In 2024, home improvement sales in the United States amounted to around ***** billion U.S. dollars. By 2028, this amount is expected to reach almost *** billion U.S. dollars. Home improvement chains With sales close the *** billion U.S. dollar mark, The Home Depot was the leading home improvement chain in the United States in 2023. Other large chains in the industry included Lowe’s (Home Depot’s main competitor), Sherwin-Williams, Tractor Supply, and Menards that year. In terms of customer satisfaction however, The Home Depot ranked fourth in 2024, while Menards received the highest ratings. The Home Depot Home Depot is the largest home improvement retail store in the United States. The company was founded in Atlanta, Georgia in 1978. When visiting one of their stores, consumers would typically spend an average of ***** U.S. dollars in 2024. Lowe’s customers, on the other hand, spent about ****** U.S. dollars per visit.

Home improvement stores form a mature industry dominated by two major companies, Home Depot and Lowe's. Both companies share similar product lines, which fuels high levels of price competition. Home improvement stores serve various markets, including do-it-for-me (DIFM), do-it-yourself (DIY) and professional customers. The most prominent influence on the performance of stores is activity in the residential market. Starting in 2021, spikes in inflation have cut consumers' spending power, while rising interest rates have constrained residential construction spending. While inflation has been tempered, the recent tariff announcements by the Trump administration remain a threat to product prices. Revenue for home improvement stores is expected to swell at a CAGR of 1.7% to $292.8 billion through the end of 2025, including growth of 1.9% in 2025 alone. The residential market boomed in 2020 as consumers stayed inside, resulting in more consumers with time to spend looking at new homes. Sales of home appliances, lumber, tools, hardware and lawn equipment were boosted. However, mounting inflationary pressure in 2022 led the Federal Reserve to raise interest rates. Since home improvement stores are tied to residential sector growth, rising interest rates cut housing sales that year, leading to faltering revenue. Since the pandemic, exploding e-commerce sales have been a boon for the industry. Home improvement stores will continue to improve their online platforms to strengthen sales in the coming years. Growing economic uncertainty has lifted sales of DIY products while limiting profit growth. Moving forward, interest rates are expected to drop, benefiting home improvement stores. Tariffs could result in higher interest rates, potentially upending the industry. Still, consumer spending power will remain relatively low, suppressing residential activity. Although residential activity is expected to slow, rising disposable income will boost spending on appliances and gardening equipment. There will be a trend of consumers opting for smaller appliances and upgrades rather than making significant investments in new construction or renovations. Home improvement store revenue is expected to climb at a CAGR of 2.1% to $325.3 billion through the end of 2030. The growing efficiency of online operations will cause profit to swell.

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US Do-It-Yourself Home Improvement Market Size 2025-2029

The US do-it-yourself (DIY) home improvement market size is forecast to increase by USD 54.83 billion at a CAGR of 3.7% between 2024 and 2029.

In the home improvement market, the wave in interest for DIY projects has been noteworthy. Homeowners are increasingly focusing on personalizing their living spaces through DIY initiatives. The availability of advanced tools and hardware from retailers like Toolstation and Walmart's online revenues has made it more accessible for consumers to undertake such projects. Furthermore, urbanization has led to a higher demand for wallpaper and supplies to enhance the aesthetic appeal of apartments and condos. A significant shift in consumer behavior is observed, as they move towards Do-It-For-Me (DIFM) services from the traditional DIY culture. Augmented Reality (AR) technology is also gaining traction in home improvement projects, offering a more interactive experience for consumers.

What will be the size of the market during the forecast period?

