Home Decor Market size is expected to be worth around USD 991.9 Billion by 2033, from USD 696.4 Billion in 2023, growing at a CAGR of 3.6%

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US Home Decor Market Size 2025-2029

The home decor market size in US is forecast to increase by USD 75.9 billion at a CAGR of 8.2% between 2024 and 2029.

The home decor market is experiencing significant growth, driven by several key factors. One major trend is the rise in online spending and smartphone penetration, enabling consumers to shop for home decor items from anywhere at any time. Additionally, there is a growing demand for eco-friendly and sustainable home decor items, reflecting consumers' increasing awareness and concern for the environment. For instance, Threaded provides eco-friendly bedding and linens in fabric bags instead of plastic packaging.


These trends, among others, offer both opportunities and challenges for players in the home decor market. As consumers continue to prioritize personalized, sustainable, and convenient shopping experiences, companies must adapt to remain competitive. This market exhibits strong growth, driven by the increasing demand for personalized living spaces and the expanding real estate industry. Furthermore, long product replacement cycles result in infrequent purchases, making it essential for businesses to focus on customer retention and brand loyalty. 

What will be the Size of the market During the Forecast Period?

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The home decor market encompasses various sectors, including furniture, home textiles, floor coverings, and artisanal processes, among others. The interior design industry is witnessing a shift towards personalized living spaces, with consumers seeking unique and customized home decor products. This trend is particularly noticeable in apartment living, where space is at a premium. Home renovation projects continue to fuel demand for home decor products, with homeowners investing in upgrades to create clean, modern spaces. Omnichannel retail strategies are gaining traction, as consumers increasingly turn to digital platforms for research and purchase. Floor coverings, such as wood floors, remain popular choices for both residential and commercial applications, including offices, restaurants, and libraries.


Mechanical processes have streamlined production, making these products more accessible to consumers. Consumer trends towards outdoor living and camping have led to increased demand for home decor products tailored to these activities. The real estate industry is also influencing home decor trends, with developers focusing on creating visually appealing spaces to attract tenants or buyers. Furthermore, the transportation sector is impacting home decor, with innovations in shipping and logistics enabling faster delivery of home decor products. Home improvement stores are capitalizing on this trend, offering a wide range of home decor items for both indoor and outdoor use.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Furniture
  Floor coverings
  Others


Application

  Indoor
  Outdoor


Geography

  North America

    US

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The US home decor market encompasses a range of entities, including the bedroom, upper middle income consumers, artisanal and mechanical processes, marble floors, the interior design industry, clean rooms, personalized living spaces, decorative lighting, restaurants and spas, home improvement, e-commerce, real estate industry, carpets and rugs, stores, libraries, customized online sales, environmentally friendly furniture, camping, omnichannel retail strategies, vinyl and rubber, textiles, office, outdoor, smart home technologies, home textiles, home decor products, infrastructure facilities, transportation, fashionable designs, home renovation, floor coverings, specialty stores, wood, tiles, smart devices, furniture, plastics, apartment living, digital marketing initiatives, raw materials, and metals.

Upper middle income consumers seek trendy and customized home decor, driving demand for a diverse range of products. Artisanal processes and mechanical processes coexist, with consumers appreciating both the unique and the mass-produced. Marble floors and clean rooms are popular choices for modern, minimalist interiors. The interior design industry caters to personalized living spaces, offering a wide array of decorative lighting, furniture, and textiles. Restaurants and spas create inviting atmospheres with decorative elements, while home improvement projects and real estate transactions fuel demand for home decor products. E-commerce and omnichannel retail strategies expand accessibil

The value of the home décor market in the United States was forecast to reach *** billion U.S. dollars in 2024, a ** percent increase from 2019 value, which stood at *** billion U.S. dollars. IKEA, Wayfair, and Bed Bath & Beyond are among the leaders in the home décor and furnishing industry in the United States.

