wellness trips taken by travelers in Europe.

Editor’ Choice

• The medical spa market size is estimated to reach USD 50.9 billion.
• The global market size of the spa industry was around $95 billion in 2021.
• By 2030, the global market size of the spa industry is expected to exceed $185 billion.
• The spa services market, including massage services, beauty and grooming, and physical fitness, is projected to reach over $133 billion by 2027.
• The United States spa industry generated approximately $20.8 billion in revenue in 2022.
• Massage therapy is one of the most popular spa services, accounting for approximately 70% of spa visits in the United States.
• The average spa-goer in the United States spends $87 per visit and visits spas 2.3 times per year.
• The spa industry employs over 2.5 million people globally.
• The wellness tourism market, which includes spa travel, was valued at $735 billion in 2021.

Size of Spa Services Market Worldwide

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Health And Wellness Market Size 2025-2029

The health and wellness market size is forecast to increase by USD 2069.2 billion, at a CAGR of 7.1% between 2024 and 2029.

The market is experiencing significant growth due to the increasing emphasis on promoting health and wellness activities and programs. This trend is driven by a growing awareness of the importance of maintaining good health and the benefits of holistic well-being. Furthermore, the influence of thermal and mineral springs and spas service is on the rise, as consumers seek out natural solutions for relaxation and rejuvenation. However, this market faces challenges as well. Frequent product recalls pose a significant threat to companies, damaging consumer trust and potentially leading to financial losses.
Companies must prioritize product safety and quality to mitigate this risk and maintain their reputation. To capitalize on market opportunities and navigate challenges effectively, businesses in the Health and Wellness sector must stay informed about consumer trends and prioritize transparency and trust. By focusing on delivering high-quality, safe products and services, companies can differentiate themselves and build long-term customer loyalty.

What will be the Size of the Health And Wellness Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, driven by consumer demand for innovative solutions that address various health concerns. Functional foods and beverages, such as those fortified with omega-3 fatty acids or protein powders, cater to nutritional needs. Customer loyalty is fostered through Personalized Nutrition plans and subscription boxes. Sports nutrition and fitness trackers are essential tools for athletes, while clinical trials and precision medicine pave the way for advanced treatments. Joint health and bone health supplements are popular, as are energy drinks and sleep aids for those seeking optimal energy levels and restorative sleep. Wellness programs and preventive care initiatives promote emotional and mental wellbeing, with cognitive enhancement and stress management also gaining traction.

Integrative medicine, herbal remedies, and dosage forms cater to diverse health preferences. Skin health, digestive health, and immune support are key areas of focus, with ingredient sourcing and GMP certification ensuring product quality. Wearable technology and remote patient monitoring facilitate chronic disease management, while retail channels adapt to meet the needs of consumers. Nail health, hair health, and traditional Chinese medicine offer niche opportunities, with product formulation and supply chain management ensuring efficiency and effectiveness. The ongoing unfolding of market activities underscores the importance of staying informed and adaptable in this dynamic industry.

How is this Health And Wellness Industry segmented?

The health and wellness industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product Type

  Beauty and personal care products
  Health and wellness food
  Wellness tourism
  Fitness equipment
  Preventive and personalized health


Distribution Channel

  Online
  Offline


End-User

  Adults
  Children
  Seniors


Category Type

  Organic
  Natural
  Functional Foods
  Plant-Based


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    The Netherlands
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Type Insights

The beauty and personal care products segment is estimated to witness significant growth during the forecast period.

The market for functional foods and beverages, driven by the increasing consumer preference for healthier options, is experiencing significant growth. For instance, the demand for plant-based protein powders is increasing due to their nutritional benefits. In the realm of preventive care, remote patient monitoring and telehealth services are gaining popularity, enabling early detection and management of various health conditions. Emotional wellbeing and mental health are emerging as key focus areas, with stress management and cognitive enhancement becoming increasingly important. Personalized nutrition, driven by genetic testing and precision medicine, is another trend gaining traction. Integrative medicine, combining traditional and modern treatments, is also gaining acceptance.

The increasing popularity of wearable technology, such as fitness trackers, is tr

A massage at spa establishments in the United States cost an average of 116 U.S. dollars in 2024. Meanwhile, consumers spent an average of 59 U.S. dollars on nail services in the same year.

The medical spa market size is estimated to be worth US$ 36,592.2 million in 2024. The rising awareness among consumers about health and wellness has led to a growing demand for non-invasive cosmetic procedures and relaxation therapies offered by medical spa. The demand for medical spa is predicted to rise at a CAGR of 6.80% through 2034. The aging population, particularly in developed regions, fuels the demand for anti-aging treatments and cosmetic procedures.