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The DIY home improvement market in the United States has witnessed significant growth in recent years, driven by various factors. With the increasing number of home purchases and the trend towards urbanization, consumers have shown a strong preference for enhancing their living spaces. One of the primary reasons for the growth of the DIY home improvement market is the hectic lifestyles of modern consumers. Homeowners are increasingly opting for DIY projects to save time and money, as opposed to hiring professional services. This trend is particularly prominent in the areas of painting, electrical work, plumbing, and light installation. Another factor fueling the growth of the DIY home improvement market is the availability of building materials and tools through various distribution channels. E-commerce platforms have emerged as a popular choice for consumers due to their convenience and wide range of offerings. Online stores provide easy access to a vast selection of electrical work materials, plumbing materials & equipment, tools & hardware, and lighting. Moreover, consumers are becoming more environmentally conscious and are looking for ways to reduce their carbon footprint. DIY home improvement projects offer an opportunity to minimize the use of hazardous chemicals and plastic waste.
The geographical expansions of retail suppliers have also played a role in the growth of the DIY home improvement market. With the increasing popularity of DIY projects, retailers have expanded their reach to cater to consumers in different regions. This has led to an increase in the availability of DIY home improvement products and services. Despite the growth of the DIY home improvement market, there are challenges that need to be addressed. Ensuring the safety of DIY projects is a major concern, particularly in areas such as electrical work and plumbing. Consumers need access to accurate information and resources to ensure that their DIY projects are safe and effective. In conclusion, the DIY home improvement market in the United States is thriving, driven by factors such as home purchases, urbanization, hectic lifestyles, and the availability of building materials and tools through various distribution channels. The market is expected to continue growing, with consumers increasingly seeking eco-friendly solutions and retailers expanding their reach to cater to the demand. However, ensuring the safety of DIY projects remains a key challenge that needs to be addressed.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Lumber and landscape management
  Tools and hardware
  Decor and indoor garden
  Kitchen
  Lighting and others


Distribution Channel

  Offline
  Online


Application

  Residential
  Commercial


Geography

  US

By Product Insights

The lumber and landscape management segment is estimated to witness significant growth during the forecast period.

The DIY home improvement market is experiencing significant growth as more individuals take on projects to customize and enhance their homes. Homeowners are increasingly focusing on lumber and landscaping projects to boost the appeal and value of their properties. These endeavors enable individuals to engage in activities such as vegetable gardening, flower cultivation, and creating decorative gardens. DIY landscape projects, including garden beds, pathways, and water features, offer opportunities for homeowners to express their creativity and improve their outdoor environments. Sustainability is a key consideration in DIY home improvement projects, with many individuals optin

In US Home Improvement Market is projected to grow from USD 310.4 billion in 2025 to USD 482.7 billion by 2031, at a CAGR of 7.6%

The worldwide home improvement market was valued at *** billion U.S. dollars in 2020. With a compound annual growth rate (CAGR) of more than **** percent, the home improvement market value was expected to surpass the ******** dollar mark by 2027.

United States Home Improvement Market was valued at USD 476.93 billion in 2024 and is anticipated to grow USD 623.34 billion by 2030 with a CAGR of 4.61%.

Among the key retailers competing within the home improvement and do it yourself (DIY) industry in the United States, Lowe's was the most satisfying home improvement retail store for customers. The company scored *** out of 1,000 customer satisfaction points in 2025. Home improvement retail in the United States The U.S. home improvement industry has witnessed steady sales growth over the past years, and this trend is expected to continue in the coming years. The value of improvements and repair expenditure by U.S. homeowners also highlights the fact that people are putting substantial sums of money into home repair, home improvement, and remodeling projects. Major players Apart from Ace Hardware, The Home Depot, Lowe’s, and Menards are other big names in home improvement retail market in the United States. The Home Depot and Lowe’s dominate the U.S. market, with retail sales dwarfing those of Ace Hardware and Menards. On the other hand, Ace Hardware was the market leader in terms of number of hardware and home improvement retail stores in operation in the country.

