The Report Covers US Hospitality Industry Trends, Overview and the Market is Segmented by Type (Chain Hotels and Independent Hotels) and Segment (Service Apartments, Budget and Economy Hotels, Mid and Upper Mid-Scale Hotels, and Luxury Hotels)

This statistic shows the revenue of the United States hotel industry from 2001 to 2018. In 2018, the revenue of the hotel industry in the U.S. reached 218 billion U.S. dollars.

U.S. hotel industry key performance indicators

To measure the performance of the hotel industry sector three basic benchmark figures are commonly used:

• Occupancy rate

• Average daily rate (ADR)

• Revenue per available room (RevPAR)

The occupancy rate denotes the percentage of hotel rooms that are rented out at a given time of all the hotel rooms that are available. In 2018, the average occupancy rate of the U.S. hospitality industry was at 66.2 percent, this was the highest seen since 2001.

The average daily rate (ADR) shows the average rate at which hotel rooms were paid. It is calculated by dividing total rooms revenue by the number of rooms that were occupied. In 2018, the average ADR of hotel rooms in the U.S. reached 129.83 U.S. dollars. In the Americas region, the average daily rate was relatively stable throughout the year.

Revenue per available room (RevPAR) is a measure of utilization in the hotel industry and can be calculated by multiplying the average daily rate of a property (market) by its occupancy rate. The average RevPAR of hotels in the United States was 85.96 U.S. dollars in 2018.

United States Hospitality Industry Market size was valued at USD 15.31 Billion in 2024 and is projected to reach USD 23.68 Billion by 2031, growing at a CAGR of 5.6% from 2024 to 2031.United States Hospitality Market DriversThe market drivers for the United States Hospitality Market can be influenced by various factors. These may include:Economic conditions: The hotel industry is strongly impacted by the nation's overall economic health, which includes variables like GDP growth, employment rates, and consumer spending. People travel more and spend more on hotel services when the economy is doing well.Travel trends: The demand for hospitality services in particular locations may be influenced by shifting travel patterns, such as an increase in domestic or international travel, the rise of bleisure travel (combining business and leisure vacations), and the popularity of particular places.Technological developments: To improve customer experiences, increase operational efficiency, and customize services, the hotel sector is progressively implementing technology. Keyless entrance, personalized recommendations, and smartphone check-in are examples of trends that can affect customer preferences.Regulatory environment: The hospitality sector may be impacted by government laws and regulations, such as those pertaining to taxes, labor laws, and visa requirements. The competitiveness of the market and operating expenses might be impacted by regulatory changes.Consumer preferences: Shifts in the hospitality business can be driven by changes in consumer preferences, which can affect the kinds of services and amenities that are in demand. Examples of these shifts include a growing interest in wellness tourism, sustainable travel, or unique experiences.Rivalry: Pricing strategies and client loyalty may be impacted by the degree of rivalry in the hospitality industry, which includes the existence of well-known brands, fresh competitors, and alternative accommodation options like Airbnb.Global crises and events: The hospitality industry may be significantly impacted by events like health pandemics, natural disasters, geopolitical unrest, or economic downturns, which can alter demand and travel patterns.

Hotel room revenue in the United States reached 97.84 billion U.S. dollars in 2023. This figure shows an increase over the previous year's total of 93.39 billion U.S. dollars. In 2024, the country's hotel room revenue is projected to peak at over 101 billion U.S. dollars.

The market size of the hotel and motel sector in the United States was valued at approximately 231.1 billion U.S. dollars in 2023. This figure shows a 7.7 percent increase over the previous year's total of 214.6 billion U.S. dollars.

US Luxury Hotel Market size was valued at USD 27.1 Billion in 2024 and is projected to reach USD 40 Billion by 2032, growing at a CAGR of 5.5 % from 2025 to 2032.

Key Market Drivers: High-Net-Worth Individuals (HNWI) Population Growth: The growing rich population in the United States strongly influences luxury hotel demand. According to the Federal Reserve's Survey of Consumer Finances, the number of US families with net worths greater than $1 million climbed by 32% between 2019 and 2022, reaching around 23.7 million. This increasingly rich population has more disposable cash to spend on premium vacation experiences. Business Travel Recovery: According to the U.S. Bureau of Labor Statistics, corporate travel expenditure in the hospitality industry will have recovered to 85% of pre-pandemic levels by Q4 2023, with luxury hotels benefiting the most. The U.S. Travel Association reported that business travel budgets climbed by 17% in 2023 compared to 2022, with a noticeable trend toward luxury lodgings. Experiential Luxury Spending Trends: According to the US Bureau of Economic Analysis (BEA) personal consumption data, spending on luxury lodgings and experiences increased by 24% between 2021 and 2023, exceeding the 16% growth in general hotel expenditure over the same time. This mirrors a larger consumer trend toward experiencing luxury over tangible things.