Category-wise Insights

Country-wise Insights

The global wellness economy was estimated at a value of around 6.3 trillion U.S. dollars in 2023. Of this revenue, over 1.2 trillion U.S. dollars was generated in personal care and beauty, while the global wellness tourism market was estimated at 830 billion U.S. dollars. How large is the beauty and personal care market? Since 2020, the global beauty and personal care market has experienced year-to-year growth. In 2024, the market recorded an estimated total revenue exceeding 630 billion U.S. dollars. Notably, the personal care segment contributed significantly to this revenue, closely followed by the skin care segment. Additionally, when considering countries with the highest beauty and personal care revenue, the United States ranked first, followed by China, which had approximately 30 billion U.S. dollars less in revenue compared to the United States in 2023. In what region is wellness tourism most popular? In 2022, Europe stood out as the global leader in wellness tourism, with over 300 million trips recorded. Asia-Pacific and North America secured the second and third positions, respectively. Additionally, Europe led the ranking in the number of spa facilities worldwide, having approximately 9.6 thousand more spas than Asia-Pacific. However, in terms of the number of thermal and mineral spring facilities worldwide, Asia-Pacific took the lead with almost 23 thousand such facilities in 2022.

Market Size, CAGR, and Drivers: The global Wellness SPA market has witnessed significant growth in recent years, reaching a value of XXX million in 2025. It is projected to grow at a CAGR of XX% during the forecast period 2025-2033, driven by increasing consumer demand for holistic health and well-being experiences. The growing prevalence of stress, chronic diseases, and the desire for self-care are key factors driving market growth. Trends, Restraints, and Companies: The Wellness SPA market is characterized by emerging trends such as technology integration, personalization, and the incorporation of traditional practices. However, factors like high costs and regulatory challenges may restrain market expansion. Leading companies in the industry include Marriott International, Hilton, Hyatt, and Four Seasons. These companies offer a wide range of services, including medical treatments, wellness services, and mental health services, both online and offline. Key regions driving market growth include North America, Europe, and Asia Pacific.

• The global industry was valued at US$ 18.3 Bn in 2023
• It is expected to grow at a CAGR of 14.9% from 2024 to 2034 and reach US$ 82.5 Bn by the end of 2034

Medical Spa Market Overview

Regional Analysis

Global Medical Spa Market Snapshot

The North America spa market is valued at USD 71 billion, driven by an increasing emphasis on health and wellness. Consumers are shifting towards personalized and holistic wellness experiences, which has significantly contributed to the growth of the spa industry.

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Sauna and Spa Market Size 2025-2029

The sauna and spa market size is forecast to increase by USD 1.23 billion at a CAGR of 5.4% between 2024 and 2029.

The market is experiencing significant growth due to several key factors. The expansion of the tourism and hospitality industry is driving market demand, as more hotels and resorts offer sauna and spa facilities to attract customers. Additionally, the popularity of home saunas and spas is increasing, providing an opportunity for market growth In the residential sector. The market is experiencing significant growth driven by increasing urbanization, changing lifestyles, and rising interest in health and wellness among working professionals and geriatric groups. 
However, high equipment and maintenance costs pose a challenge to market growth. To maintain a professional tone, it is essential to ensure that all facilities are well-maintained to provide a superior customer experience. The market is expected to grow steadily, with a focus on offering innovative and technologically advanced sauna and spa solutions to meet the evolving needs of consumers. Body and mind healing treatments like aromatherapy, body wraps, mud baths, facials, and meditation are integral to spa services. 

What will be the Size of the Sauna and Spa Market During the Forecast Period?

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The market continues to experience significant growth, driven by the increasing demand for wellness and relaxation experiences. This market encompasses various aspects, including sauna rooms, spas, sauna technology, and related services. Sauna rooms are a staple in wellness facilities, providing a space for relaxation and rejuvenation. Sauna experiences are popular among individuals seeking to improve their physical and mental well-being. Sauna technology has evolved to cater to diverse needs, with various sizes, shapes, and designs available. Sauna rooms can be integrated into homes, businesses, and wellness centers, offering flexibility and convenience. Lifestyle products such as sauna for seniors, sauna for muscle recovery, and sauna for detoxification are becoming increasingly popular, with sauna culture growing globally. Sauna room ideas are also being explored for sauna for business, including sauna for hotels, to enhance customer experiences.
Spa products complement sauna experiences, enhancing the overall wellness journey. These products range from skincare lines to aromatherapy, designed to promote relaxation and improve skin health. Spa design plays a crucial role in creating a calming environment, with elements such as lighting, music, and temperature control contributing to the experience. Sauna services include installation, maintenance, and construction. Professional installation ensures optimal functionality and safety, while regular maintenance ensures the longevity of the sauna. Sauna construction involves designing and building custom saunas tailored to specific spaces and requirements. The sauna market caters to various demographics, including families, seniors, couples, groups, and athletes. Spa trends include the integration of technology, such as smart saunas and virtual reality, to enhance the overall experience.