The residential remodeling industry has expanded solidly over the past five years. Notably impacted by increased investments in housing by private equity, remodelers have experienced a surge in demand, particularly from property managers and developers looking to transform low-cost, investor-owned homes into appealing rental properties. However, remodelers have faced headwinds as inflation and interest rate hikes tempered enthusiasm for larger projects. Despite these challenges, the steady rise in home prices and an appetite for improving existing residences have helped sustain the momentum for remodelers. Revenue has been increasing at a CAGR of 2.9% over the past five years to total an estimated $164.5 billion in 2025, including an estimated increase of 0.2% in 2025. Fewer housing starts, because of high interest rates, have increased the demand for renovation activity as buyers looked to enhance existing properties rather than invest in new ones. However, remodelers have had to contend with rising costs of building materials and escalating wage costs driven by labor shortages and an aging workforce. Competition within the industry has intensified, with many remodelers prioritizing growth in clientele even at the cost of reduced profit. Legislation, like the Inflation Reduction Act, provided a boost, driving demand for energy-efficient renovations. Also, despite a considerable increase in DIY projects in 2020 and 2021, remodelers regained considerable market share in 2023. Residential remodelers will continue to enjoy growth. Expected interest rate cuts will likely spur greater investment in larger renovation projects as homeowners tap into second mortgages to finance expansive remodels. With home prices still on an upward trajectory, consumers are expected to prioritize renovations to add value to their properties. Also, ongoing climate challenges, including increased wildfires and hurricanes, will present additional opportunities for remodelers to engage in repair and restoration projects. As innovative technologies like smart home systems and 3D printing become more prevalent, remodelers stand to benefit by meeting the growing demand for sustainable and customized renovations. However, they will continue to be forced to navigate challenges such as rising costs and tariffs in a competitive landscape that demands adaptability and innovation. Also, the expiration of tax credits may hinder growth. Industry revenue is forecast to increase at a CAGR of 1.8% to total an estimated $180.3 billion through the end of 2030.

Market Size statistics on the Home Improvement Stores industry in the US

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Home Renovation Market Size 2025-2029

The home renovation market size is forecast to increase by USD 83 billion at a CAGR of 4.5% between 2024 and 2029.

The market is experiencing significant growth, driven by the global trend of rapid urbanization and the increasing focus on enhancing living spaces through technology. One of the most notable trends shaping this market is the adoption of Artificial Intelligence (AI) in home improvement projects. This technological advancement offers numerous benefits, including energy efficiency, personalized living experiences, and improved home security. However, the market faces a major challenge In the form of a shortage of skilled labor, which can lead to project delays and increased costs for homeowners. To capitalize on this market opportunity, companies must focus on innovative solutions that address the labor shortage, such as pre-fabricated renovation kits or partnerships with local training programs. This market continues to experience steady growth, driven by the desire for modern living standards, improved environmental performance, and the integration of smart home technologies.
Additionally, investing in AI-powered tools and services can provide a competitive edge, enabling companies to offer more efficient and personalized renovation services to meet the evolving demands of consumers. Overall, the market presents a promising landscape for growth, with opportunities for companies that can effectively navigate the challenges and leverage technological advancements to meet the needs of the urbanizing population.

What will be the Size of the Home Renovation Market during the forecast period?

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The residential remodeling market encompasses various activities repairing broken structures, and weather sealing. Sustainable trends, such as the use of green remodeling products and sustainable building materials, are gaining traction as consumers become increasingly environmentally aware and conscious of their carbon footprints. New trends In the market include the adoption of 3D rendering software for virtual home design, structural glazing for enhanced temperature control, and the integration of solar panels for energy efficiency.
Economic slowdowns and reduced disposable income have led to project budgets being carefully considered, resulting in increased focus on labor costs and supply chain disruptions. Old buildings are being repurposed and renovated, with a focus on preserving their historical character while incorporating modern amenities. New flooring, lighting systems, insulating glass, and electrical & insulation upgrades are popular choices for homeowners seeking to enhance their living spaces. Government incentives and homeowner budgets are also driving the market, with a particular emphasis on energy-efficient windows and green buildings. Despite these trends, the market faces challenges, including labor shortages and rising material costs, which can impact construction expenditure.
The novel coronavirus pandemic has also disrupted the supply chain, leading to delays and increased costs for many projects. Overall, the residential remodeling market is expected to continue growing, driven by a combination of consumer demand and government incentives, as well as advancements in technology and sustainable building materials.

How is this Home Renovation Industry segmented?

The home renovation industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Professional renovation
  Do-It-Yourself (DIY) renovation


Application

  Kitchen renovation
  Bathroom renovation
  Exterior renovation
  Bedroom renovation
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan


  Middle East and Africa



  South America

By Type Insights

The professional renovation segment is estimated to witness significant growth during the forecast period.