The Report Covers Hotels Market in North America and it is segmented by service type (business hotel, airport hotel, suite hotel, resort, other service hotels), geography (United States of America, Canada, and Mexico). The report offers market size and forecasts for the North American luxury hotel market in volume (number of hotels) and value (USD million) for all the above segments.

The US luxury hotel market is expected to grow from $73.10 million in 2025 to $128.28 million by 2033, at a CAGR of 5.12%. The market is driven by the increasing demand for luxury travel and the rising number of high-net-worth individuals. Additionally, the growing popularity of experiential travel and the increasing demand for personalization are also contributing to the growth of the market. The market is segmented by service type, theme, and region. The major service types include business hotels, airport hotels, suite hotels, resorts, and other service types. The major themes include heritage, contemporary, modern, and other themes. The major regions include North America, South America, Europe, Middle East & Africa, and Asia Pacific. Recent developments include: In January 2024, A 20-year partnership has been established between Marriott and MGM Resorts. The Marriott brand now includes 17 MGM properties in the US, including those in Las Vegas. As per the agreement, MGM's and Marriott's sales channels can be used to make property reservations., In June 2023, Hyatt Corporation announced that the World of Hyatt loyalty program has successfully merged the Dream Hotels brand, The Chatwal, The Time New York, and Unscripted properties. Members and visitors can now book these properties through Hyatt channels, giving them access to more stay options and lifestyle experiences.. Key drivers for this market are: Growing Trend of Availing Luxurious Lifestyle While Travelling. Potential restraints include: Changing Consumer Preferences, Rising Operational Costs. Notable trends are: Tourism Growth in United States is Driving the Market.

United States Hospitality Market size was valued at USD 223.93 Billion in 2024 and is projected to reach USD 250.45 Billion by 2032, growing at a CAGR of 4.87% from 2025 to 2032.

United States Hospitality Market Dynamics

The key market dynamics that are shaping the United States hospitality market include:

Key Market Drivers

Growing Demand for Unique and Personalized Experiences: There is a rising demand for tailored and personalized services in the hospitality industry. Travelers increasingly seek unique experiences that cater to their individual preferences, driving the need for custom-made packages, bespoke services, and immersive local experiences. According to the American Hotel & Lodging Association, 70% of consumers consider personalization an essential factor when choosing accommodation and services.

Rise in Domestic and International Travel: With the easing of pandemic-related restrictions, there has been a sharp increase in both domestic and international travel.

The US hospitality market is projected to reach a market size of USD 235.96 million by 2033, exhibiting a CAGR of 4.87% during the forecast period. The hospitality industry in the country is driven by factors such as increasing disposable income, rising tourism, and business travel. The demand for vacation rentals and home sharing is also increasing, driven by platforms like Airbnb. The market is segmented into various segments based on type, service, and region. Major players in the market include InterContinental Hotels Group (IHG), Hyatt Hotels Corporation, Best Western Hotels & Resorts, Marriott International, and Hilton Worldwide. Key trends in the market include the adoption of technology, sustainability initiatives, and personalization of guest experiences. Recent developments include: September 2023: IHG Hotels & Resorts opened a new Holiday Inn property in South Philadelphia following a conversion and renovation. Located minutes from Philadelphia International Airport and within walking distance of the city’s primary sports and entertainment facilities complex (which includes Lincoln Financial Field, Citizens Bank Park, and Wells Fargo Center), Holiday Inn Philadelphia Airport Stadium Area delivers a convenient, comfortable, and welcoming experience appropriate for the “City of Brotherly Love.”, August 2023: Wyndham Hotels & Resorts and LuxUrban Hotels Inc., a leading hotel operator with a growing portfolio of nearly two dozen assets in key urban markets across the United States, announced a newly signed deal to bring 16 LuxUrban hotels, representing approximately 1,400 rooms, into the Trademark Collection by Wyndham brand.. Key drivers for this market are: Growing Tourism Increasing Demand for Hospitality Services, Consistent Demand for Business Travel and Corporate Hospitality Services. Potential restraints include: Stringent Government Policies and Regulations Limiting the Market Growth, Lack of Skilled Labor is a Challenge for the Market. Notable trends are: US Hotel Occupancy Soars, Fueled by Diverse Factors and Economic Uptick.