In 2023, the total revenue of the home décor market in the United States experienced an increase of around *** percent compared to the previous year. According to the forecasts, in the year 2028, the U.S. home décor market will experienced about *** percent of growth compared to 2027.

Explore the US Home Decor Market analysis, size, segmentation, competitor landscape, and market intelligence with a detailed research overview and insights for 2028.

In 2025, the total revenue of the home décor market in the United States was estimated to amount to around ***** billion U.S. dollars, up from the previous year. By 2029, this value was forecast to increase up to over ** billion U.S. dollars.

US Home Furnishing Market was valued at USD 392 billion in 2024 and is projected to reach USD 649 billion by 2031, growing at a CAGR of 6.5% during the forecast period 2024-2031

US Home Furnishing Market Drivers

Robust Housing Market: The demand for home furnishings is greatly impacted by the state of the housing market, which includes new home construction, existing home sales, and remodelling activities. A healthy real estate market encourages furniture and décor purchases.

Changing Consumer Lifestyles: Trends in home furnishings are influenced by changes in consumer choices, lifestyles, and demography. Modern, functional, and adjustable furniture is in high demand due to factors including family arrangements changing, urbanisation, and millennial homebuyers.

E-commerce Growth: More consumers now have access to a greater selection of home furnishings thanks to the growth of e-commerce platforms and online furniture merchants. Online furniture sales are fueled by convenience, affordable prices, and alternatives for home delivery.

Renovation and Remodelling of Homes: The need for new furniture, flooring, lighting, and décor items to modernise and improve living spaces is driven by homeowners who undertake renovation projects and interior remodelling.

Growing Interest in Interior Design and Home Decor: Social media sites like Pinterest and Instagram are contributing to the growing interest in interior design and home decor, which in turn is encouraging customers to spend money on fashionable and customised furniture for their homes.

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Home Decor Market Size 2025-2029

The home decor market size is valued to increase by USD 470.5 million, at a CAGR of 9.5% from 2024 to 2029. Rising disposable income among global consumers will drive the home decor market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 60% growth during the forecast period.
By Product - Furniture segment was valued at USD 362.90 million in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 93.69 million
Market Future Opportunities: USD 470.50 million
CAGR from 2024 to 2029 : 9.5%

Market Summary

The market experiences continuous expansion, fueled by increasing disposable income among consumers worldwide. This financial growth translates into a heightened demand for aesthetically pleasing and functional home decor items. One notable trend shaping the market is the preference for eco-friendly products. As environmental consciousness becomes a priority for many consumers, the demand for sustainable and ethically sourced home decor solutions is on the rise. Construction and real estate industries are also major consumers of home decor items, driving demand for cabinets, containers, and other home decor solutions. However, the market faces challenges in the form of volatile raw material prices and transportation costs. These variables impact the production and distribution of home decor products, potentially affecting both manufacturers and retailers.
Despite these hurdles, the market's resilience is evident, with players continually adapting to the evolving landscape. According to recent market data, the market was valued at approximately USD 500 billion in 2020. This figure underscores the market's significance and potential for growth. As consumer preferences and market dynamics continue to shift, the market is poised to remain a vibrant and dynamic sector.

What will be the Size of the Home Decor Market during the forecast period?

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How is the Home Decor Market Segmented?

The home decor industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Furniture
  Floor coverings
  Others


Distribution Channel

  Offline
  Online


Price

  Mass
  Premium


Application

  Indoor
  Outdoor


End-User Type

  Residential
  Commercial
  Hospitality


Material Type

  Wood
  Metal
  Glass
  Fabric
  Plastic


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Product Insights

The furniture segment is estimated to witness significant growth during the forecast period.