Professional home renovation services offer homeowners customized solutions for complex projects, ensuring high-quality results that meet specific aesthetic and functional requirements. These services encompass a range of tasks, from structural changes to intricate design solutions, executed with precision and care. Key features include specialized skills, custom design solutions, time efficiency, and regulatory compliance. Professionals manage tasks such as HVAC upgrades, electrical rewiring, plumbing system improvements, and energy efficiency upgrades using sustainable materials and modern home design trends. Safety enhancements and smart home technology installations are also common, along with home renovation inspiration and remodeling p

The US Do-It-Yourself (DIY) home improvement market is a robust sector, exhibiting consistent growth. With a 2025 market size of $275.24 billion and a Compound Annual Growth Rate (CAGR) of 3.7%, the market is projected to reach significant heights by 2033. Key drivers include a rising homeowner population, increasing disposable incomes fueling renovation projects, and a growing preference for personalized home spaces. The market's segmentation reveals valuable insights: Lumber and landscape management currently holds a dominant share, fueled by ongoing demand for outdoor living spaces and landscaping projects. Tools and hardware represent a significant segment, underpinned by the necessity for equipment in most DIY endeavors. Decor and indoor gardening segments are experiencing strong growth, driven by a trend towards home personalization and an increased interest in indoor plants. The kitchen segment benefits from continuous renovation and remodeling projects, indicating a consistent demand. Lighting and other ancillary products also contribute to overall market growth. Distribution channels are bifurcated between online and offline, with online sales experiencing a notable increase due to convenience and accessibility. Residential applications continue to dominate, but commercial applications are showing growth potential as businesses increasingly invest in renovations. Competition within the US DIY home improvement market is intense, with a multitude of established players and emerging brands. Leading companies leverage various competitive strategies, including product innovation, strategic partnerships, and aggressive marketing campaigns, to maintain market share. Industry risks include fluctuations in raw material costs, economic downturns impacting consumer spending, and evolving consumer preferences. Analyzing these factors and segments allows stakeholders to strategically position themselves for success within the thriving US DIY home improvement market. Considering the historical period of 2019-2024, we can expect a continuation of these trends, with market fluctuations dependent on economic conditions and prevailing consumer sentiment. The forecast period of 2025-2033 suggests a continued expansion, further solidifying the market's stability and appeal for investors and businesses.

The US Home Service Market report segments the industry into Maintenance & Repairs (Plumbing Services, Electrical Repairs, Appliance Repairs, Other Home Services), Home Improvement (Renovations & Remodeling, Carpentry & Woodworking, Painting & Wall Treatments, Other Home Improvement), and Distribution Channel (Traditional Service Providers, Online Platforms). Get five years of historical data with five-year forecasts.

The DIY Home Improvement Market Segments by Product Type (Building Materials, Paints and Coatings, Tools and Equipment, and More), by Distribution Channel (Home-Improvement / DIY Stores, Online Pure-Play Retail, and More), by Project Type (Interior Remodel, Exterior / Curb Appeal, and More) and Geography (North America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

This ranking depicts the leading hardware and home improvement retailers in the United States in 2024, based on retail sales. In 2024, The Home Depot generated approximately ****** billion U.S. dollars in retail sales in the United States.

At a ** percent share of the U.S market, small appliances was the home improvement product group with the highest unit share at Amazon in 2024. Home care products followed at ** percent.

U.S. Home Remodeling comes with extensive industry analysis of development components, patterns, flows, and sizes. The report calculates present and past market values to forecast potential market management during the forecast period between 2025 - 2033.

U.S. Home Services Market size was valued at USD 211.71 Billion in 2024 and is projected to reach USD 893.18 Billion by 2032, growing at a CAGR of 19.59% from 2026 to 2032.Technological Innovation & Digitalization: The pervasive influence of technology has fundamentally reshaped the home services landscape. Digital platforms, mobile applications, and sophisticated scheduling software have revolutionized how consumers find and book services, and how businesses manage their operations. The rise of online marketplaces for home services has made it easier than ever for homeowners to compare providers, read reviews, and book appointments with a few clicks. This increased transparency and accessibility are not only driving demand but also pushing service providers to adopt more efficient, tech-enabled solutions.