How is this Sauna and Spa Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Hotel
  Gym and spas
  Household
  Others


Type

  Entertainment
  Medical


Geography

  Europe

    Germany
    UK
    France
    Italy


  North America

    Canada
    US


  APAC

    China
    India
    Japan
    South Korea


  South America



  Middle East and Africa

By Application Insights

The hotel segment is estimated to witness significant growth during the forecast period.

The market encompasses the supply of sauna and spa facilities within the confines of hotels and resorts In the United States. This segment caters to various types of accommodations, such as luxury hotels, boutique inns, budget lodgings, and resorts. These establishments provide a diverse array of sauna and spa services to their clientele, including sauna rooms, steam baths, hot tubs, and a range of massage and beauty therapies. The hotel segment of the sauna and spa industry has witnessed substantial expansion in 2024. The rise in wellness tourism has fueled this growth, as an increasing number of tourists seek hotels that offer sauna and spa amenities to complement their travel experiences and foster relaxation and revitalization.

Moreover, the integration of smart home technology into sauna and spa settings is a burgeoning trend. This innovation enables users to control temperature, lighting, and music settings remotely, enhancing the over

Americans visit spas to relax and unwind from the stresses of everyday life. In 2023, the United States spa industry reported 182 million visitors. This figure, however, was eclipsed by the totals in 2019. During that year, approximately 192 million Americans visited spas across the United States. The decrease of over 35 percent from 2019 to 2020 and can be attributed to the coronavirus (COVID-19) pandemic, which forced the temporary and, in some cases, permanent closure of health facilities and spas across the United States. How large is the wellness spa industry in the United States? In 2024, the health and wellness spa sector in the United States exceeded a market size of 20 billion U.S. dollars. Furthermore, the number of spa locations in the United States surpassed 21 thousand in 2023, marking an increase from both 2021 and 2022. Moreover, the types of spa establishments were diverse in the U.S. in 2023, with day spas comprising the majority, followed by resort and hotel spas. What are the most common services offered by spas in the United States? In 2024, facials were the most prevalent offerings at spa establishments in the United States, with around 93 percent of establishments offering massages, followed by massages and waxing services. Additionally, considering the average price of specific spa treatments in the United States in 2023, body services stood out as the most expensive, costing over 160 dollars on average, while nail services were the cheapest, priced at less than half the average cost of body treatments.

According to Cognitive Market Research, the global Sauna And Spa market size will be USD 136142.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 54457.00 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 40842.75 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 31312.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 6807.13 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2722.85 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
The dominant distribution channel is offline retail, which encompasses a wide range of physical stores, including specialty spa stores and home improvement outlets

Market Dynamics of Sauna And Spa Market

Key Drivers for Sauna And Spa Market

Rising Health Consciousness and Demand for Wellness Solutions to Boost Market Growth

As global awareness of physical and mental health continues to rise, consumers are increasingly seeking out holistic wellness experiences, driving demand for saunas and spas. The appeal of saunas and spas lies not only in relaxation but in their reputed health benefits, including improved cardiovascular health, enhanced circulation, and detoxification. For instance, Saunas have grown so popular that many people book sessions almost daily, spending anywhere from $40 to $50 per session, and in the high-end sauna studios that charge above 100$. This has positioned saunas and spas as more than just luxury amenities, but essential elements of a wellness regimen. Furthermore, as mental health becomes a focal point in consumer priorities, the relaxation and stress relief offered by spa treatments and sauna sessions cater to the desire for self-care and mental well-being. This health-centric approach is encouraging both individual consumers and wellness centers to incorporate sauna and spa facilities into their services, propelling market growth. For instance, in May 2021, Harvia Plc signed and closed an agreement to acquire Kirami Oy ('Kirami'), a Finnish still water hot tub manufacturer and pioneer in wood-heated hot tubs globally. The acquisition complements Harvia's sauna and spa offering well and strengthens Harvia's leading position as a global sauna and spa experience brand

Growing Popularity of Home Spa and Sauna Installations to Drive Market Growth

With rising disposable incomes and a shift towards personal wellness investments, there is an increasing trend towards home sauna and spa installations. Many consumers now view home spa setups as a worthwhile investment, not only for luxury but for convenience and regular wellness routines. Companies in the sauna and spa market are capitalizing on this trend by offering compact, energy-efficient, and easy-to-install units tailored for home use. Additionally, this demand is further driven by the desire for safe, private wellness spaces post-pandemic, where consumers prefer home-based wellness solutions to reduce exposure in public spaces. This shift toward home installations is diversifying the market and stimulating product innovation, creating a dynamic environment for growth.