As of November 2024, the market size of the casino hotel industry in the United States totaled 79 billion U.S. dollars. Meanwhile, there were around 331,000 individuals employed in the sector.

The North American hotels market, encompassing the United States, Canada, and Mexico, is a substantial and dynamic sector. With a 2025 market size of $40.16 billion and a projected Compound Annual Growth Rate (CAGR) of 8.50% from 2025 to 2033, significant expansion is anticipated. This growth is fueled by several key drivers. Increased tourism, both domestic and international, particularly within the US, contributes significantly. The rise of business travel, particularly in major metropolitan areas, further boosts demand. Additionally, the increasing popularity of leisure travel and the expansion of the middle class in North America contribute to the market's expansion. The market is segmented by service type (business hotels, airport hotels, suite hotels, resorts, and others) and geographic location. The US commands the largest market share due to its robust economy and extensive tourism infrastructure. Canada and Mexico, while smaller, also contribute significantly, particularly benefiting from tourism and proximity to the US. Competitive pressures from established players like Marriott, Hilton, and Hyatt, as well as emerging boutique hotels and independent operators, shape market dynamics. While the market outlook is positive, certain restraints exist. Economic downturns can impact business and leisure travel, reducing hotel occupancy rates. Seasonal variations in tourism also influence demand. Furthermore, rising construction costs and labor shortages pose challenges for new hotel development. However, the industry's adaptability, with innovations like enhanced technology integration and sustainable practices, mitigates these risks. The market's continued growth is strongly projected, driven by the factors mentioned above, despite these challenges. The forecast suggests a steady increase in market value throughout the 2025-2033 period, reflecting the market's overall strength and resilience. Specific regional breakdowns within North America require more granular data but the overall trend points towards continued robust growth. Recent developments include: July 2023: Choice Hotels acquired Radisson Hotel Group Americas. The deal was worth around $675 million, and with this deal, Choice Hotels acquired nine new brands, 624 hotels, and over 67,000 rooms., November 2022: Hyatt Hotel Corporation and Dream Hotel Group reached an agreement whereby Hyatt acquired Dream Hotel Group's lifestyle hotel brand and management platform, including the Dream Hotels, Chatwal Hotels, and Unscripted Hotels brands, with properties in some of the world's most prominent hotel markets across the Americas, Europe, and Asia., October 2022: Marriott International reached an agreement with Hoteles City Express, S.A.B. de C.V., to acquire the highly regarded City Express brand portfolio. The portfolio comprises 152 hotels, including 17,356 rooms across 75 cities in Mexico and three additional countries in Latin America. With this acquisition, Marriott is poised to become the largest hotel company in the Caribbean and Latin America, expanding its presence significantly in secondary and tertiary markets in the region.. Notable trends are: North America Dominates the Luxury Hotel Segment Globally.

In the fourth quarter of 2022, the occupancy rate of the U.S. lodging industry is predicted to reach 59.2 percent. In 2019, occupancy rates in United States hotels reached a little over 70 percent during quarters one and two.

Key performance indicator: occupancy rate

The hotel occupancy rate is a key performance indicator in the hotel industry. It shows the percentage of rented rooms to the total amount of available hotel rooms. The average U.S. hotel occupancy rate for 2019 stood at roughly 66 percent. Since 2009, the country’s occupancy rate has increased by over 10 percent. Europe had an occupancy rate of roughly 72.2 percent in 2019, making it the region with the highest global occupancy rate that year.

The guest

Based on a customer satisfaction score, which examines several key factors (e.g., hotel service, costs, food and beverage), Wyndham Grand Hotels and Hard Rock Hotel were ranked the best upper upscale hotel brands in North America as of March 2020. For the same period, Surestay Hotel by Best Western and Americas Best Value Inn were among North America’s highest-rated budget hotel brands.

Graph and download economic data for Producer Price Index by Industry: Hotels and Motels, Except Casino Hotels (PCU721110721110) from Dec 2003 to Apr 2025 about casino, hotel, PPI, industry, inflation, price index, indexes, price, and USA.

The size of the U.S. Hotel Toiletries Market was valued at USD 5.02 USD Billion in 2023 and is projected to reach USD 11.96 USD Billion by 2032, with an expected CAGR of 13.20% during the forecast period. The growth is attributed to the increasing demand for single-use toiletries in ordinary and luxury hotels, rising hygiene concerns, and government regulations promoting sustainable practices. The market is also influenced by technological advancements and the growing popularity of eco-friendly products. Key drivers for this market are: Rising Growth of Urbanization to Aid Market Development. Potential restraints include: Large Quantities of Plastic Waste Created by Hotel Toiletries to Impede Market Growth.