Appliances had the highest dollar share of the home improvement industry in 2024, accounting for nearly ********* of the market. Home care products and products in the lawn and garden category each made up ** percent of the home improvement industry's dollar share that year.

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Do-It-Yourself (DIY) Home Improvement Retailing Market Size and Forecast 2025-2029

The DIY home improvement retailing market size estimates the market to reach by USD 244.1 billion, at a CAGR of 5.2% between 2024 and 2029. North America is expected to account for 40% of the growth contribution to the global market during this period. In 2019 the lumber and landscape management segment was valued at USD 155.90 billion and has demonstrated steady growth since then.

    Report Coverage


    Details




    Base year


    2024




    Historic period

    2019-2023



    Forecast period


    2025-2029



    Market structure
    Fragmented



    Market growth 2025-2029


    USD 244.1 billion






The DIY home improvement retailing market is experiencing significant shifts, driven by the growing trend towards personalized interior designing and the increasing adoption of augmented reality (AR) applications for home improvement projects. These trends reflect consumers' evolving preferences, with an increasing number seeking professional assistance for Do-It-For-Me (DIFM) services while maintaining a DIY culture. The rise of DIY home improvement projects focused on personalized interior designing presents a substantial growth opportunity for retailers. Consumers are increasingly seeking unique and customized home solutions, driving demand for specialized products and services. This trend is further fueled by the availability of various online resources and platforms that offer design inspiration and tutorials.
However, the market faces challenges as well. The shift from DIY to DIFM is a significant obstacle for retailers relying heavily on DIY sales. Additionally, the increasing popularity of AR applications for home improvement projects may disrupt traditional retail models, requiring companies to adapt and innovate to remain competitive. Retailers must capitalize on these trends while navigating these challenges to effectively cater to evolving consumer preferences and stay ahead in the market.

What will be the Size of the Do-It-Yourself (DIY) Home Improvement Retailing Market during the forecast period?

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The DIY home improvement retailing market continues to evolve, driven by shifting consumer preferences and advancements in technology. Profit margin calculation remains a critical aspect of business operations, as retailers strive to maintain competitive pricing analysis in the face of increasing customer experience metrics. Visual merchandising techniques and store layout optimization are essential in creating an inviting in-store experience, while inventory management systems enable efficient sales forecasting models. Security systems retail and point-of-sale systems ensure loss prevention strategies, providing peace of mind for both retailers and customers. Product assortment planning and mobile commerce adoption cater to the growing demand for online home improvement solutions.
Data analytics dashboards and fraud detection systems facilitate informed decision-making, while omnichannel retail strategies and home improvement tools cater to diverse customer needs. Digital marketing strategies and customer loyalty programs enhance retail sales channels, fostering long-term relationships. Supply chain visibility, warehouse management systems, and market basket analysis contribute to supply chain optimization, ensuring a steady flow of DIY project supplies. Promotional campaign effectiveness and customer satisfaction surveys provide valuable insights into pricing strategies retail, allowing for continuous improvement. Industry growth in the DIY home improvement sector is projected to reach 3.5% annually, underscoring its ongoing significance in the retail landscape. For instance, a leading retailer experienced a 15% increase in sales by optimizing their product assortment planning and implementing an effective online presence.

How is this Do-It-Yourself (DIY) Home Improvement Retailing Industry segmented?

The do-it-yourself (diy) home improvement retailing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Lumber and landscape management
  Tools and hardware
  Decor and indoor garden
  Kitchen
  Others


Distribution Channel

  Offline
  Online


Application

  Home Improvement
  Crafts


End-User

  Homeowners
  DIY Enthusiasts


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South

In 2024, home centers' sales in the United States amounted to an estimated *** billion U.S. dollars. This is a decrease of about three percent compared to the previous year. The total sales of all three home improvement store types in the country combined reached over *** billion U.S. dollars that year.