The market continues to evolve, reflecting consumers' ongoing quest for personal expression and enhanced living spaces. Furniture, a key component, encompasses various styles from classic to contemporary, with a growing preference for wooden pieces among middle- and high-income demographics. This trend is driven by the material's durability, aesthetic appeal, and increasing sustainability consciousness. Modular kitchens and closets are also gaining traction, aligning with Western societal norms. Moreover, eco-friendly products are increasingly adopted across sectors, including bedrooms, bathrooms, outdoor spaces, and indoor areas, with up to 75% of consumers expressing a preference for sustainable design materials. Ergonomic furniture design, natural light optimization, and ambient lighting solutions further enhance comfort and functionality.

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The Furniture segment was valued at USD 362.90 million in 2019 and showed a gradual increase during the forecast period.

Interior design software, room layout optimization tools, and virtual staging software facilitate the design process, while accessible design principles ensure inclusivity. Upholstery fabric types, paint color palettes, floor covering materials, and home automation systems add texture and pattern, elevating the overall home decor experience.

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Regional Analysis

APAC is estimated to contribute 60% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market is witnessing significant growth, particularly in the Asia Pacific (APAC) region, which accounted for the largest share of the global market in 2023. This trend is driven by several factors, including the ri

Over the five years to 2024, online home furnishing sales have experienced considerable growth, driven by pivotal trends and market dynamics. The rapid acceleration of online shopping, particularly triggered by the COVID-19 pandemic, led to a notable surge in online sales as consumers focused on enhancing their living spaces during lockdowns. With physical retail locations operating at limited capacities or closed entirely, demand for home furnishings through digital channels increased significantly. Generational shifts have also played a crucial role, with Millennials and Gen Z driving sales due to their comfort with digital platforms and preference for convenience and customization. Intensifying competition has pushed retailers to innovate with unique product offerings, superior customer service and eco-friendly practices, contributing to industry revenue growing at a CAGR of 9.4% reaching $15.5 billion over the five years to 2024, including an anticipated 0.6% bump in the final year. In this period of expansion, profitability faces substantial challenges due to rising competition. The influx of new entrants, both startups and traditional retailers pivoting to digital, has heightened competitive pressure, leading to price-based strategies that may compress profit. To maintain profitability, online home furnishing retailers emphasize differentiation strategies, such as personalized product offerings and sustainability initiatives. These strategies address evolving consumer preferences and enable companies to stand out in a densely populated market. Achieving operational efficiencies and maintaining stringent cost management will be key for companies to sustain profit levels amid these competitive dynamics. Looking ahead to the five years to 2029, online home furnishing sales are expected to sustain growth, though at a moderated pace. The convenience and diverse offerings of online shopping will continue to drive revenue opportunities, enticing both new and established players. However, this growth will further exacerbate competitive pressures, necessitating ongoing innovation and adaptation to evolving consumer expectations. Trends in personalization and sustainability present distinct opportunities for differentiation, allowing companies to leverage these shifts in consumer priorities. Despite the challenges, industry revenue is projected to grow at a CAGR of 6.2%, reaching $20.9 billion over the five years to 2029, as businesses strategically position themselves to capture and expand market share in a dynamic landscape.

United States Home Decor Market size was valued at USD 185 Billion in 2024 and is projected to reach USD 273.85 Billion by 2032, growing at a CAGR of 4.11% from 2026 to 2032. Key Market Drivers:Growing Real Estate Market and Home Ownership: The robust real estate market and increasing homeownership rates in the United States are driving the demand for home décor products. A strong market for home purchases indicates a growing need for furnishings and decorative items to personalize new living spaces.Rise of Remote Work and Home Office Setups: The shift towards remote work has led to increased investment in home office décor and furnishings. As more people work from home, they are looking to create functional, comfortable, and aesthetically pleasing environments, which in turn drives demand for home decor items.