The North America hotels market is projected to reach a value of $40.16 billion by 2033, growing at a CAGR of 8.50% during the forecast period (2025-2033). The growth of the market is attributed to the increasing number of business travelers, rising disposable income, and growing tourism industry in the region. Additionally, the increasing popularity of online travel agencies and the growing trend of staycations are also contributing to the growth of the market. The market is segmented on the basis of service type and geography. In terms of service type, the market is divided into business hotels, airport hotels, suite hotels, resorts, and others. The business hotels segment is expected to hold the largest share of the market during the forecast period. This is due to the growing number of business travelers in the region. In terms of geography, the market is divided into the United States of America, Canada, and Mexico. The United States of America is expected to hold the largest share of the market during the forecast period. This is due to the large number of tourists and business travelers in the country. Recent developments include: July 2023: Choice Hotels acquired Radisson Hotel Group Americas. The deal was worth around $675 million, and with this deal, Choice Hotels acquired nine new brands, 624 hotels, and over 67,000 rooms., November 2022: Hyatt Hotel Corporation and Dream Hotel Group reached an agreement whereby Hyatt acquired Dream Hotel Group's lifestyle hotel brand and management platform, including the Dream Hotels, Chatwal Hotels, and Unscripted Hotels brands, with properties in some of the world's most prominent hotel markets across the Americas, Europe, and Asia., October 2022: Marriott International reached an agreement with Hoteles City Express, S.A.B. de C.V., to acquire the highly regarded City Express brand portfolio. The portfolio comprises 152 hotels, including 17,356 rooms across 75 cities in Mexico and three additional countries in Latin America. With this acquisition, Marriott is poised to become the largest hotel company in the Caribbean and Latin America, expanding its presence significantly in secondary and tertiary markets in the region.. Key drivers for this market are: Growing Popularity of Museums, Historical Sites, Zoos and Park is driving the Market Growth, Digitalized Experiences is Driving the Market. Potential restraints include: Distinct institutional cultures and values, Adapting to the changes in technology is tough for the Institutions. Notable trends are: North America Dominates the Luxury Hotel Segment Globally.

Graph and download economic data for All Employees, Leisure and Hospitality (USLAH) from Jan 1939 to Apr 2025 about leisure, hospitality, establishment survey, employment, and USA.

This statistic shows the global hotel industry market size from 2014 to 2018. The retail value of the global hotel industry was 600.49 billion U.S. dollars in 2018.

Global hotel industry - additional information

The global hotel industry comes under the umbrella of the travel and tourism industry, an industry which contributed 8.81 trillion U.S. dollars to the global economy in 2018. Travelers who are on the road for more than a day need a place to sleep and rest - there are various types of lodging across the world to accommodate for this.

The global occupancy rate (the share of total rooms available which are occupied or rented at a given time) of hotels in most regions increased over the previous five years. Europe had the highest occupancy rate in 2018 at 72.4 percent, closely followed by the Asia Pacific region with 70.6 percent. In the same year, the Middle East and Africa were the most expensive region for hotels with an average daily rate of 140.97 U.S. dollars. The cheapest region for the last five years was Asia Pacific.

Graph and download economic data for Producer Price Index by Industry: Hotels and Motels, Except Casino Hotels: Hotel and Motel Food and Nonalcoholic Beverage and Related Services (PCU721110721110201) from Dec 2003 to Apr 2025 about casino, non-alcoholic, hotel, beverages, food, services, PPI, industry, inflation, price index, indexes, price, and USA.

Boutique Hotel Market Outlook 2032

The global Boutique Hotel Market size was USD 99.7 Billion in 2023 and is likely to reach USD 179.7 Billion by 2032, expanding at a CAGR of 6.7% during 2024–2032. The market growth is attributed to the rising demand for personalized and luxurious experiences among travelers and the increasing adoption of smart hotel technology.



Increasing adoption of smart hotel technology is likely to boost the market during the forecast period. Smart hotel technology enables boutique hotels to offer personalized and luxurious experiences to their guests, such as voice-controlled devices, smart lighting, digital keys, and automated check-in and check-out.

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  In May 2023, Wyndham Hotels & Resorts teamed up with IDS Next, a hotel software provider in Southeast Asia, to launch a new loyalty enrolment interface for its hotels across various regions. The new interface, based on IDS Next’s cloud solutions, makes it easier and faster for hotels to sign up new members for Wyndham Rewards, either after booking or during their stay. IDS Next is expected to provide hotels with comprehensive cloud, mobile, and on-premises software solutions.