Restraint Factor for the Sauna And Spa Market

High Initial Costs and Maintenance Expenses, will Limit Market Growth

One significant restraint in the sauna and spa market is the high initial investment required for installation, coupled with ongoing maintenance expenses. Saunas and spa facilities, whether in homes or commercial spaces, often involve costly setup fees due to specialized equipment, space requirements, and energy demands. For instance, basic traditional sauna models cost around $3,500, that feature standard materials like hemlock or spruce and basic heating elements. Moreover, installing a traditional sauna requires profess...

The global spa market, exhibiting a robust Compound Annual Growth Rate (CAGR) exceeding 4.10%, is poised for significant expansion. The market's value, estimated at approximately $X billion in 2025 (assuming a logical estimation based on the provided CAGR and a plausible starting market size), is fueled by several key drivers. Increasing disposable incomes, particularly in emerging economies, are enabling greater consumer spending on wellness and self-care. The rising prevalence of chronic stress and lifestyle diseases is also boosting demand for spa treatments aimed at relaxation, rejuvenation, and therapeutic benefits. Furthermore, the growing popularity of holistic wellness practices, incorporating elements like aromatherapy, hydrotherapy, and traditional medicine, contributes significantly to market growth. The market's segmentation reflects diverse consumer preferences, encompassing day spas, resort spas, medical spas, and specialized spa services. Major players, including Hot Springs Resort & Spa, Four Seasons Hotel Limited, and others, are actively innovating to meet evolving consumer expectations, offering personalized experiences, advanced technologies, and unique treatment packages. However, challenges remain. Economic downturns could potentially curtail consumer spending on discretionary services like spa treatments. The highly competitive landscape, with both large international chains and smaller independent spas vying for market share, necessitates effective marketing and differentiation strategies. Moreover, ensuring consistent quality of service and maintaining sustainable practices are vital to long-term success. Regional variations in growth rates reflect differing levels of economic development, cultural preferences, and access to wellness services. North America and Europe are expected to maintain strong market presence, although growth opportunities exist in rapidly developing Asian and Latin American markets. The market's future trajectory hinges on continued innovation, effective marketing, and addressing the evolving needs and preferences of a diverse consumer base. A focus on sustainability and ethical sourcing will become increasingly important factors for attracting environmentally and socially conscious consumers. Recent developments include: In April 2021, EDITION Hotels announced its further international expansion by the end of 2022, with the slated opening of 8 new properties across three continents. The new openings include sites in Rome, Madrid, Dubai, Reykjavik, Tampa, Doha, Mexico's Riviera Maya at Kanai, and EDITION's second property in Tokyo.. Notable trends are: Growing Interest of People Toward Health and Wellness is Driving the Spa Services Market.

The global Salus Per Aquam (SPA) market is experiencing robust growth, driven by increasing disposable incomes, a rising focus on wellness and self-care, and the expanding popularity of various spa treatments. The market size in 2025 is estimated at $150 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033. This growth is fueled by several key trends, including the rise of destination spas offering holistic wellness experiences, the increasing integration of technology into spa services (e.g., virtual consultations, personalized treatment plans), and the growing demand for specialized treatments catering to specific needs like anti-aging and stress reduction. Different spa types, such as day spas, medical spas, and resort spas, cater to diverse customer segments, with day spas maintaining a significant market share due to their accessibility and affordability. The segmentation by gender and age group also reflects changing consumer preferences, with a growing segment of men and children utilizing spa services. While the market faces restraints such as economic fluctuations and competition from alternative wellness practices, the overall outlook remains positive, driven by the long-term trend of prioritizing health and wellness. The geographic distribution of the SPA market reflects varying levels of development and adoption across regions. North America and Europe currently hold the largest market shares, attributable to higher disposable incomes and established spa cultures. However, Asia-Pacific is projected to witness significant growth in the coming years, fueled by rapid economic expansion and rising awareness of wellness practices in developing economies. Specific countries like China and India are showing considerable potential for growth. The competitive landscape is dynamic, with a mix of large multinational corporations, established spa chains, and independent boutique spas. Key players are focusing on innovation, expansion, and branding to gain a competitive advantage. Strategic partnerships, mergers, and acquisitions are also shaping the industry's dynamics. The long-term outlook for the global SPA market is positive, with continued expansion driven by sustained interest in wellness and the development of new and innovative spa services.