US Home Decor Market, US Home Decor Market Size, US Home Decor Market Trends, US Home Decor Market Forecast, US Home Decor Market Risks, US Home Decor Market Report, US Home Decor Market Share

The Home Furnishings Stores industry is experiencing a period of growth fueled by shifting consumer preferences and the boost of hybrid work models. As consumers balance remote and in-office work, there's a growing emphasis on creating living spaces that cater to professional and personal needs. This trend increases demand for multifunctional and ergonomic furniture, propelling sales for retailers who offer innovative, adaptable solutions. Revenue has expanded at a CAGR of 6.3% over the past five years to reach an estimated $90.9 billion in 2025, when income is projected to hike by 0.4%. Heightened competition from online retailers like Amazon and Wayfair has led to fierce price wars and a race to the bottom. Many brick-and-mortar stores have struggled to maintain their profit despite a steady demand for home products. The convenience and accessibility of online shopping have shifted how consumers make purchasing decisions, with many opting for the ease of digital platforms over traditional in-store experiences. This shift has forced brick-and-mortar stores to invest in online strategies and enhance their in-store experiences to remain viable. The home furnishings industry will face a mix of opportunities and challenges. Consumer investment in home improvement will drive growth. However, hurdles like rising tariffs on imports from China, Mexico and Canada might lead to higher prices, impacting profitability and consumer affordability. As geopolitical tensions and trade policies shift, businesses must adapt their cost structures accordingly. Integrating omnichannel retailing becomes critical to remaining competitive. As consumer expectations evolve, creating seamless shopping experiences that blend online convenience with physical interaction is essential. Emphasizing personalization and sustainability will also be crucial, as shoppers increasingly demand products that reflect their tastes and environmental values. Over the next five years, revenue will hike at a CAGR of 1.1% to reach an estimated $96.1 billion in 2030.

U.S. Home Decor comes with extensive industry analysis of development components, patterns, flows, and sizes. The report calculates present and past market values to forecast potential market management during the forecast period between 2024 - 2032.

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US Wall Decor Market Size 2025-2029

The US wall decor market size is forecast to increase by USD 12.62 billion, at a CAGR of 8.8% between 2024 and 2029.

The Wall Decor Market in the US is experiencing significant growth, driven by the improving standard of living and the increasing trend towards interior design. Consumers are investing more in premium wall decor products to enhance their living spaces and home decor, leading to increased demand. However, this market growth is not without challenges. Rising competition is intensifying price wars, putting pressure on profit margins and forcing companies to differentiate themselves through innovation and value-added services. To capitalize on opportunities and navigate these challenges effectively, market players must stay abreast of consumer preferences and trends, invest in research and development, and focus on delivering high-quality, unique offerings.
Companies that can successfully balance cost competitiveness with product differentiation will be best positioned to thrive in this dynamic market.

What will be the size of the US Wall Decor Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market for wall decor in the US continues to evolve, with a focus on incorporating decorative accents, textured surfaces, and framing techniques to enhance interior design. Color palettes and art installation play significant roles in artistic expression, while design elements such as picture framing, art placement, and gallery walls add visual appeal and aesthetic balance. Decor trends shift towards Decorative Lighting, wall decor styles, and themed decor, reflecting the ongoing importance of spatial dynamics, size and scale, and visual hierarchy in compositional elements.
According to recent industry reports, the wall decor market is projected to grow by over 5% annually, driven by consumer demand for unique and personalized home aesthetics. For instance, a study revealed that over 60% of homeowners have redecorated their living rooms in the past year, leading to increased sales of wall decor products.

How is this market segmented?

The US wall decor market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Wall art
  Picture frames
  Wall clock
  Others


Application

  Residential
  Commercial


Distribution Channel

  Offline
  Online


Category

  Luxury Sofas
  Vintage Furniture
  Multi-functional Furniture


Art Type

  Artistic Paintings
  Wall Sculptures
  Decorative Mirrors


Material Type

  Wood
  Metal
  Glass
  Fabric
  Paper


Geography

  North America

    US

By Product Insights

The wall art segment is estimated to witness significant growth during the forecast period.

The wall decor market in the US is driven primarily by the wall art segment, which holds the largest market share and is projected to experience the fastest growth during the forecast period. The high-end nature of wall art, with its creative manufacturing processes and globally recognized artists commanding premium prices, fuels this segment's demand. The presence of a significant population of affluent individuals in the US further bolsters the segment's growth potential.

As the US economy expands, the wall art market is poised for continued value growth. A key market driver is the increasing use of smartphones, tablets, and personal digital assistants for online shopping, enabling broader access to wall art offerings.

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The Wall art segment was valued at USD 7.55 billion in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The wall decor market in the US is a thriving industry, with consumers continually seeking innovative and stylish ways to enhance their living spaces. From large-scale canvas art installations that make a bold statement, to modern minimalist wall decor ideas that evoke a sense of calm and sophistication, the options are endless. High-quality framed art prints online offer affordability and convenience, while custom-designed wall murals for homes add a personal touch and unique character. Unique metal wall art designs for living rooms provide an Industrial Edge, while affordable watercolor paintings for bedroom decor add a touch of softness and tranquility. DIY framed artwork with reclaimed wood is a popular trend for those who enjoy a hands-on approach, and

In 2022, the total revenue of the home décor market in the United States amounted to around **** billion U.S. dollars, a figure that was estimated to reach a value of nearly **** billion U.S. dollars by the year 2028. That year, the revenue of the candle segment was forecast to add up to about *** billion U.S. dollars.

Market Size statistics on the Home Furnishings Stores industry in the US

Home Furnishing Market size is expected to be worth around USD 2,216.2 Billion by 2034, from USD 962.3 Billion in 2024, at a CAGR of 8.7%.

The size of the Home Decor Market was valued at USD 697.91 USD Billion in 2023 and is projected to reach USD 976.15 USD Billion by 2032, with an expected CAGR of 4.91% during the forecast period. Home decor refers to the aesthetic arrangement and design of the interior spaces of a home, focusing on elements like furniture, color schemes, lighting, textiles, wall art, and accessories to create a cohesive and personalized environment. It encompasses everything from large structural features to the smallest decorative accents that contribute to the style, comfort, and functionality of a home. Home decor reflects an individual's personality, lifestyle, and preferences, transforming a living space into a home that feels inviting, functional, and visually appealing. Recent developments include: May 2024: Remax Furnitures, an Indian luxury furniture brand, launched a new store in New Delhi, India, to expand its retail presence in the country., March 2024: FabCuro, a stylish furniture boutique, opened a new store to increase its retail presence in Indiranagar, Bengaluru, India., February 2024: Havenly, a U.S.-based interior designer group, acquired The Citizenry, a direct-to-consumer home décor brand, to build its product portfolio with ethically crafted rugs, decorative textiles, and accents., November 2023: Vaaree, a home furnishing startup invested USD 4 million to enhance the user experience for its online platform. This investment will help the company to address critical business areas, including curation, merchandising, supply chain, and omnichannel experiences., June 2021: Capital One Financial established a partnership with Williams-Sonoma, Inc. to enable its partnered company to allow customers to shop and earn rewards across all décor brand verticals. This partnership creates newer business revenue growth opportunities for Williams-Sonoma, Inc. in the furniture décor industry.. Key drivers for this market are: Continual Smart Home Offerings to Drive Market Growth. Potential restraints include: Continual Smart Home Offerings to Drive Market Growth. Notable trends are: Continual Smart Home Offerings to Drive Market Growth.

The US Wall Covering & Wall Decor Market report segments the industry into Product Type (Wall Panel, Tiles, Metal Wall, Wallpaper, Wall Decor), Type (Non-Removable, Removable), Application (Residential, Non-Residential [Commercial and Institutional Establishments]), and Distribution Channel (Specialty Store, Home Center/Furniture, Mass Merchandiser, E-Commerce). Get five years of historical trends and five-year forecasts.

Market Size statistics on the Online Home Furnishing Sales industry in the US